PROJECT:
KING, LONDON
Where else would a luxury Australian furniture maker launch its debut UK store than Tottenham Court Road, London’s renowned shopping street. It is their first venture into Europe and the new flagship having 8,729 square feet makes it a sizeable investment allowing King to showcase its innovative furniture collection to the max. The homewear brand is much loved by Australians and famed for its range of modular sofas designed with a steel frame and postureflex seating system (similar to that found in luxury European cars) that offer both comfort and style. Spread out over two floors this supreme showroom has been designed to evoke the nostalgia of the home, as well as illustrate the relaxed Australian lifestyle through its minimal open plan execution. The entire building has been stripped back; partition walls were removed to increase the overall spacious feel and every piece of trunking, beams, services, junctions and other have been hidden from view to create a seamless appearance. The new space has great height, soft lighting, neutral colours and a slate grey palette that together convey a sophisticated, aspirational interior. Subtle shifts in hue and texture take you on a journey through this prestigious environment.
