buyers search online
69%
1995
1997
1999
2001
2003
2005
2008
I have
the information
I intend to sell your home for the maximum price in the minimum amount of time. To a certain extent, achieving that goal is a numbers game. We need to create a richly detailed, spectacular listing for your home, and then we need to put it in front of as many potential buyers as we possibly can. Did you know that, as of 2009, nine out of every ten home buyers used the web to find their new home? In 2010, the percentage is predicted to increase even further. The number of buyers who use the internet to find their next home is increasing daily. The traffic to online real estate marketplaces is skyrocketing. The power of the web is growing. And I have been able to successfully establish myself online so that I am able to tap in to this steady stream of real estate shoppers.
1. The 2009 National Association of Realtors Profile of Home Buyers and Sellers, Published by the National Association of REALTOR, 2009
“
Over time, buyers’ use of the
Internet to search for homes has
increased, rising from 71% in
2003 to
90% in 2009. Even
more importantly, the share of buyers who reported using the
Internet frequently to search for a
”
home has risen from 41% in 2003 to
76% in 2009.
1
Today’s reality is that buyers
look for real estate online.
I have
the network
The web is now by far the most important advertising medium for real estate, and that’s becoming truer every day. Fortunately, I’ve managed to stay ahead of this trend, and have been continuously working to increase my web presence so that I can push listings to more places very quickly, putting properties in front of online buyers very effectively. I subscribe to Point2 Agent, a web service that connects real estate professionals with one another and with the most important real estate advertisers on the web. This service allows me to advertise your listing on my website, on many other local real estate websites, and on some of the busiest real estate marketplaces on the internet. Thanks to this listing service, and to my numerous contacts, you will see that I belong to a powerful online network that can make a substantial difference in the exposure your property receives.
The Point2 Agent network includes: Over 170,000 websites in the US Over 20,000 websites in Canada Over 10,000 other websites in 85 countries
your listing can have
its own web address
I have
the search advantage
The software that I use will allow me to create your listing in such a way that it is more likely to be found in online searches. This is thanks to a few key components. Neighborhoods – instead of creating listings according to awkward ‘selling areas,’ each of my listings is categorized by its familiar neighborhood name. Why is this important? Simple – buyers don’t type “Area 7B, Houston, Texas” into search engines like Google. Instead, it is estimated that over 60% of all real estate searches have a neighborhood element such as “homes for sale in Kingwood, Houston.” Because I will categorize your listing accordingly, it will have a better chance of being found via these crucial searches.
Multiple Search Platforms – not only will I help your listing attract attention via “natural search” in search engines like Google, Yahoo! and MSN, I will also place your listing in real estate-specific search sites such as Point2 Homes, Oodle, Trulia and Google Base. In all, I have access to up to 35 distinct listing marketplaces where your listing can be displayed.
2. The 2008 National Association of Realtors Profile of Home Buyers and Sellers, Published by the National Association of REALTOR, 2008
Better Information – because I try to add as many high-quality photographs and as much richly detailed information to your property listing as possible, it will have a significantly better chance of attracting more buyers. In fact, 86% of homebuyers value pictures as the most important feature of a listing advertisement2.
buyers want more
information
I build
better listings
Better listings. What’s the big deal? Well, it’s simple – many inde-
Online Listing Photo Effectiveness © 2008 Point2 Agen9
pendent studies show that better listings with more photos attract more visitors, they keep buyers looking at your home longer, and they generate more quality buyer leads.
More photos. I understand the power of quality photographs, and will
10 0 % 90 Listing Views
they’re trying to make an informed decision about a major purchase. So instead of withholding information about your property, I deliver as much information as possible. Not only does this make your listing easier to find online, and not only does it help ensure that inquiries about your property are serious ones . . . it can also attract more attention from the buyers who find it.
More personality. No one knows your home better than you do. That’s why, if you’re interested, I am able to set up a special area of your listing where you can add your own comments. You can even log in via your own password and access statistics on the visitors your listing is attracting.
More power. My listings always include Google mapping with satellite imagery, virtual tours, and many other features to showcase your property at the highest level of professionalism and technological elegance.
70 60
include as many photos as possible to help attract attention to your listing.
More information. Buyers want information. That’s only natural –
80
Prospects Generated
50 40 30
Consumer Interest
20 10 0
0
3
6
9
12
15
18
21
24
27
30
Number of Listing Photos
33
36
email notification means
I’ll never miss a prospect
I turn more
browsers into buyers
Today’s buyers expect lightning-fast responses to their emails and inquiries, they expect regular updates, and they expect an impressive, feature-rich website. Not only is my website designed to attract and engage today’s buyers, it also includes numerous behind-the-scenes software elements that will help me to sell your home.
My network is set up to enable buy- My website has the ability to send a
My software automatically places
ers to register their preferences and receive listings via email. That means that I may already have dozens of waiting buyers who are looking for the type of property you are offering. As soon as I have completed work on your listing, it will be instantly emailed to these matched buyers.
potential buyers in a communication program so that I am sure to maintain friendly contact with them, encouraging more repeat visits to my website – and more repeat viewings of your listing.
notification directly to my cell phone as a text message if a prospect is interested in your property and inquiring about it. This means that I am able to respond with incredible speed to important potential buyers.
your listing will
never go unnoticed
I put your
listings everywhere
Not only will your listing get serious advertising on my website and on the websites of all of my network partners . . . I will also push it out all over the web, to the busiest real estate marketplaces online . . .
proven results have a way
of changing the game
I have
the advantages
I’ve researched and subscribed to some of the most effective real estate technology available. This technology is just one of the important tools that allow me to present your property as effectively as possible, and to have it discovered by as many potential buyers as possible. In modern markets, having a technological edge can make a dramatic impact. I have that edge, and I am looking forward to using it to your advantage.
Yours truly,