Vm and display awards 2014 retail focus by Retail Focus

Contents 05

INTRODUCTION

BEST SMALL INDEPENDENT WINDOW

BEST WINDOW GRAPHIC

BEST WINDOW IN A MULTIPLE

15 BEST INTERNATIONAL

WINDOW

23 BEST SALE WINDOW

DEPT STORE

17 24

BEST INSTORE VM SOLUTION

27 BEST INSTORE BRANDING

25 2

www.retail-focus.co.uk

31 MOST OUTSTANDING FEATURE/PROP

Organiser RVM Promotions Ltd www.vmanddisplay.com

Media Partner Retail Focus www.retail-focus.co.uk

Awards Photography

35 BEST CHRISTMAS

VM & Display Awards

WINDOW IN A MULTIPLE

Melvyn Vincent www.melvynvincent.com

Awards Guide Published by Retail Focus Promotions LTD

Contributors Andrew Colclough Karl McKeever Gemma Balmford

BEST CHRISTMAS

WINDOW IN AN INDEPENDENT

42 MOST INNOVATIVE PERSON IN VM

41 www.retail-focus.co.uk

Foreword: Karl McKeever retail focus columNist, tv personality and brand director of visual thinking WWW.RETAIL-FOCUS.CO.UK/KARLMCKEEVER

The UK high street is beginning to recover well. This is great news for the retail industry as a whole, and from my first hand experience at the sharp end, those working tirelessly in VM have definitely played their part in helping to restore British retail back to health. These awards are an opportunity for all of us in the VM industry to come together to celebrate success and recognise the shining lights that exist in the industry. There is no question that our industry is rich in talent. The challenge that lies ahead for retailers is to ensure that VM success is not just recognised with trophy cupboard examples of show stopping creativity or repetitive, process driven retail implementation. All too often, praise is heaped on a few concept stores and brand flagships, but real winners on the high street require aptitude for delivering pragmatic, rather than headline grabbing, success. The market is changing rapidly, but far from signalling the end of physical stores, online retailing and new shopping trends such as Click & Collect are actually providing customers with more reasons to visit stores. Some may mourn the fact that the functional aspect of shopping the high

street is now better delivered online, but in its place is a move towards a â&#x20AC;&#x2DC;retailtainmentâ&#x20AC;&#x2122; almost leisure experience that engages, excites and inspires. And with more UK retailers looking to exploit opportunities overseas in emerging markets such as China and the Middle East, this demand for delivering VM excellence consistently across borders will only increase. To achieve this, retailers have a responsibility to continue to invest in supporting effective VM delivery. Some say that VM will eventually be replaced by electronic space planning tools and shop displays, but I disagree. Now is the time to invest in providing the continuous training and development needed to give existing store teams the knowledge and skills required to realise both their own potential, and of the brands that they serve. This will ensure that retailers can continue to reinvigorate and reinvent their shopping experience, delighting customers and maintaining their distinctive edge. Do this, and we could be celebrating VM success on a more all-encompassing scale, when we meet again this time next year.

www.retail-focus.co.uk

Andrew Colclough director of the 2014 vm and display awards WWW.VMANDDISPLAY.COM

A very warm welcome to the 10th edition of the VM & Display Awards - the only dedicated UK event that recognises and celebrates this highly innovative and talented industry. Over the last decade, the VM & Display Awards have strived to highlight the skills and commitment of those professionals working to promote the image, products and services of retailers and brands, and to attract and inspire customers. I hope you will join us in congratulating this year’s winners and nominees, as well as the industry as a whole for their hard work, dedication and passion. I’d like to take this opportunity to thank all of our judges and award sponsors, without whom this event would not be possible. Finally, I’m excited to announce that next year the awards ceremony is moving to a new venue. Watch this space!

www.retail-focus.co.uk

The Visual Merchandising and Display Show is 25 years young next April. Weâ&#x20AC;&#x2122;ll be marking the event with the usual pizazz and a renewed vigour. Come and join the party.

T: 0 1 9 4 5 42 0 0 6 8 | E : E N Q U I R I E S @ RV M W W. CO M | W W W.V M A N D D I S P L AY.CO M 2 1 S T TO 2 3 R D A P R I L 2 01 5 AT B U S I N E S S D E S I G N C E N T R E LO N D O N

The Panel

01 74 03 74

02 74 04 74

01> Tracey Grover Programme Manager Display and VM Hertford Regional College 02> Gemma Balmford Editor, Retail Focus 03> Jonathan Baker Freelance VM Consultant & University Academic 4> Melvyn Vincent Professional VM Photographer 05> Stuart Wood Executive Creative Director, FITCH

06> Anna Chimes Design Director, FITCH 07> RVM Promotions Awards Organiser

06 74 www.retail-focus.co.uk

07 74 7

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Best Use Of Instore Graphics

And the winner is...