PROJECT: KING, LONDON

Where else would a luxury Australian furniture maker launch its debut UK store than Tottenham Court Road, London’s renowned shopping street. It is their first venture into Europe and the new flagship having 8,729 square feet makes it a sizeable investment allowing King to showcase its innovative furniture collection to the max.

The homewear brand is much loved by Australians and famed for its range of modular sofas designed with a steel frame and postureflex seating system (similar to that found in luxury European cars) that offer both comfort and style. Spread out over two floors this supreme showroom has been designed to evoke the nostalgia of the home, as well as illustrate the relaxed Australian lifestyle through its minimal open plan execution.

The entire building has been stripped back; partition walls were removed to increase the overall spacious feel and every piece of trunking, beams, services, junctions and other have been hidden from view to create a seamless appearance. The new space has great height, soft lighting, neutral colours and a slate grey palette that together convey a sophisticated, aspirational interior. Subtle shifts in hue and texture take you on a journey through this prestigious environment.

The exterior is a statement in itself. Bold yet simple, the existing storefront has been painted black with simply ‘King’ in white above the entrance doors. As you step inside you are transported into a serene store that has the appearance of a luxury penthouse apartment. The barrierless concept allows your eye to wander across the entire ground floor and entices you to explore the full offer. The atmosphere is both inviting and inspiring. There is a second level which is similarly designed.

Furniture is displayed in room sets with enormous neutral toned rugs that help delineate the sets; significant artworks grace the walls and enhance the ambiance. Key areas are divided using wooden slatted panels or grained wooden cabinetry. Towards the rear of the store, an exquisite marble consultancy desk, where the product customisation details are discussed in depth and sales are secured creates an interesting feature. Large swathes of fabric are displayed hung from the walls behind the counter and the walls and floor are clad in marble. When paired with contrasting brown leather seats the effect is incredibly indulgent and very striking.

King is a very classy affair having a Zen like quality. It easily rivals the stiff competition that this iconic street attracts. Retail design specialists, Barber has delivered a fitting and elegant flagship for this cool, contemporary Australian homewear brand. A beautifully crafted retail store design.