How to Effectively Incorporate Reviews into Your SEO Strategy Nowadays, people rely on the Internet in order to get information regarding products and services. They tend to focus largely on the reviews that come from users based on their purchases. Most services or products have some reviews available on the internet. It is important to find the best ways of using reviews online to enhance your SEO ranking. There are several reasons why getting reviews can help with your SEO strategy, including rankings, increased traffic to your site and credibility. To Improve SEO Ranking Reviews are an important component to implement into your SEO strategy, and business owners need to be aware of the significance of them in order to effectively incorporate online reviews. Ranking largely relies on the amount of reviews you receive, especially when it comes to local and specific searches. The more reviews you have, the more likely that your product or service comes up during searches. In order to get the most out of reviews for SEO purposes, it is necessary to have reviews on as many platforms as possible. It is also beneficial to only allow reviews to be present in text form for HTML. Flash, cookies and Javascript can prevent all your reviews from coming up in internet searches. Using third party sites for reviews can also enhance SEO. Find out which are the best reviews sites (such as Google+, Yelp and Foursquare) and actively ask your customers or followers to provide reviews on these platforms. It is easy to ask for reviews through the use of social media and email campaigns. To Impact Potential Customers Customers often place a lot of trust in the reviews that they read and reviews have a more profound effect on purchases than product descriptions. Having a number of positive reviews reflects highly on the credibility of your product or service. More visitors are likely to enter your website through an online search if there are a number of positive customer ratings and reviews. Most companies have implemented social media into their marketing strategies, such as Facebook, Twitter, LinkedIn, Google+ and more. You can also host contests or offer prizes for clients who post reviews directly through your social media platform(s). Another option is to send direct messages to your followers. Just make sure not to send them too often, as this can cause customers to cease following your social media outlets due to spamming.
To Get Higher Quality Reviews How does a company go about receiving reviews? There are several ways that this can be done. Asking the customer to leave a review after purchase is one great idea. This can be done through a follow-up email or by providing a review submission link on your website. It is beneficial to have a link that allows for users to easily review a product, without much hassle or time spent. Make sure to provide clear instructions on how to submit a review. Another good way to gather reviews is by offering an incentive. Giving customers a chance to receive discounts, free gifts, an entry to a contest or any other incentives can boost the amount of reviews you receive. Businesses can also communicate with each other and agree to write a review for each other. For more information about how to receive quality reviews from happy customers, contact ReviewInc. Company Bio ReviewInc is an industry leader in marketing through Review Management Services. Their extensive and ever-growing client list includes major international chains, restaurants and any other industry. What started as a small joint venture has blossomed into a firm that increases the quality and frequency of reviews for many businesses. ReviewInc also stresses the importance of education programs for business owners to understand the influence of reviews. Summary If done effectively, customer reviews increase a company’s SEO, visibility and credibility. Click here to discover how to successfully incorporate customer reviews into your marketing strategy.