AMERICAN FLAIR MAGAZINE

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r i a l F DESIGN :: EDUCATION :: RETAIL

1st Week in May

2012


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Welcome to the Ninth Annual... FASHION WEEK CLEVELAND! Who knew fashion could be this powerful? Fashion Week Cleveland, armed with the creations of a wide range of talented designers, will bring together a dizzying array of organizations within the city. Past participants have included the Cleveland Clinic Children's Hospital, Cleveland Public Library, Cuyahoga County Public Library, Greater Cleveland Sports Commission, National Aeronautics and Space Administration, Inter-museum Conservation Association, Hard Rock Cafe - Music Costumes Collection, Museum of Natural History, Crawford Auto-Aviation Museum, and the Chisholm Halle Costume Wing of the Western Reserve Historical Society. What is it about Fashion Week Cleveland (FWC) that compels such a diverse group of organizations to participate in the event? The answer has a great deal to do with FWC's main focus as "the educational fashion week", a driving force that has made FWC one of the top industry events in the United States. This annual convention and conference does not limit itself to runway events and parties; Cleveland's fashion week incorporates exhibits, films, lectures, and workshops at cultural and educational institutions throughout the city. FWC serves to inform consumers and industry leaders of the cultural importance and economic contributions of the fashion industry, and that is why “fashion-industry bible" Women's Wear Daily calls us... a regional phenomenon that's become the nation's third largest fashion week after New York and Los Angeles". The vast selection of learning opportunities have included a seminar covering the form and function of space suits by the National Aeronautics and Space Administration's Glenn Research Center, Ursuline College’s presentation on the influence of the military on fashion, the International Women's Air & Space Museum lecture on WASPs in WWI, and a special appearance by Cleveland architect and Tuskegee Airma Arthur Saunders. FWC's 2012 Art & Culture Educational Programs will include "Retails' Night Out!", an effort to showcase Cleveland retail, and the Alpaca Initiative, a collaboration between Fashion Week Cleveland and the office of U.S. Senator Sherrod Brown that places a spotlight on garment manufacturing. Yet another educational program will be on May 11th at the Cleveland Museum of Art. This event will include the showing of the film Dressed; an inside look at the rise of American fashion designer Nary Manivong. Following the viewing of the film, Nary Manivong and filmmaker David Swajeski will be there to answer questions about the film and the fashion industry. This year we introduce a new event called GlamJam: Fashion and Music in the Rock City to our series of style-related events. GlamJam will feature music, dancers, performance artists, instillation art, and a wearableart-runway event. Fashion Week Cleveland Runway Events & Black-tie Gala will feature designers in traditional, thindustry-style runway events. These events take place on Saturday, May 5th and Saturday, May 12 at the Halle Department Store Building on Playhouse Square. Cleveland is known for its 3M's: music, medicine, and museums. Cleveland's fashion week is a reflection of the city from which it comes. Something that is uniquely Cleveland... reserved, educational, and intelligent. This deepening of Fashion Week Cleveland's strategic vision has made us absolutely unique and truly innovative, and we believe those who sponsor and partner with Fashion Week Cleveland will share in our success. Cleveland... a smart city, on a Great Lake. See you at Fashion Week Cleveland!

Donald C. Shingler Cleveland Retail Commission :: Executive Director Fashion Week Cleveland :: Founder and CEO Fashion Group International :: Member Cleveland Fashion Institute :: Member Textile Art Alliance :: Member

AMERICAN FLAIR :: MAY 2012 :: SPECIAL EDITION

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FASHION WEEK CLEVELAND :: OFFICIAL PROGRAM

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FASHION WEEK CLEVELAND :: OFFICIAL PROGRAM

Design :: Education :: Retail .

PURPOSE & MISSION Fashion Week Cleveland (FWC) exists to inform consumers and industry leaders about the cultural importance and economic importance of fashion design, manufacturing, marketing, and merchandising. In addition to classic and creative runway shows, FWC incorporates exhibits, films, industry tours, seminars, and workshops in partnership with a diverse group of cultural institutions. Cleveland Fashion Week reflects all the essence of Cleveland's transformation, having gained the reputation as the educational fashion week. Francesco Di Maio International Designer Representative Fashion Week Cleveland, a regional phenomenon that has become the nation's third largest fashion week after New York and Los Angeles. Cecily Hall :: Reporter :: Women's Wear Daily

On behalf of the citizens of the City of Cleveland, I am honored to offer this proclamation designating the first week of May, as Fashion Week Cleveland in the City of Cleveland. Frank G. Jackson :: Mayor :: City of Cleveland By throwing the spotlight on collaborations between designers, models and fashionistas, then dropping his runway events and educational programs into the unexpected venues, FWC director Dr. Donald Shingler has ignited everyone from fashion students to professionals to aficionados. FWC sits comfortably at the intersection of art, commerce and entrepreneurship with engaging events around the region. Thomas Mulready :: Creator :: CoolCleveland Fashion Week, a multi media mecca of fashion on the edge - a sweet indulgence for the eye and the imagination. James Levin :: Co-creator and Founder Cleveland Ingenuity Art Festival

As a Cleveland-based business, we are proud to support Fashion Week Cleveland. We believe in the importance of helping design talent through community involvement and are thrilled to have a partnership with this great organization. Rick Bunka :: CEO of Dots Fashion Week Cleveland's admirable commitment to the community is demonstrated by the incorporation of the area's respected collegiate, cultural, and medical institutions to present high-quality exhibits, films, industry tours, seminars and workshops. This event fosters friendship and mutual understanding by introducing the work of American designers and informing consumers and industry leaders about the cultural and economic importance of fasion design, manufacturing, marketing, and merchandising. Sherrod Brown :: US Senator :: State of Ohio It's about design. It's about education. It's about retail business development in the American garment industry. Donald C. Shingler Founder and CEO :: Fashion Week Cleveland

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FASHION WEEK CLEVELAND :: OFFICIAL PROGRAM

Table of Contents • • • • • • • • • • • • • • •

Welcome to FWC...............................1 Mission Statement............................3 History of Fashion Week Cleveland......4 Schedule of Events...........................6 Educational Programs..................... ..7 Artists and Designers...................... .9 Fashion Week Cleveland Staff............10 Sponsors.......................................14 Dear Cleveland...............................15 Pure Simplicity................................18 Cleveland's Garment District.............20 Alpacas: Made in Ohio......................21 Art of gifting...................................22 Under the Sea................................23 The Last of the Romantics................24

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History of

Fashion Week Cleveland The event began in 2002, when founder Donald Shingler created an evening of retail runway shows called the Cleveland Fashion Show. The focus was on garment retailing and downtown business development. In 2003, the wearable-art show, unclothed: A Mixedmedia Runway Event, was introduced and in 2004, the moniker "Fashion Week Cleveland" was adopted. By 2005, what started as the Cleveland Fashion Show, had grown from a single evening of retail fashion shows to a series of style-related events. Dr. Shingler further differentiated the event in 2008, with distinctive competencies unique to fashion week in Cleveland. What he created was the first and foremost educational fashion week in the United States. This served to expand Fashion Week Cleveland beyond its traditional runway shows, in partnership with educational and cultural institutions throughout the city. Fashion Week Cleveland now offers style-related programs at libraries, museums, universities, theatres, and other cultural institutions that are of interest to a wider range of industry insiders and the consumer public. In its 9th year, FWC introduces the theme "Fashion Forward" as its initiative for 2012. This theme showcases the organization's vision for the future of Cleveland's downtown consumer and fashion district. Fashion Week Cleveland, known in the United States as "the educational fashion week", is a series of educational, runway, and retail events held the first week in May in Cleveland, Ohio.

The Educational Fashion Week

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FASHION WEEK CLEVELAND :: OFFICIAL PROGRAM

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FASHION WEEK CLEVELAND :: SCHEDULE OF EVENTS Friday, May 4 :: Retails’ Night Out! :: Tower City Center Friday, May 4 :: 101 Alpacas Parade :: Educational Program :: Public Square Saturday, May 5 :: GlamJam :: Fashion & Music in the Rock City :: Halle Department Store Saturday, May 5 :: Fashion Rocks After-party Friday, May 11 :: Dressed -the movie :: Educational Program :: Cleveland Musuem of Art Friday, May 11 :: The Artist' Salon :: L' Albatros :: University Circle Saturday, May 12 :: Runway Events & Black-tie Gala :: Tuxedo Required Halle Department Store Saturday, May 12 :: Official FWC After-party

BenefitCleveland is the human and information portal for non-profit and for-profit organizations that benefit Cleveland and Northeast Ohio. BenefitCleveland is the central hub that connects the people and businesses that wish to donate products, services and dollars to events, fund-raisers and programs. It is the place for like-minded, creative-class, discriminating individuals, and organizations interested in attending, participating, volunteering and donating. Our mission is to promote area organizations and events, both for-profit and non-profit, that benefit Cleveland and Northeast Ohio.

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FASHION WEEK CLEVELAND :: OFFICIAL PROGRAM

2012 Art & Culture Educational Programs Retails' Night Out! :: May 4 This is the official launch of Fashion Week Cleveland. Expect "cash mobs", wine & cheese parties, and a celebration of Cleveland retail. Alpaca Initiative :: May 4 Ohio is home to more alpacas than any other state. Primarily a breeding industry, the alpaca farms will soon be turning out more and more alpaca fiber. This growth will require fiber mills, air and land transportation of fiber, and the futher development of an alpaca garment industry. Look for the "Alpacas Parade", alpaca displays, and pop-up alpaca boutiques throughout the city. This initiative is a collaboration between Fashion Week Cleveland and U.S. Senator Sherrod Brown's office. Nora Custer is Fashion Week Cleveland's Alpacas Initiative Coordinator and the president of the Ohio Alpaca Breeders Association and the co-owner of Custer's Alpaca Farm. Documentary Film :: May 11 The documentary Dressed follows Ohio native and American designer Nary Manivong in his quest to make it in the competitive fashion design industry. The film will be shown on Friday, May 11th at the Cleveland Musuem of Art. Filmmaker David Swajeski and Nary Manivong will be there to answer questions about the film and the industry. Friday, May 11, 2012 :: 6:30 pm

Dressed -the movie A triumphant film about an American fashion designer. Follow the career of designer Nary Manivong from aspiring Ohio fashion designer, to Cleveland Fashion Week, to the runways of fashion week in New York. Special Appearances Meet fashion designer Nary Manivong and filmmaker David Swajeski in person. This exclusive showing of the documentary film Dressed will be followed by a special Q&A with the film's director David Swajeski and subject of the the film; fashion designer Nary Manivong.

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FASHION WEEK CLEVELAND :: OFFICIAL PROGRAM

Artists of

Fashion Week Cleveland Fashion Week Cleveland combines art, fashion, and music. We spend a great deal of time searching for talented performers who complement our "stylish" events. Collaborations between entertainers and fashion designers is nothing new, just look at the costume collections of the Hard Rock Cafe' and Rock and Roll Hall of Fame and Museum. Fashion influences music. Music influences fashion. Performances at international fashion weeks are a growing trend in entertainment as leading artists expand their brand and audience in collaborations with fashion weeks. Become a part of this great fusion of fashion, art, and music!

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FASHION WEEK CLEVELAND :: OFFICIAL PROGRAM Designers of

Fashion Week Cleveland Fashion Week Cleveland (FWC) incorporates exhibits, films, lectures, and workshops at cultural and educational institutions throughout the city. FWC serves to inform consumers and industry leaders of the cultural importance and economic contributions of the fashion industry, and that is why "fashion-industry bible" Women's Wear Daily calls fashion week in Cleveland "...a regional phenomenon that's become the nation's third largest fashion week after New York and Los Angeles". Runway Events & Black-tie Gala Saturday, May 12 In Order of Appearance 9:30 pm :: Barbara Rubright Wearables 9:40 pm :: Andrea Howell :: Tidal Cool Creations 9:50 pm :: Erica Woodmore :: Contained Expression 10:00 pm :: Lotty by Lotty Lewis 10:10 pm :: Becca Nation :: Knotty Girl Designs 10:20 pm :: F. Christine Mapondera :: Sireka Couture 10:30 pm :: Angie Williams :: Annie Ruth 8 10:40 pm :: Jamie Powell 10:50 pm :: Melanya Hovsepyan Tovmasyan 11:00 pm :: Trista L. Grieder :: Profig Designs

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Designer Runway Events Saturday May 12 :: Special Appearance

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You can even see the approaching of revolution in clothes.  You can see and feel everything in clothes. Diana Vreeland Editor of Harpers Bazaar Editor-in-Chief of Vogue Consultant of the Costume Institute of the New York Metropolitan Museum of Art I cannot write in verse, for I am no poet.  I cannot arrange the parts of speech with such art as to produce effects of light and shade,  for I am no painter.  Even by signs and gestures I cannot express my thoughts and feelings,  for I am no dancer.  But I can do so by means  of sound, for I am a musician. W.A. Mozart :: Composer and Musician No change in musical style will survive unless  it is accompanied by a change in clothing style. Rock is to dress up to. Frank Zappa :: Composer and Musician Designed By Lotty Lewis

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FASHION WEEK CLEVELAND :: OFFICIAL PROGRAM

Staff :: Fashion Week Cleveland Artistic Directors Ernest E. Brown :: Executive Artistic Director Tiaira R. Harris :: Artistic Director :: GlamJam Elena Kruglova :: Artistic Director :: Runway Events Margo Vincent :: Assistant Artistic Director Stage Manager Megan Wagner-Ingram

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Internet Marketing Ronald Deus :: Website Programmer :: NetXInternet Consuelo Yuisa Dixon :: Website Designer :: NetXInternet Jensen Gregory :: Social Networking Coordinator Printer and Graphic Designer HotCards :: Printer Sandra Vilevac :: Graphic Designer Hair Design Andrew Dingeldein :: Style Team Coordinator

Runway Assistant Margo Vincent :: Runway Assistant Amanda Saden :: Runway Assistant Ashely Hatten :: Runway Assistant Jennier McCall :: Runway Assistant Katelyn Gerver :: Runway Assistant

Make-up Artists Diane Graziano :: Make-up Artist :: Chanel Elyse N. Ramirez :: Make-up Artist :: Chanel

Event Management Elizabeth Gregory :: Event Director Jeanie Maslowski :: Assistant Event Director Amanda R. Palmer :: Assistant Event Director AJ Joseph :: Assistant Event Coordinator Branden Wuensch :: Assistant Event Coordinator Administration Donald C. Shingler :: Director of Strategic Partnerships Erin Dodson :: Administrative Services Coordinator Public Relations Bridget Peterlin :: Communications Director Educational Programs Nora Custer :: Alpaca Initiative Coordinator Meenaksi Singh :: Green Initiatives Coordinator Community Relations Erin Dodson :: Retail Buyer Coordinator Chyla Marshall :: Bridal Boutiques Coordinator Karen Amaya-Palma :: Civic Relations Coordinator Lindsay Orin :: Celebrity Relations Coordinator

Talent Coordinators Erin Dodson :: Designer Relations Coordinator Barbara D'Avila :: Model Relations Coordinator Photographers Robert C. Banks, Jr. Sade Donato Jeff Downie Brenda Gemeiner Cheri Homaee Felicia Jackson Stephanie Lake Andriana Nativio Tanya Perez Steven Wagner Front of House :: Back of House Anja Russo, Abby Sarver-Verney, Claire Mercer, Analisa Baduria, Selena Marshall, Chayla Marshall, Samantha Murphy, Michelle Leyden, Milan Simmons, Karen Williams

Sponsorship Sales Christian Webb :: Account Executive Program Advertising Sales Randy Michael :: Program Advertising & Exhibitor Sales Rosie Galaz :: Sales Account Executive Hospitality Partnerships Elizabeth Gregory :: Haute Cuisine Coordinator Jackie Welch :: Champagne Coordinator Patricia Wolanski :: Chocolates Coordinator

Silent Auction Program Elizabeth Ramsey :: Silent Auction Coordinator Sandra Vilevac :: Silent Auction Coordinator

AMERICAN FLAIR :: MAY 2012 :: SPECIAL EDITION

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FASHION WEEK CLEVELAND :: OFFICIAL PROGRAM

Thank you!

Boutiques

Platinum Sponsors

Ann van Hauwaert Coquette Boutique

Dots Effen Fiat Forest City Wishlu Gold Sponsors Crocs Europtical Hugo Boss Nestle’ Rock The House Smile Art Center Tequilador Educational Partners Cleveland Museum of Art Cleveland Retail Commission Onerock Moving Pictures Smile Art Center Venue Partners Cleveland Museum of Art Forest City Halle Building Tower City Style Leaders Imagine Salon and Spa Hospitality Partners Duet Catering Flour Fountain L ‘ Albatros Pepsi Stone Mad Vitamin Water Retail Center Partners Great Lakes Mall Great Northern Mall Summit Mall Tower City

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Chocolates & Champagne Fannie May A Cookie & A Cupcake AutsTipse Treats Cleveland Cupcake Co. Piece of Cake Skinny Cow Transportation Partners Fiat of Strongsville Francis Limo Tuk-Tuks of Cleveland

Media Partners BenefitCleveland Cleveland Now Cleveland Womens’ Journal CoolCleveland El Sol de Cleveland NetXInternet Scene magazine Spot Cleveland Yelp

Official Hotelof FWC Radisson Hotel Official Vehicle of FWC Fiat 500 by Gucci

Thank You Dr. Elizabeth A. Rhodes Robert C. Banks, Jr :: Brandon Chrostowski Elissa Courtright :: Ron Deus :: Andy Dingeldein Consuelo Deus :: Samantha Gasco :: Brunetta Harris Craig and Sue James :: Lisa Kreiger :: Peter Leneghan Cara Lageson:: Eric Ludwig :: Randy Michael Astrid Moise :: Tanya Perez :: Paul Podnar Dr. Maria Pujana :: David Purpera :: Nod Relgnihs Aileen Sammon :: Susan Smith :: Andrew Sords Sarah Stannard :: Diane Thomas :: Hector Vega Justinea Vidic :: Dina Younis

AMERICAN FLAIR :: MAY 2012 :: SPECIAL EDITION

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FASHION WEEK CLEVELAND :: OFFICIAL PROGRAM

Dear Cleveland, You know the dog-year thing, seven dog-years for every human-year? We’d argue that a similar math applies to cities, i.e. 10 city-years for every human-year. So, Cleveland, it's time to begin celebrating your 21st birthday! You’re "coming of age." You’ve done so much already, but what are you going to do with the rest of your life? Perhaps the best way to look forward is to take a moment to look back... to combine the old with the new... to blend what was, with what might be... and to imagine the future. Looking back, you were special from the start, Cleveland. You were born with many gifts: abundant fresh water, a mighty river, bountiful natural resources and plentiful land. You were the proverbial right place at the right time. The Firelands tract of the Connecticut Western Reserve served as refuge for the displaced people of the East Coast during the Revolutionary War. Despite your tender age, you had the ability to inspire and comfort people. You opened your heart and welcomed newcomers through the front door. You became the gateway to the Wild West. In the 19th century, you were still young, Cleveland, but your raw talents were apparent, and they served you well. Your blend of natural resources, enviable location, and burgeoning population positioned you to excel in agricultural production. Ultimately, that agricultural prowess led to success in the merchant trade. You did well, and learned much about business. In the 1900s, the Industrial Revolution recruited you, Cleveland. You were recognized for your entrepreneurial aptitude, innovative capacity, ability to adapt swiftly,and perchance for making good stuff. The world had a huge appetite for the commodities you made. For a still young city, you were well beyond your years. As Dr. Seuss would say: Oh, the places you'll go! As you matured, Cleveland, you learned that life isn't "all about you," that there were citizens less fortunate. And you decided to do something about it. You enriched culture through the arts, advocated philanthropy through the nation’s first community foundation, erected institutes of higher learning. So, Cleveland: You have been on a roll, it’s the 21st Century, you are 21 years old in "city years, you are a grown adult,” and, you are on your own. The tricky thing about your tale is that the game has changed... completely. What once was guaranteed to work no longer does. There are things you need to unlearn. Sure, being located on one of the world's largest reserves of fresh water is, always has been, and will continue to be a huge asset. In fact, if you play your cards right, Cleveland, fresh water may be your next ace in the hole. But you can’t put all your eggs in one water bucket. You need to diversify... to assemble a broad mix of both physical and virtual assets. Your success now depends, more than ever, on your ability to affect change elsewhere. Everywhere. Value in today's world increasingly is a function of bits, bytes and ideas… not just raw materials, goods and services. Goods are still good, just not good enough. Manufacturing has become a modern-day amalgam of materials and assembly, plus science and technology. Witness direct digital manufacturing... also called 3-D Printing... that produces fully functional parts straight from digital data. So, this is your inflection point, Cleveland, when you begin to change course. How do you do it? You start by taking stock of what you've got. Here's what's made you great: You’ve always been a pioneer: Resourceful. Bold. Brave. You didn’t copy; you created. The things you made didn't exist prior. You had "super-vision" about what could be. You constantly asked what if... with a visionary eye toward the future. Then, you made it happen. Lord knows you have thick skin. You didn't care what people thought or said about you. You did what you felt was right; even if it sounded crazy. You didn’t defend or protect your successes or your failures. You looked forward not back. If you did look in the rear-view mirror, it was only to learn from your mistakes, to inventory what worked, what did not, and to correct your path accordingly. You have been hospitable. You opened your arms to people from all over the world. Those who did come felt welcomed, and they became your greatest asset.You didn’t find easy comfort in success. You realized that what worked one day wouldn’t necessarily work the next. You weren’t afraid to experiment, to adapt, to move on. You knew the moment you rested comfortably on your laurels was the time to change. (continued on next page)

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AMERICAN FLAIR :: MAY 2012 :: SPECIAL EDITION


FASHION WEEK CLEVELAND :: OFFICIAL PROGRAM Dear Cleveland

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(continued from previous page)

You realized that to be great, it couldn’t be about you. Redmond, in Washington state, is known, in large part, because Microsoft concentrates on making software. Monterey, California benefits from TED conferences because TED fuels world-changing ideas. It’s not about Redmond or Monterey. In today's global landscape, this region is no longer just Northeast Ohio: it's now defined by an area from Chicago to Cleveland to Toronto. You leveraged what wasn’t there. Today, developing countries in Africa build only wireless infrastructure for communications. They skip the landlines altogether. In many ways, their asset is the fact that there isn’t something already there. There are things you don’t have, Cleveland.leverage them. The future is bright. Now is the time to do something dramatic that changes the world. No more East Side versus West Side. No more black or white. You’ll have to get used to grey. Okay, you’re already used to grey… skies, that is. Leverage those grey skies and your "crappy weather." Guess what? It's cold in places like Chicago, Amsterdam and Quebec City, too. They embrace it; run with it. Some cities build hotels of ice, erect cafes on frozen canals. You can too. You can even do better. It's up to you, Cleveland. The past informs... but it does not define. This article was written by Craig and Sue James; co-founders of Cat-Strat. Published courtesy of FreshWaterCleveland.com :: Cat-Strat.com

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FASHION WEEK CLEVELAND :: OFFICIAL PROGRAM

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Pure Simplicity By Alicia Crabtree There is something to be said for a simple blouse and a tailored trouser. Katharine Hepburn was famous for sporting the couture look. Sometimes all we have to do is simplify things. This season, clean lines with bold color and smart tailoring epitomize bare minimalism. Fashion names such as Céline, Calvin Klein, and newcomer Yang Li have stripped down the basics and created crisp shapes with streamlined silhouettes. Luxurious fabrics and feminine details add something unexpected to the workroom basics. Minimalistic genius Jil Sander has designed a green shortsuit reminiscent of the 1950s working girl but with sharp tailored details and barely-there tap shorts. Meanwhile, Yang Li is creating his own silhouette with precision-cut angles that somehow manage to create the appearance of oversized opulence. A breathtaking look from his debut collection includes a floor-length, white sheath dress paired with an unexpected black, skater-boy vest (cargo pockets included). The best affordable runway-inspired pieces available include a toxic yellow shortsuit from H&M (shorts $34.95; jacket $49.95) and the 7th avenue sateen slim crop trouser from New York & Company ($42.95). And for a simplistic dress, Dots has created a great white pleated tank dress ($19.80).Another favorite is the sparkle & fade open back chiffon blouse from Urban Outfitters ($59).With popping cutouts in the back and eye-candy colors, this look is clean and bold. Accessories, like the clothing, have been minimal. Silver is definitely the go-to metal for the simplicity trend. Pandora has created a silver moonstone ring, also available with a carnelian stone. While Hermès has put out a stunning,basic black, onyx-faced wristwatch. Ongoing trend: black and silver. There are beautiful, simple silver pieces everywhere you turn. I’ve found, however, some of the best and most affordable. Forever 21 has created a unique, cutout hinge bracelet in silver ($7.80) and a black, rhinestone encrusted watch ($17.80).A great colorblock link necklace in silver and black can be bought at Dots ($8.80). While a stunning silver collar necklace ($5.95) can be found at H&M along with a 12-pack of earrings in black, silver, rhinestone and white ($5.95). So smarten up your basics and add a touch of sleekness by simplifying your necessities.

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FASHION WEEK CLEVELAND :: OFFICIAL PROGRAM

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FashionWeekCleveland.com 1st Week in May

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AMERICAN FLAIR :: MAY 2012 :: SPECIAL EDITION


FASHION WEEK CLEVELAND :: OFFICIAL PROGRAM

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THE GARMENT DISTRICT - a brief history By Dr. Donald C. Shingler Cleveland - New York – Paris. Three cities can claim a history as leading garment districts. They are Cleveland, New York, and Paris. The Cleveland Garment District began in “the flats” area of Cleveland and soon established itself in what is now called the Warehouse District. In fact, the historic buildings of this vibrant entertainment district owe their existence to the booming Cleveland apparel industry. Joseph and Feiss was at 82 Superior. They merged with Van Heusen in 1966 and were purchased by Hugo Boss in 1989. Richmond Brothers began in 1879 and became a manufacturer and retailer of men’s suits. The H. Black Company produced WoolTex brand coats for women. Bobbie Brooks was founded in the Bradley Building on W. 6th, then called Bank Street. By 1860 Cleveland had a significant ready-to-wear industry that would last a hundred years. In 1910 nearly one in five Cleveland girls entered the sewing trades. At its peak the Cleveland apparel industry was a $50 million industry, a $1 billion industry in today's dollars. At this time, nearly 7% of all Clevelanders worked in the apparel industry. White Sewing Machine Company came to Canal Street on the West Bank of the flats from Massachusetts in 1866. They soon expanded into a large factory, now converted lofts known as the Apartments at Nautica. White, sewing machines, came here during the industrial revolution as the garment industry took shape. The Standard Sewing Machine Company was founded in Cleveland and was later purchased by Singer. Along with Standard and White; the Leader, Star Shuttle, and Wilson sewing machine companies called Cleveland home. Hat, coat or cloak manufacturers, and wool manufacturers such as the Lion Knitting Mills and the Cleveland Worsted Mill Company became important additions to the Cleveland garment industry. The Ohio Knitting Mill was located at 4170 Perkins Avenue near E. 41st. Federal Knitting was located in Ohio City at W. 28thand Detroit Avenue.The Lion Knitting Mills became famous for their wool Varsity Award-Letter Sweater and their U.S. Navy Watchcap. They began manufacture on Power Avenue, and then moved to W. 25th in Ohio City. In the 1960's Lion switched from wool to cotton manufacturing and began producing cotton sweaters for such retailers as Brooks Brothers, Eddie Bauer, L.L. Bean, and Saks Fifth Avenue. Lion brands included Arrow and Hathaway shirts. The L.N. Gross Company was one of the first in the American garment industry to establish an assembly-line for the manufacture of apparel. Their specialty was women's shirtwaists. These shirts offered women an affordable way to add variety to their suits. They could mix and match these shirts with the existing suits in their wardrobe. Other apparel companies included D. Black and Company, Klein, Lichtenstader and Company, Hart and Company, Printz-Biederman, the Dalton Company, Bamberger-Reinthal, Keller-Kohn, Lampl Knitwear, and Majestic Knitwear. Today the White Sewing Machine Company is Viking-White Sewing located in Westlake, Ohio. Hugo Boss’s American manufacturing plant is in Brooklyn, Ohio. Vera Wang has an office in Akron, Ohio. Bonne Bell's corporate headquarters is located in Lakewood, Ohio and fabric retailer JoAnn Fabric and Craft Stores is in Hudson, Ohio. In downtown Cleveland you will find the offices of International Management Group (IMG), producer of New York and Berlin fashion weeks. The Cleveland area is known for its vibrant community of fashion designers and top colleges of fashion design and merchandising. The region is home to Kent State, one of the nation's top fashion schools, and a great many emerging American designers have been featured in Fashion Week Cleveland. They include Nary Manivong, whom Women's Wear Daily proclaimed a “designer to look for”, designer Wendy Pepper of Bravo network's Project Runway, and design house MoMo Falana, whose collection was worn by Sarah Jessica Parker on Sex and the City. Christopher Boylelaunched his new line of dresses at Fashion Week Cleveland 2010. As a freelancer, Christopher has designed clothing for Jessica Alba, Miley Cyrus, Alyssa Milano, Britany Murphy, Ashanti, Monique Colman, and Mischa Barton. He has designed for many labels including the Patty Park Agency, Level Red, LaurenaSarbu Couture, and Ntnse Jeans. He collaborated with Elie Saab of Paris in creating hand beading for Lorena Sarbu Couture. Mr. Boyle has designed private label collections for Banana Republic, Eclipse Noir, Charlie M., Kitson, Arden B., and Agents for Modern Living. Christopher was the creator of the clothing line Mblem by Mandy Moore. The industry in Cleveland had a good run between 1870 and 1970, and while garment manufacturing becomes a part of Cleveland's past, great new business opportunities for fashion design and education are taking shape. A growing appreciation for the art of design has arrived and our region has the art institutions, schools, and design firms that lead many to believe that Cleveland has the potential to become a design center. Cleveland's future may be one of taking a leadership role in the combined fields of architectural, industrial, graphic, fashion, interior, ergonomic, and green design. Our destiny may be that of designing our own future.

Design :: Education :: Retail AMERICAN FLAIR :: MAY 2012 :: SPECIAL EDITION

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FASHION WEEK CLEVELAND :: OFFICIAL PROGRAM

Alpacas: Made in Ohio By Nora Custer-Haberbusch Since the 1980s alpacas have been popping up across Ohio on small plots of land or even larger farms that have switched their focus from either cattle or vegetables. Alpaca fiber (not wool) is a luxurious fiber comparable to the fineness of cashmere and has been described as buttery soft on the skin. The alpaca industry has been described as a “cottage” industry because of its current size and impact on the economy. The industry has a difficult time competing against overseas operations that are either strongly industrialized or marketing synthetics at much cheaper prices.There are,however, many small mills across the U.S., including Ohio. There are also many knitting studios and textile artists and designers that work to advance the manufacture of alpaca knitwear. The first time I had seen an alpaca sweater worn was in Arizona in 90-degree heat. A man was working on his farm while wearing an alpaca sweater. I was surprised by the sight, and wondered how he kept from overheating. He proceeded to explain the benefits of the alpaca fibersbeing hollow; they allowed his body to “breathe” while he was working and thiskept him cool. He proceeded to explain that in cooler months the fibers are similar to insulation and keep him much warmer and dryer than a cotton or wool sweater. Small mills as Morning Star Fiber in Applecreek, owned by the Christensen family, have been working with alpaca fiber

since 2004. Examples the fiber product at Morning Star Fiber include yarn, felt, clouds, and batts. This is not the finished product,artisans or knitters creategarments like hats, gloves, scarves and much more. Ohio breeders often have a farm store or attend art shows where they sell items created from their own fiber. Ohio no longer has any large industrial knitting factories. National records indicate Ohio has the most alpacas, but no large-scale manufacturing of finished product. In the Cleveland area one of the last knitting mills was called Ohio Knitting Mill which opened in 1912 and closed in 1990 due to a decreased demand of locally made knitwear versus inexpensive imported knit goods. As alpaca farms have been popping up across the country, so has an awareness for the luxurious look and feel of the fiber. Actresses Scarlett Johansson and Minnie Driver are featured in recent Oxfam Collectioncommercials referring to alpaca apparel as “urban chic”. These commercials, and the efforts of the American alpaca industry,and the appearances of alpaca garments on the fashion runways of the world, further the message of alpaca as a luxurious and sustainable fiber.

Nora Custer-Haberbusch is a graduate of Kent State University and the Academy of Art in San Francisco. Nora is the creator of OhioFashionnista.com, the president of the Ohio Alpaca Breeders Association, and the co-owner of Custer’s Alpaca Farm.

Left upper :: Art In The Park - Kent, OH Left lower :: Spinning in Ohio Valley Natural Fibers Right :: Sorting alpaca fibers in Peru

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AMERICAN FLAIR :: MAY 2012 :: SPECIAL EDITION


FASHION WEEK CLEVELAND :: OFFICIAL PROGRAM

Page 22

The Art of Gifting Just Got Smarter By M. Mokros When it comes to gifts, we say it’s the thought that counts. And maybe so. But even after hours (or days!) of thought, admit it: at one time or another we’ve all resorted to guessing. Re-gifting. Cash. As it turns out, the endeavor to give someone the perfect gift is usually fraught with uncertainty: will she like it? Does he already have it? Where can I find it? Do I have the time to find it? Would it be better in a small? And, the fortune of receiving the perfect gift is rare, too, because, well, it usually would have been better in a small. But with the launch of wishlu’s new mobile app in Cleveland this spring, the art of gifting finally gets smart. wishlu is the first app and website to combine creativity, technology, and social connectivity to revolutionize the ages-old tradition of giving gifts. For the first time, people can let others know what they most need or what they most want in a fun, interactive, and simple way. And, since giving is a two way street, with wishlu people can finally buy exactly what others most need or want. Via their smartphones and Ipads, wishlu allows its users to mix and match items they want from any store and any website in the world and catalogue them into customized wish lists called “wishlus.” Users can create wishlus for any special occasion in their lives, such as birthdays or anniversaries, as well as for hobbies, collections, or trips to far-flung places. Users can then share, post, and tweet coveted items with organized groups or “loops” of people. In turn, family, friends, and colleagues can stress less, guess less, and give better.

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The ability for people to make personalized wish registries via their mobile devices makes perfect sense right now. A little over 3o million Americans already use their smartphones in shopping related activities, and this number is expected to increase by 40% each year for the next four. And, as less and less people are tying the knot, the notion that gift registries are the exclusive privilege and province of brides-to-be may soon be put to rest. It’s true: someone no longer has to be getting married to want a set of fluffy white towels or a waffle maker. Not only can wishlu users create, curate and share their own registries on their Iphones, Androids, and Ipads, they can take advantage of wishlu’s entire portfolio of smart features: a calendar and reminder function (as the perfect gift is never one you forget to buy), a check- in option so friends know where to find a particular wish, a search function, and a way for groups of people to contribute towards one higher priced

AMERICAN FLAIR :: MAY 2012 :: SPECIAL EDITION

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FASHION WEEK CLEVELAND :: OFFICIAL PROGRAM

Under the Sea By Alicia Crabtree

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Ever since I was a little girl, I’ve dreamt of splashing around in crystal blue waters like the Little Mermaid or one of her many sisters. I would come up with a magical name and a color to assign to my glittering tail. And of course, I would have numerous talking crustaceans and fish bubbling around me. Little did I know when I grew up I would be able to dress like my fantasy. This season mermaids and water babies have been the inspiration of such fashion houses as Alexander McQueen, Versace, and Giambattista Valli. Confectionary pastels and colored lace with a dash of whimsy captivated audiences, while sea prints and tidal motions seemed to bring pieces alive. Flowing materials with wide-netted fisherman’s sweaters grounded the magic until the lights caught the hint of shimmer intertwined throughout the netting. Some of the most eclectic pieces included Chanel’s coral-inspired silicone-and-leather handbag and Versace’s skirt with a psychedelic take on illustrated sea creatures. My favorite affordable runway-inspired pieces include a coral-colored lace blouse from J.Crew($148) and a pair of aqua brocade shorts from ASOS ($72). Looking for a few steals? Check out the staring at stars lace bell-sleeve dress from Urban Outfitters ($49) or the relaxed net sweater from Forever 21 ($22.80). Accessories for this trend resemble sunken treasure. Chunky gold pieces are being paired with airy pastels and pearlescent gems. It’s a treasure hunter’s dream. Designers have brought out their inner-child while designing jewelry inspired by the sea. Van Cleef & Arpels and Henri J. Sillam at The Peninsula Beverly Hills created ornate jewel-encrusted broaches of various sea life while Alexander McQueen constructed a pearl ring engulfed in old gold. One of the great affordable runway-inspired jewels is a pearl and gold sunburst necklace from J.Crew ($68). Steals in jewelry are everywhere this season, but some of the best include an asymmetrical cut cuff from Forever 21 ($6.80), a gold chain necklace ($17.95) and a gold starfish ring ($3.95), both from H&M. The shimmer and beauty of this trend just might make you believe in magic once again.

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The Art of Gifting Just Got Smarter By M. Mokros (continued from page 22)

Users also have the option to provide “a few of my favorite things” and “stats,” each of which act as a sort of crib sheet for users’ general likes and other helpful information such as a user’s shoe size. Interested? Be on the lookout for the free wishlu app in Iphone’s App Store and Android’s Market soon. In the meantime, please visit www.wishlu.com to sign up for a special “join wishlu” invitation to be issued later this spring. M. Mokros is a Cleveland-based entrepreneur and the co-founder of wishlu.

Alicia Crabtree is a fashion writer and blogger. TheTreesRoot.tumblr.com

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AMERICAN FLAIR :: MAY 2012 :: SPECIAL EDITION


FASHION WEEK CLEVELAND :: OFFICIAL PROGRAM

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The Last of the Romantics By Alicia Crabtree The most memorable heroines for me are not the ones wielding knives or guns or the ones dressed in skin-tight cat suits. To me, a heroine is a brave, kind-hearted, noble woman with extreme intellect and courage. A heroine is brave and ladylike and uses her feminine wiles to the best of her ability. She is graceful and beautiful and doesn’t apologize for her bold intelligence. The likes of Jane Austen’s character of Elizabeth Bennet or famous actresses Audrey Hepburn and Grace Kelly come to mind. For the spring and summer seasons, noble heroines and storybook beauties play the role of muse for the design houses of Giambattista Valli, Dolce & Gabbana, and Christopher Kane. Vintage lace and rich textiles pair beautifully with feminine silhouettes to create a delectable tea-party-inspired ensemble. AlexandreHerchovitch stunned audiences with his pastel yellow, silk frock, reminiscent of the days of Doris Day. While GiambattistaValli created this vintage-looking, jewel-encrusted overcoat that even Jackie Onassis would have been envious of. Some runway-inspired pieces include a fantastic floral print skirt from East 5th at JCPenney ($20) and Banana Republic’s Kelly green cardigan ($89.50). Some steals can be found at New York & Company with their pink pencil skirt ($34.95) or at Forever 21 with their black and white contrast cable knit cardigan ($22.80). Accessories for every lady include vintage jewelry, pearls and dramatic yet tasteful pieces with color. And jewels are always encouraged! An overly-encrusted cuff bracelet was a focal piece of the Chanel 2012 resort collection. When accessorizing, keep in mind, less is always more. Stick to one statement piece of jewelry so as not to overpower your outfit. Some of the best runway-inspired steals include Adja Kibur at Ruby Lola’s rose ring ($6.50) and Forever 21’s vintage jewels necklace ($12.80). Looking for some stand-out earrings? Try Charlotte Russe, where you can snag a pair of looped bling teardrop earrings for next to nothing ($6). And as Audrey Hepburn once said “For beautiful eyes, look for the good in others; for beautiful lips, speak only words of kindness; and for poise, walk with the knowledge that you are never alone”.

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Alicia Crabtree is a fashion writer and blogger. TheTreesRoot.tumblr.com

AMERICAN FLAIR :: MAY 2012 :: SPECIAL EDITION

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