24|Retail News|January / February 2020|www.retailnews.ie
Easter Treats
Easter Eggstravaganza
Easter means a huge surge in confectionery sales, with Irish shoppers spending €44m on Easter eggs last year.
IT’S well known that Irish people have a sweet tooth, particularly when it comes to chocolate. In fact, Irish consumers spent a total of €44m on Easter eggs leading up to Easter Sunday in 2019, according to figures from Kantar for the 12 weeks to April 21, 2019. Retailers across the country set about promoting Easter eggs early last year, with sweet toothed consumers stocking up on these seasonal treats long before Easter Sunday itself: two weeks before Easter weekend in 2019, more than half of Irish households had stocked up on Easter Eggs, many as part of multi-buy promotions. Cadbury Cadbury has unveiled its Easter offering for 2020, with plenty of returning favourites, as well as some new products that will be sure to get shoppers eggcited for the Easter Bunny to arrive this year. The traditional Cadbury
treats are available in gifting tins, perfect for sharing with family and friends. The 409g Cadbury Creme Egg tin contains eight Cadbury Creme Eggs and one Cadbury Mini Creme Egg Bag (RRP
The 409g Cadbury Creme Egg tin contains eight Cadbury Creme Eggs and one Cadbury Mini Creme Egg Bag. Creme Eggs and Cadbury Mini Eggs are making a comeback; however, this year, Cadbury is introducing something egg-stra special. These egg-shaped
The 319g Mini Egg gifting tin contains 10 Cadbury Mini Eggs treat size bags.
