The entries are in and the countdown has begun to reveal who will be walking away with the most prestigious accolade in the industry.
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Hello all and welcome to our latest edition, coming to you from a rather chilly Retail Focus Towers! The sudden halt to summer in early September will have almost certainly kicked retailers into gear ahead of the silly season, with displays of barbecue gear and swimwear being replaced with pumpkins, fireworks and even the odd Christmas stocking.
It is easy to get swept up in the craziness that is the end of the year, with seasonal events coming thick and fast. So, perhaps this is the perfect opportunity to take a step back, see what is happening in the wider market and maybe even take inspiration from others.
As ever, this edition of Retail Focus is packed with news, features and insights, covering all manner of subjects and talking points. One that stands out this time is artificial intelligence, which is becoming an increasingly important part of retailers’ strategies. Turn to page 44 for more on the evolving role of AI in retail.
In the same ballpark is a feature on audiovisual, where we sat down with the team at Lead Consultancy to find out more about what retailers should consider when seeking out an AV partner.
As for a more traditional approach, another special feature this issue looks at signs and graphics, but with a focus on how retailers can take what are tried, tested and trusted materials and use them in innovative ways to capture the attention of consumers.
Also on the subject of evolution, we take a closer look at Battersea Power Station and how its transformation into a leisure and entertainment destination is paying off, having just experienced its most successful summer ever.
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Elsewhere, we have a special feature on how to keep your business safe in the busy, modern world, as well as a look back at this summer’s incredible Olympic Games in Paris and how this may have been missed opportunity for retailers in terms of pop-ups shops. That said, one brand that certainly made the most of Paris 2024 was Oakley, which set up its temporary ‘Exoplanetary Bunker’ in the French capital; details of this can be found on page 19.
As for other stand-out projects, examples this edition include YesColours and the launch of PANGAIA’s debut UK store in London, as well as United Coffee House Rewind’s eye-catching location at the Faridabad Mall in New Delhi.
Add in the latest news from across the industry, in-depth interviews and even more market insight, and you could even say that Christmas has come early! Enjoy – see you next time.
Lee Cullumbine 07949 781817
EIGHT EMBANKMENT | 19 SEPTEMBER 2024
The Creative Retail Awards are much more than a mere accolade; they represent a pinnacle of achievement in the retail industry. The Creative Retail Awards feature 20 expertly curated categories, offering a broad platform for retailers, brands, agencies, and suppliers to showcase their achievements. This diverse range of categories culminates in an unparalleled awards ceremony, celebrating the remarkable talents and accomplishments within the retail sector. Participation in these categories is not only a recognition of success but also a pivotal moment that can shape the future trajectory of those in the retail industry. www.creativeretailawards.com
BDC LONDON | 4 - 6 FEBRUARY 2025
Surface Design Show is an event dedicated to surface material innovation. It is the event of choice for architects and designers to see, source and specify the latest and most inspiring internal and external surface materials from over 180 exhibitors. We look forward to welcoming you back to the Business Design Centre, next year for Surface Design Show 2025, 4-6 February 2025!
www.surfacedesignshow.com
CANNES, FRANCE | 26 - 28 NOVEMBER 2024
MAPIC is the International retail real estate event to build the ultimate lifestyle and shopping destinations. It is an opportunity to learn network with key players at the centre of the retail property industry’s transformation, and be part of creating the exciting new business models that are shaping the places to live, play and shop of the future.
For three days in November the retail property, leisure, food and tech communities will all gather at MAPIC. www.mapic.com
FIRA GRAN VIA, BARCELONA | 47 FEBRUARY 2025
Integrated Systems Europe is the world’s leading audiovisual and systems integration exhibition, showcasing technology innovators and solutions providers from around the world, and featuring inspiring conferences, events and experiences. The annual four-day event, which takes place every February, is organised and run by Integrated Systems Events. www.iseurope.org
FRANKFURT AM MAIN | 7 - 11 FEBRUARY 2025
As the leading international trade fair for seasonal decorations and festive decorations, Christmasworld opens up effective design possibilities to surprise customers. For new synergies that offer added value. www.christmasworld.messefrankfurt.com
NEC, BIRMINGHAM | 23 - 25 FEBRUARY 2025
Running for over 35 years, SDUK is a central part of the industry calendar and recognised as a launch pad for new products and an economic stimulus for the industry. At Sign & Digital UK 2025 visitors will be able to make the most of the educational and lively feature areas on offer.
www.signuk.com
After taking Manchester by storm with its first two stores, Blank Street opened its third store in the city on Saturday 27th July. The new store is located in The Trafford Centre, the world renowned shopping centre.
Blank Street has continued to build a strong base of customers since opening in the UK in 2022 with its innovative and delicious offerings such as the viral Blueberry Matcha and staples such as Cold Brew, the classic Flat White.
Mancunians will be able to head to the new store to get their coffee (or matcha) fix, and they’ll also be able to try out the new summer menu which includes Blank Street’s most refreshing offerings yet.
MOMENTUM PROPERTY MANAGEMENT TEAM SUPPORTS WHITE LION WALK’S POP-UP PROJECT
Leading North West property services company, The Momentum Group, has supported real estate company, Redevco, with the instalment of three new pop-up tenants at White Lion Walk in Guildford, following the destination’s Incubator Project in partnership with Save The High Street.
The tenant support was led by Momentum Manage, following its appointment earlier this year to deliver property management services at the centre. Redevco worked with Save The High Street and creative consultancy Bewonder* to find and launch three pop-up incubators in White Lion Walk, with Momentum Manage supporting the new tenants to create their debut new bricks-and-mortar stores.
Roberto Cavalli launched an exclusive pop-up store at Selfridges in London, running from July 22 to August 18, featuring designs from the latest Roberto Cavalli by Fausto Puglisi Fall 2024 pre-collection. The pop-up showcased a powerful and versatile wardrobe designed for modern women.
The selection offered at the Selfridges pop-up featured a bold Spaghetti Western theme with Americana influences, including bandana prints mixed with various denim styles. It blends cultural references into a cohesive, stylish wardrobe, embodying a carefree, confident attitude and reimagining the signature Roberto Cavalli heritage for today’s powerful and fearless women. The ready-to-wear collection is complemented by a range of handbags, including the iconic Roar Bag in shades of white, black, and green.
Shaftesbury Capital has announced that Axel Arigato, the global Swedish footwear brand, has opened its flagship store at 21-23 Earlham Street in Covent Garden’s Seven Dials neighbourhood. Located in the heart of Seven Dials in an anchor unit opposite the iconic sundial pillar, the launch of the international lifestyle brand underscores Covent Garden’s status as the leading destination for flagship stores from innovative, world-class concepts.
With a footprint of 2,500 sq ft, Axel Arigato Covent Garden offers an extensive range of womenswear, menswear, and accessories, including their iconic sneakers and ready-to-wear. To celebrate its 10th anniversary, Axel Arigato will also launch a 10-year capsule collection featuring bespoke Axel A monogramming across a t-shirt, denim, and Area & Dice sneakers for both men and women, which will be available in-store and online as part of a limited run. The interiors of the store reflect the brand’s longstanding commitment to creating ‘gallery-like spaces,’ that highlight the products and collaborations, whilst also serving the community with its robust event series, which includes Axel Arigato’s 10 Year Anniversary celebrations, opening and closing party with drinks, DJs and special performances.
Victoria Leeds, which is owned and operated by Redical, has announced that independent home décor store, northhome, will be significantly upsizing and relocating to Victoria Quarter’s County Arcade. Building on the success of its initial pop-up and subsequent debut site at the destination, northhome’s latest pledge marks the brand’s third upsize within the space of four years and highlights Victoria Leeds’ continued commitment to supporting and nurturing local businesses.
Set to open in October, northhome’s new store will trade across four floors measuring 4,230 sq ft, which is double the size of its previous store.
M The Galleries, Washington, (formerly known as The Galleries) marked its 50th anniversary in July with a new brand and an enhanced tenant line-up.
The centre, which was acquired by national commercial property and investment collective, M Core, in 2022, has undergone a number of significant changes in the last two years.
Following major investment into the scheme, over 25 new tenants have taken units at the centre including B&M, Trespass and Deichmann, alongside a number of local independent brands. Meanwhile, the scheme’s former marketplace is undergoing a redevelopment to create four larger units, three of which have been let to JD, Pure Gym and restaurant operator, Loungers. Work is also underway on a new Starbucks Drive-Thru, which is due to open in September.
The Mercers’ Company has announced a flurry of leasing activity in Covent Garden, with leading fashion and beauty brands, Nobody’s Child, SpaceNK, Whisltes, and Lipault, committing to over 11,200 sq ft of prime retail space on Long Acre and Neal Street.
• Responsible womenswear brand, Nobody’s Child, has selected 3 Neal Street to house its new London flagship. The 2,044 sq ft two-storey unit will be the brand’s largest store to date, joining locations on Carnaby Street and Spitalfields.
• Almost doubling its presence on Neal Street, SpaceNK, the worldwide retailer for luxury cosmetics, has opened its brand-new upsized space in Covent Garden.
• London-based womenswear brand, Whistles, part of TFG London, has selected 117 Long Acre to launch its new London flagship.
• Marking Lipault’s debut store in the UK, the Samsonite-owned French luggage brand has officially opened its doors on 120 Long Acre.
Shaftesbury Capital has announced the opening of The EL&N Deli & Bakery, a brand new concept from the globally renowned café, EL&N. Located in Covent Garden’s heritage-listed Market Building, the launch marks the creation of EL&N’s first-ever sub-brand, reinforcing Covent Garden’s status as an iconic London destination for worldrenowned brands to open new concepts.
Situated on Covent Garden’s historic pedestrianised Piazza with a footprint of 650 sq ft, The EL&N Deli & Bakery offers seating for diners inside as well as over 50 covers on the al fresco terrace. Offering a new concept, the venue features EL&N’s signature brunch classics such as Smashed Avocado & Egg Focaccia, Brown Sugar & Sesame Pancake, and Burrata & Truffle Croissant. These are served alongside a range of new menu items, including freshly prepared, artisanal bakery products such as folded pizzas, mini pizzettas, and 72-hour focaccia that has been finished in the pizza oven and topped with fresh Italian produce.
The biggest ever outdoor store in Europe opened on 23rd August 2024. The brand new GO York store officially opened at Vangarde Shopping Park, with a grand opening weekend on 7th and 8th September.
The store was officially opened by GO Outdoors brand ambassador and TV star Helen Skelton, and celebrations lasted all weekend. With demonstrations from brands such as Weber and Campingaz and the opportunity to meet with brand experts from Garmin, Adidas Terrex, Hunter, Montane, The North Face, Thule to name just a few. Face painters, balloon modellers and DJs showcased their talents, as well as prizes and free goodie bags given away to the first 500 groups of people entering the store on the Saturday.
Evolve Estates, part of commercial property and investment collective M Core, has announced the arrival of two new tenants at The Grosvenor Centre in Northampton.
Leading fashion retailer H&M has exchanged on a substantial 29,160 sq ft unit on The Parade at the prominent retail and leisure destination. Adding to the existing diverse tenant mix, new coffee shop, Bewiched, is now open to customers in a 4,359 sq ft unit on Newland Walk.
Since being established in 2009, Evolve Estates has been a leader in the UK’s mixed-use property market, driving growth through strategic acquisitions and expert asset management. Evolve Estates ensures its properties continue thrive within the dynamic market landscape.
Screwfix, the leading retailer to the trade, is delighted to announce the opening of its newest store format, Screwfix City.
The new format offers even greater convenience to London’s busy tradespeople. Screwfix City stores are based in high footfall areas and provide the essential products customers need to get their jobs done. City stores offer a range of more than 3,000 essential products via Click and Collect with a further 31,000 available online for next day collection.
OFFICE, the leading-edge international fashion footwear specialist, has officially opened its latest store in centre:mk, one of the top 10 retail destinations in the UK.
The new store marks a return to the city following OFFICE’s closure of its previous store in Midsummer Place and joins centre:mk’s extensive line-up of leading international fashion brands, including Mango, Reiss and Mint Velvet. Located on centre:mk’s popular Midsummer Arcade, OFFICE’s new 5,400 sq ft store showcases the brand’s extensive range of women’s, men’s and kid’s footwear collections.
Beauty and wellbeing brand, Rituals, opened a new store in Northamptonshire’s Rushden Lakes on 29th August 2024. This beautifully located shopping experience in the Nene Valley is home to a mix of high street retailers, independent boutiques, and luxury brands, offering a wide range of shopping options for consumers. The development is notable for its integration with the natural environment, including access to lakes, nature trails, and wildlife habitats.
The Metrocentre Partnership has announced the submission of a planning application for the redevelopment of Metrocentre’s Green Mall entrance. The proposed scheme would represent significant investment to create new anchor units, enhance the public realm and landscaping, and revitalise one of the main gateways into the shopping centre.
Designed by Leslie Jones Architecture, the proposals would bring a variety of welcoming and sustainable elements to the Green Mall entrance, such as enhanced biodiversity and landscaping. This would be framed by new outward-facing restaurant venues, adding greater variety to the centre’s day-to-night offer.
Victoria Leeds, which is owned and operated by Redical, has announced the opening of Missoma, the responsibly made, contemporary demi-fine jewellery brand. The store, which opened on Friday 16th of August, is Missoma’s second-ever permanent store and its first standalone space outside of London, following the opening of the Covent Garden store in November 2023, reaffirming Victoria Leeds’ position as one of the UK’s most trusted premium destinations.
Located in Victoria Quarter’s County Arcade with a footprint of 2,250 sq ft, Missoma’s split-level flagship store has been purposefully designed to be equally eye-catching and inviting. With curved edges and contrasting tones, it’s immersed in an aesthetic that speaks to the brand’s identity: cool, colourful and confident, with a sense of fun. Marisa Hordern, Founder and Creative Director, and her team have worked to evolve the brand’s signature palette of inviting and earthy hues – apricot tan, rust, cool blue, pistachio, and new malachite –which have been carefully curated to be bright, light and exude good energy. Intricate details include a mirrored ceiling, a giant animated screen, neon signage, a bespoke panelled checkerboard floor, and a one-of-a-kind collage.
Hammerson has announced that PURESEOUL, the UK’s premier K-Beauty store, is to open at Bullring & Grand Central, marking the brand’s Midlands debut and only its second store outside London. Set to launch in September, this significant signing underscores Hammerson’s strategy to broaden the use and purpose of its destinations through innovative brands, market first concepts and cultural partnerships.
Located on Bullring’s middle level, PURESEOUL’s 800 sq ft store will offer over 900 different types of products across makeup, skincare, and hair care. The store will include exclusive collaborations with famous K-beauty names like Torriden, NEEDLY, Heveblue, and Beplain, showcasing one of the brand’s largest make-up collections to date with UK debuts from BBIA, Milk Touch and AOU.
The Metrocentre Partnership has announced that British womenswear brand, Sosandar, has signed at top 5 UK super regional mall, Metrocentre. Set to make its regional debut in the heart of the scheme, the womenswear retailer will be launching its third standalone bricks-and-mortar location in the destination’s upper Platinum Mall.
Sosandar has signed for a 2,047 sq ft unit that sits in the heart of Metrocentre, alongside other highly regarded womenswear brands such as Phase Eight and Hobbs. The new store is planned to open in October, bringing its feminine and chic aesthetic to Metrocentre, stocking a wide range of womenswear and accessories. Sosandar’s focus is on providing a fashion-forward, affordable, and high-quality selection of staple pieces designed for longevity.
Railpen, one of the largest pension managers in the UK, has announced leading menswear brand, Moss, has opened at Caledonia Park, Scotland’s premium designer outlet village. This marks a Scottish outlet debut at the destination, with Moss opening a new generation store featuring a brand new look and feel, following its rebrand in 2022.
Moss, which recently dropped ‘Bros’ from its branding, has opened a 2,984 sq ft unit at Caledonia Park, bringing its full ready-to-wear collection of tailoring and casualwear to the outlet, aimed to meet the needs of the modern menswear customer. Staffing the store is an expert team of local in-store stylists to help customers discover and enhance their style, as well as its Hire and Custom Made service, where customers can create one-of-a-kind pieces tailored to their preferences and personal taste in just 28 days.
Shaftesbury Capital has announced that Barbour, the British luxury lifestyle brand, has opened at 37 Neal Street in Covent Garden’s Seven Dials neighbourhood. The historic retailer’s store is centred around its fresh design concept of New Heritage, which celebrates its dual identity as both historic in legacy and contemporary in design. The entrance of the iconic British retailer emphasises Shaftesbury Capital’s ongoing success in attracting the latest concepts from internationally established brands.
In a nod to Barbour’s 130-year history, the new Covent Garden store is designed to deliver the practicality of its roots, reengineering them for today to create purposeful designs with a contemporary aesthetic. The store houses the brand’s most fashion-forward ranges, including Heritage +, Heritage Select, and Re-Engineered. Committed to circularity, Barbour’s Re-Loved jackets are also on offer, alongside Re-wax lockers to allow customers to bring well-worn items and have them carefully restored by in-house experts to extend the life of the garment.
• The LEGO Group announces it is opening its second store in Bristol at Cribbs Mall
• Creating unforgettable immersive experiences through hands-on play opportunities, the LEGO® Store will feature interactive experiences and the widest range of LEGO products.
• Whether visitors are picking out a gift, looking for the latest set or bringing a LEGO fan in for a special treat, friendly Brick Specialists will also be on hand to help find the perfect LEGO set.
The LEGO Group has confirmed plans to open a new store in Bristol, the second in the city located at Cribbs Mall. The new 178M2 LEGO® Store, located adjacent to Polestar and H&M, will be home to unforgettable immersive experiences, expert guidance from Brick Specialists, plus access to exclusive in-store offerings.
The new LEGO Store takes the total number of stores in the UK up to 20 including Cabot Circus in Bristol, Trafford Centre in Manchester and Battersea Power Station in London and demonstrates the LEGO Group’s commitment to physical retail and providing exciting experiences for their guests.
Details of when the LEGO Store Cribbs Mall will open will be announced soon.
Shopping and leisure destination, Derbion, has confirmed that work to transform a new gateway to Derby city centre will begin this month, after final funding arrangements for the project were approved by Derby City Council.
The Eastern Gateway, delivered by Derbion and part-funded by the Government’s Future High Streets Fund, will create a new façade and urban garden, transforming the area opposite the bus station and the eastern entrance to Derbion.
Work will begin this month and is due for completion during the first half of 2025.
Managing Director at Derbion, Beth McDonald, commented: “The Eastern Gateway project will create a welcoming new entrance to the city centre, transforming the environment and encouraging footfall and visitors by opening up the space and introducing an urban square.
International real estate advisor Savills, on behalf of landlord City of London, has launched the leasing of 95-96 New Bond Street, the flagship corner store currently occupied by L.K. Bennett.
As well as the 7,048 sq ft premium retail space, there is an option to consider an additional 2,886 sq ft office space. Nestled between global brands including Hackett, Bang & Olufsen, Georg Jensen and Maison Diptyque, the site offers excellent exposure and high foot traffic, making it an ideal location for businesses seeking visibility to attract high-end shoppers.
The prime West End vacancy rate tightened again during the last quarter (Q2), according to Savills, reducing by 21 basis points (bps) to reach 3.7% - its lowest level since Q2 2019. With limited availability and high demand, prime locations like 95-96 New Bond Street are increasingly sought after by retailers and businesses aiming to establish a prominent presence in this iconic area.
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This summer, as athletes prepared for the biggest competition of their lives, the prestigious Palais Brongniart was reborn as a haven to escape the chaos of the games. “The Oakley Exoplanetary Bunker”, a brutalist-inspired safehouse, will immerse visitors in the brand’s rebellious history, offering a journey through Oakley’s almost 50 years past, present, and the vision that shapes its future.
“At Oakley, we don’t believe in predicting the future; we believe in creating it. We don’t just witness greatness; we inspire and equip it. And the Oakley Exoplanetary Bunker is an experience to honor this obsession and celebrate our future!” shared Caio Amato, Chief Marketing at Oakley.
“Here’s to breaking boundaries, rewriting history, and celebrating innovation and storytelling wrapped in art.
Welcome to our Bunker.”
Team Oakley Athletes and Oakley guests alike can reset, recharge, and get excited for the next competition in the spacious auditorium, complete with food, game viewing, and more, with the ambience set by a Live DJ. The bunker also features an athlete exclusive area, and different rooms and experiences, each dedicated to storytelling around Oakley:
A walkthrough Oakley’s history, the Muzm is a captivating showcase of its most iconic products, including those that throughout the years have made a bold statement on the world’s biggest sporting stage. From Over the Top, the radical eyewear worn by sprinter Ato Boldon in 2001, to Xeus and Kato, seen on elite athletes during high-stakes competitive moments, the Muzm tells the story of the relentless innovation and bold design that have made Oakley legendary in eyewear and beyond.
Oakley’s cutting-edge designs will be on full display with a dedicated area for the latest product innovation. Introducing QNTM Kato: the next iteration of Oakley Kato, the ground-breaking frames that revolutionized the face of sports. The eyewear features the instantly recognizable, frameless, mask-like structure as its predecessor, strong enough for the best athletes but also customized for lasting
Athletes can transform Oakley’s most forgettable eyewear into a piece that is truly their own at the Lens Cut Bar. The bar features a monumental, five-axis cutting machine made to custom cut and assemble Sphaera eyewear.
This dedicated recovery experience helps athletes find their inner spark, restore their flow-state, and unlock their victory protocol. Athletes, seated comfortably, will experience adjustable pulse waves of pressure that can be tailored
The future of Oakley will come to life in a top-secret, “no phones allowed” room which offers a glimpse into the innovative minds at Oakley and a peek behind the curtains at what lies ahead for the brand.
comfort, no matter how intense the performance. Redefine your vision with the most forgettable eyewear to date, Sphaera, find serenity and focus with Latch Panel, and get an exclusive behind-the-scenes look at the creation of Oakley’s latest breakthrough in surf, the WTR Icon helmet. And discover more of the unique products that grow the Oakleyverse in sports culture.
Athletes can choose from seven exclusive lens shapes, available only at the Oakley Exoplanetary Bunker, each varying in size and design, to create personalized eyewear that fits perfectly and matches their personality.
to their needs. Throughout the session, they will be led through a guided meditation boosting regeneration and total readiness through breathwork and strengthening the mind-body connection.
The Oakley Exoplanetary Bunker is open from July 26 to August 11 and is restricted to credentialed guests only. Oakley has run safehouse lounges since 1996 in commemoration of the historic moments and trials of athletes.
YesColours, the pioneering paint brand known for its commitment to sustainability and innovation, recently played an important role in the launch of PANGAIA’s debut UK store, located at 57 Carnaby Street in London. PANGAIA, an apparel brand renowned for its sciencebased and eco-conscious approach to production, officially opened its doors last month, and has been showcasing its immersive interior design to visitors ever since, incorporating sustainable practices and materials wherever possible to help minimise its environmental footprint.
In a retail world increasingly driven by e-commerce, physical stores need to provide more than just products— they must craft an experience that aligns with consumers' values. For PANGAIA, a brand committed to sustainability, it was essential that their London store reflected these principles and allowed customers to reconnect with nature in the heart of London.
Visitors stepping into the store will be greeted by a sophisticated interior, featuring a large blue sphere installation, created to symbolise Mother Earth, and live planters brimming with a variety of plant life, including evergreens, perennials and herbs, all carefully selected to thrive in the store’s micro climate. Additionally, the wild indoor space is complemented with dappled light, a verdant ground cover, and a variety of textures and elevations that evoke curiosity from the outside.
Spanning 1,500 square feet, the space is adorned with a calming hue from feelgood paint brand YesColours, carefully chosen to inspire joy and optimism. YesColours’ Mellow Neutral paint proved to be the perfect choice, aligning seamlessly with PANGAIA’s ethical and sustainable values. Offering 100% vegan and free from animal-derived ingredients, as well as low VOCs to promote healthy indoor air quality and reduce environmental impact, the Mellow Neutral paint fits the bill seamlessly. YesColours’ paint is also highly durable, making it ideal for a high-traffic retail space, while offering a smooth, vibrant finish that enhances the store's authentic design.
YesColours' involvement in the launch of PANGAIA’s flagship London store highlights the brand's ability to deliver innovative, sustainable solutions for progressive retail environments. Beyond PANGAIA’s full range of genderless adult and kids clothing in bright and neutral shades, visitors can also explore its cutting-edge advancements in material sciences, further highlighting the brand's commitment to science, purpose and design. YesColours not only enhanced the physical space but also helped to strengthen this narrative.
SPECIALIST
Nestled within Faridabad Mall, United Coffee House Rewind stands as a modern icon, offering a fresh take on the beloved classic. With a blend of contemporary flair and timeless charm, this restaurant invites patrons to indulge in a culinary experience that transcends generations.
United Coffee House Rewind is driven by a vision that celebrates diversity, individuality, and the art of communal indulgence. Embracing the spirit of the millennial generation, the restaurant creates a space where patrons can freely express themselves and connect with likeminded individuals. The design ethos seamlessly blends elements of the past with modern twists, striking a balance between luxury and relatability.
The material palette for the project is carefully curated to evoke a sense of nostalgia while remaining relevant to today's trends. Materials like terrazzo and wicker, which have seen a recent resurgence in popularity, are seamlessly integrated into the space, creating a harmonious blend of past and present. Careful attention has been paid to every detail, from the font selection reminiscent of French bistros to the strategic use of brand colours throughout the interior. These choices not only evoke a sense of nostalgia but also establish the outlet's long historical relevance in Delhi.
The facade, adorned entirely in glass, allows patrons walking through the mall to glimpse inside, offering a tantalising preview of what awaits. Hand-painted calligraphy further communicates the restaurant's ambiance and offerings, enticing passersby to step inside and experience the magic firsthand.
Upon entering, patrons are greeted by a colour-blocked green lobby, whose ceiling is heavily layered with wicker lanterns, captivating them with its distinct vibe. Visually and physically separated from the rest of the restaurant, this lobby serves as a waiting area for patrons before being seated. The bar, centrally placed, acts as the heart of the space, around which all seating areas are arranged. Various seating options cater to different party sizes and preferences, with long private booths carved out along the length of the restaurant. Despite the grand volume of the space, the layout is designed to promote social intimacy and interaction, with compact booth sizes providing a sense of privacy amidst the bustling atmosphere. Soft curves, playful colours, and a harmonious blend of classical elegance and modern trends create an inviting ambiance throughout the restaurant. Brass details, wrought iron accents, and larger-than-life wicker/cane lights add warmth and character, while patented graphics adorn the walls, adding visual interest and charm.
Terrazzo takes centre stage as a major design factor across the entirety of the restaurant, weaving its elegant and timeless charm throughout the space. The front of the bar is a masterpiece of craftsmanship, designed in terrazzo and meticulously inlaid with brass accents, all cast in-situ to create a seamless and luxurious finish. This exquisite detailing extends to the flooring, where a seamless
light grey terrazzo floor serves as the foundation, subtly delineated by slightly darker terrazzo outlining the booths and central seating area. Even the step-up front balcony exudes warmth, finished in wooden tiles that complement the terrazzo seamlessly. Every inch of flooring is a testament to the artistry and precision of the contractor, showcasing the beauty and durability of cast in-situ terrazzo.
The choice of furniture strikes a balance between classical elegance and modern-day trends, with larger-than-life wicker/cane lights adding warmth and ambiance. Patented
graphics adorn the walls, adding visual interest, while spaces for monochrome decor pieces allow the design of the volume to shine.
United Coffee House Rewind isn't just a restaurant—it's an experience. A journey through time and taste, where tradition meets modernity, and every sip tells a story. So, come, unwind, and rewind at United Coffee House Rewind, where every moment is a celebration of Faridabad's rich heritage and vibrant culture.
name -
Area - 3300 sq.ft.
Team - Dhruv, Pranvi Jain, Christina Thomas, Deepika Gupta, Shea Singhal, Prisha Goel.
Design Studio - The Melange Studio
Project Type - Hospitality Interior Design
Client Name - Akash Kalra & Divya Kalra
Contractor - Dzynx Interiors by Majid Khan & Mohd Gulfam
Photography - Palak Mittal
Wallpaper - The Knight Designs (Instagram - @skanwars )
Decorative Lights - DBEL Studio
Artist - Uneditioned Art by Piyush Aggrawal
Furniture - Comfort Zone
Being able to conquer the biggest, most complex audiovisual (AV) projects requires expertise that comes from dealing with diverse experiences. The type of diverse experiences that only happen when a partner works across numerous partners and geographies.
Not only do different geographies have differing cultures that providers need to understand, but they also come with an array of unique expectations. As a result, designing and building AV projects in various geographic regions creates an unparalleled opportunity to gain different perspectives. This often leads to finding new ways to utilise technology creatively to accomplish goals and overcome challenges. Not everyone has the same views. Being open to different
When focused on regularly overcoming obstacles –regardless of the reason – the opportunity presents itself to distinctively embrace existing technology offerings. For instance, looking at new ways to utilise projection technologies, leveraging new approaches to create customer experience or even thinking outside the box when positioning the latest digital innovation and display technologies. Perhaps, utilising cameras in ways that go beyond providing security to ultimately help finetune how an attraction is delivered.
The same can be true for embracing new technologies or even existing technologies that have never been utilised within a certain sectors or environments. Great things
Simply put, diversity yields experience. The continued culmination of diverse experiences over time results in expertise. And expertise is a crucial component to sustainably being able to scale at a level that allows a provider to meet the needs of large complex projects. After all, it is quite common when working on large projects to need a mix of skills across numerous disciplines.
Unlike industry counterparts, global providers can strategically scale including the unique ability to
Simply put, there are significant advantages to working with an organisation like Lead Consultancy that can seamlessly scale its abilities to meet a project’s demands. This is something that requires a unique mix of experience, expertise and understanding.
perspectives creates opportunities to look at projects in exciting new ways. In many ways, having the distinctive ability to work on a diverse mix of large and small projects is like always having a blank canvas available to create new masterpieces. This is true whether the provider is working on a flagship retail store, museum, theme park or a corporate deployment.
can happen when it is possible to couple with new ideas and new requests. Transforming retail environments with cutting-edge technology and immersive design.
Most importantly, the result of working on a wealth of diverse project located around the world, the knowledge and experience that comes from each project has the ability to transfer to future projects. It has the ability to compound, improving the results and enabling a global Digital innovation and AV provider like Lead Consultancy to continually add value to each project. When partnering with a global digital AV provider who actively embraces opportunities to innovate, the likelihood of accomplishing immersive experiences becomes far more common.
dynamically bring experts into any project as needed. Experts who uniquely understand how to address design issues, technology capabilities or application challenges.
Interested in seeing what we can do together? Go to www.leadconsultancy.co.uk to learn more about how can leverage its 30 plus years of experience working on globally located projects to work for your organisation.
Above: Capital INK Branding Solutions worked with Macy’s on a festive window graphics project Opposite: Liberty Signs helped create a pop-up store for the 2023 Manchester Marathon
By Rob Fletcher
Commonplace both inside and outside retail environments, we take a look at some of the more interesting and innovative signs and graphics applications that have been catching the eye of shoppers.
Graphics, and signs in particular, have long been associated with shops. While these have moved on from the traditional signs that once adorned the front of shops, the purpose very much remains the same – getting people inside to browse and purchase products.
Of course, nowadays, signs and graphics now also play a major role in creating a certain environment for shoppers. Be it large-scale printed graphics showing football players
Seeing as we are edging ever closer to that time of the year, let us start with a festive theme. In the US, iconic department store Macy’s partnered up with graphics, wraps and signage provider Capital INK Branding Solutions to create a seasonal window display in the style of a giant Christmas card.
Capital INK was tasked with producing and installing
in action in sportswear shops, or even digital screens inviting displaying videos of a fashion show in high-end clothing stores, there is huge scope for signs and graphics in retail.
In a special showcase, Retail Focus looks across the industry for some of the more unusual applications in recent times, paying tribute to the retailers and creatives involved in these projects.
window borders and vinyl accents around the Macy’s retail store in Philadelphia, Pennsylvania. This followed similar joint projects at the same location in previous years, all with the aim of raising awareness of the Macy’s Christmas lineup.
For the most recent project, Capital INK chose to work with Drytac’s SpotOn White M50. The product features specialist
light blocking properties that helped Capital INK overcome a key challenge with the application. The company used its Canon Colorado 1650 to print the colourful design.
“All the graphics were to be produced second surface and installed from the interior but two of the windows have a permanent, black border already installed second surface,” Capital INK national sales Director Dave Heit said “So, for these two windows, we were asked to install the graphics first surface.
“The challenge was that Macy’s had recently added a
Also thinking outside the box with temporary installations is Manchester-based Liberty Signs, which delivered materials for a pop-up shop ahead of the 2023 Manchester Marathon. Working with Craft House Creations and Shadow Productions, Liberty coordinated and delivered all the printing, manufacturing and installation required to create a fully dressed shop at Deansgate for world-famous sports brand, Puma.
Graphics formed a key part of the pop-up shop project and provided a backdrop to the store, with images including a runner in action along with Puma footwear, the brand’s logo and promotional slogans.
What is perhaps most impressive about this project is the swift turnaround time, offering food for thought to those retailers considering similar initiatives. The marathon took
Signs and graphics do not have to be purely promotional; they can be used for decorative purposes or even as a piece of art. At Paddington Square, London’s newest shopping and dining quarter, branded environment specialist Moss created two large pieces as part of a new public art programme at the location.
Working closely with curator Stella Ioannou of Lacuna Projects, Mtec Fine Art, Gardiner & Theobald LLP, and Blu-3, Moss delivered two large-scale pieces. The first of these comes in the form of Catherine Yass’s installation, which spans 152 square meters and was printed on durable semicoated front-lit PVC to withstand the outdoor conditions.
clear security film to their storefront windows. We reached out to the security film’s technical team and were told that most adhesive vinyl applied over their security film would damage the film’s top layer or cause a haze effect upon the removal of the applied graphics.
“After testing many other adhesive vinyls, SpotOn White M50 was the only material that adhered well and removed cleanly with no damage to the security film. The client was extremely pleased we found an adhesive product that worked for these windows."
place on 15 October, with Liberty only able to access the site on the 12 and 13 of October.
Fitting in with this tight timeframe, Liberty used a selection of products from Innotech’s self-adhesive vinyl range, including VistaMAX 3100GAE Greyback Air Escape Vinyl, specifically designed for short-term use. The greyback media also has an air escape feature that allows for quick and easy application.
Liberty managing director Will Smith said: “The project required external and internal window graphics, floor graphics, wall coverings and other displays and features, including outdoor flags and a fully decorated treadmill. All in all, there were well over 100 items that needed installing, and we successfully delivered the entire pop-up shop in just a two-day timeframe.”
Meanwhile, Kathrin Böhm’s piece, covering 92 square metres, is part of a three-year rotational programme in partnership with The Showroom and will be updated annually, providing a dynamic element to the public art programme. The piece was printed on Kavalan Sunlight Grey Back material.
Speaking about the forward-thinking project, Ioannou, director of Lacuna Projects, said: “Our mission was to activate the site as a civic space and urban destination which we have achieved by delivering an engaging public art programme with four commissions by international and local artists. Moss enabled us to deliver on our vision.”
Of course, there is something to be said about the value of bringing certain graphics work in house, with some retailers opting to invest in their own print to produce posters, POS and other materials. One such business is Sussex Beds, which recently took on a new HP Latex 800W to enhance its printing capabilities.
The company, which runs 15 branches across Sussex, Kent and Surrey, took on its first HP printer in 2018 and invested in a second device just 12 months later. From here, it went on to purchase the new machine, allowing it to create even more graphics and signage material for use across its stores.
“Being able to print and back up our own brand, as well as enhancing the look and feel of our stores, have been huge contributing factors in our success,” Sussex Beds chief executive Steve Pickering said. “We have maximised the use of our printers, especially when it comes to improving the exterior of our stores to further push our brand.
“We can also produce sashes that stretch across the
bottom of the mattress and tell the consumer all the benefits of each mattress. Communicating this information to customers is crucial.”
Nick Butcher, visual merchandising manager at Sussex Beds, offered further insight into the imitative, highlighting the new machine’s white ink capabilities as a particularly useful tool in terms of opening up new application opportunities.
“The great thing with the HP Latex 800W is the white printing aspect,” Butcher said. “We can print on limited substrates with our older machines but nowhere near as many as with the Latex. It means that in the future we may be able to move away from traditional posters and into something more interesting, such as adding backlit effects to printed pieces.
“Then there is the opportunity for us to look at applications like floor coverings, which is something we haven’t been able to fully utilise before. In addition, we can add graphics to our vehicles and use them as mobile advertising while out on the road.”
Being able to print and back up our own brand, as well as enhancing the look and feel of our stores, have been huge contributing factors in our success
Looking to the future of signage in retail, the aptly named The Sign Group has worked with retailers on all manner of projects. Founder and managing director Grey Hoole said quality signs and graphics are vital in retail environments because they do more than just communicate a brand’s identity—they create a memorable experience.
“For visual merchandisers, shopfitters, and sign
companies, the right signage can elevate a retail space, turning a simple visit into an immersive brand journey,” Hoole said. “With our expertise in manufacturing and supplying high-end signage solutions, like LED acrylic letters, we provide the trade with tools that go beyond aesthetics—they embody quality, innovation, and sustainability.
Transforming retail environments with cutting-edge technology and immersive design
Lead Global Tech Consultancy is an industry leading tech solution provider in specialist digital services, tech design and installations in digital signage, experiential, tech innovation, across several industries from retail to bespoke solutions. Maintaining and supporting our clients with dedicated engineering teams and bespoke software content creation and CMS provision (content management system), providing competitive and scalable end-to-end solutions to elevate customer experiences.
We are continuously growing our Global Eco-system of award-winning Tech, Design and AV companies, focusing on increasing the diverse range of options in order to deliver the first-class service our clients are used to receiving.
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info@leadconsultancy.co.uk
All in all, there were well over 100 items that needed installing, and we successfully delivered the entire pop-up shop in just a two-day timeframe.
“Signs are not just functional; they are a key element of the retail experience. From our perspective as a trade manufacturer, the signs we produce need to deliver on multiple levels: visibility, durability, and eco-friendliness.”
With this, Hoole flags The Sign Group’s Neonplus product line, which he said not only offers the vibrant, eye-catching appeal that draws customers in but also includes the option to provide a detailed carbon footprint measurement, verified by CarbonQuota.
“This allows our partners to include accurate sustainability data in their documents, aligning with the growing demand for environmentally responsible choices in retail,” he said. “Modern consumers are increasingly eco-conscious, so sustainability should be at the forefront of any signage decision.”
While much of The Sign Group’s work is under NDA, Hoole can share more advancements in sustainable signage solutions. These include using upcycled LED strip offcuts, silicone covers, and other unused materials into new products, as well as introducing a new, optional LED strip with an impressive efficiency of 186 lumens per watt, significantly reducing energy consumption without sacrificing brightness
Above: Sussex Beds has purchased several HP printers to create its own graphics and signage
Right: The Sign Group has worked on a wide range of retail signage projects
“By choosing signage options that come with a verified carbon footprint measurement, retailers can transparently demonstrate their commitment to sustainability,” Hoole adds.
Clearly, there are plenty of opportunities for innovation when it comes to graphics and signs in retail. Working with specialists in the sector allows you to uncover new opportunities for catching the attention of consumers and, importantly, drawing passers-by into your store.
For visual merchandisers, shopfitters, and sign companies, the right signage can elevate a retail space, turning a simple visit into an immersive brand journey
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Pop-up stores present a unique opportunity for brands to engage directly with their target audience or potential customers during a specific period. The Paris 2024 Olympics, a global event attracting millions of visitors, offers an unparalleled platform for such engagements. However, the preparation for the Olympics has raised several questions among consumers and businesses alike. The city of Paris seemed somewhat unprepared in terms of integrating necessary retail actions and practices to capitalize on the 2024 Olympic Games. Few brands have invested significantly in their physical stores or collections in anticipation of this event.
Despite these challenges, some brands have adeptly leveraged the opportunity to establish a presence in Paris through pop-up stores. International brands such as Melissa, Guess, Palladium, Sundek, and Omega have set up temporary stores in the French capital, aiming to capture the attention of the influx of tourists and locals during the Olympic festivities.
• Melissa: The Brazilian footwear brand Melissa, known for its colorful jelly sandals, has opened a vibrant popup store in the Marais district. From July 22 to August 22, the store offers an immersive experience labeled ‘Melissa Frizzante,’ featuring new shades of their bestselling Possession sandals and a selection of nonalcoholic fruit drinks.
• Guess Jeans: Guess Jeans has set up an impressive temporary display at the Galeries Lafayette’s ChampsElysées branch. Open from July 2 to August 18, the pop-up store showcases Guess Jeans’s heritage and introduces its new laser wash technology, ‘Guess Airwash,’ allowing customers to personalize their denim items.
• Sundek: The Italian beachwear brand Sundek has launched a sporty pop-up store at the Galeries Lafayette’s Haussmann flagship. From July 2 to July 22, the store features an Olympics-inspired capsule collection, including beach shorts made from recycled polyester in the colors of various national flags.
• Omega House: Omega, the official timekeeper of the Olympics, has unveiled an exclusive pop-up boutique called Omega House. Located in the Hôtel de Poulpry, this members-only space offers an immersive experience tracing Omega’s Olympic history and showcasing new timepieces. The boutique will be open from July 28 to August 10.
Despite the presence of these notable pop-up stores, there remains a conspicuous absence of many other brands. Several factors have contributed to this hesitation:
• High Rent and Accommodation Costs: Early in the year, there were numerous reports indicating that the rent prices for retail properties, short-term housing, and hotels would be extremely high during the Olympics. This has deterred many brands from committing to pop-up store investments.
• Price Increases by Local Retailers: Retailers in tourist-heavy locations have increased their prices, anticipating a surge in profits from the influx of tourists. This has created a less favorable environment for new pop-up stores to thrive.
• Organizational Delays: Delays related to the organization of the event, including transportation and access to game sites, have added to the uncertainty. The logistical challenges of balancing the daily lives of Parisians with the needs of tourists attending the games have further complicated matters.
• Rising Transportation Prices: The significant rise in transportation costs, on top of already high accommodation prices, has made it less attractive for brands to invest in temporary retail spaces during the Olympics.
These factors have likely caused many brand decisionmakers to reconsider or delay their plans for pop-up stores, transforming what could have been a great opportunity into a significant missed chance. Engaging in a pop-up store requires careful consideration of the potential return on investment and the overall experience. Without a favorable environment, the risks may outweigh the benefit.
While some brands have successfully navigated the challenges to establish a presence in Paris through pop-up stores, many others have opted out due to various economic and logistical concerns. The Paris 2024 Olympics, despite its potential as a major retail event, has thus seen a limited number of pop-up stores. For future events, it will be crucial for cities to address these challenges proactively to create a more conducive environment for brands to engage with their audiences effectively.
By Dakota Murphey
In the wake of recent disorder across the UK, some high-street retailers and businesses are grappling with unprecedented fear and uncertainty about the safety of their premises, staff and customers.
In any high-street retail context, though, there is an argument to be made that this risk always exists. However, when the current climate suggests that there could be trouble afoot at any moment, hardworking business owners are left with no choice but to rethink and enhance their security processes.
This article aims to provide practical, effective solutions for high-street retailers to protect their businesses when times get unpredictable and turbulent.
August 2024 has seen a highly concerning rise in civil unrest and demonstrations across the UK. What began as a response to a tragic incident in Southport quickly escalated into widespread riots in towns and cities across the country, largely fuelled by misinformation and exploited by racist rhetoric.
Cities from Sunderland to Plymouth experienced varying degrees of disorder in the high streets and city centres. Attacks on businesses, particularly those perceived as connected to or run by immigrant or minority communities, became worryingly common. Disorder was so violent and hate-fuelled in places that many police constabularies had to deploy additional resources to manage and contain the chaos, and to ensure the safety of their communities.
It doesn’t help matters that, according to the 2024 BRC
Crime Survey Report, retail violence has surged postpandemic, with retailers’ losses totalling £1.8 billion.
For high-street retail businesses, this situation has unearthed a twofold challenge: protecting against opportunistic criminal acts during periods of unrest, and ensuring stability against potential ongoing threats of vandalism, theft, and robbery that the retail sector is no stranger to.
The physical security of any high street business is - invariably - the first line of defence. Implementing reinforced steel security doors, shatter-resistant glass windows (with security shutters) and a combination of locks will be a solid first step. Strategically placing immovable
precast concrete barriers to prevent vehicular attacks will also be a failsafe security measure. Consider also installing round-the-perimeter lighting to illuminate areas well and deter trespassers.
There is an array of modern technology solutions that can provide impactful real-time monitoring of a store which can, in turn, deter criminal activity.
Visible, high-quality CCTV systems act as a powerful deterrent while monitoring potential trespassers, with the obtained footage proving vital in criminal cases. Many
solutions come with built-in remote monitoring capabilities for off-site surveillance, meaning that when premises are unoccupied, they can still be monitored. Alarms can sound and emergency services can be notified remotely, not just when personnel are on-site.
According to the 2024 BRC Crime Survey Report, retail violdence has surged post-pandemic, with retailers' losses totalling £1.8 billion.
When retail stores get broken into, thieves and robbers will instinctively grab what they can in plain view. Store managers can invest in asset management technology that tracks and updates in real-time, to give them complete visibility into their inventory levels, not just in their stores but in local storage facilities too. Technologies ranging
While employee safety is - and should be - the number one concern for businesses, especially in times when they may be at increased risk, ensuring they are up to speed with various processes is crucial. Consider updating your response and evacuation procedures for when risk is high, and communicating them regularly to your
from Bluetooth Low Energy (BLE) and Radio Frequency Identification (RFID) tags and receivers to Wi-Fi and GPS beacons can be deployed. Keeping high-value items safely stowed away in secure cabinets and safes will also be a strong deterrent.
staff in realistic scenario-based training drills. Training in various specialisms such as conflict resolution and hostile environments will go a long way in reinforcing their knowledge of how to keep themselves and their colleagues safe.
While situations may evolve to the point where the police may have to get involved, the reassurance of a local business community supporting one another can be invaluable. Maintain open lines of communication with your neighbouring businesses, those in your close network, and
community support officers, as well as the police. When times are difficult, the support and encouragement offered by fellow local business owners and the wider community can heal any wound.
Retail businesses have enough day-to-day responsibilities where security often takes a back seat. Recent events have illustrated just how important being prepared for disturbances and disorder is.
Businesses should consider developing a comprehensive, robust emergency plan to identify potential risk factors which could expose them to vandalism, theft, and other types of violent activity on the high street. Creating detailed procedures for various disasters - not just civil unrest - will go a long way in showing that you have thought about and planned ahead for numerous incidents, no matter how unlikely they may be.
Two of the most important investments a high-street business can make are sufficient business insurance and continuity planning. Check that your insurance
covers damage incurred from riots, looting and business disruption, confirming that it meets your current business needs. Business continuity plans are there to ensure that your critical business data is secured and backed up off-site. This means that in the case of a temporary relocation or suspension of operations, while the store is being rebuilt, valuable data will not be lost. Fostering positive, mutually beneficial relationships with suppliers will ensure that these temporary roadblocks are overcome more easily.
Technology also plays a vital role in enhancing the security and safety of a retail outlet. Going cashless and deploying entirely electronic payment systems will eliminate the need for hard cash on-site, but if the store accepts card or cash payments, then automated cash handling systems can help. Keyless locks and internal doors with keycard access will also improve security inside the premises.
It’s no wonder why high-street businesses are on edge when reopening their stores following a turbulent week of disorder, violence, and vitriol. However, it’s important to remember that the challenges are not too great to overcome, and the sector itself is rife with controversies. Taking a proactive and considered approach to the security of your physical infrastructure, assets, customers and staff will ensure that even if the worst should happen, you are as protected as can be.
Security should never be viewed as a tick-box exercise, nor should it be a temporary focus. The key is to keep it front of mind every day that a store’s doors are open, open lines of communication are maintained and the right reinforcements intact to dissuade and deter nefarious activity in all forms. This will give you the best possible chance of navigating evolving situations with greater confidence and keep your thriving high-street business operational.
With a passion and dedication to great service, Mark and Mel Shortland founded Shoplight in 2014. Driven by a commitment to deliver the service levels required by multiple-site retailers and with 14-years’ experience in the sector, Shoplight was founded on providing a first-class service to retailers.
In July 2014, a shopfitting contractor working for Skechers, the global footwear and apparel brand, contacted Shoplight as their incumbent supplier had let them down on the delivery of products. In fulfilling this small order, Skechers became Shoplight’s first ever client and, 10 years later, they remain one of the company’s biggest supporters.
With business going well, the company expanded into a 1,200 sq. ft warehouse in Peterborough six-months after opening. This would remain home to Shoplight for the next 5 years. In February 2015, Mel took on a permanent operations role and, with the addition of the company’s first employee as a warehouse manager, the company grew, securing the business of brands such as Mountain Warehouse and Moss, both of whom remain customers today.
Landmark projects such as Selfridges and LEGO’s flagship store on Leicester Square followed and it was in 2019 that Shoplight were chosen to fulfil a £1M refit programme for Waterstones. With the warehouse bursting at the seams, a further 1,500 sq. ft of space was taken as a short-term rental to deliver Waterstones requirements prior to the company moving to its new offices a few months later.
Macroeconomic events impacted Shoplight as they did all businesses and none less so than Brexit and COVID-19.
Shortly after the business moved into a new 6,000 sq. ft warehouse and office facility at Titan Drive, Peterborough, COVID struck the World. Times were tough and, despite a 40% reduction in sales revenue that year, no redundancies
were made and, with business bouncing back some months later, much of the furlough support granted by the government was repaid.
At the time the UK voted to leave the EU, Shoplight were already supplying many of its clients with stores across the EU. It became evident that, for these relationships to survive, a solution was needed to ensure the smooth export of goods once the UK had left the common market. So, in 2020, the company became VAT-registered in the Netherlands (as well as the UK), providing a competitive advantage which was instrumental in Shoplight being chosen by Claire’s Accessories to undertake a £2.2M refit programme for all their 750 stores across the UK and EU within 1 year.
With the desire to be a ‘force for good’ Shoplight decided to align its values with those of B Corporations and, in 2022, became a Certified B Corp, joining the ranks of over 6000 businesses globally that share the same values and purpose.
The impact assessment process of becoming a B Corp led the business to question the possibility of using additive manufacturing processes to make equivalent products to those imported from the far east and often made from virgin aluminium. If possible, this initiative would provide a range of products to retailers knowing that they were reducing carbon emissions through manufacture and transport, supporting UK jobs and buying products that were reusable and recyclable.
James Bryden, a pioneering product designer set upon the research to ‘crack the code’ of cooling such products using engineering grade biopolymers, rather than aluminium.
Over a 9-month period, James developed the patent-pending VenTec technology and shortly afterwards NORT, the company’s first 3D printed, UK made biopolymer spotlight was launched at Euroshop.
The products were loved by existing and prospective clients and were supported by GAIL’s Bakery, who quickly chose to adopt it in their new Cambridge bakery and every subsequent branch. Since launching NORT, the range has grown to five products, each with a unique proposition – from track to recessed spotlights, recessed downlights and on to a decorative range of pendant lights – and all including technical innovations that set these products apart from their imported equivalents.
With the demand for the company’s 3D printed products growing fast, the company expanded its footprint in June 2024 to 10,000 sq. ft of space. This currently includes 65 latest-generation 3D printers, along with the companies growing production team. Improving workflow, tripling productivity rates and assembling thousands of biopolymer products per month, the company is on track to produce over 20,000 products this year.
With ongoing plans to drive innovation and focus on sustainability through further developments in 3D printing, their target of reaching 80% biopolymer in sales volume by 2028 is becoming a reality. The Shoplight team are excited to see what they can achieve and the impact they can have on cleaning up retail lighting in the future. With a bright and more sustainable future ahead of them, clearly, this is a team to watch.
shoplight.lighting
Introducing the World’s first 3D-printed, bio-polymer recessed retail spotlight
• A Precision Aiming System that offers 350 degrees of rotation and 60 degrees of articulation which can be adjusted in 5-degree increments
• Up to 27w of power delivering over 4000 lumens and multiple driver options
• 3D printed as a single part, it requires less time and effort to disassemble, recycle and repurpose
• Cover any existing hole size up to 300mm diameter without secondary plates or rings
For enquiries please quote RAIDER-BIO and email hello@shoplight.lighting
Repurposed natural, low CO2 and non-hazardous content
Shoplight has launched its first 3D-printed pendant lighting solution, Origin23, a brilliant sustainable alternative to imported lighting pendants. The range focuses on natural, repurposed, low CO2 and non-hazardous materials.
• Manufactured to order, and 3D printed in one piece with zero material waste
• 3D printed in the UK offering a reduction in shipping times and transport related carbon emissions
• Supports circular economy principles, transforming by-products and waste into a creative resource. Waste like coffee grounds, mussel shells and beer dregs are combined with PLA (polylactic acid) which comes from corn starch, sugarcane or beet mixed with other natural materials.
• Industrial colourant and chemical free
Origin23 offers design flexibility to suit a brands specific style, colour, and texture requirements
• 16 filament colours, and 5 pendant styles in 2 sizes
• Other RAL or Pantone colours available on request
Origin23 is inspired by the series of intricate interconnections between Earths tilt (23.4 degrees) and its position in the solar system relative to the sun which gives us gulf streams and seasons that life on earth relies on.
Shoplight demonstrates their commitment to protecting Earths intricate checks and balances through their drive for sustainability in retail lighting.
For more information
Call or email Matt Carrington +44 (0)7921 823725
matt.carrington@shoplight.lighting Visit www.shoplight.lighting/origin23
By Rob Fletcher
With artificial intelligence becoming more commonplace in day-to-day life, we take a look at the current and future role AI has to play in the retail industry
While artificial intelligence, or AI if you prefer, is not an entirely new concept to retailers, the way it is being used and rolled out in shops and stores, as well as online, is changing at a rapid pace.
From the use of chatbots to direct customers to the correct department while shopping on their mobile device or computer, through to sophisticated inventory
First up is Ipsotek, a pioneer in the field of AIVA, otherwise known as artificial intelligence video analytics, and scenario-based intelligent video analytics. Global marketing manager Rayan Cherri said retail is undergoing a rapid digital transformation, driven by evolving consumer
management that helps retailers operate easier, the potential for AI in retail is far-reaching.
Here, Retail Focus sits down with several experts in this field to find out more about the key benefits of adopting AI within retail settings and how shops and stores of all shapes and sizes can utilise this technology to improve both their own operations and the customer experience.
expectations and increased competition. As such, AI can no longer be regarded as a futuristic concept, but instead a critical tool for survival and growth.
“By incorporating AI into their strategies, retailers can unlock valuable insights from vast amounts of data,
Above: Rayan Cherri, global marketing manager at Ipsotek, said retail is undergoing a rapid digital transformation
optimise operations from supply chain to in-store experiences, and deliver highly personalised offerings that resonate with customers,” Cherri explained. “This ability to anticipate customer needs, streamline processes, and enhance customer satisfaction is essential for staying ahead in today's dynamic market.
“AI offers a wide range of benefits for retailers. For instance, in eCommerce, AI-powered tools can analyse online shelf performance, tracking competitors and identifying opportunities.
“In physical stores, Computer Vision is transforming operations and providing new revenue streams. By
analysing video footage in real time, retailers can optimise store layout, manage queues, enhance customer engagement, all whilst maintaining safety, security and privacy.”
Glancing ahead to the future, Cherri believes AI will fundamentally reshape the retail landscape. She explained consumers will come to expect faster service, personalised experiences, and frictionless shopping as AI drives operational efficiency. With this, she said stores are likely to become smarter spaces, leveraging AI to optimise resources and improve overall operations, which in turn will mean stronger customer loyalty.
“Computer vision will play a crucial role in creating an ideal shopping environment and enhancing customer satisfaction,” she said. “Ultimately, AI will empower retailers to make data-driven decisions and stay ahead of the curve.”
However, with this, Cherri also offered words of warning in terms of consumers becoming increasingly concerned about how their data is collected, used, and protected. She explains that retailers must prioritise transparency and accountability in their AI initiatives.
“For example, computer vision providers understand the critical importance of data privacy. The technology is therefore designed with robust privacy safeguards, ensuring that customer data is handled ethically and securely,” Cherri said.
“It’s essential for retailers to choose AI partners who share such values and can demonstrate a commitment to privacy and data protection. By prioritising these aspects, retailers can harness the power of AI while safeguarding customer trust.”
Up next is TradeBeyond, which, previously known as CBX Software, offers solutions to help simplify the business of global sourcing and supply chains. Senior vice president Eric Linxwiler recognises that brands and retailers are understandably eager to leverage AI in their supply chain operations, but many have not yet created the digital infrastructure to do so.
“One major obstacle preventing businesses from realising AI’s potential is the lack of organised, centralised, real-
It’s sadly not surprising that official figures on theft have risen significantly, but this still represents a fraction of the true picture of shop theft
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time data,” he said. “To overcome this, companies need to start creating a central repository of supply chain data at the PO, SKU, and factory levels.
“The foundation for optimising the benefits of AI for any organisation lies in the ability to interconnect thousands of proprietary data points from multiple data sets across your enterprise. That requires aggregating all data from early-stage planning through the creation of product specifications, onto sourcing, costing, and logistics, and including detailed information on all suppliers along the supply chain up to the Nth tier. It’s only once businesses have established effective data management that they can begin unlocking AI's full potential.”
On the subject of examples, Linxwiler offers several as to how AI is impacting retail. Walmart and Amazon are using AI-powered robots in fulfilment centres to manage inventory, process orders, and optimise storage space, while both brands are also utilising predictive analytics to forecast demand, ensuring products are available when and where they are needed.
Elsewhere, Linxwiler said Zara is similarly using AI for demand forecasting and inventory management, analysing sales data, social media trends, and other data sources to predict fashion trends more accurately and adjust accordingly, minimising overproduction and stockouts.
Linxwiler went on to say that for years, AI has been anticipated to be a game-changer in retail, and now it is fully arriving in the supply chain sector, is is creating transformative impacts almost overnight.
“This technology, along with its ever-increasing use cases for supply chain operations, is rapidly bringing speed and efficiency to a new level,” he said. “It is also becoming a critical component of the drive toward sustainability, as tightening global legislations have made it increasingly difficult to maintain compliance and efficiency without sophisticated digital systems. For example, by optimising routes and inventories, AI helps reduce unnecessary fuel consumption and waste.”
“As retail stands on the brink of a digital revolution powered by AI, the opportunities for transformation are immense,” Linxwiler added. “Retailers that can effectively integrate AI into their supply chains will not only achieve greater operational efficiencies but will also gain competitive advantages in agility, customer satisfaction, and sustainability.
“To fully capitalise on AI’s growing potential, brands and retailers must prioritise the digitalisation of their supply chain now or risk missing out on critical advancements and falling behind industry leaders.”
One major obstacle preventing businesses from realising AI’s potential is the lack of organised, centralised, real-time data
Another aspect of retail benefitting from AI is payment. Kevin Carson, senior vice president of FreedomPay, a specialist in payment technology, said AI offers a powerful toolkit for retailers to not just survive but thrive.
“By integrating this rising technology into their strategies, retailers can unlock benefits that directly impact their bottom line, including significantly enhancing the payment experience for brands and their customers,” Carson said.
“AI elevates the customer experience from generic to genuinely personalised. The customer feels personally catered to through AI-powered recommendations, targeted offers and engaging content tailored to their preferences.
“Beyond personalisation, AI-powered chatbots provide instant and helpful customer service around the clock, resolving issues quickly and efficiently. This extends to payments as well, where AI can enable frictionless checkout experiences at any time of day, personalised payment options and even proactive fraud prevention that protects both the customer and retailer.”
Building on this, Carson said AI is bolstering security by detecting and preventing fraudulent transactions in realtime. He explained FreedomPay is at the forefront of this AI revolution in retail payments, evidenced by its partnership with Mashgin to power a fast, touchless self-checkout solution.
“This AI-powered solution leverages computer vision to instantly identify and price items, eliminating the need for manual scanning and expediting the checkout process,” Carson said.
Currently, FreedomPay offers a comprehensive Business Intelligence (BI) engine as part of its platform. This tool integrates with the payment system to provide detailed insights into transaction data and customer behaviour through real-time analytics, customisable dashboards, reporting tools, data visualisation and integration with other business systems.
“The future of retail payments will be defined by invisible transactions powered by sophisticated AI,” Carson said.
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Kevin Carson, senior vice president of FreedomPay, said AI will help retailers thrive
“Beyond simply recommending products, AI algorithms will analyse purchasing patterns and preferences to create hyper-personalised checkout experiences. Biometric authentication, such as gait analysis or voice recognition, will supersede traditional payment methods, allowing customers to authorise secure transactions with their presence alone.
“This level of personalisation will extend to payment plans and loyalty rewards, which will be dynamically generated based on individual spending habits and risk profiles. Real-time analysis will enable retailers to offer customised financing options for high-value items, further blurring the lines between online and offline shopping. Coupled with robust AI-driven fraud detection, these advancements promise a future of effortless and worry-free payment experiences.”
This offers a suitable conclusion to the discussion. Though still in its relative infancy in the grand scheme of things, AI has the potential to benefit both retailers and consumers in a host of ways. Working with experts in the field will allow retailers to capitalise on new and evolving technologies to deliver an improved experience to shoppers across all channels.
AI elevates the customer experience from generic to genuinely personalised
WHOLESALE FAUX FLOWERS - DRIED FLOWERS - SEASONAL DECORATIONS & BALLOONSPOTS & GLASSWARE - ACCESSORIES
Battersea Power Station is celebrating its strongest summer to date with a 17% growth in footfall year-on-year from mid-July to the end of August 2024 and total visitor numbers exceeding 22 million since the iconic landmark opened to the public for the first time in history in October 2022.
Fashion brands open inside the Grade II* listed Power Station and on Electric Boulevard, the riverside neighbourhood’s pedestrianised high street, performed particularly well over the summer months with sales up by 21% between mid-July to the end of August 2024 compared to the same period in 2023.
Between June and August, visitors flocked to the destination to enjoy a number of events, installations and pop-ups. Kicking off the summer of sport, The Battersea Games returned for a second year, offering visitors the chance to spectate or participate in an exciting array of sports and games across the riverside neighbourhood, from a 100m running track to badminton, exercise classes, padel at the Rocket Padel x Blank Street coffee pop-up court and a big screen showing summer sports fixtures and films during the evenings.
Delivered in partnership with Team GB and Ocean Outdoor, the Official Team GB Battersea Power Station Fanzone and Official ParalympicsGB Fanzone showcased all the action from Paris 2024, along with a range of interactive activities for visitors to enjoy. The Wimbledon Experience also returned, live streaming the matches straight from Centre Court.
For those looking to unwind after a busy day at Battersea Power Station, ArcadeX, the ultimate riverside hotspot from Arcade, took over the historic Coaling Jetty with a mix of street food, refreshing drinks and live DJ performances, all with the iconic Power Station as a background.
One of 70 pop-up brand activations hosted so far this year at Battersea Power Station, Aperol’s disco-themed activation, Aperidisco, returned to the neighbourhood for a second year in a row, serving up the perfect mix of good tunes and summer vibes with DJ takeovers, music sessions, beauty treatments, disco yoga, brunch and karaoke. IWC Schaffhausen created an immersive space in Malaysia Square to celebrate its 10-year partnership with Lewis Hamilton, while INEOS GRENADIER invited visitors to step foot inside their newest 4x4s in Turbine Hall B inside the Power Station.
Topping off an exciting summer at Battersea Power Station, POoR Collective unveiled its ‘Together We Rise’ public artwork in the Turbine Halls, as part of the neighbourhood’s thriving arts and culture programme. The design studio will also unveil another installation titled ‘Together In Battersea’, during this year’s London Design Festival, inspired by the ideas and designs of local Wandsworth residents under the age of 18 who attended a series of workshops at the Power Station in August 2024.
In the first half of 2024, Battersea Power Station averaged a new brand opening every month, bringing the total number of shops, restaurants, bars and leisure venues to more than 150 across the neighbourhood, and more openings are already scheduled before the end of the year. Mexican restaurant, El Pastor, neighbourhood bar Two Drops and pastel de nata café, Santa Nata, brought new cuisines to Battersea Power Station, while Third Space, Holland & Barrett, LIPS Pharmacy & Healthcare Centre,
Reformcore pilates, Swarovski, and nail salon So.Shell increased the neighbourhood’s retail and leisure offering.
Sam Cotton, Head of Asset Management at Battersea Power Station Development Company (BPSDC) said:
“Battersea Power Station has gone from strength-tostrength since its opening in 2022. We’re consistently growing our footfall and continuing to attract world-class brands to our ever-expanding offering, which draws thousands of people of all ages every day to shop, eat, live, work and play.
“This summer has really demonstrated the strength of having such a diverse mixed-use offering. Every aspect of the development has seen brilliant growth over the past few months, from office leasing at 50 Electric Boulevard, through to residential and retail sales. Each component supports and sustains the others, building on each area’s success to make Battersea Power Station one of London’s buzziest neighbourhoods.”
Brand openings still to come inside the Grade II* listed Power Station include Marks & Spencer’s first ever standalone clothing store which will open in November 2024, soft play Macaroni Penguin, speciality coffee concept % Arabica, Chinese restaurant Duck & Rice, Blank Street Coffee and Bizzy Me children’s activity centre. Heartcore pilates and R.W Wolf barber will open on Electric Boulevard and BioWell Health will open in Circus West Village. Further brands are expected to be announced shortly.
Following the success of its pop-up at The Battersea Games last year, Rocket Padel will open central London’s first riverside indoor padel courts on 14th September 2024. The four indoor courts will be joined by an immersive exhibition space in spring 2025.
Battersea Power Station will also host a vibrant new festival for London, celebrASIA, from 13th – 15th September 2024, created in collaboration with the ten Association of
South-East Asian Nations (ASEAN) London Committee to showcase the rich cultural heritage and offer visitors an authentic and immersive experience of the region, from street food to live performances, games, art masterclasses and markets.
Expanding Battersea Power Station’s office community of more than 60 businesses and 3,500 workers, the developer completed 50 Electric Boulevard in February 2024, a new 200,000 sq ft sustainable workspace designed by Foster + Partners. In June, SharkNinja was announced as the first tenant to lease space inside the state-of-the-art building, with the leading home technology choosing to open its new 32,000 sq ft EMEA headquarters, which expands on its existing offices inside the Power Station and on Arches Lane. Global marketing group TEAM LEWIS has also leased the entire top floor of the building and employees will move into the 10,500 sq ft office this autumn.
New residential sales totaling £65 million were agreed in July and August, as purchasers took the opportunity to buy one of the last remaining apartments in a live phase at Battersea Power Station. Only a handful of apartments now remain inside the Power Station itself, and a limited number of sleek studio, one and two-bedroom apartments in the Foster + Partners’ designed Koa at Electric Boulevard.
There were more than two million entries or exits to the Zone 1 Battersea Power Station Underground station between the beginning of June and the end of August, with many visitors choosing to travel via tube to the riverside destination, which is a short 15 minute ride from the West End and the City. Battersea Power Station is also easily accessible via the Uber Boat by Thames Clippers river bus service, bike, train and on foot.
For more information, please visit www. batterseapowerstation.co.uk and follow @BatterseaPwrStn to keep up to date with the latest news and events.
The first half of the year was very eventful for the SDEA, with our AGM where members voted for a continued Presidency for Mark Chatterton, Managing Director of Morplan, and Vice Presidency for Robert Hill, Director of Graphica Display. The Association supported members at the VM & Display Show in April - a vital exhibition for our industry - and held our hotly contested ‘Best Stand Award’, where members voted Hello Flamingo’s stand as the Winner. The Show continues to grow and be a source of inspiration for retailers, with close to 50% of exhibitors being a member of the SDEA. As is now customary, the Association hosted our Networking Evening on the first day of the Show at Bubba Oasis, next door to the BDC, with a capacity crowd of suppliers and retailers.
The end of May saw the close of entries for the Creative Retail Awards, with Judging taking place at the start of June. The Judges for 2024 include the Who’s-Who of the retail display world including David Dalziel, previously of Dalziel & Pow, Andrew Busby, the retail industry expert, speaker, writer and member of the exclusive global retail community ReTHINK Retail, Tim Nash, Curator of Shop Drop Daily and another member of the global retail community ReTHINK Retail, and Judith Kelly, Head of Retail Design at Hammerson plc. The Shortlist for the Awards has been picked from the global entries, with a strong list of contenders including Coach, EE, Woolworths South Africa, Jo Malone, Selfridges, Sephora and many more of the world’s best in retail design. The 15th August sees the
Shortlist Networking Party in London, exclusively for Shortlisted Entries, Retailers and SDEA members to celebrate. On the 19th September Eight Embankment will host the Awards Evening, where the industry will gather to see who is crowned Winner and Highly Commended for their work in 2023. The night will be the ultimate celebration of innovation and excellence in retail, leisure and hospitality design, offering unparalleled opportunities for recognition, networking and celebration. The Awards are guaranteed to sell out so don’t delay in reserving your booths at www.creativeretailawards.com.
For those seeking to stay updated on the latest industry developments, our SDEA App is the go-to platform. The App offers access to the latest Design & Display Directory, a complete member list, past issues of Shoptalk magazine, and updates on SDEA and industry events. It has become increasingly popular among users for its convenience and accessibility. To download the App simply search ‘SDEA Design & Display’ on either the Apple App store or Google Play, or follow the link at: https://linktr.ee/shopanddisplay
As we look forward to an exciting year ahead, we encourage everyone to keep abreast of the latest news and updates by visiting www.shopdisplay.org and following @ ShopandDisplay on Twitter and Instagram.
Suppliers can seize unparalleled opportunities, such as discounts, networking, and marketing benefits, by becoming members of the Association. For more
information, please email enquiries@sdea.co.uk for our latest membership offers.
Retail, hospitality, and leisure operators are invited to join the SDEA RHL Group for free, gaining access to complimentary invitations to events and services. Get in touch with us today to join.
SpaceandPeople Bring Full End-to-End Retail Solutions to over 300 Prime Locations Across the UK and Europe
SpaceandPeople, leaders in delivering high footfall spaces to retailers for nearly 25 years, has created a revolutionary new end-to-end service for brands and businesses who want a fully flexible physical mid mall retail solution. Rock Up and Pop Up has been specifically designed to allow any business – regardless of size or budget – to bring a tailored, in-person retail experience to shopping venues and travel hubs across the UK and Europe.
Rock Up and Pop Up is a concession solution set to address the challenges faced by many retail brands looking to forge a physical retail space – be it for the first time, in a new market, or simply for those brands looking to expand their physical footprint. These include knowing the right location to set up shop, cost, merchandising, marketing, and staffing.
For brands in today’s often crowded and busy retail landscape, creating face-to-face moments and delivering tailored in-person experiences to customers will increase awareness and build brand loyalty. While online retailing is the starting point for many beginning their retail journey, there is a resurgence in consumers looking for a physical shopping experience. Recent research shows that 28% of shoppers prefer in-store experiences, with 59% of consumers enjoying a mixture of in-store and online. In addition, 40% of shoppers feel positive towards physical retail stores.
SpaceandPeople’s Rock Up and Pop Up service gives businesses access to, and insight into, over 300 prime, high footfall locations in shopping venues – including Bluewater, Westfield and Meadowhall – as well as major travel hubs such as London Waterloo, London Kings Cross, Manchester Piccadilly and Glasgow Central stations.
With a service which is bespoke to every retail brand, the Rock Up and Pop Up team can ease the pressure and facilitate almost every touchpoint, from the design and installation of a kiosk to marketing and merchandising, and staffing support. By investing in a Rock Up and Pop Up concession, brands can in turn gain valuable customer insight – such as understanding how people interact with their products – reach new audiences and boost product visibility, as well as increase revenue and drive sales.
Nancy Cullen, CEO of SpaceandPeople, comments: “We have been working with brands to help them create physical experiences and create meaningful connections with the public – both existing and prospective customers – for a long time now, so we know the impact in-person engagement can have. We also know that for many businesses, going from a one-off branded activation to setting up a physical, permanent retail shop can be a big and expensive leap. Retailers need insight and data to drive that decision before taking the plunge – whether it’s their first time, or if they are looking to expand nationally or internationally.
Rock Up and Pop Up has been created to help brands address the challenge of taking that step, whilst being able to gain valuable and tangible data. It’s a fantastic way for brands to trial a location, reach a new audience who may not discover that business online, or showcase a seasonal product – all without having to invest all the expenses which come with a permanent space. We’ve even seen some brands use it as an opportunity to increase their consumer touchpoints by setting up a Rock Up and Pop Up kiosk at the opposite end of the mall to their shop. By using a kiosk which is fully branded – but crucially re-usable – we can create a much more cost-effective, sustainable opportunity and, by having everything needed such as staffing, design teams, etc. to hand, all a brand needs to do is deliver the product and start that journey.
The proof is in the pudding. We have already begun running our Rock Up and Pop Up solution with brands such as Kate Spade. Results are showing incredible success, including sales figures such as an 18% store sales increase YOY, 85% of event participants visiting permanent stores as a result of a pop up, and businesses taking up permanent mall retail space following a concession trial. We are really excited by the potential this opportunity provides for retailers who are pursuing an omnichannel strategy.”
For brands who want to find out more about Rock Up and Pop Up, please contact Bronwen Lambert,Bronwen. lambert@spaceandpeople.co.uk or visit www. spaceandpeople.co.uk.
Who are Kesslers London & Proportion London?
Kesslers London and Proportion London are two of the oldest retail designers and manufacturers in England. Kesslers London has been around for 125 years, and Proportion is approaching it’s 158th anniversary. Based in East London, both brands have a longstanding history of manufacturing, an absolute passion for continuous improvement, innovation, and most recently taking a real lead on sustainability.
What does sustainability mean to the brands? Why is it important?
Sustainability means more than it’s ever meant before. Sustainability is a word that’s been around since I came into the industry 20 years ago, but I think the importance of sustainability for me and the clients I’m talking to has only really started to resonate over the last 3 years. For me personally, thinking about when I had children and the legacy I’m leaving behind for them – sustainability has meant more to me. I also think we’re actively seeing a shift in retailers and brands and the decisions they’re making. Price will always be important, but previously – it was the key driver and for some the only thing that was important. I am now seeing an active shift towards making a purchasing decision based on your product sustainability being as important as price.
Retail Focus spoke to Daniel Astarita, Managing Director at Kesslers London & Proportion London, about the companies’ push toward sustainability, led by their innovative EcoForm mannequin. EcoForm, a fully recyclable and biodegradable alternative to fibreglass, reduces carbon emissions by 96% and competes on price without sacrificing quality. Astarita explained that sustainability has become just as important as price in retail, with brands increasingly prioritizing eco-friendly solutions. EcoForm’s flexibility, with no minimum orders and UK-based manufacturing, allows it to cater to a variety of needs, from luxury fashion to sports brands. Looking ahead, Astarita plans to eliminate fibreglass mannequins by 2025 and expand the use of EcoForm’s sustainable materials across the retail sector. EcoForm is already available, helping brands enhance their sustainability efforts while reducing environmental impact.
EcoForm is incredibly exciting. Working in an industry that historically had a fair amount of criticism for its carbon footprint, it’s great to be able to bring something to space that can start to have a real meaningful impact. We understand the global effect that mannequins and the disposal of mannequins has had for decades and across the globe, it's 10 million mannequins a year that go to landfills. EcoForm is a solution to that. It’s a truly game changing solution to fibreglass mannequins, solving all the problems that other alternatives to fibreglass present. In short, EcoForm is a UK manufactured, environmentally friendly, fully recyclable, biodegradable mannequin - that when compared to fibreglass, offers a 96% reduction in carbon output, which has been officially quoted and tested by industry leading bodies.
Sustainability has been a top topic for retail brands, what makes EcoForm stand out/different?
There are a few things. We spoke before about price, and how sustainability jumped up that decision tree being on par with price. Price is always going to be a driver, EcoForm competes on price with its fibreglass equivalent. EcoForm offers all the same benefits as a fibreglass mannequin, in a fully recyclable material. EcoForm is also made in
the UK, Proportion London is the only manufacturer in the uk for retail mannequins, but we also want to help provide clients with global outlets the tools to be able to produce EcoForm under license for us soon. EcoForm is different because it has done more than tick the boxes it needs to tick to look sustainable. It looked at the end solution, and how to tackle the problem head on.
What other aspects make EcoForm sustainable?
We have really looked at everything. Starting with the design and ensuring that we keep the quality standards that are synonymous with Proportion London right through to end of life. We also looked at taking out the chemicals in the paint, the packaging, transport methods, the way it leaves the factory, and the energy used to power our Proportion London factory. But perhaps what is more exciting is EcoForm has no minimum order quantity. So, while there are other sustainable mannequins on the market, sometimes you must order several hundred of them, or you must fork out 6 figure numbers for tooling. EcoForm solves all these problems with no minimum order quantity, expensive tooling, and it’s available in the UK, being produced by Proportion London’s expert craftsmen in our purpose-built London factory.
How does EcoForm look, will it fit specific tailoring/requirements?
Another exciting thing about EcoForm is it can look however you want it to look. We recently engaged in a project with Birmingham City Football Club, where we designed a brand-new range for them. We designed and crafted athleisure mannequins from EcoForm. The benefit of Proportion London and EcoForm is because there is no minimum order or expensive tooling, we can adapt it to give you something truly bespoke or we can roll it out in high volumes. We are currently working with All Saints on their specific requirements, which is so exciting. For me, EcoForm can appeal to luxury fashion retailers, sports brands, museums, high-street, and even in its raw form – it’s stunning.
Are there any special requirements for EcoForm, or ordering it?
The Proportion London team have been working on EcoForm for 3 months now, our manufacturing team fully understand the process. EcoForm has all the same longevity, quality, and general properties of a fibreglass mannequin so if you need to dress or clean a mannequin, there is absolutely zero difference and no special requirements to look after them. The only difference is that, at the end of the life of EcoForm you can recycle it, and it can then be changed into either renewable energy, milk bottles, or anything else. Now, a regular fibreglass mannequin will just go to landfill.
Are brands allowed to talk about EcoForm as part of their sustainability initiatives – are there any restrictions?
There are no restrictions at all. We can supply our clients with all the sciencebacked data, as we understand brands now must report sustainability as part of their measures and we understand that customers care about it. We would love to give that science backed data to any retailer, or brand and would love them to shout about it. We started EcoForm for all the right reasons and want to make a marked
change in the retail footprint. We want to see the number of mannequins in landfills reduced dramatically as it’s a scourge for our industry. The more brands that are talking about this, the better for EcoForm, and therefore the better for the future of retail.
What does the future of EcoForm look like?
First, I would like to eradicate fibreglass mannequins by the end of 2025 from our production. I also want to explore EcoForm more, and how we can start to transform more than just mannequins with EcoForm’s sustainable and biodegradable ingredients.
Is EcoForm being used right now, or do brands have to wait?
EcoForm is available right now. We will shortly be offering EcoForm in every project we do, and giving an EcoForm comparison quote for customers, so they can make a truly informed decision. At Kesslers London, and Proportion London, we love working with brands to work on new ranges, activations, and are pro-actively excited to drive EcoForm.
The Proportion London team are looking forward to talking to anyone about EcoForm and how we can get more EcoForm mannequins out in the industry. You can find them through our LinkedIn page, @proportionLondon, social channels @proportionldn or website proportionlondon.com. You can also email info@proportion.london People can also contact me through LinkedIn @Danielastarita, and I will always connect them with the right team member.
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