Retail Focus Issue 134

Since 1996, celebrating almost 30 Years Of Excellence.

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The HOL Group is a diverse range of creative brands that specialises in retail and hospitality. Based in London, HOL Group supports businesses globally from shop fitting, visual merchandising and clothes hangers to design services and operational equipment.

We provide original, engaging concepts to our customers along with practical and commercial visual solutions. Project management and installation are also services offered and HOL has a vast range of manufacturing capabilities based in the UK, Europe and the Far East.

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HELLO...

Hello and welcome to the latest issue of Retail Focus.

Like many of you, we are very much looking forward to the VM & Display Show later this month at the Business Design Centre in London. One of the highlights of the year, the event will see industry members meet to learn about the very latest advancements in visual merchandising and display. The Magazine will be available in the entrance to the show so be sure to grab a copy on your way in if you are visiting!

To help whet the appetite, this issue of the magazine is, as ever, packed full of the latest news and views from across the retail sector. Highlights this month include an insight into the world of mannequins, with a particular focus on the importance of knowing where you are sourcing your props from.

Also this month, we take a look at the impact of product imagery and the role it has to play in brick-and-mortar stores. Does it have a place in physical stores or is it more for digital and e-commerce? Find out more on page 42.

Aside from this, we have our usual round-up of some of the latest and most innovative projects from across the global retail industry. In London, interior and spatial designers EJM Studio and Tina Vaia have teamed up for a joint project to craft a new retail store for ME+EM, with a focus on the brand’s distinctive British flair (page 19).

Also in the UK, Dicksons appointed award-winning cultural, retail and hospitality designer Lumsden to create a bold new look across its stores, supporting its response to modern tastes and demands (page 24). Meanwhile, Holland & Barrett has opened the doors to its first H&B on Cardiff’s Queens Street, which has incidentally been

voted the UK’s best high street (page 28).

Across the “pond” and in New York, leading silk brand LILYSILK is opening a new store within the city’s Meatpacking District, allowing dedicated consumers to experience the brand in real life as opposed to from afar (page 22). Meanwhile, we take a close look at Tongzhou MixC One, a new premier retail development in Beijing’s sub-centre of Tongzhou, and the brains behind the project: 10 Design, part of Egis’ Architecture Line (page 26).

For subscription enquiries please email: lee@retail-focus.co.uk

Retail Focus is published by LTC Digital Ltd

No part of Retail Focus may be reproduced, stored in a retrieval system or transmitted in any form without permission. Please address all enquiries to the editor at the above address. The opinions expressed in Retail Focus are the views of the writer and do not necessarily reflect the views and opinions of the publisher. Every effort has been made to ensure accuracy of the information contained in these pages. We will assume permission to publish any unsolicited material unless otherwise stated. LTC digital Ltd

Alongside all this is our usual news round-up and in-focus articles, including a look at the rise of food in luxury retail (page 38), and of course a preview of the muchanticipated VM & Display Show.

On that note, we will look forward to seeing you in London later this month!

CONTENT DIRECTOR

Lee Cullumbine 07949 781817

RETAIL TECHNOLOGY SHOW

OLYMPIA, LONDON | 2 & 3 APRIL 2025

Connecting retail’s change-makers, the Retail Technology Show brings together Europe’s most forward-thinking retailers and leading tech innovators.

12,000+ Retail & brand professionals attend offering limitless opportunities to network and meet the right people.

400+ Exhibitors showcasing the latest retail tech solutions to help meet your customer’s demands and future-proof your business.

100+ Speakers to keep you up-to-date with the latest trends and challenges from game-changing leaders. www.retailtechnologyshow.com

FUTR EUROPE

LONDON | 24 APRIL 2025

FUTR is Europe’s only Summit focused on fresh thinking and progressive change in the future of retail, marketing and commerce. Our attendees have told us it is “the ONLY retail and marketing event they attend all year.”

FUTR is the annual gathering of senior executives from brands, retailers, corporates, marketplaces & D2C who want to stay at the cutting-edge of insights, technologies and solutions across retail, marketing and commerce. FUTR is a watering hole for future-focused leaders who want to see “what’s next” and understand how to bridge the gap between “now and next”. futr.today/london/about/

VM & DISPLAY SHOW

BDC LONDON | 9 & 10 APRIL 2025

The VM & Display Show is the place for all your visual merchandising and display needs. Visitors can meet with an array of industry experts who can help make displays a reality, from concept to installation. Taking place at the Business Design Centre in London, the VM & Display Show is the only UK exhibition dedicated to this creative industry, bringing together everything from mannequins, print and props to POP, lighting and fabrics - and every in-between - under one roof across two days.

www.vmanddisplayshow.com

SHOPTALK EUROPE

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GRAN VIA, BARCELONA | 2 - 4 JUNE 2025

Say hello to your one stop shop for connecting with Europe’s most senior retail, brand, tech and investor decision makers pioneering tomorrow’s digital innovations in store and online.

With 4,000+ power players and 1 in 3 being C-suite representing over 70 countries, you’ll be able to pack months of meaningful meetings into just three days to drive your business forward. For 2024, we’re going bigger with an expected 25,000+ meaningful meetings connecting you with decision makers that matter to your company. www.shoptalkeurope.com

THE CREATIVE RETAIL AWARDS

LONDON TBC | SEPTEMBER 2025

The Creative Retail Awards are much more than a mere accolade; they represent a pinnacle of achievement in the retail industry. The Creative Retail Awards feature 20 expertly curated categories, offering a broad platform for retailers, brands, agencies, and suppliers to showcase their achievements. This diverse range of categories culminates in an unparalleled awards ceremony, celebrating the remarkable talents and accomplishments within the retail sector. Participation in these categories is not only a recognition of success but also a pivotal moment that can shape the future trajectory of those in the retail industry. www.creativeretailawards.com

CANNES,

FRANCE | 4 - 5

NOVEMBER 2025

MAPIC is the International retail real estate event to build the ultimate lifestyle and shopping destinations. It is an opportunity to learn network with key players at the centre of the retail property industry’s transformation, and be part of creating the exciting new business models that are shaping the places to live, play and shop of the future.

For three days in November the retail property, leisure, food and tech communities will all gather at MAPIC. www.mapic.com

MAPIC

BELFAST, WE’RE ‘HOME’: PRIMARK OPENS FIRSTEVER STANDALONE HOME STORE

It’s a homecoming like no other as Primark rolled out the welcome mat Thursday 6th March, to invite shoppers into its first-ever standalone Primark Home store in Belfast.

The opening of the new retail concept represents a £2 million investment in the city centre and the creation of over 40 new retail jobs, bringing Primark’s total headcount to over 400 in Belfast and over 1,300 colleagues across Northern Ireland.

Representatives from Belfast City Council, Belfast One and Belfast Chamber of Commerce joined Primark Home store colleagues for the opening, with Lord Mayor of Belfast Cllr Micky Murray taking part in a ribbon-cutting ceremony to officially open the store to the public.

BOOST FOR BURNLEY AS JD SPORTS JOINS OTHER NATIONAL RETAILERS TO INCREASE SPACE AT CHARTER WALK SHOPPING CENTRE

Addington, the asset manager for Charter Walk Shopping Centre in Burnley announces that JD Sports, the FTSE 100-listed sports fashion retailer, is expanding its presence in Burnley with a significant store relocation and expansion in the shopping centre.

JD Sports is signing a 10-year lease for a larger, more prominent unit and will relocate from its current store at 50 The Mall to 30-34 The Mall & 6-10 Fleet Walk, increasing its ground floor trading space from 3,973 sq ft to 5,817 sq ft. The new unit, situated on The Mall opposite River Island and Superdrug, provides an enhanced shopping experience for customers in one of the most popular stores within the scheme. LEVI'S® TAKES OVER SELFRIDGES' OXFORD STREET STOREFRONT FOR AN ICONIC WHOLESALE PARTNERSHIP

Iconic denim lifestyle brand Levi's has unveiled a unique storefront takeover - the largest of its kind in Europe - with premium London department store celebrating the campaign launch of REIIMAGINE Chapter II, featuring global icon, Beyoncé.

Situated on London's buzzing Oxford Street, the new collaboration sees Levi's® reaffirming its place at the centre of culture and its continued commitment to creating elevated experiences through wholesale partnerships. The brand also plans to open a "shop-inshop" in the iconic department store in May this year, affirming that wholesale remains a key pillar of Levi's DTC-first strategy.

SHELLEY SANDZER SECURES LARGER, SECOND SITE FOR KIKI & MIUMIU

Specialist leisure and F&B property agency, Shelley Sandzer, has announced that the independent panAsian food market,Kiki & Miumiu Market, is set to open its second and largest location within the Lewisham Gateway scheme.

Following its hugely successful debut at Lendlease’s Elephant Park, Shelley Sandzer has secured a 5,000 sq ft ground floor unit at Lewisham Gateway for the oriental food market operator. Set to open in early 2025, the new location will be Kiki & Miumiu’s largest store to date and will stock an extensive selection of products from across the East and South East Asian region. Kiki & Miumiu will be another addition to the area’s F&B offer, following the recent arrival of Pret, adjacent to Lewisham Gateway’s station.

ACTIVEWEAR BRAND TALA TO OPEN FIRST UK FLAGSHIP STORE ON CARNABY STREET

Digitally native active-inspired brand TALA, founded by entrepreneur Grace Beverley and led by CEO Morgan Fowles, has announced its first-ever retail store, a UK flagship on Carnaby Street, London, opening in May 2025.

The 2,000-square-foot, double-fronted store spanning two levels marks a significant milestone in TALA’s transformation from a leading e-commerce brand to a prominent player in the physical retail landscape.

Situated on one of London’s most iconic shopping streets, the new space will provide an immersive, hands-on experience, building deeper interaction with TALA’s highly engaged community.

This is TALA’s first foray into owned physical retail space, though it has built a reputation for turning digital demand into retail success, demonstrated through a standout partnership across the Selfridges store chain, which commenced in Spring of 2024.

UNDERWEAR BRAND STEP ONE LAUNCHES IN JOHN LEWIS STORES ACROSS THE UK

• Innovative and sustainable underwear brand Step One, launches in John Lewis stores following increase in UK popularity

• Step One Men’s Trunks are available to buy in select John Lewis stores across the UK and online at johnlewis.com

Step One, the innovative and sustainable underwear brand renowned for its comfort, breathability, and ecofriendly materials, is expanding into John Lewis stores across the UK. Following Step One’s rapid growth in popularity worldwide, this exciting new retail partnership will continue to solidify the brand’s position as reshaping the future of underwear.

The underwear brand, founded originally in Australia by entrepreneur Greg Taylor in 2017, is opening concessions in select John Lewis stores across the country, starting from 17th February 2025 following a successful period on the brand’s D2C. The wide range of high-quality products crafted from organic viscose made from bamboo, soft-touch fabrics, and sustainable practices, will also continue to be available to shop online at johnlewis.com.

TRAFFORD CENTRE CHAMPIONS HOMEGROWN

RESTAURANT TALENT AND UNVEILS NEW DINING DEVELOPMENT

As Manchester’s gastronomic prowess continues to rise, leading retail and leisure destination, Trafford Centre unveils new restaurant dining development Eastern Garden, dedicated to Mancunian talent, a first for the shopping centre.

Responding to consumer demand, Eastern Garden celebrates independent operators with a line-up that includes Nichi, Chit ‘n’ Chaat, Hello Oriental and Blanchflower Coffee and Bakery, demonstrating the centre’s commitment to championing the region’s cuisine.

The new area, which was once referred to as Chinatown, is a vibrant and visually stunning dining destination designed to reflect a blend of traditional and contemporary Asian aesthetics.

NEWRIVER REVEALS A NEW LOOK FOR HIGHCROSS SHOPPING CENTRE

HIGH-FLYING FAVOURITE: BREITLING LANDS CITY DEBUT AT LIVERPOOL ONE

Liverpool ONE has announced that luxury Swiss watchmaker, Breitling, has made its city debut at Liverpool ONE, launching in a showcase space alongside Paradise Street’s line-up of flagship stores from leading international retailers.

The newly opened Breitling showcases the global watchmaker’s refined selection of timepieces in a 3,200 sq ft, double-height unit, joining Liverpool ONE’s selection of luxury jewellery retailers including Goldsmiths, David M Robinson, and Swarovski.Reflecting Breitling’s signature industrial design, the new Liverpool ONE store will allow visitors to immerse themselves in the full Breitling experience, exploring the brand’s extensive collection of iconic timepieces, including the Navitimer, Superocean, Chronomat, and Premier ranges, along with exclusive UK edition timepieces. The boutique also offers a relaxing and welcoming atmosphere, featuring a Triumph motorcycle, along with a fully stocked bar.

Planning approval has been granted for the reconfiguration of four entrances at Highcross Shopping Centre, one of NewRiver’s capital partnership assets in Leicester.

Highcross, a 1,100,000 sq ft regional shopping centre sits in the heart of Leicester and is the principal retail and leisure offer within the city and beyond.

The four entrances - East Gates, High Street, Church Gate and Bond Street - will be reconfigured to improve customer accessibility and wayfinding, whilst the contemporary designs celebrate the city's vibrant fashion and textiles legacy.

CALEDONIA PARK CELEBRATES BEST YEAR EVER ALONGSIDE MASS OF RENEWALS AND OPENINGS

Railpen, one of the largest pension managers in the UK, has announced Caledonia Park, its premium designer outlet village in Scotland, has experienced a record-breaking year for sales and performance. The destination introduced seven new brands and secured a series of long-term renewals, demonstrating the success of Railpen’s strategic asset management.

Caledonia Park achieved record-breaking performance in 2024, with total sales surpassing 2023 levels and footfall up 8%, underlining the impact of its targeted leasing strategy tailored to evolving consumer demands. Standout categories included Health and Beauty, which saw a staggering sales growth of 26%, bolstered by the continued success of Rituals, as well as F&B, which grew by 16%, demonstrating the success of the destination’s varied grab-andgo offer with the likes of Burger King and Starbucks, as well as family-focused operators such as Pizza Express and Cornish Bakery. Black Friday weekend was particularly successful for the scheme, with a 19.1% uplift in sales vs the same period last year.

BLOOM PERFUMERY TRIPLES COVENT GARDEN PRESENCE WITH RELOCATION AND UPSIZE INTO THE YARDS

The Mercers’ Company has announced that Bloom Perfumery, the famous London perfumery, has relocated within Covent Garden. Opening a larger location within The Yards, and accommodating the brand’s significant growth and popularity, Bloom Perfumery’s new flagship store is triple the size of its previous site.

Bloom Perfumery selected The Yards’ 2,900 sq ft 4 Slingsby Place site, relocating from Langley Court, to accommodate the influx of visitors the store receives, as well as the brand’s growing collection of fragrances. With over 60 brands and more than 1,000 perfumes, Bloom Perfumery boasts an impressive selection of fragrances, with 80% of the brands being exclusive to the perfumery in the UK. Showcasing a range of independent, exclusive, and niche fragrances, Bloom offers visitors a bespoke shopping experience with specialists on hand to assist visitors in selecting the perfect perfume.

TRAFFORD CENTRE WELCOMES NEW VARIETY STORE FLYING TIGER COPENHAGEN, JUST IN TIME FOR VALENTINE’S DAY

Leading retail and leisure destination, Trafford Centre, is thrilled to announce that Flying Tiger Copenhagen, the much-loved Danish variety store is set to open its doors at the centre on Friday 14th February.

The new 1,500 square foot store, located on Upper Peel Avenue will feature the brand’s core ranges, alongside its seasonal love-themed product range in celebration of Valentine’s Day. This marks the brand’s 81st in the UK, amongst a global footprint of over 1,000 stores in 36 different countries.

Renowned for its ever-evolving product range, sustainability is also at the core of Flying Tiger Copenhagen’s ethos. The brand’s commitment to conduct business ethically and responsibly runs through its entire value chain, from sourcing and shipping to the running of its stores and end-life of products.

BEAUTY BOOST AT BULLRING AS SPACE NK COMMITS TO LARGEST STORE OUTSIDE LONDON

Hammerson has announced the signing of Space NK at Bullring, with the brand committing to its largest store outside of London at the destination.

Located on Bullring’s Upper Level East, adjacent to AllSaints, Coach, and Dr Martens, the 5,500 sq ft store reflects Hammerson’s strategy of evolving its assets to reflect dominant consumer trends and brands’ focus on expanding in prime locations.

Set to open this summer, Space NK’s regional flagship spans 4,356 of trading space, and will feature a dedicated consultation area for make-up and skincare, with play tables for customers to sit independently or with a member of the team to explore the store’s selection of hundreds of beauty brands.

EVOLVE ESTATES ANNOUNCES A NEW ADDITION TO THEIR EXPANDING PORTFOLIO, WITH THE LATEST ACQUISITION OF PARK POINT IN

LONGBRIDGE

Evolve Estates, part of commercial property and investment collective M Core, has acquired Park Point, a highly prominent 66,382 sq ft mixed-use scheme at the centre of Longbridge’s new town centre development. Park Point comprises a hotel, food and beverage, office and retail.

This latest acquisition demonstrates Evolve’s expertise in buying and implementing effective asset management strategies in different sectors.

Park Point is a landmark property that forms part of the wider Longbridge town centre development. It has many businesses, shops, leisure amenities, and housing.

Completed in 2013, Park Point comprises a highly successful mixed-use scheme of over 66,282 sq ft arranged as a 75-bedroom Premier Inn hotel, 8 ground-floor retail and leisure units, and 3 storeys of Grade A office accommodation.

COVENT GARDEN’S SEVEN DIALS TO WELCOME CAFÉ KITSUNÉ

Shaftesbury Capital has announced that French-Japanese fusion brand, Café Kitsuné, is to open in Covent Garden’s Seven Dials neighbourhood this spring. The site will be a concept unique to the destination, complementing Seven Dials’ vibrant café and dining scene, including Story Cellar, 26 Grains, Monmouth Coffee Co., The Barbary, The Breakfast Club, and WatchHouse Coffee.

Opening at 55 Monmouth Street, Café Kitsuné will be the Kitsuné Group-owned brand’s second UK location, joining its site in Belgravia. The café will cover 530 sq ft with seating for 15 inside and eight al fresco, and offer a selection of pastries, cakes and sandwiches inspired by French and Japanese cuisine.

HAMMERSON SECURES UNIQLO FOR FIRST MIDLANDS STORE AT BULLRING

Hammerson has secured a Midlands debut for UNIQLO, the latest global brand to invest in Bullring, extending its presence outside of London. The signing underpins the continued flight to quality where leading occupiers want fewer but more productive and impactful stores in only the best locations.

The 20,000 sq ft Bullring flagship store will span three floors across a trading space of 11,840 sq ft, showcasing the brand’s full range of popular womens, mens, and kidswear, alongside its UNIQLO LifeWear collections.

UNIQLO’s signing for its first-ever Midlands store reinforces the need for leading occupiers to have a physical presence, in the right locations, to properly connect with their customers and provide a more dynamic and impactful retail experience. Birmingham is a key strategic signing for UNIQLO – aligned with its younger, affluent demographic – as the brand continues its regional expansion across the UK.

WINGSTOP UK OPENS FOURTH SITE IN LEEDS

Wingstop UK, the ultimate experience for iconic wing flavours to enjoy with family and friends, today opens its fourth site in Leeds, bringing a total flavour takeover of the city. To celebrate the opening, the first 100 guests through the door will receive free chicken wings.

Spanning 4,000 sq. ft and hosting 100+ covers, the new site is located in Cardigan Fields Leisure Park, a short drive from the city centre. Diners can enjoy Wingstop UK’s usual menu of wings, tenders, burgers and sides and be among the first to try its new Hot Honey Glaze flavour, which launches today.

The opening marks Wingstop UK’s fourth location in Leeds, following the success of its White Rose Shopping Centre, Boar Lane and delivery kitchen sites, showing the high demand for its bold flavour and iconic wings. Since launching in the UK in 2018, Wingstop UK has expanded to 62 sites, employing over 2,700 people. The new Leeds Cardigan Fields site is one of more than 20 new locations set to launch by the end of this year.

HAMMERSON LAUNCHES STREET FOOD MARKET ‘DISTRICT’ AT BRENT CROSS

Hammerson is launching a major new street food market at Brent Cross as part of its expanded line-up of leading retail, leisure and hospitality brands at the iconic North London destination. Based on customer feedback, ‘District’ was created as a modern and exciting new space for Brent Cross boasting seven distinct food offerings.

Occupying 20,000 sq ft of space and opening on 31 March, District will introduce an elevated foodie experience, featuring some of the UK’s top street food vendors. Operators include a mix of well-established brands and rising independent names, ensuring an offering that is both diverse, high quality and unique to Brent Cross, further adding to its vibrancy and mix of options for customers. It follows the ongoing success of District at Hammerson’s destinations in France, popular with customers seeking a new style of experience.

HOLLISTER JOINS SILVERBURN’S RETAIL LINE-UP

• Global fashion retailer set to open new store at Glasgow’s premier shopping destination

Silverburn, owned by Henderson Park and managed by Eurofund Group, has secured Hollister as the latest addition to its growing roster of global fashion retailers.

The brand new Hollister store, located next to Polestar, marks a further enhancement to the centre’s strong fashion offering.

Schedule to open by Summer 2025, the unit will provide Hollister with a high-profile presence in Scotland’s leading retail destination. The brand’s arrival further strengthens Silverburn’s appeal to fashion-conscious shoppers, complementing a mix of leading brands already in place.

Building on its strong consumer demand and loyal customer base, the Abercrombie & Fitch Co. owned brand continues to expand across key retail destinations and further strengthens its presence in Glasgow with this latest signing at Silverburn.

SLOANE STANLEY ADDS ANOTHER BEAUTY AND WELLNESS BRAND TO ITS CHELSEA ESTATE

The Sloane Stanley Estate has announced So. Shell, the manicure and pedicure treatment brand, has made its Chelsea debut on Fulham Road.

So.Shell has opened a 1,328 sq ft salon at 307 Fulham Road. It offers customers a wide range of treatments such as nail extensions, nail art, lash treatments, and eyebrow grooming laminations, all performed by highly qualified professionals and which can be done simultaneously. The nail treatment brand joins a number of beauty and wellness-focused brands on the wider estate, such as KARVE, the transformer pilates studio, at 370 King’s Road, as well as Margaret Dabbs, TriYoga, FaceGym and Backstage.

LIVERPOOL ONE TO WELCOME ARNE’S FIRST-EVER STANDALONE STORE, FOLLOWING SUCCESSFUL POPUP ACTIVATIONS

Landsec has announced that Liverpool ONE is set to welcome popular online contemporary clothing and footwear brand, ARNE, for its debut brick-and-mortar store on Peter’s Lane.

Following two successful pop-up stores and one interactive activation at Liverpool ONE in the last three years, ARNE has now committed to opening its first permanent space at the destination. The fan-favourite brand will open this July, with the 6,750 sq ft flagship set to stock its highquality, minimalistic clothing and footwear. In line with its previous popups, the décor will echo ARNE’s clean aesthetic, complete with simple steel walls, mirrors, and marble. The permanent return of the popular brand showcases Liverpool ONE’s dedication to nurturing up-andcoming, pioneering retail concepts, creating space for them to achieve stellar success.

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EJM STUDIO AND TINA VAIA STUDIO CRAFT NEW RETAIL STORE FOR ME+EM INSPIRED BY

JOSEF

ALBERS’ ARTWORKS

The new 3826 square foot ME+EM store located at 4-5 Marylebone High Street is a celebration of modern British design. It is the largest of the modern luxury label’s eight UK stores and is ME+EM’s first official flagship location. Collaboratively crafted by interior and spatial designers Ed Milton, from EJM Studio, and Tina Vaia, from Tina Vaia Studio, the store harmonises heritage and modernity, reflecting ME+EM's ethos of understated luxury with a distinctive British flair. By embracing artisanal craftsmanship, natural materials, and thoughtful spatial design, the store creates an inviting environment that balances function and aesthetic appeal.

Having collaborated previously on two other store designs for the fashion retailer, Milton and Vaia worked closely with ME+EM’s founder Claire Hornby to articulate the brand’s identity through its Marylebone premises. The goal was to craft a space that felt contemporary and rooted in tradition, fostering a sense of community and warmth.values-driven approach, concepts like Cheaney’s New Bond Street boutique are tapping into the mindset of today’s luxury consumer. Rather than being swayed by fleeting trends or viral novelties, modern consumers are gravitating towards timeless icons. In a world dominated by overconsumption

and the immediacy of social media, they seek products that are made to last, embodying a narrative and depth that resonate on a personal level.

The design concept honours the heritage of the building, which was previously occupied by a London & South Western bank. Existing architectural features, including the arched windows and original columns, have been preserved and turned into focal points. Circular banquette seating wraps around structural pillars and dark wooden furniture evokes the feeling of a historic grand banking hall. The tiled coffee tables, handmade in Valencia by Vaia, are finished in an emerald green glaze which pay homage to the iconic tiles and traditional charm of Victorian pubs and railway stations.

British design typologies are also found in the custom stone floor which merges a traditional Victorian chequerboard with the popular 1970’s‘Crazy Paving’. Milton and Vaia dedicated hours to perfecting the proportions of this intricate pattern; carefully calibrating the tile sizes, grout width, and the placement of the small inlaid black squares to achieve the ideal balance. The bespoke pattern of the artisan floor tiles is continued across custom rugs in the fitting rooms designed by Milton and produced by Floor Story.

Many of the design elements focused on achieving a balance between the old and the new while embracing an artisanal, handcrafted aesthetic. The bobbin rail fixtures, reimagined with a contemporary CNC-crafted twist, are made from oak sourced from fallen trees in and around London.

Other design details include the fitting rooms which redefine the conventional experience by functioning as social hubs. Featuring generous seating and expansive floor-to-ceiling mirrors, the changing area, with an abundance of natural light, invites customers to relax, linger, and engage.

The design of the store drew on principles which emphasise well-being and a connection to natural elements. By using authentic materials such as limestone and marble, wood, and linen, the space evokes a grounding sense of connection and warmth, enhancing the overall shopping experience. To maintain a personal and handcrafted aesthetic, Milton and Vaia collaborated with local, sustainable suppliers such as Yarn Collective and Fallen & Felled, steering clear of mass-produced decor.

The store's overall colour palette draws inspiration from Josef Albers' iconic Homage to the Square series, embodying a harmonious yet dynamic interplay of tones. Mustard yellows and greens, combined with rich textural elements, create a visually layered and engaging environment. By blending neutral hues with mustard tones and incorporating diverse materials and textures, the palette mirrors the interplay of clashing textures that define ME+EM’s collections.

Milton and Vaia’s collaborative workflow embraced a constant feedback loop, blending Milton’s architectural and furniture design expertise with Vaia’s focus on colour and material. From creating 3D studies to testing material combinations, the process was a hands-on exploration of ideas.

LILYSILK ANNOUNCES THEIR FIRSTEVER CONCEPT SHOP IN NEW YORK CITY

The world's leading silk brand, LILYSILK, is thrilled to announce that through its 15-years of tremendous growth comes their highly-anticipated store location in the Meatpacking District in New York. The doors are now open to the public at 654 Hudson Street.

LILYSILK’s new store location gives their dedicated consumers a way to experience the brand in real life. Matching the brand’s clean aesthetic, comes this stunning new location right in the heart of the Meatpacking District. The location will have an elevated, clean interior with green and white accents and will act as a community location for fans of the brand to shop.

Known for their luxurious silk clothing, sleepwear and home essentials, LILYSILK leads with the mission to inspire people to live spectacular, sustainable lives. This January the brand is celebrating their three-year anniversary with TerraCycle as an effort to encourage their dedicated consumers to responsibly recycle their worn goods. To continue this partnership, they will be begin to offer an onsite recyclable bin for consumers to take part in sustainable efforts.

“We are excited to announce the opening of our first concept store in Manhattan's Meatpacking District. This space is more than just a store—it's an immersive experience that brings our brand's timeless elegance and luxurious aesthetic to life, while also celebrating our commitment to sustainable fashion and accessible luxury. We invite you to explore and experience the essence of LILYSILK in a unique and vibrant setting. Join us in this monumental moment as we grow together with the community." said David Wang, CEO of LILYSILK.

To bring the brands vision to life they partnered with highly reputable interior design company, ViaClover, whose past clients include Goop, Fendi, Reformation and Louis Vuitton to name a few. Their experience in high-profile clients and their high attention to detail has transformed LILYSILK’s space to perfectly reflect the brands aesthetic.

DICKSONS COLLABORATES WITH LUMSDEN FOR A BOLD REDESIGN TO REVITALISE HIGH STREET PRESENCE

Dicksons, a family-owned business with deep roots in the North East of England, has been fuelling the region for more than 70 years. They appointed award-winning cultural, retail and hospitality designers Lumsden, to create a bold new look across its stores to keep up with modern tastes and demands.

This transformation represents a new era for the business which started in South Shields in 1953 and sold savoury treats such as pies and saveloys and has grown to offer a broad menu of freshly made sandwiches, deli ranges, barista coffees and protein salad bowls, and takeaway meals.

The redesign was launched in collaboration with brand communications agency Gardiner Richardson, who developed a refreshed brand identity for the company, including straplines such as ‘Dicksons, Making Your Day Since 1953’. This was timed to coincide with the unveiling of the new Northumberland store’s concept.

The first reimagined store opened recently in Blyth. Lumsden’s redesign will bring cohesion, clarity, and modern appeal to Dicksons' 33 locations, helping to position the brand as a strong contender on the high street. The design approach retains the essence of Dicksons’ heritage while

introducing an inviting, contemporary feel. Signature red accents throughout the space underscore the brand’s identity, providing a vibrant contrast against natural wood finishes and carefully chosen materials.

Design Brief and Store Layout: Enhancing Customer Experience and Celebrating Heritage

Lumsden’s brief from Dicksons was to enhance the customer journey and strengthen the brand’s heritage in a way that feels modern, fresh, and approachable. The design team began by evaluating the layout of Dicksons' existing stores, identifying areas to improve navigation, define product zones and, working with Gardiner Richardson*, clarify messaging. Bold window graphics and branded displays showcase an array of Dicksons' offerings, along with the new brand and visual identity, to engage passersby.

Inside, the store layout is designed to be inviting, with a warm wood floor guiding customers through an open, clearly segmented space. A welcoming feature wall showcases a snapshot of Dicksons' values and history, enhanced by archival black-and-white photography. A central “flex” unit displays seasonal items. Ceramic tiles punctuated with the signature red emphasises the service area, where a selection of enticing impulse buys is displayed. Overhead, pendant lighting highlights the blackened-steel counters, while elsewhere strategically placed ceiling track lighting brightens the overall space. Walls feature sleek black laminate rails and lightboxes that showcase Dicksons’ offerings of pies, pastries, sandwiches, and soups.

“We set out to blend heritage and contemporary elements in a way that revitalises Dicksons’ appeal,” says Ania Jakowiecka, Senior Designer at Lumsden. “Our approach to the design was to highlight Dicksons' longstanding history in the area while creating an engaging, warm and practical space for today’s customers.”

Towards the back of the store, the checkout and collection areas have been thoughtfully organised for efficiency and customer flow. The new layout includes digital screens for a streamlined purchase process, while seating and a streetfacing bar provide spaces for customers to enjoy their purchases on-site.

Materials were chosen for both visual appeal and durability. Oak timber veneer appears in countertops, fixture cladding, and the condiments station, while a bespoke checkered pattern by Amtico defines the tiled floor areas. Accents of red are applied to selected materials and wall graphics throughout, reflecting Dicksons brand colour.

Rolling out across the North East

Following the success of its Blyth location, Dicksons plans to introduce the new store design across all of its locations throughout the North East.

Mike Dickson, retail growth director, said of Dicksons offer: “It’s about giving our customers what they want and of course keeping up with evolving appetites. We are constantly bringing out new products like our deli ranges, barista coffees and protein salad bowls, but we also need to make sure we our shops look attractive too,” adding, “thanks to Lumsden’s design vision we can now continue to serve the hardworking people of the North East in a more efficient and welcoming manner.”

*Gardiner Richardson developed the Dicksons brand and visual identity and applied it across the store space.

10 DESIGN UNVEILS TONGZHOU MIXC

ONE, AN INTEGRATED COMMUNITY HUB FOR DESIGN-LED RETAIL, ENTERTAINMENT AND DINING EXPERIENCES

10 Design, part of Egis’ Architecture Line, proudly unveils Tongzhou MixC One, a premier retail development in Beijing’s sub-center of Tongzhou. Following its official opening last autumn, the development has become a vibrant community hub, offering local residents cutting-edge retail, dining, and entertainment experiences right at their doorstep.

Located in the core area of Tongzhou, with close proximity to the historic site of Beijing-Hangzhou Grand Canal as well as Universal Studio’s new theme park in Beijing, the nearly 100,000 square meters of retail space supports the city’s efforts to revitalize the historic sites but also sets a new standard for retail design, creating an environment that encourages both domestic economic activity and cultural engagement.

At Tongzhou MixC One, 10 Design’s scheme plays a vital role in this growth by fostering a sense of place and cultural appreciation. The design, inspired by the historic canal, creates an emotional connection with visitors, enhancing their shopping experience. The unifying concept of flowing water ties the mall’s diverse spaces together, promoting a serene, calming atmosphere that complements the luxury retail offerings. Spread over seven floors, plus two underground levels, Tongzhou MixC One not only meets the demand for high-end retail but also elevates the cultural and emotional engagement, fostering integration of the project with the surrounding community and driving sustained growth for the region.

Among the mall’s standout features are three circular viewing platforms that overlook the atrium. The design reflects the ripples of a water droplet on the surface of the water, bringing a sense of movement to the space, while gently blending in with the edge of the atrium. The design creates a subtle visual hierarchy through the calm gray and white tones, green plants and natural light that illuminate each other. The overall spatial design of the project emphasizes openness and connectivity, aiming to break down the boundaries of traditional stores to provide additional space for brand display and to promote interaction between consumers and their brands. As guests follow a “bubble” path from level 3 to level 5, they arrive at the kids’ zone – a lively playground where rounded shapes, inspired by the bubbles stirred up by canal boats, and pure white tones come together to express the innocence, vitality and boundless imagination of children.

“To encourage visitors to explore the mall’s upper levels, where more retail and F&B experiences await, we further explored the idea of visualconnectivity,” said Lukasz Wawrzenczyk,10 Design principal.

As guests progress to the viewing platform spanning across levels 4 and 5, they are greeted by a panoramic view of the city. The cantilevered space, suspended and wrapped by a transparent glazed curtain wall, offers passersby a glimpse of the interior to draw them in. At night, The LED-covered ceiling lights up the space with dynamic lightshows like a shimmering pearl on the mall’s façade.

“Making the LED light show visible from the sunken plaza was crucial to our vision of openness, helping us avoid the enclosed ‘black box’ design typical of past retail spaces,” explained Wawrzenczyk.

Following the same ethos, an open layout sky garden and link bridge is set on level 6 and 7 under an expansive dome, hosting innovative F&B concepts while offering views of the main atrium and a unique sensation of dining in the air.

Prior to opening, the building received a 3-Star Green Building Label for its sustainable design. Features include shading devices to reduce heat radiation, energy-efficient LED lights, locally sourced premium materials and longlasting finishes that create a timeless look.

HOLLAND & BARRETT UNVEILS FIRST H&B EXPERIENCE STORE IN CARDIFF AS TRANSFORMATION CONTINUES

Holland & Barrett, the UK’s leading health and wellness retailer, opened the doors to it’s first H&B Experience Store on Thursday 20th March on Cardiff’s Queens Street, voted the UK’s best high street. The 3710sq.ft store, making it H&B’s largest store to date, comes complete with a fresh look and feel, boasting even more of Holland & Barrett’s latest range of health and wellness solutions and brand-first immersive experiences.

Following customer insights pointing to demand for immersive experiences, Cardiff will host H&B’s first wellbeing studio to offer customers a holistic experience, including yoga and pilates. The Experience Store will also offer health checks and blood testing and an in-store H&B&Me pod to help customers to learn their biological age and discover healthy habits to support their long-term health and wellbeing.

The health and wellness giant partnered with ideasfuelled creative agency, Syn, to reimagine Cardiff’s in-store experience. In-store customers will experience a sense of community, in which to prioritise their health with personalised support, within a haven of calm and comfort on the high street.

H&B has undergone a period of significant growth, the Cardiff store forms part of a £70 million investment into transforming stores and serves as step towards a blueprint for the brand’s future retail strategy. The store

has been designed in a way to guide and encourage customers to seek advice, whilst offering clear and concise instore communication for those who wish to explore independently.

Syn formed a collaborative relationship with H&B, developing the full brand experience at retail. The partnership included brand and creative strategy, customer insights and journey planning, creative direction and design, store design and build, artwork, production and project management.

Richard Fisher, Store Design Manager at Holland & Barrett said “We’ve partnered with Syn to embrace a fresh creative vision which has played out in Cardiff’s pioneering Experience Store design. At H&B we are committed to redefining the wellness shopping experience, fostering a sense of community and customer connection.

“The Cardiff team of expert colleagues are all qualified to advise customers. They can successfully cut through the noise of health fads and trends we’re all bombarded with on social media - offering bespoke, expert advice. And it’s this human-centric vision that has been woven throughout the redesign, allowing accessibility, personalisation and engagement at every touch point.”

Syn created multiple store touch points while amplifying a more emotive use of language – from campaign windows and ‘Wow Wall’ to customer journey and shopper experience. They developed brand retail comms throughout the store such as wayfinding, permanent fixtures, store navigation and shopper journey segmentation to help customers self-shop and discover expert wellness hints, tips and products for themselves. H&B are keen to attract new audiences, Syn’s approach was to change existing brand perceptions by elevating key selling points.

Stand-out features include the impactful 'Wow Wall’, ‘Be strong for life’ window campaign and new storefront design to welcome shoppers. Syn designed the wooden, architectural fixture used at the brand statement entrance

which then leads into the store, toward the mission island. The ‘Mission Island’ is a dedicated discovery space for customers to explore personalised wellness solutions – from gut health to sleep support. Cardiff’s store also houses a wellness studio – a multifunctional, community hub for wellbeing classes and activations.

Chris Newell, Co-Founder and Creative Partner at Syn explains; “We developed a ‘feeling first’ concept territory. From touch and tactility through to emotive expressions of messaging. The whole creative approach was about evoking a feeling of calm, comfort and welcomeness. Triggering the visual sense at first, into the tangible softness of materiality and the addition of an emotive script typeface at key signage touchpoints. Finally, we employed a more human tone of brand voice as the connective thread that openly invites engagement into store and with the qualified team of experts for those customers who are looking for advice and help.”

The impact of the Cardiff Experience Store will be measured in the coming months, but it is hoped it will shift consumer perception, whilst fuelling brand engagement with a new wave of customers, signalling the start of a whole new era.

COMPACT POWER, BRILLIANT IMPACT: SHOPLIGHT LAUNCHES THE NORT GS MINI AND PISTON BIO

The launch of the NORT GS Mini and Piston Bio marks a significant milestone for Shoplight, a company leading the way in sustainable retail lighting. Using the same thermal architecture, we have two groundbreaking products designed to offer maximum impact whilst using less resources. This innovation in materials and application is setting a new standard in the industry.

An Innovative Blend of Sustainability, Technical Advancement, and Value

The NORT GS Mini and Piston Bio are pushing at the boundaries of retail lighting development and exceeding the standards set by their aluminium counterparts, outperforming them in sustainability and technical excellence. The data shown, demonstrates how Shoplight are redefining retail lighting with their high-performance biopolymer options.

Driving Application Innovation

The NORT GS Mini and Piston Bio are the first in Shoplight’s biopolymer range to launch with reflectors and lenses, allowing retailers to prioritise either efficiency or light quality depending on their needs.

Small in Size Big In Impact

Though not limited to lighting smaller spaces, the NORT GS Mini and Piston Bio have been specifically designed to be less obtrusive, than earlier models. Moving away from traditionally overengineered and oversized lighting, they offer flexibility and finesse together with elegance and unmatched efficiency.

Resourcefulness Embedded in their DNA

The cutting-edge design of the NORT GS Mini and Piston Bio means that a single ‘light engine’ uses the same heatsink, lamp holder, LED COB, and reflectors or lenses in both products. This shared thermal architecture allows Shoplight to cater to varying customer needs with ease, promoting standardisation and versatility while reducing costs and environmental impact at every step of their production process.

PRODUCT HIGHLIGHTS

The NORT GS Mini and Piston Bio are two transformative lighting solutions designed to deliver modern aesthetics and efficient performance in compact forms. Both products offer compact brilliance, and flexibility with versatility within a closed loop design.

Compact Brilliance

NORT GS Mini: A smaller version of NORT and NORT GS, Shoplight’s popular track-mounted adjustable spotlights, the NORT GS Mini comes with a smaller in-track driver. It looks sleek, contemporary, and more discreet, making it ideal for low ceilings. With a 14W optimised thermal architecture, 350 degrees of rotation, and 90 degrees of angle adjustment, it ensures efficient lighting in a compact solution.

Piston Bio: A smaller version of our Colt Bio, the Piston Bio is a streamlined and contemporary recessed downlight. Its refined design allows for more space, enabling clusters of lights to be used for visual effect, particularly in fitting rooms and ceilings with small void spaces. With a 14W optimised thermal architecture, it offers luxurious and discreet lighting through an efficient and compact solution.

Flexible and Versatile

The NORT GS Mini and Piston Bio offer unprecedented versatility with modular design principles featuring interchangeable heat sinks, lamp holders, lenses, or reflectors, along with three distinct COB levels. This ensures optimal performance, efficiency, and lighting control, allowing retailers to tailor their lighting setup to their specific needs.

Furthermore, the Piston Bio is engineered for a seamless fit with a standard 67mm core drill cut-out, making

Closed Loop Design

Both the NORT GS Mini and Piston Bio are designed with circularity in mind. Along with flexibility and versatility, their modular designs allow for easy servicing and upgrades which helps to keep customers at the forefront of retail lighting.

Made from materials that are better for the planet and using efficient manufacturing processes, these products are ideal for environmentally conscious brands. The Shoplight buy-back scheme ensures that both the NORT GS Mini and Piston Bio can be returned at end of life, with 71% and 63% of their respective components being reusable or recyclable.

Conclusion

The NORT GS Mini and Piston Bio are not just lighting solutions; they are a testament to Shoplight’s commitment to innovation, sustainability, and technical excellence. By choosing these products, retailers can illuminate their spaces with style, efficiency, and a clear conscience, knowing they are making a positive impact on the environment.

Find out more at www.shoplight.lighting

MAKE THE MOST OF YOUR MANNEQUINS

According

By Rob Fletcher

While the roles of mannequins in shops have remained similar over the years, it is how they are brought to life that is now becoming increasingly important. Retail Focus considers why retailers should be paying more attention to where our anonymous friends come from.

Mannequins have been used in shop settings for hundreds of years, tracing their history all the way back to the 1500s.

Though the mannequins of today may be much different to their ancestors, their role remains very much the same: to show off items to consumers inside stores.

While modern-day mannequins offer greater flexibility to retailers, with the modern market also comes additional issues to consider, primarily where your mannequins are

From the traditional to the innovative

First up, The Retail Factory, which counts mannequins among the various products that it supplies to the market.

The company recognises the evolution of mannequins over the years, highlighting how newer pieces will fit in better with retailers’ innovative strategies.

“Mannequins hold a place in the history of retail, transforming from rudimentary dress forms back in the

coming from. Sustainability is very much at the top of the agenda for many consumers, with this in turn placing more pressure on retailers to become more planet friendly.

In this article, we speak with several specialist suppliers in this sector to learn more about how switching up your mannequins could open doors to improvements not only in terms of sustainability but also in other, important areas.

day to the dynamic figures that mirror real-life consumers today in a range of pose,” The Retail Factory said.

“This progression has been marked by a shift from the traditional to the innovative, with displays now crafted to engage and captivate shoppers. These modern mannequins reflect cultural trends and diversity, becoming active participants in the storytelling of brands.

Above:

to The Retail Factory, mannequins can help boost product sales by 20-40% by properly dressing them with a certain item

They imply movement and even personality, which seems odd to say, but the best mannequins do help to show the clothes as they would be on a real person, not just on a dummy.”

Leading on from this, The Retail Factory said a shop’s display does influence the consumer by helping draw their eye, intrigue them and entices them in – with mannequins just one of the key tools in the visual merchandiser’s armoury.

With this, The Retail Factory picks out two stand-out developments. Firstly, tech innovations, with retailers now embracing the digital age by adding technological integrations into their mannequin displays.

“Using interactive features such as embedded screens, they can showcase the story of the product and even allow customers to see how an outfit might look in different colours or styles,” The Retail Factory said. “They can also use augmented reality features to bring the excitement of online interactivity into the physical store, offering a blend of the virtual and real world that can transform the shopping experience.”

Also worth considering are theme displays, with The Retail Factory saying artistic displays are another way that mannequins are revolutionising retail.

“By using creative installations on specific themes, you can draw attention and create buzz. This brings in not only footfall into your shop but also encourages customers to share selfies on their social channels,” the team said. “These could be seasonal displays relating to calendar or current events, themed displays based on big film, sporting events or other cultural events. They keep the retail environment fresh and relevant.”

Reliable partners

Elsewhere and, as its name may suggest, Best Mannequins is another specialist in this sector. Johan Casquet, sales rep for France, and Corneel Vandaele, sales manager, jointly tackle the issue of supply chain, saying retailers should care about where their mannequins come from because production quality, ethical standards, and sustainability matter.

“Retailers are becoming more conscious of their material selection, manufacturing processes, and the durability of their products, not just for clothing, but for their entire retail ecosystem, including furniture, visual merchandising supports, and mannequins,” Casquet and Vandaele said.

“Brands promoting an eco-conscious image but using

Above: Best Mannequins recently launched a fully compostable mannequin made from 100% bio-based materials

And the benefit of all this? Conversion rate and sales, as The Retail Factory said: “It is said that you can increase product sales by 20-40% by properly dressing them with a certain item.

“These displays can highlight the versatility of a garment, showcase the breadth of a collection or simply elevate the perceived value of the products, all of which can persuade a customer to make a purchase.”

mannequins made from unsustainable materials or unethical labour contradicts its own values. That’s why it’s crucial to ask: what materials are mannequins made of and under what conditions they are produced.”

Offering advice on the subject, the pair recommend working with a reliable partner that is respond quickly and efficiently. In addition to this, they say the design process is just as crucial, and that before production begins, it is essential to understand the emotions, values, and identity a brand wants to express through its mannequins.

“Translating this vision into a design is one of the biggest challenges, ensuring that every detail aligns with the brand’s identity,” Casquet and Vandaele said.

By using creative installations on specific themes, you can draw attention and create buzz

We provide a fast-track on-line design capability, allowing clients to see their mannequins come to life without the need for sculpting or wasteful re-designs

Looking to Best Mannequins, there is a significant focus on sustainability, with a belief that it should be accessible to every partner. For this reason, the company offers planet friendly mannequin options starting from just one piece, as well as plastic and eco-plastic variants tailored for larger retailers.

“We provide a wide range of eco-friendly materials, including raffia, rice powder, jute, linen, and ramie,” they

Make your displays sing

Another specialist within this area is Kesslers, which, alongside Proportion London which it acquired back in 2021, provides mannequins and various other display items. According to Kesslers, ensuring mannequins have correct proportions and made of good quality materials are the base requirements to ensure they do not stand out for the wrong reasons.

“Despite mannequins often being an easily overlooked detail, mannequins can be expertly crafted to make your clothes and visual displays sing,” Kesslers said. “Ordering them from trusted experts can be the difference between a poor display and an unforgettable experience.

“Environmental impact should be considered. Traditionally, fibreglass mannequins are the most popular material for mannequins, but can be made poorly, only used a few times, and thrown away to never be recycled or broken down naturally. Finding a company that cares about not only the process of making the mannequins but also the environment can allow you to cut down on using potentially dangerous materials and the best route for shipping.”

So, what should retailers look to avoid when purchasing new mannequins. Kesslers said that mannequins should be strong, sturdy, and crafted to fit a brand’s exact visual identity to reach a state of “exciting and memorable experience”. On this, it said improper proportions can create an odd and confusing look that does not quite fit, giving the example of how tall, sleek, and minimalistic mannequins fit well for high end fashion brands but not the right look for a sports brand.“Speaking to an expert team can also utilise their knowledge to discuss how each mannequin should be built, and how it can best fit its purpose in order to last as long as possible in the retail space it is located in,” Kesslers said.

said. “At the latest EuroShop exhibition, we introduced a groundbreaking innovation: a fully compostable mannequin made from 100% bio-based materials—a first in the mannequin industry.

“Every customer is guaranteed access to a free recycling manual at any time, ensuring mannequins are responsibly disposed of when they reach the end of their lifecycle.”

As to how Kesslers can help, the company highlighted how Proportion London has launched EcoForm, a fully recyclable, biodegradable, mannequin that can reduce carbon emissions by 96% in comparison to traditional fibreglass mannequins.

“Born from a passion to create a better future in retail, EcoForm is the ultimate sustainable solution that doesn’t mean you have to sacrifice your style or expert craftsmanship,” the company said. “Designed and manufactured at the Kesslers London factory based in Highams Park, East London, each mannequin is hand crafted with locally sourced materials to create a mannequin with a fully circular life.

“EcoForm have also partnered with Evertreen, so for each EcoForm mannequin sold, a tree will be planted. This helps combat deforestation and continue to work towards a better future, not only in retail – but everywhere.”

Above:

Kesslers said ordering mannequins from trusted experts can be the difference between a poor display and an unforgettable experience

Piston Bio.

The compact yet powerful downlight for retail spaces. A customisable, technically excellent, and sustainable luminaire.

• A smaller contemporary version of our Colt Bio, with up to 14W optimised thermal architecture and a refined design for fitting rooms and ceilings with small void spaces

• Optimise your setup with interchangeable components like heat sinks, lamp holders, lenses, and reflectors

• Choose either a reflector or lens to dial up efficiency or light quality depending on your lighting requirements

• Designed with circularity in mind, a modular design approach enables easy servicing and upgrades with 65% being recycled or reused at end of life

• Engineered for a seamless fit with a standard 67mm core drill cut-out with custom bezels up to 100mm to effortlessly adapt to existing ceiling holes

• Provides higher lumens per watt and uses less energy than its aluminium counterpart making it ideal for environmentally conscious brands

MAKE THE MOST OF YOUR MANNEQUINS

Environmental impact

Speaking a similar language is Railston Mannequins, which, although relatively new to the UK mannequin market, is a familiar name within the fashion retail sector. The team has been creating, manufacturing and managing mannequin projects since 1995.

“We provide a fast-track on-line design capability, allowing clients to see their mannequins come to life without the need for sculpting or wasteful re-designs,” said Alan Pegram, who oversees business development at Railston. “We offer a constellation of bespoke and ‘ready to wear’ mannequin collections for all applications and budgets, supported by multi-regional manufacturing capabilities from partners in China, Turkey and South Africa.”

“On top of this, we have developed a range of genuine environmentally friendly mannequins that have been fully tested, certified and patented for their contribution to reducing carbon emissions.”

It is this latter point on which Pegram expands, pointing to a development in 2017 when the company set about creating an eco-mannequin that made a genuine and substantial impact on reducing carbon emissions and waste.

“Since then, many companies now claim to have ‘environmentally friendly’ mannequins, many of which fall a long way short of actually reducing carbon emissions or waste,” Pegram said. “It is this that has spurred us on further with an eco-mannequin range.”

To support this, Railston had independent assessments of its ‘Railston Mannequins Evolve’ eco-mannequins by SGS of France and Carbon Quota in the UK.

“Most if not all 'environmentally friendly' mannequins fall into one of two categories,” Pegram said. “They are either made from materials, usually plastic, that have a recycled content and can be recycled at the end of life, or they are made of natural materials which can be recycled or they bio-degrade.The problem with plastic materials is that they are made to last and so if the mannequins do not make it into the re-cycling chain, they are likely to end up in landfill for many hundreds of years.

“The challenge with mannequins made from some natural materials is the plants have to be processed in the first place and this, in itself, typically has an impact on the environment, such as with some versions of viscose. Also, when it comes to end of life, mannequins made from plant-based materials are not always easy to recycle, particularly if it is combined with other materials that are not easy to break down.”

Railston Mannequins Evolve are made from sacks, previously used to transport rice or coffee are made from natural plant fibres, and combined with non-food vegetable-based bio-resins. This, Pegram said, results in a drastically reduced carbon footprint and allows the product to bio-degrade at the end of its life.

“We don’t stop there though,” he said. “Our EcoTag labelling provides clients with real-time data on their mannequins, including guidelines on how their mannequins can be refurbished or recycled. Alternatively, we offer to collect the mannequins to ensure that they are disposed of in a way which ensures they meet our cradleto-cradle protocol.”

So, the message, as ironic as it may be, is simple: stand still at your own risk. By working with some of the latest products available to the market, retailers can evolve their displays and help create a more inviting, modern environment in which consumers can shop. Add in the environmental benefits of doing so and it offers plenty of food for thought.

Above: Kesslers recommends mannequins should be strong, sturdy, and crafted to fit a brand’s exact visual identity

Right: Railston Mannequins has been creating, manufacturing and managing mannequin projects since 1995

Contemporary, diverse, and dynamic, Mannequin by HOL offers a comprehensive collection of mannequins to meet the demands of today’s retail and exhibition scenarios.

Our in-house London based design team ensure our mannequins have quality and aspiration at its core. Our extensive collection can provide your business with the right visual solution. We are proud to offer silhouettes in a variety of body sizes for both male and female, whilst our bespoke service means mannequins can be tailored to your specific requirements.

hol-mannequins.com | info@hol-mannequins.com

THE RISE OF FOOD IN LUXURY RETAIL AND HOW POP-UP STORES HAVE CONTRIBUTED TO THAT

Ghalia BOUSTANI. Retail Consultant | Published author | Podcast host

Luxury brands have long been synonymous with exclusivity, craftsmanship, and an aspirational lifestyle. Over the past decade, however, the very definition of luxury has evolved beyond material products to encompass immersive experiences, with gastronomy emerging as a central player in this transformation. To cultivate this shift, luxury fashion houses have increasingly invested in pop-up activations, ephemeral restaurants, and concept-driven cafés. At the heart of this strategic expansion lies the power of storytelling and atmospheric beauty— creating spaces where brand enthusiasts, gastronomes, or the simply curious can engage with the brand in a tangible, sensory-driven way. But what has led luxury brands to take this leap of faith, expanding their reach from haute couture to haute cuisine?

Food as a New Revenue Stream

High-end brands are embracing gastronomy as a profitable and strategic extension of their business. Whether through Louis Vuitton’s elegantly packaged café and chocolate line or Gucci Osteria’s Michelin-starred dining experiences, luxury houses have realized that food is more than just an additional revenue stream—it is a powerful tool for customer engagement. As foot traffic in physical retail stores declines, introducing culinary elements such as restaurants, cafes, and curated gourmet products not only revitalizes the in-store experience but also increases dwell time, fostering deeper emotional connections between customers and the brand.

Beyond standalone formats, many luxury brands are leveraging food through exclusive collaborations with renowned chefs, themed pop-ups, or limited-edition gourmet collections that reflect their design ethos. This approach not only monetizes a brand’s aura of prestige but also transforms its retail spaces into destinations rather than mere points of sale.

A Bridge to Aspiring Consumers

Historically, luxury brands have curated an air of exclusivity, limiting access to a select clientele. However, food presents a unique opportunity to connect with a broader audience without compromising brand positioning. While a € 5,000 handbag may be an unattainable purchase for many, a € 20 branded coffee or a € 50 artisanal chocolate box becomes a more accessible indulgence. This creates an introductory touchpoint for aspirational customers—offering them a taste, quite literally, of the brand’s world. Over time, these customers may transition into higher-tier product buyers as they deepen their affinity with the brand.

This phenomenon is particularly relevant in younger

demographics, where experiential luxury often trumps ownership. Millennials and Gen Z consumers value storytelling, authenticity, and cultural capital, making a beautifully curated café visit or an exclusive gourmet pop-up a more attractive investment than traditional retail purchases. In this way, food serves as a gateway into the brand’s universe, fostering long-term loyalty through shared experiences rather than mere transactions.

Luxury Consumers Are Seeking More Experiences, Fewer Products

Is it possible that customers are now prioritizing the experience of engaging with a brand over simply owning its products? Cafés, patisseries, boulangeries, and restaurants offer brands an opportunity to extend their identity beyond fashion and into moments of culinary delight. This shift underscores a broader movement in luxury retail—one where brands are expected to curate not just desirable goods, but also memorable, sensorially rich environments.

A beautifully designed café, for instance, allows consumers to step into a branded world, where every detail—from the décor to the menu to the service—is an extension of the house’s aesthetic and philosophy. These moments can be fleeting, like an ephemeral dessert collaboration with a master pâtissier, or enduring, like a flagship restaurant in a fashion capital. Either way, the experience has the potential to leave a lasting impression, drawing consumers deeper into the brand’s core universe.

Maintaining Brand Integrity While Expanding Into Food

For a luxury brand, extending into the culinary world must be done with careful consideration to maintain its core identity. A house built on heritage, sophistication, and craftsmanship should reflect those values in its gastronomic endeavors—whether through collaborations with Michelinstarred chefs, impeccably designed packaging, or the creation of exclusive dining experiences.

The risk, of course, is dilution. If a brand strays too far from its original ethos, it risks eroding the exclusivity that sets it apart. The discourse must remain coherent across all touchpoints, particularly in ephemeral experiences such as pop-ups, where the fleeting nature of the event can sometimes lead to misalignment. Every aspect, from the menu to the ambiance to the customer journey, should feel like a seamless extension of the brand’s DNA.

Pop-Up Touchpoints as Experiential Catalysts

Pop-up stores and ephemeral culinary activations have become powerful tools for luxury brands looking to share their experiential ventures. These temporary spaces allow brands to personify a concept, bringing it to life in a way that is immersive, dynamic, and highly memorable.

A key advantage of pop-ups is their flexibility—they enable brands to test concepts, gauge customer reactions, and refine their approach without the long-term commitment of a permanent space. If a particular concept resonates, it may evolve into a full-scale endeavor; if not, the brand can gracefully move on without lasting repercussions. Additionally, the transient nature of pop-ups plays into the psychology of exclusivity—heightening desirability by making the experience available only for a limited time, in a specific place, during a particular season or cultural moment.

Pop-Ups as Theatrical and Immersive Experiences

Pop-ups are not merely transactional spaces; they are curated environments designed to transport visitors into a brand’s world. Through carefully crafted atmospheres, theatrical staging, and immersive storytelling, they allow customers to experience a brand’s identity in ways that go beyond fashion and product ownership.

From Dior’s chic beachside cafés in Mykonos to Fendi’s elegant Italian-inspired dessert bars, pop-up experiences are meticulously designed to capture the brand’s essence. Every detail—from the furniture to the plating to the staff uniforms—embodies the luxury house’s signature style. This ensures that every interaction, from sipping an espresso to tasting a gourmet confection, feels like an extension of the brand’s story.

The integration of food into luxury retail is no fleeting trend—it is an evolution that aligns with shifting consumer desires for immersive, multi-sensory experiences. By investing in culinary ventures, luxury brands are not only creating new revenue streams but also deepening their connection with existing customers while simultaneously engaging new audiences.

Pop-up activations serve as powerful vehicles for this strategy, allowing brands to experiment, innovate, and create unforgettable moments of engagement. Whether through an elegant patisserie, an avant-garde dining experience, or a seasonal gourmet collaboration, these initiatives reaffirm that luxury today is not just about what you own—it’s about what you experience.

What’s Next? The Future of Luxury Diversification

As luxury brands successfully integrate food into their business models, the next frontier is likely wellness and lifestyle experiences. Brands are already exploring this territory, with Hermès launching its own yoga mats and Bulgari expanding into luxury spas and resorts. Ultimately, the luxury industry will continue evolving from a productdriven market into an experience-driven ecosystem, where food, wellness, and lifestyle become just as important as fashion and accessories.

The next step in luxury diversification could involve the expansion into fitness, wellness, and hospitality spaces. Luxury brands may venture into exclusive wellness retreats and fitness studios, such as Chanel-branded wellness sanctuaries or Dior-designed fitness centers offering bespoke training programs and high-end skincare treatments. Additionally, private members' clubs could emerge as curated social spaces where affluent customers engage in networking, exclusive events, and luxury hospitality, further deepening their connection with the brand. Beyond traditional hospitality, luxury houses might refine their offerings with highly personalized concierge services, bespoke travel experiences, and private dining events tailored to the needs of their elite clientele. This shift would reinforce the evolution of luxury from a productdriven industry to an experience-driven ecosystem, where exclusivity is defined not only by what customers own but by the immersive experiences, they have access to.

The future of luxury is expanding beyond ownership into a realm where brands become integral to their customers’ lifestyles—offering not just products, but carefully curated experiences that enrich and elevate daily life.

ARE PRODUCT IMAGES VITAL FOR BRICK-AND-MORTAR STORES?

Regarding marketing and selling products to consumers, product imagery is unquestionably one of the most important selling points. When considering the prevalence and dominance of e-commerce and digital shopping channels, traditional brick-and-mortar retail stores may question where this leaves them.

There is an argument to be made regarding the benefits of seeing physical products up close and testing them in action, which e-commerce does not offer. However, that is not to suggest that online product imagery can be overlooked. The modern customer journey rarely begins at the shop entrance anymore - it invariably starts online, often several days or even weeks before a physical visit happens.

Retail is now immersed within an omnichannel experience for customers, from the initial browsing stage all the way through to the final purchase stage. Research suggests that e-commerce now accounts for over 25% of all retail sales

in the UK, and is expected to increase in the coming years (reaching one-third by the end of this year). Furthermore, it’s not uncommon to see in-store shoppers conduct preliminary research online before committing.

The shift from in-store to online browsing and purchasing has presented new challenges and priorities for brick-andmortar outlets: capturing interest in their products online during the ‘pre-shopping’ or ‘discovery’ phase to encourage foot traffic in their outlets. Professional product imagery has emerged as a pivotal tool for accomplishing this goal and staying competitive in a cutthroat industry like retail.

E-commerce Has Raised Consumer Expectations

The surge in e-commerce in recent years has profoundly altered how consumers discover, shortlist and buy products. Product photography has become essential in helping retail brands promote their items to prospective buyers, with images acting as a crucial reference point of comparison. Online-only businesses like Amazon and ASOS have invested heavily in sophisticated and immersive product imagery, many of which include zoom functions, 360-degree views, and lifestyle photographs showing products in action.

Such elevated standards have created a spillover effect for traditional retailers relying on foot traffic for business. When consumers see superior product visuals online, it’s only fitting that they expect the same quality from every retailer that stocks them - be it online or physical. As a result, brick-and-mortar stores that overlook or neglect the digital representations of their products risk losing valuable custom, potentially appearing outdated or unprofessional by comparison.

Cost-Effective Product

Photography

Small, independent retailers have a wealth of challenges to navigate when it comes to staying ahead of the competition. With fewer resources and stringent budgets, product photography can appear as less of a priority. However, developing a library of high-quality product photos doesn’t require a huge upfront investment. Basic photography equipment and training can enable retail staff to produce consistent, quality images. Companies like MPB offer cost-effective circular solutions for buying and selling used photography equipment. This approach allows access to professional cameras and lenses at lower prices, making in-house photography feasible on a

healthy budget.

Many suppliers and manufacturers now provide in-house digital assets for retailers, which makes the process easier. Establishing a process to collect, categorise, and standardise these resources can help retailers build a wide image library with minimal resources and time.

Periodic photography shoots to capture multiple product lines simultaneously create healthy and sustainable economies of scale. Whether conducting shoots in-house or outsourcing to a professional photographer, this can be a productive, efficient and cost-effective alternative.

The Benefits of Product Imagery for Physical Retailers

For brick-and-mortar retailers, quality imagery delivers value that can correlate to improved in-store sales.

High-quality imagery allows customers to pre-qualify products before setting foot in a store, pushing them further along the buyer journey than if they were simply passing by. As such, conversion rates can be improved.

Clear, accurate images set appropriate expectations

and reduce the likelihood of post-purchase returns.

• Quality images allow retailers restricted on space to showcase their entire inventory through digital channels, which may not be possible in physical stores.

• Google Shopping and local search results display optimised product images, making for an easier online browsing experience before directing them to your location.

Applications of Quality Visuals for Brick-and-Mortar Retailers

Retailers - regardless of the size of their e-commerce ‘arm’ - can utilise product imagery well across a broad range of digital channels and applications to bring value to their physical retail operations.

• Compelling product images draw intrigue on photodominant social media platforms like Instagram and

Pinterest. Local retailers can build awareness among their communities with targeted local campaigns, driving foot traffic to physical locations in anticipation of new product or collection launches, for example.

• Adding images to Google Business Profile posts and product categories can increase engagement.

This isn’t exclusive to product photos, however; shop locations, displays and aisles can provide an immersive experience for those not yet familiar with your store. Product imagery in targeted email campaigns can highlight new arrivals or promotions tailored to customers who have bought from you before, or who have come across your site. Including maps, store information, and product images helps shoppers facilitate a clear path to your physical location and their

What Makes Effective Product Imagery?

For physical retailers preparing for the task of overhauling their product photography collections, several key factors determine their success.

1. Consistency: Maintaining the same lighting, style, composition and presentation across all product images creates a professional impression, cultivating a stronger brand identity. This should extend to all channels, from the store’s website to social media campaigns.

2. Context: Clean photos with white backgrounds are no doubt vital, but lifestyle images showing products in context helps customers understand features like their size,

in-store buying experience.

• While product website pages, optimised with quality imagery and professionally written product descriptions, can make the online buying journey easier, they can also encourage in-store foot traffic. For example, calls-to-action (CTAs) on webpages can create urgency for an in-store visit (e.g. “only one in stock, reserve now!”)

weight, functions, and applications, helping them answer key questions before visiting the store.

3. Angles: Providing multiple views of products minimises uncertainty and confusion about product features, helping customers make more informed decisions about which items warrant an in-person visit.

4. Technical elements: Take high-resolution raw shots with appropriate colour specifications and lighting. Poor quality images represent products of a similar standard, even if they are deemed to be top-of-the-range.

Bridging the Gap Between Physical and Digital Excellence

It would be naive to ignore the potential and value of highquality product imagery for brick-and-mortar retailers. Recognising the impact that images have in facilitating a seamless and positive customer journey will help retailers stand tall in an increasingly competitive retail marketplace. The key lies in quantifying the return on investment (ROI) that professional product imagery brings. Whether it’s aligning website visits to in-store conversion rates, increases

in local search visibility, a reduction in return rates for items viewed online, or a wealth of social engagement metrics, the effectiveness of their efforts will be reflected in the data.

With professional images in tow, retailers can leverage them to drive foot traffic, improve the customer experience, and create seamless connections between digital browsing and in-store purchases.

VISUAL MERCHANDISING AND DISPLAY SHOW 2025: BIG BRANDS, EXPERT INSIGHTS, AND EMERGING TRENDS

The Visual Merchandising and Display Show is the biggest event in the calendar for visual merchandising, retail design, and display. Taking place from 9-10 April 2025 at London’s Business Design Centre, the show is the go-to destination for retailers, VM directors, store planners, creative directors, procurement teams, and visual merchandising managers looking to update their knowledge, network, and be inspired by the latest trends.

While retail is at its heart, the VM & Display Show also attracts professionals from hospitality, leisure, and entertainment sectors, helping them to enhance their physical spaces and improve customer experiences. From hotels, resorts, and restaurants to cinemas, museums, and theme parks, businesses across industries will find innovative solutions to create memorable and engaging environments for their customers.

An Unmissable Exhibition of Retail Innovation

With over 100 brands showcasing the latest advancements in retail visual merchandising and display, the show provides a comprehensive look at the innovations shaping retail and commercial spaces. Attendees will have the opportunity to explore interactive exhibits, live demonstrations, and cutting-edge solutions, gaining insight into how brands are evolving their physical presence.

From pop-up store solutions and seasonal display units to AI-powered retail experiences and immersive installations, the exhibition floor will be packed with ideas to inspire and inform. Visitors can expect to see a diverse range

of products and services, including signage, lighting, digital displays, sustainable materials, POP/POS, audiovisual equipment, large-format print, custom packaging, graphics, technology solutions, promotional stands, store fixtures, retail software, design agencies, merchandising accessories, interactive kiosks, Christmas decorations, wall fixtures, mannequins, ceiling hangings, shelving and racking, and lighting solutions – and much more. Whether seeking the latest materials, digital innovations, or creative retail strategies, the VM & Display Show 2025 promises to deliver a wealth of inspiration for industry professionals.

The POPAI ZONE Returns

The POPAI ZONE will once again offer a dynamic programme of expert talks and panel discussions, covering key areas such as shopper behaviour, store design, sustainability, and AI in retail. Kicking off the programme, Phil Day, Managing Director of POPAI UK & Ireland, will deliver an update on the latest industry insights, setting the stage for a packed schedule of discussions.

Following this, Sky will take the stage with "Sky: A Retail Adventure", a session exploring the brand’s evolving retail strategy. John Magill, Head of Store Design & Merchandising at Sky, will discuss the company’s retail journey so far, the key questions driving improvements in their store design, and the introduction of SKYVM, a system for managing Sky’s complex retail estate. This session, running from 10:30 to 11:00 on day one, will offer valuable insights into how major brands navigate the challenges of modern retail environments.

Throughout the event, attendees will also hear from major brands at the forefront of retail innovation. Revolution Beauty and Linney will explore emerging trends in beauty retail, while Stella McCartney and Trison will focus on how sustainability and experiential design are shaping the future of physical retail spaces. A session with Crown Paints and Outform, titled "From Colour Hell to Colour

Help," will highlight the impact of colour psychology in retail environments, offering practical strategies to enhance customer engagement. Speakers including Sarah Skeete (Outform), Hannah Abbasi (Outform), and Huw Arthur (Crown Paints) will share their expertise on audience behaviour, differentiation, and the realities of implementing these insights in retail spaces.

Day two of the POPAI ZONE will feature a series of masterclass sessions designed to provide a deeper understanding of key industry topics. Martin Kingdon and Steve Lister, both from POPAI UK & Ireland, will lead a Sustainability Workshop, exploring how brands can integrate environmentally friendly solutions into their retail strategies. Nick Widdowson, also from POPAI UK & Ireland, will take the stage to discuss Shopper Strategy & Vision, examining how consumer behaviour is evolving and what retailers must do to stay ahead. The programme will conclude with a session on AI in Retail, where industry experts will discuss the transformative role of artificial intelligence in customer engagement and store operations. These are just some of the insightful and informative discussions taking place in the POPAI ZONE, with further sessions and speakers to be revealed before the event.

BDS Student Challenge: The Next Generation of Retail Design

The BDS Student Challenge returns, with Hugh Baird and Dublin TU competing in a head-to-head final, judged by a panel of industry leaders. This competition will showcase the next generation of visual merchandising talent, giving

Two Days of Inspiration and Innovation

Over the two days, the Visual Merchandising and Display Show 2025 will offer networking opportunities, product launches, and interactive displays, making it the ultimate event for retailers, designers, and visual merchandisers.

Andrew Colclough, Director of the VM & Display Show, commented on the excitement surrounding this year’s event: “The excitement around this year’s show reflects the importance of physical retail and the need to provide spaces that truly resonate with consumers. Creating an environment that captures attention and enhances the shopping experience is more vital than ever, and this is the place to find the answers. A one or two-day visit to the Business Design Centre can save weeks or even months of research and sourcing. We can’t wait to welcome the industry once again.”

With a record number of pre-registrations, this year’s show is set to be bigger and better than ever. Attendees will have the chance to connect with industry leaders, gain hands-on experience with the latest retail innovations, and discover creative solutions that will define the future of visual merchandising

students the opportunity to present their concepts in front of experts and gain valuable feedback from key figures in the industry.

and display. Whether you’re looking for fresh inspiration, new suppliers, or expert advice, the Visual Merchandising and Display Show 2025 will provide everything needed to stay at the forefront of the industry.

For more information and to register, visit www. vmanddisplayshow.com

VISUAL MERCHANDISING AND DISPLAY SHOW: EXHIBITOR SHOWCASE

arken POP

Stand P7/8

arken - experts in award-winning creative POP & Signage

Antalis

Stand D10

Antalis is a leading distributor of printable media for signage, display and interior décor applications, offering free consultancy to help clients choose the best substrates for their projects. The range includes materials for POS/POP, windows, floors, wallcoverings and architectural films for all retail applications.

Many of our materials are FSC-certified and designed to reduce environmental impact by being easily recyclable at end-of-life. They support circular economy principles, utilising recycled fibres and PVC-free alternatives to help businesses reduce their carbon footprint.

Retail experiences, reimagined and shopper engagement made easier. We’ve been helping to solve the challenges facing brands and retailers for 75 years. Working to your budgets to provide ROI.

UK facilities provide in-house design, marketing, CAD engineering, prototype, project management and production allowing us to keep a close control over every aspectensuring consistency and the highest standards.

arken the most awarded POP company, achieving awards for our creativity, development, and sustainability.

Dorotape

Stand E2

Because Creative is a design and production company specialising in bespoke window displays, pop-up shops and installations. From concept through to creation, the team designs, produces, and installs captivating spaces that showcase brand stories and products.

Based in Whitstable, Kent, the Because Creative studio is fully equipped with CNC, laser cutting, vinyl printing and spray booth facilities, enabling them to bring any concept to life.

Clients include Tatcha, SpaceNK, NEOM Wellbeing, Laneige, Backlash, and more.

CJ Retail Solutions

Stand P1

CJ Retail Solutions Global provides a complete range of Retail Marketing Solutions for retailers, agencies and brands on a global scale. Over the years we have developed a comprehensive portfolio of retail services including, audits, installations and maintenance services.

All our services ensure our clients physical retail ambitions are delivered while being totally committed to innovation, sustainability and client satisfaction.

CJ’s are delighted to be exhibiting at the VM & Display show and are looking forward to meeting you there.

H.O.L Group

Stand G5

For over 30 years, HOL Group has led bio-material manufacturing for the fashion industry, specialising in sustainable hangers and mannequins. We partner with global brands to create bespoke, innovative designs that merge creativity with environmental responsibility, pioneering biodegradable solutions that shape the future of retail.

Cutfoam

Stand E11

At Cutfoam, we push the boundaries of what foam can do. From stunning visual merchandising displays to eye-catching props and bespoke foam furniture, we help global brands turn bold ideas into reality. Whether you need intricate retail window displays, immersive event installations, or precision-engineered foam packaging, our expert craftsmanship and innovative techniques ensure your vision stands out. Elevate your brand’s presence with custom foam creations designed to captivate, inspire, and make a lasting impact. Let’s bring your ideas to life!

Imageco

Stand F6a

Based in Leeds, Imageco is one of the UK’s leading companies in the wide-format print and signage sector, delivering an unparalleled quality service with one of the largest sustainable print product portfolios.

Our dedicated team of experts have a distinct creative flair and pride themselves on their close relationships with our clients, meaning you can trust in us to deliver show stopping bespoke print projects to an exceptional standard. Whether that’s a fully branded, cardboard engineered event stand or nationwide POS rollouts for global brands, our in-house design, production, technical and installation teams allow us manage entire projects from inspiration to installation.

MediaCo

Stand

F6

MediaCo Ltd is a 24 hrs, triple ISO accredited display graphics manufacturer & installer, operating the UK’s only 5m wide dye sublimation fabric printers, specialising in small or large format graphics production, for one off or high-volume campaigns, providing an end-to-end finishing and installation service.

MAGNWALL

Stand D1a

MAGNWALL offers a groundbreaking retail display system that transforms your point of sale into an immersive, dynamic experience. Our patented, cable-free technology enables seamless positioning of accessories, powered wirelessly through electrified surfaces discreetly integrated into a slim tension fabric frame. Accessories mount magnetically, allowing for effortless adjustments and rapid, sustainable campaign changes—reducing long-term costs. Recognised with prestigious awards such as the German Innovation Award and Red Dot Award, MAGNWALL is redefining the future of visual merchandising and retail presentation.

ODD – Okey Dokey Design

Stand E3

Okey Dokey Design is a conceptual design agency. We offer a range of design work including retail & POS, technical, 3D designs, promotional, artwork and exhibition work where no job is too big or too small. With over 20 years of experience, we love to create bespoke creative designs that our clients love! Give the ODD team a shout and put us to the test.

Passion x Reason

Stand G12

With over a decade of experience, Marine Santoni is the Creative Director and founder of the design agency Passion x Reason. She specialised in creating bespoke designs strategies for luxury brands in Art, fashion and culture. From vision to execution. Her expertise encompasses brand activations, pop-ups, retail windows, fashion shows, museum exhibitions, cultural events, press days, and influencer experiences, each infused with unexpected twists and a touch of French provocative flair. She offers her expertise: for the Olympic Games, Wimbledon Museum, Cambridge University, National Museum of Scotland, Saint Laurent, Cartier, Jo Malone, Guerlin, Moet & Chandon, Remy Martin, Big Mama, It Mayfair and others lovely brands.

Railson Mannequins

Stand E1

Although Railston Mannequins is a relatively new entrant to the UK Mannequin market, the team responsible for creating, manufacturing and managing mannequin projects have been doing so since 1995. With its fast track bespoke design service, multi-regional manufacturing capabilities and extensive ‘ready to wear’ mannequin collections, Railston Mannequins offers a fresh point of difference to the mainstream mannequin houses.

Shoplight

Stand F2

Shoplight provides sustainable retail lighting with UK made, 3D printed luminaires made from biopolymer materials. Trusted by brands like Lego, Skechers, and Hotel Chocolat, their circular retail lighting range includes track and recessed spotlights, downlights, and pendants that surpass their aluminium counterparts in sustainability and technical excellence. They offer expert lighting design, together with Circu-light, a four-step scheme which includes financially incentivising brands to return their products at end of life for reuse and recycling. Visit www.shoplight.lighting

MANNEQUINS

+44 (0)7879 667776

railstonmannequins.com

Shimmerdisc

Stand D13

Shimmerdisc's innovative photo sequin displays revolutionize visual merchandising by transforming static images into dynamic, shimmering visuals. Each display comprises over 5,600 individually printed sequins per square meter, creating eye-catching, moving images that captivate audiences. Ideal for retail POS, exhibitions, and outdoor displays, these modular and scalable solutions add depth and motion to brand visuals, ensuring memorable customer experiences.

Universal Display

Stand D2

Visit us at stand D2 to see how we design and manufacture mannequins, props, and sculptures for leading retailers worldwide. Explore our latest F8 mannequin series and inspiring creations to elevate your retail spaces. Let us help you transform your store displays with innovation, craftsmanship, and style!

THE BRITISH DISPLAY SOCIETY REBRANDED!

Who are The British Display Society I hear you ask?

Well then let me explain. I myself am a Director and Vice Chair of the society and although we have been established for over sixty years, our aims have never deviated during that time... We are a charity organisation who are deeply passionate about driving the future of this amazing Creative and Visual industry. Both for our creative peers currently working in this industry, our amazingly innovative and talented corporate members and those brilliant students who are currently studying the subject and who will become our experts of the future.

Our leadership team are a small band of highly skilled experts who have been within our industry for years working with many premium and international brands. The Society strive to keep Visual Merchandising, Display, Experiential and Creative alive! Call it what you will however the industry is currently in a state of flux. Long gone are the days where our industry peers only designed and dressed window displays. We are now masters of creative and design production, not only for windows and in-store vm but also for pop-up stores, customer experiences, product launches, store design, press days, marketing activations, customer events and photoshoots. Our creative skills are utilised in far more diverse ways than ever before.

The BDS have Centres of Excellence around the world. They are six universities and colleges who we believe are at the top of their game in our subject. These changes within our industry that I’ve mentioned are also being reflected across all of these colleges by the name that they are giving to their courses. Once the domain of pure visual merchandising, their courses now reflect these industry changes and the diversity of skills. Fashion Marketing and Branding are far more likely terms to now be used in academic module titles.

If we, The British Display Society, are to stay relevant to the industry we support then it’s only right that we reflect and are inline with these industry changes. In the last year the leadership team has evolved and adapted. We now have a new Chairman on board – Paul Symes, and myself as the new Vice-Chair.

More recently we have also been promising a re-brand, and we are now delighted to reveal that after months of consultation with various industry professionals and student forums we are now changing our name!

We felt that although the name The British Display Society had served us well for many years, it seemed no longer relevant to our industry and the immensely varied and talented creative people that we’re here to support.

We’re delighted to announce that our new name will be the British Creative Retail Association

Over the next few months our graphics and branding will be updated and all the other legal ‘behind the scenes’

work completed, but we feel that the British Creative Retail Association will serve us well for many more years to come. Changing our name isn’t as simple (evidently) as just thinking of a good one. There has been much debate, voting and consultation around this before we eventually made our decision and there is still more work to be done.

The retail industry thrives on our creativity. We embrace it, nurture it and deliver it without fail, season after season and year after year. Our industry is always inventive, always exciting and our new name, the British Creative Retail Association sums up all of our individual talents and professional skills perfectly!

If you too would like to join us and follow our journey with these exciting changes then why not pop along and visit our website and become a member. We need support from all you industry heavyweights to continue to promote, educate and support our amazing industry. You can find us at https://britishdisplaysociety.co.uk/ and you’ll also find details of our comprehensive online course that we offer. A super flexible course which works around your schedule and written by highly skilled experts https:// britishdisplaysociety.co.uk/vm-courses

Currently you can also still follow our journey on Instagram @the_british_display_society

Our BDS stand at the VM & Display Awards 2024:

We’ll be showing at the VM & Display show again this year so pop along to our stand on the ground floor (stand B4A) Say Hi, join up and become a member and get to view some of our amazing students work which will be on show. We hope to see you there!

Barbara Chapman FBDS

BDS Director & Vice Chair

TORMAX PRODUCT

TORMAX, a global leader in advanced door automation systems, was recently contracted to install two sets of bi-parting sliding doors at a new Botham’s of Whitby bakery shop and tearoom in North Yorkshire.

The first door is a main entrance into the shop, and the second leads from the Tea Rooms to a patio area with outdoor seating. Both entrances are powered by TORMAX 2201 sliding door drives, each of which are housed in a compact casing that requires an installation height of just 100mm, delivering unobtrusive yet highly functional automation.

With the capacity to handle high levels of footfall, the entrance doors are robust enough to meet the demands of Botham’s daily customer traffic while maintaining low maintenance costs and superior reliability.

Botham’s of Whitby is a fifth generation, familyrun business that was established over 150 years ago. Using many traditional methods of baking, a daily array of breads and baked goods, including the infamous Whitby lemon bun, is produced. Known for its commitment to quality, the bakery has become a respected institution, serving locals, visitors and online customers with its authentic products.

“We have five shops & three tearooms in Whitby and the surrounding area, so we know how important an entrance to our establishments is,” said Jo Botham, Managing Director of Botham’s. “We have previously worked with TORMAX on the entrance to our Pickering branch, so they were an obvious choice. The doors create a warm and barrier-free welcome for all our customers.”

A simple programmable control allows bakery staff to change the opening and closing speeds, hold-open times and opening widths to match foot traffic and weather conditions, minimising heat loss whilst ensuring a smooth through-flow of customers.

TORMAX door systems comply with all major safety and performance standards, including TÜV certification (EN 16005), CE marking, and RoHS directives. With the ability to manage up to 1 million door cycles, the doors are built to last, ensuring Botham’s of Whitby can continue to serve its customers with the same high standards that have defined the brand for over a century.

DOROTAPE PRODUCTS

Dorotape is delighted to announce the expansion of their LoopPET range of digital print films and laminates made from post-consumer recycled polyester (rPET).

The newest addition to the range, ASLAN Ultratack DRP07 is made using 30% rPET, which is the equivalent of 50, 1.5L recycled PET water bottles.

Coated with a special water based high tack permanent adhesive (solvent free), ASLAN Ultratack DRP07 is designed for short to medium term applications on to low energy plastics such as PE and PP as well as other difficult to bond to surfaces such as marble, granite and aluminium.

Being 100% PVC free and 30% recycled, with no plasticizers and no VOC’s, the UK Gold Distributor for ASLAN hopes to meet soaring customer demand for environmentally focused digital print media and laminates.

ASLAN Ultratack DRP07 is printable using both Latex and UV Curable inks and has an outdoor durability of up to 3 years. It is available off the shelf at 1370mm wide in full rolls of 50 metres as well as part rolls in increments of 10 metres.

Michael Ingram, Managing Director at Dorotape, announced the exciting development. He said: “As well as being the perfect choice for apolar surfaces, the high tack adhesive of ASLAN DRP07 is also ideal for use for environmentally friendly signage and retail graphics and displays. He added, “This is the greenest solution for a printable high tack self-adhesive film in the market as far as we know”

Dorotape, who have been supplying the industry for over 35 years have vastly expanded their PVC Free and rPET digital print media and laminate range over the last 12 months.

Ultratack DRP07 is the latest addition to this range and enhances their commitment to offering the very latest innovations in product technology and sustainability.

Businesses interested in ASLAN Ultratack DRP07 can contact Dorotape, based in Market Harborough, Leicestershire on 01858 431642 or by email to sales@dorotape.co.uk

Discover a world of limitless creativity with easy dot® PET silver L-UV!

Dorotape are delighted to announce the launch of a new addition to the easy dot® range of digital printable media.

easy dot® PET silver L-UV is a PVC-free film with a highly polished silver chrome metallised finish that adds a touch of elegance and luxury to window displays, in-store advertising and sales promotions.

With a thickness of 100 µm and a trusted dot-shaped adhesive, it not only offers easy handling, effortless bubble free application and residue free removal from a wide range of surfaces but also outstanding print quality with Latex and UV inks.

As well as being printable, the highly polished surface of this film makes it the perfect choice as a cadcut plotter film for cutting lettering and logos, so whether you are planning dazzling Christmas window displays, retail promotions or eye-catching exhibition stands, easy dot® PET silver L-UV is the ideal solution that makes all the difference.

Advantages:

• PVC Free

• Quick and easy bubble free application

• Reduced installation costs - no specialist tools needed

• Outstanding print quality

• Water based adhesive

• Eye-catching reflective surface on both sides

• Residue free removability

• Ideal for window displays, promotions, and exhibition stands

• Also suitable for laser cutting

Michael Ingram, Managing Director at Dorotape, announced the exciting development. He said: “The ultrahigh gloss silver chrome finish of this polyester film is outstanding and the adhesive is already a proven winner.”

Michael added: “This new product really is a game changer for anyone wanting to produce prestigious retail window displays and other instore projects.”

Dorotape, who have been supplying the industry for over 35 years have vastly expanded their PVC Free and rPET digital print media and laminate range over the last 12 months. easy dot® PET silver L-UV is the latest addition to this range and enhances their commitment to offering the very latest innovations in product technology and sustainability.

Businesses interested in easy dot® PET silver L-UV can contact Dorotape, based in Market Harborough, Leicestershire on 01858 431642 or by email to sales@ dorotape.co.uk

"Being part of the SDEA continues to provide valuable connections, business support and the opportunity to celebrate the very best talent from across the industry through the Creative Retail Awards each year.

"

Claire White Antalis

"I have been an active member of SDEA for 7 years and found it highly valuable in the furtherment and growth of key industry connections and links to new customers.

Rob Hill Graphica Display Ltd

"Our last 3 years fees have been covered by just one of the leads we received from the SDEA this year."

Mark Chatterton Morplan Ltd

"As a member of the SDEA, we have had numerous opportunities thanks to their Directory and infoline service. I've benefitted from various advantages including leads, enriching networking events, discounts on trade shows, access to the SDEA App for retail trends and information updates. The Creative Retail Awards is an incredible annual event that showcases the very best in class across selected categories."

Paul Smart Arken POP

"We love the SDEA – very supportive and a great way to network with like-minded peers. Always good fun too!"

Ross Inanc H.O.L Group

Beyond Signage: Shining a light on possibilities with Neonplus .

Neonplus® is more than just a traditional neon alternative – it’s a game-changer for lighting design!

Lighting shapes experiences, and Neonplus® transforms spaces with custom shapes, programmable effects, and energy-efficient solutions.

Whether you're designing modern office interiors, retail environments, or designing luxury installations, Neonplus® offers endless possibilities.

Let’s redefine what lighting can do!