Marketing Strategy Using knowledge, expertise and technology to sell your home!
Enrique Dominguez
facebook.com/RealtyExecutivesPlaya
Plaza Mabor, Suite 3 y 4 Playa del Carmen, Solidaridad Playa del Carmen, Quintana Roo 77500
twitter.com/#!/@innplaya
Phone: 9848794339 Cell: 9841447274 Fax: 9841447274 Email: enrique@rexplaya.com Website: www.buyinginmexico.com
Your Listing Will Never Go Unnoticed I intend to sell your home for the maximum price in the minimum amount of time. To a certain extent, achieving that goal is a numbers game. We need to create a richly detailed, spectacular listing for your home, and then we need to put it in front of as many potential buyers as we possibly can. Did you know that, as of 2011, nine out of every ten home buyers used the web to find their new home? This year the percentage is predicted to increase even further. The number of buyers who use the internet to find their next home is increasing daily. The traffic to online real estate marketplaces is skyrocketing. The power of the web is growing. And I have been able to successfully establish myself online so that I am able to tap in to this steady stream of real estate shoppers.
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Over time, buyers' use of the Internet to search for homes has increased, rising from 71% in 2003 to 90% in 2011. Even more importantly, the share of buyers who reported using the Internet frequently to search for a home has risen from 41% in 2003 to 75% in 2012.1
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Your Listing Advertised Everywhere The web is now by far the most important advertising medium for real estate, and that’s becoming truer every day. Fortunately, I’ve managed to stay ahead of this trend, and have been continuously working to increase my web presence so that I can push listings to more places very quickly, putting properties in front of online buyers very effectively. I subscribe to Point2 Agent, a web service that connects real estate professionals with one another and with the most important real estate advertisers on the web. This service allows me to advertise your listing on my website, on many other local real estate websites, and on over 50 of the busiest online real estate marketplaces including Trulia, Oodle, Yahoo!, Zillow and many more. Thanks to this listing service, and to my numerous contacts, you will see that I belong to a powerful online network that can make a substantial difference in the exposure your property receives.
Your Listing Gets Found Online
Your Listing’s Own Website
Multiple Search Platforms
Better Information
In addition to my company website, and countless real estate websites across North America, your listing can receive its very own website and unique domain name (www.YourHouse.com), that includes high-resolution photos, detailed property Information, and helpful tools for potential home buyers.
Not only will I help your listing attract attention via “natural search” sites like Google, Yahoo! and MSN, I will also place your listing in real estate-specific search sites such as Point2 Homes, Oodle, Trulia and Zillow. In all, I have access to over 50 distinct listing marketplaces where your listing can be displayed.
I add as many high-quality photographs and as much richly detailed information to your listing as possible, so it will have a significantly better chance of attracting more buyers. In fact, 85% of homebuyers value pictures as the most important feature of a listing advertisement2.
More Information to Attract Buyers Better Listings
What’s the big deal? Well, it’s simple – many independent studies show that better listings with more photos attract more visitors, they keep buyers looking at your home longer, and they generate more quality buyer leads. More Photos
I understand the power of quality photographs, and will include as many photos as possible to help attract attention to your listing. More Information
Buyers want information. That’s only natural – they’re trying to make an informed decision about a major purchase. So instead of withholding information about your property, I deliver as much information as possible. Not only does this make your listing easier to find online, and help ensure that inquiries about your property are serious ones... it can also attract more attention from the buyers who find it. More Personality
No one knows your home better than you do. That’s why, if you’re interested, I am able to set up a special area of your listing where you can add your own comments. You can even login via your own password and access statistics on the visitors your listing is attracting. More Power
My listings always include Google mapping with satellite imagery, virtual tours, and many other features to showcase your property at the highest level of professionalism and technological elegance.
Turning Browsers into Home Buyers Today’s buyers expect lightning-fast responses to their emails and inquiries, they expect regular updates, and they expect an impressive, feature-rich website. Not only is my website designed to attract and engage today’s buyers, it also includes numerous behindthe-scenes software elements that will help me to sell your home. My network is set up to enable buyers to register their preferences and receive listings via email. That means that I may already have dozens of waiting buyers who are looking for the type of property you are offering. As soon as I have completed work on your listing, it will be instantly emailed to these matched buyers. My software automatically places potential buyers in a communication program so that I am sure to maintain friendly contact with them, encouraging more repeat visits to my website and more repeat viewings of your listing.
My website has the ability to send a notification directly to my cell phone as a text message if a prospect is interested in your property and inquiring about it. This means that I am able to respond with incredible speed to important potential buyers. My advantage is in the technological tools I use to present your property as effectively as possible, and to have it discovered by as many potential buyers as possible. In modern markets, having a technological edge can make a dramatic impact. I have that edge, and I am looking forward to using it to your advantage.