Fall in Love with Candles By Madame Pamita
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s a savvy business person, you’re probably aware of many of the benefits to having candles in your product mix: they’re great for eye-catching and colorful displays, they make great gifts, and they are consumable, so loyal customers will always come back for more. But as a spiritual business owner, there is something extra that you can share with your clients that big box stores and online behemoths will never be able to give their shoppers - the magic of candles! Candles are magic! Take a moment and think about what a candle represents. It is a way for us to bring fire, in a very controlled way, into our home. Who else used fire magically? Oh, only our oldest ancestors. More than a million years ago, long before our Homo sapiens great-greatgrandparents were even a twinkle in Homo erectus’ eyes, hominids began controlling fire. Every time we light a candle, we open ourselves up to the awe and wonder of the power of fire that our ancestors experienced. No wonder candles are incorporated into so many spiritual practices. As business owners, part of our job description is also to be an educator. Our customers love us because we make recommendations and teach them how to use products in ways they may not have thought of before. The customer who walks into your store or checks you out online, might think of a candle as a pretty decorative item, but you have an opportunity to show them that candles can be so much more. So, what are some of the ways that you can teach your customers that candles are more than a lovely gift for that hard-to-shop-for friend? Invite them to think of candles as an important part of their spiritual practice. No matter what kind of customer you serve, there is a candle practice that they can fall in love with. Check out these different spiritual practices with candles and give them a test drive so that you can share your knowledge with your clients.
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