Egg-cellent sales opportunity

With consumers treating themselves to their favourite Easter confectionery well ahead of Easter Sunday, the advice for retailers is to stock up early on your seasonal selection.

EASTER Sunday lands on April 9 in 2023, meaning that Easter Egg season is already upon us, with many consumers already seeking out their favourite brands in chocolate egg format.

Last year was one of the most successful Easter seasons ever for Irish retailers, as consumers celebrated their first Easter without social restrictions for two years, due to the impact of Covid-19. According to figures for Kantar for the four weeks leading up to Easter Sunday, 2022, Irish consumers spent €10.8 million more on Easter eggs and seasonal chocolate compared to the same time the previous year.

Irish shoppers are buying more eggs than ever before, with plenty of Irish consumers already indulging in some seasonal chocolate treats long before Easter Sunday itself. So the advice is to stock up early this year, as consumers will be keen to purchase.

Lir Chocolates

Leading Irish chocolatiers and Origin Green Gold Member, Lir Chocolates have a wide variety of delicious Easter treats for 2023, all proudly made in Co. Meath since 1987. This Easter is especially exciting for Lir Chocolates as they expand their Baileys Chocolate range with the new Baileys Chocolate Original Easter Egg 260g (RRP €10).

The Lir Easter range has something for every chocolate lover with their wide selection of chocolate flavours: White

Chocolate Egg (155g, RRP €8.50), Crispy Caramel Egg (155g, RRP €8.50) Milk Chocolate Egg (230g, RRP €10.50), Dark Chocolate Egg (230g, RRP €10.50). Each egg is beautifully packaged in 100% fully sustainable packaging, wrapped with pink Kraft paper which unfolds to reveal the beautiful hand-crafted egg. Each egg also includes Lir truffles – an added treat for consumers.

The Lir Chocolates Easter range will be available in all major