Easter Treats

The includes multiples and independents. The entire portfolio can be purchased online at www.lirchocolates.com

Lir Chocolates are delighted to be expanding their Baileys Chocolate range for Easter 2023. Baileys Chocolate combines creamy chocolate with the iconic Irish Cream Liqueur for a luxurious, indulgent treat. This Easter will welcome the new Baileys Chocolate Original Egg to Irish shelves (260g, RRP €10). This milk chocolate egg is flavoured with a hint of Baileys and includes eight original twist wrap truffles. Completely enclosed in board packaging, Lir Chocolates and Baileys Chocolate are continuing their efforts to bring new products to the market in more sustainable packaging by reducing the amount of plastic used.

Their mouth-watering range is sure to please every sweet tooth this Easter. The Baileys Chocolate Easter range offers consumers a wide array of gifting and self-treat options this Easter season. The Baileys Chocolate Easter portfolio includes; Baileys

Strawberry & Cream Egg (205g, RRP €13), Baileys Salted Caramel Egg (215g, RRP €13), Baileys Sundae Egg (220g, RRP €13) and Baileys

Chocolate

Luxe Mini Eggs (138g, RRP €6) and Baileys

Strawberry & Cream Hearts (90g, RRP €5).

The Baileys Chocolate Easter portfolio is available to purchase in-store at all major retailers

Lir Chocolates are expanding their Baileys Chocolate range for Easter 2023, with indulgent treats guaranteed to tempt consumers.

No Yolking: Cadbury launch Creme Egg White

CADBURY have unveiled their first Cadbury Creme Egg innovation in half a century in the shape of Cadbury Creme Egg White. That’s right, Cadbury Creme Egg fans are in for an egg-cellent Easter this year, as the new tasty eggs will be available far and wide across Ireland...and better yet, they’re here to stay.

The delicious white chocolate twist on the fan favourite launched as part of the permanent Cadbury Easter range, the first Cadbury Creme Egg innovation in 50 years.

The new recipe features the unique Creme Egg goo, coated in white chocolate sourced from 100% sustainable cocoa. The unique combination of a melt-in-the-mouth Cadbury Creme Egg centre combined with a smooth and silky white chocolate texture, makes it an irresistible Easter treat.

The much-anticipated launch includes Cadbury Creme Egg White singles (RRP €1.02) and Creme Egg White five packs (RRP €5.50). Fans will also be able to purchase mixed multipacks containing two classic Creme Eggs, two caramelfilled eggs and one white chocolate egg (RRP €5.50) which are available from major retailers now.

“It’s a New Year which means it’s time for a new Cadbury Creme Egg Season,” noted Maighréad Lynch, Cadbury Creme Egg Brand Manager. “We are delighted to introduce the White Creme Egg in time for Easter celebrations this year. White chocolate fans across Ireland will be delighted that they can now look forward to enjoying this new addition to the Creme Egg family.” and independents. The full Baileys Chocolate range can be purchased online at www.lirchocolates.com

Chocolate connoisseurs will need to mark their calendars as Cadbury Creme Egg White will only be around between January and April and whilst stocks last.

The iconic Guinness Dark Chocolate Harp egg with six mini pints (215g, RRP €13) is sure to be a hit with all Guinness fans. The Guinness Egg will be available to purchase from all major multiples and independents. Shop the entire Guinness range online at www.lirchocolates.com

Mars

Mars are introducing new innovations alongside the return of key seasonal favourites for Easter 2023.

The Easter range is expanding with the launch of M&M’s Easter Shapes, delicious, individually foil-wrapped chocolate shapes filled with M&M’s. The unique shapes and fun designs make for the perfect seasonal gift and are sure to be a firm favourite with shoppers. The hollow centre filled with M&M’s will surprise and delight.

Easter 2023 will also see the return of M&M’s Speckled Eggs, this time in new and improved packaging and a display that is even more eye-catching in-store.

This is in addition to the wide range of traditional Easter egg formats in large, extra large, luxury and giant sizes from consumers’ favourite brands, including Celebrations, Mars, Bounty and Galaxy. This range will see the introduction of three new large formats: a Bounty Large Egg for coconut chocolate lovers, a Twix XL Egg and a delicious Galaxy Enchanted Giant Egg, featuring two packets of the popular Galaxy Enchanted Eggs and one Enchanted Egg Treat Bag.

Across the whole seasonal range, attention has been given to reducing the impact of its packaging – Mars have been on a significant packaging reduction journey since 2020 and are proud to say that 97% of their Easter egg portfolio is now plastic-free. Mars will continue to look at sustainable packaging solutions as they work towards a global goal to have packaging that is 100% reusable, recyclable or compostable by 2025.

New M&M’s Easter Shapes are delicious, individually foilwrapped chocolate shapes filled with M&M’s.

Lily

O’Brien’s Salted Caramel Truffles named Product of the Year

LILY O’Brien’s were delighted to announce that the latest addition to the brand’s chocolate collections, the Lily O’Brien’s Salted Caramel Truffles, were recently voted Product of the Year 2023 in the Chocolate Category at the Product of the Year awards in London.

The new Lily O Brien’s Truffles range was launched in Q4 2022 and has already proven extremely popular with consumers. The Product of the Year logo will now be displayed on Salted Caramel Truffles boxes and incorporated into Lily O’Brien’s marketing plans throughout 2023 to inform shoppers of this very positive consumer endorsement of the new Salted Caramel Truffles.

“We are very proud to be voted Product of the Year in the Chocolate Category,” noted Michelle Vance, Chief Executive Officer. “Thank you to all the consumers who voted for Lily O’Brien’s Salted Caramel Truffles. Knowing that our product was voted by consumers as the winner in the chocolate category is fantastic support of our new Salted Caramel Truffles.”

The award-winning Salted Caramel Truffles can be found in retailers nationwide and online www.lilyobriens.ie