On the Vine: Top 20 Wines

Bibendum have started the communication process for the summer campaign in June, using three of Ireland’s top social media influencers who have explained to their audience how to participate and what the prizes are. The three influences are interiors content creator Sarah Battle, who has an impressive audience on her Instagram account; Paul Kinsella, a renowned social media influencer with a strong focus on interiors, DIY, and lifestyle hacks; and Emma O’Leary, who covers food, interiors, travel, and family.

3. McGuigan - Australia (Barry & Fitzwilliam)

Casillero del Diablo is Concha y Toro’s flagship brand and remains Ireland’s second most popular wine brand. Concha y Toro manage their brand directly on this market.

After sponsoring the highly anticipated final season of Smother on RTÉ with the advert featuring brand ambassador Pedro Pascal, the brand are now looking to cool off over the summer months and turn the attention to the range of refreshing whites and rosé wines, with legendary summer displays being implemented in all major retailers nationwide.

The brand will also be hosting a Murder Mystery night in Café en Seine in August, giving Casillero del Diablo fans a chance to partake and solve the mystery surrounding the Devil's Cellar and learn first-hand the dangers of trying to steal from the Devil. Lucky competition winners will be treated to a night of mystery, canapés and of course legendary wine!

McGuigan remains the number one Australian wine brand in the off trade. The McGuigan Black Label varietal range includes Cabernet Sauvignon, Shiraz, Merlot, Chardonnay, Sauvignon Blanc, Pinot Grigio, Rosé, Malbec and McGuigan Frizzante. McGuigan also sell a range of de-alcoholised wine called Delight with an 0.5% ABV; the range also has a Rosé and a white made from the Moscato grape. Barry & Fitzwilliam, who distribute the McGuigan range in Ireland, have the McGuigan Black Label Range on a save €3 promotion in July & August 2023.

4. Barefoot (E&J Gallo) - California USA (Comans Beverages)

Heading into the Top 5 Wine Brands for the first time is Barefoot, the number one selling Californian brand on this market. This year they have moved from sixth to fourth in the brand chart.

Barefoot are always actively involved in a range of community activities, having been a proud ally of the LGBTQ+ community since 1988 and are committed to accepting everyone exactly as they are, spreading inclusivity and positivity to wine lovers across the globe. Today, the brand continues to support LGBTQ+ communities by taking part in Pride parades and supporting LGBTQ+ charities all over the world.

This summer they also returned with the Barefoot Beach Sports festival, the only festival in Ireland to feature Beach Sports. In June, Barefoot beach sports fanatics joined Sea Sessions headliners Kasabian,

Becky the biggest beach party weekend of the year in South Donegal. Barefoot Beach Sports features Volleyball, Soccer, Rugby, Frisbee and Yoga. Barefoot wine, the main sponsors, have helped this event to grow for the last 14 years.

The hugely popular Dada red wine range is made up of Dada 1, made from a blend of Malbec and Bonarda, Dada 2 Merlot

Dada’s range of red wines continues to perform extremely well in Ireland.