PROJECT:
OH SO YUM, BRADFORD This new flagship is a feast for the senses, with its vibrant and energetic fusion of candy colours that can brighten up even the dullest winter day or fully embrace summer sunshine. Oh So Yum has launched a smart, fun loving landmark outlet in the centre of Bradford that also marks the start of a new brand identity for this popular sweet treat. You may remember Harpreet Kaur, the determined entrepreneur who won series 14 of the TV hit show, the Apprentice. Her dreams have finally become reality with this sublime store. Harpreet and sister, Guvinda already own two successful dessert parlours in Yorkshire (Leeds and Huddersfield). This new outlet, funded through her partnership with Lord Sugar, marks a complete rebranding and the launch of an online offering. With permission from the local council, the exterior, including the brickwork, has been painted pink, with a purple banner displaying the white logo. Additional advertising banners feature on the site’s upper floors for maximum visibility. The interior is equally stunning, with pink walls, purple ceiling, and a lavender floor. Key areas are further highlighted with mint green accents. In spite of its boldness, the environment is sleek and minimal. The counter, which is located directly opposite the entrance and clearly visible, is clad in pink tongue and groove panelling and topped with modern, glass showcases which display the delicious desserts and delectable ice creams. The counter top is simply white with a sparkle.
