Editor'sNote RETAILING INSIGHT MAGAZINE
Dear Retailing Insight Reader, What incredible challenges our local and international communities are facing these days! Regardless of what link in the retail chain you occupy, you’re likely sharing the same experiences – our makers, producers, entrepreneurs, and consumers – ordinary people like you and me are in a place that seemed unimaginable just a few months ago. Like so many businesses, our operations were closed down temporarily, delaying the publication of this issue. No doubt these unique times require extraordinary efforts, an enormous dose of courage, empathy, positive thinking, and visionary leadership to finding ways to keep business operating even if physical stores are temporarily closed. Maybe your region is still under quarantine and customers are not allow to walk in to stores and you don’t know when things will be back to normal. Even so, it’s important to keep in mind that your customers are still shopping . . . somewhere online! There’s little question that having an online presence today is a necessity. But adding services like a curated product selections, mix-and-match product ideas and DIY kits to sell; email marketing with promotions and instant savings and other ways to let your customers know you’re still ready to provide the great service is so important. Those solution are not only clever ways to engage, but they’re also proven to be effective in boosting sales. I hope this issue can provide you great insights to help you and your business these days. I also hope our articles lift your spirits and that you can find the balance and peace so needed right now. We will get through this together. And here at Retailing Insight, we’re looking forward with optimism. For the next issue, we’re gathering amazing stories from handmade business, personal accounts of business and life after the crisis, economy projections for 2021 and more. You don’t want to miss it! Stay Safe!
Roberta Gazzarolle Roberta Gazzarolle, Editor, Retailing Insight Magazine
Editor’s Note – Footnote
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is a bimonthly trade publication specializing in the conscious living retail market. The magazine is published exclusively for retailers and small independent businesses in the USA. Our mission is to share one on one business advice, unique product reviews, advertisement from top sellers in the industry, and exclusive and mindful topics to help businesses continue to thrive.
PUBLISHER EDITOR COPY-EDITOR GRAPHIC DESIGN CONTRIBUTORS
SALES
Joe Mount Roberta Gazzarolle Sean Ruck Stephanie Biddle Melinda Carver Lydia Delrossi David & Steve Gordon Megy Karydes Emily A. Francis Margaret Ann Lembo Uma Silbey Jacki Smith Karen Johnson
Retailing Insight® magazine is published by Continuity Publishing Inc.
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©2020 Continuity Publishing Inc. All rights reserved. ISSN 2372-7977. Volume 34/Issue 3/ Year 2020. The magazine is published bimonthly/ six times a year (Jan, Mar, May, Jul, Sept, Nov) by Continuity Publishing Inc., P.O.Box 11761 Charlotte, NC 28220. Periodicals postage paid at Charlotte, NC and additional mailing offices. POSTMASTER send address changes to Retailing Insight Magazine, P.O. Box 11761 Charlotte, NC 28220.
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