The new season starts here!

Panini’s Premier League Adrenalyn XL 2024, the only official Premier League trading cards, are on sale from August 3.

PANINI’S Premier League Adrenalyn XL Official Trading Card Game is back for the 2023/24 season, bigger, better, and more exciting than ever! Last year’s collection saw an unprecedented +100% growth in RSV year on year, making it the number one selling collection in the market.

Benefitting from a full re-design, the collection features loads of fresh new card categories, amazing new materials and even more real autographs for collectors to chase. For fans of rare cards, they have created stunning new sub-sets and increased the product lines featuring Limited Edition cards. Many Limited Edition cards feature printed and real autographs, from both current players and Premier League legends. The increasingly popular and sought-after Golden Baller cards have also been taken to a whole new level this season, with a new material and finish that will make them more desirable than ever for collectors!

Explosive marketing campaign

Premier League Adrenalyn XL 2024 hits shelves on August 3, supported with an explosive and diverse marketing campaign. Please ensure you have sufficient stock in store of all lines.

Key dates: the 2023-24 season.

13, via The Irish Sun and on September 23 and 24 across Irish Reach titles.

• Heavyweight digital media campaign, including You Tube, Video On Demand and TikTok advertising.

• Working with the Premier League, footballers and influencers, including a continued partnership with Declan Rice.

Panini’s Premier League Adrenalyn XL Official Trading Card Game features loads of fresh new card categories, amazing new materials and even more real autographs for collectors to chase.

• Two national newspaper campaigns featuring a free packet pick-up at retail on Saturday, August 12, and Sunday, August

• Covermounting packets across a large proportion of football titles, with unique content specifically on Strike-It! magazine.

• Sampling of products through extensive grassroots club partnerships and community teams.

Point of Sale packs will be sent out to top-selling independents, containing a branded envelope, window poster and shelf talker to help promote sale. For any more information or wider FSDU/POS requirements, email rsmith@panini.co.uk.