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Top cellars
Jean Smullen examines the top 20 wine brands on the Irish market.
USA giant, E&J Gallo portfolio also showing a very strong increase in sales of +21.6%. The i heart Wine range showed a good uptake of +16.2%. Finally, from New Zealand, Delegat’s Oyster Bay brand showed a very healthy sales increase on this market of +9.4% for the same period.
The Top 5 Wine Brands on the Irish Market for 2022-2023: wine is still the most popular country of origin choice with the Irish consumer in terms of volume sales. The top producing countries in terms of volume sales in the off trade on the Irish market for the last year are Chile, France, Australia, Spain, and Italy (Source: Nielsen Scantrack, March 2023).
A caveat here: the Nielsen figures are based on data received from a selected number of retailers, which includes SuperValu and Tesco, some Spar outlets, and the independent off licences; not all the retailers supply their data to Nielsen.
Country of origin wine sales in the off trade
The Nielsen Scantrack to March 2023 reflects sales only in the off trade, not the whole market. They are a useful guideline to sales in that sector and include details of value sales as well as volume.
Value sales of wine in the retail sector on an MAT for the first quarter of 2023 from March 2022 to March 2023 show overall sales of wine on a value basis were flat.
Volume sales for the same period show a marginal decrease of -3.4%. However, it should be noted that MAT figures for the off trade during the period March ‘22 versus Mar ‘23 show that Chilean
Established in 1880, Viña Santa Rita is one of Chile’s oldest and most respected wineries. Santa Rita’s 120 brand has remained the top selling wine brand in the off trade in Ireland for the last nine years. Look out for their consumer competition entitled ‘Summer Displays’ where consumers can scan a QR code and enter a competition to win 120 summer prizes. The summer displays will be available until August in Dunnes Stores and SuperValu. Details of the competition will also be highlighted using neck-collars.
