PROJECT: OH SO YUM, BRADFORD

This new flagship is a feast for the senses, with its vibrant and energetic fusion of candy colours that can brighten up even the dullest winter day or fully embrace summer sunshine.

Oh So Yum has launched a smart, fun loving landmark outlet in the centre of Bradford that also marks the start of a new brand identity for this popular sweet treat. You may remember Harpreet Kaur, the determined entrepreneur who won series 14 of the TV hit show, the Apprentice. Her dreams have fi nally become reality with this sublime store.

Harpreet and sister, Guvinda already own two successful dessert parlours in Yorkshire (Leeds and Huddersfi eld). This new outlet, funded through her partnership with Lord Sugar, marks a complete rebranding and the launch of an online offering.

With permission from the local council, the exterior, including the brickwork, has been painted pink, with a purple banner displaying the white logo. Additional advertising banners feature on the site’s upper floors for maximum visibility.

The interior is equally stunning, with pink walls, purple ceiling, and a lavender floor. Key areas are further highlighted with mint green accents.

In spite of its boldness, the environment is sleek and minimal. The counter, which is located directly opposite the entrance and clearly visible, is clad in pink tongue and groove panelling and topped with modern, glass showcases which display the delicious desserts and delectable ice creams. The counter top is simply white with a sparkle.

Its founder has even developed a range of branded merchandise to further raise awareness and build brand loyalty. Customers can purchase mugs, hoodies, aprons, tote bags, moneyboxes, cups, stickers and notebooks instore or online. Examples of the range are displayed on small, recessed, mint green shelves, which are situated to the right of the counter and noticeable whilst waiting to order or collect.

The main seating area is open plan and consists of a mixture of café style chairs and faux leather, booth style benches – all candyfloss pink. The tables are a combination of small rounds to seat two and larger oblongs for groups of four or more; all table tops are white and have a central pillar rather than legs – once again in keeping with the informal café style.

The eatery is exceptionally bright thanks to the natural light flooding in through the large, glazed shopfront. Numerous spotlights are inset across the ceiling for maximum dazzle and enormous, circular, halo chandeliers are suspended above seating areas and bring a touch of glamour and magic to the ambiance. At the rear of the space a staircase leads to the headquarters and packaging centre for online sales. Here, the walls and banisters are also pure pink and adhere to the corporate branding.

Designed by Pheonix Wharf in collaboration with Harpreet, this Willy Wonka-inspired concept is poised to take the UK by storm and bring a slice of heaven to your doorstep with online delivery.