It’s Time to Promote Yourself from agent to
Executive
where the experts are™ where the experts are™
We know real estate like no other company.
JoinUs@RealtyExecutives.com
800.252.3636 www.RealtyExecutives.com/careers This communication is not directed at anyone under a contractual obligation.
Everything You Need. All in One Place. Accessible Anytime, Anywhere.
! s e m i t g n i t i c x e e These ar E LEADING EDG
pleased to present Becau International. I am s ve ti cu xe E y lt ea R unities here at you with the opport t to Executive, en ag om fr lf se ur yo e u choose to promot confident that if yo ur real estate career. yo of le ac nn pi e th ill take you to Realty Executives w
y top priority, I am se your success is m
al s of experience in re ar ye y m ut ho ug ro portunities th vative I have seen many op am now by the inno I as ed at iv pt ca so ve I been . estate, but never ha lty Executives family ea R e th n hi it w d re offe ds – tools and resources today’s industry tren h it w ce pa ep ke st ill not ju As Executives, we w ngth and success, re st of on ti na bi m es. With a co we will create new on y Executives, we lt ea R h it W . ry st du forefront of the in we will thrive in the h a multitude of ug ro th s ay w y an m s ourselves in will be able to expres ve. success as an Executi ur yo g in ap sh s, on ti tailored presenta ture of opportunity! fu a to d ar rw fo ok excellence and lo We are committed to nefits of joining the be d an ils ta de r he day for furt Please contact me to mily. Realty Executives fa
Executive Access Redefined. The current economy combined with our fast-paced world of new technologies has forever changed consumer behavior. Realty Executives is acutely aware of this cultural shift and, with our long history of innovation, we are poised once again to revolutionize the industry with the right tools so you stay ahead of marketing trends through emerging technologies. The reality today is that 90 percent of real estate transactions begin as online searches many months beforehand – before a real estate agent has even been contacted. The Website & Lead System adds to your presence on the web by providing you with your own agent website that gives customers a national listing search, gives you a customizable platform and promotes your personal brand and your business! It also notifies you of new customer inquiries and leads – and enables you to easily and efficiently manage those contacts and stay consistently connected to help you turn those leads into clients. The Mobile Marketing System immediately connects the consumer to all the relevant information for any real estate listing through simple text, voice or scanning with smartphone technology. Our Executives can then interact with captured leads – whether they are individuals or targeted groups – to communicate information about open houses, price reductions, new listings, property details and more. When your Broker subscribes to the Transaction & Document Management System, real estate compliance issues are easily integrated into a seamless, paperless management system. A powerful real estate business platform that dynamically organizes and stores all communications, reports, task items, timelines, and other pertinent documents, the system ensures a collaborative environment for all relative data, and for all individuals involved in the transaction. With hundreds of customizable, branded marketing templates, Executive Edge enables our Executives to create the exact marketing pieces they need. Materials can be emailed, printed, downloaded — or the system can put postage on them and mail the items directly to your contacts. And to wrap it all up in a truly robust and complete package, it’s all available through Executive AccessTM – your Realty Executives intranet that houses all of the resources, information, tools and programs that have been designed to maximize your potential for success every single day.
Co-Founder Richard A. Rector, rnational
te Realty Executives In
LEADING EDGE
“My Website & Lead System is a great way to connect quickly with new leads and organize my business, contacts and customer communications. Everything is at the tip of my fingers – all in one location. It’s a huge time-saver! I’ve never worked more efficiently.”
Your Website & Lead System Website With this robust platform, both you and your agents can build your brand online through an integrated set of technologies that drives leads and customers to you. Choose between alternative color schemes and layouts for a customized look and feel. Include contact forms for lead capture. Manage your property search feature by selecting your default search method, such as map view or gallery view. Add and manage pages for additional content. Include testimonials or a personal introduction. Showcasing properties is one of the main functions of your site, and you have plenty of options. Want your visitors to be greeted with listings when accessing your site? Try Instant Searches – simply pre-enter search criteria to create instant listing results. With featured listings, you can display your active listings or other listings. You can also promote open homes on your website. After setup, monitor visitor traffic with traffic reports. *Custom URLs can be pointed to this domain.
Listing Notifications Control and keep track of the listings your clients are interested in. When consumers access your website, they are prompted to login, conduct listing searches – searches that are defined by YOU, and save favorite properties. This gives you access to their email address, search profiles and activity logs.
Enhanced Contacts Excel in Client Analysis with charts and graphs that analyze your clients. Use Update Requests to keep current with any new inquiries coming your way.
Calendar M T W TT F SS S
Keep organized by managing your tasks or jotting down notes on your virtual Calendar.
Email Group Messaging Email Group Messaging gives you the ability to send mass emails to groups of contacts.
Yo u r
Yo u
er r P
al son
Exe
c
e utiv
W
ite ebs
Client Marketing Plans Create, assign, and edit Drip Marketing Campaigns – all within the Website & Lead System – to target your clients.
Virtual Postcards Take advantage of the Virtual Postcard feature to promote your listings, connect personally with your clients, or send important announcements – all without using postage.
Tools Your Website & Lead System comes with a varied and handy set of tools. Access Saved Searches or Saved Search Results to view saved search criteria or properties selected to be saved. Utilize the loan calculator, employ driving directions to map out your route from Point A to Point B, or create CMA reports with the CMA Report Builder. Or, try reverse prospecting – find agents with buyers matching the criteria of your listings.
Web
site
& Le ad
Syst
em M anag e
men
t Co ns
ole
“I love my Mobile Marketing System! I now receive more leads than ever from the call and text capture employed in my marketing and on my SmartSigns™. The best part is the back end dashboard that lets me communicate with people that I know have seen the listing – with little more than the click of a button. It’s never been easier!”
Your Mobile Marketing System i
123
i
Voice/Call Information Distribution* When a customer calls the toll-free number on your yard sign they can; 1) have the property information read to them over the phone, 2) have the property information and a virtual tour sent to them via text, or 3) ask to be connected to you – the listing Executive.
Text Information Distribution* If the customer texts a property code to the short code on your yard sign, the property information and a virtual tour is sent to them immediately via text.
Auto Lead Capture When customers call or text for information, your Mobile Marketing System instantly captures their phone number and, if the carrier shares the information, the system even captures the prospect’s name. *Tip: Yard signs are reusable – just assign a new property to the property code.
i i
r Yo u
Mo
Outbound Communicator
Mobile Send – Agent App
Create a Contact Group from captured leads or by importing your own list. You can send text messages to individuals or Groups about open houses, price reductions, and more.
The Mobile Send Agent App allows you to send listings to contacts or prospects on their mobile device – you don’t have to wait for them to contact you.
RealSearch – Consumer Mobile Search App
Automated YouTube Virtual Tours
The RealSearch App enables property searches directly from a mobile device. This search app may be personalized to you, putting your app and your information at potential prospects’ fingertips. Consumers can conduct searches by address, city, state, zip code, or MLS# – or search for nearby properties.
Your Executive listings are automatically integrated into your Mobile Marketing System console – including all of your property photos. Virtual Tours can be generated when an MLS number from an integrated MLS is entered. With the simple click of a button, create and upload YouTube formatted Virtual Tours that are specifically designed to work with YouTube Mobile. In no time at all, you are ready to send out your Virtual Tour links to inquiring prospects, or post them to your website, social media, emails, or anywhere else.
Ma bile
rke
Hom g n i t
eow
Rep ner
ort
SmartSign™ Riders & Hangers RealSearch Consumer M obile Search App
Easily order branded Riders and Hangers with auto coordinated Tags, text codes and the toll-free number directly from your Mobile Marketing System dashboard. You can also download Sign Rider or Hanger artwork for marketing purposes.
Customizable Hanger Art For Advertising & Presentation
Sm R i d e a r t S i g n TM rs & Hang e
rs
“With the Transaction & Document Management System, each step of a transaction can be scheduled, managed, organized, and filed away – this efficient business system also provides easy access anytime and anywhere!”
Transaction & Document Management System Paperless Document Storage Carting around suitcases and renting storage rooms full of paper folders becomes a practice of the past with the Transaction & Document Management System. All required documents for a transaction can be uploaded to the appropriate file and stored digitally.
i
Mobile Accessibility Need to access information while you’re away from your office or home computer? Not a problem. Easily retrieve documents anytime, anywhere with your mobile device.
Communications Log Efficiently organize all communications between your clients and contacts. You have the ability to send messages to all parties involved in a transaction, or only to specific individuals. The system also keeps track of signatures – saving a complete log of who signed what, when, where, and how.
!
Risk Reduction A systematic checks and balances system scans for errors, ensuring an organized and accurate file system – and peace of mind. Additionally, a checklist displays upcoming, pending, and completed tasks.
Tr a n
sa
Mana ction
gem
ent
Tr a
nsa
c
oc & D n o i t
u
nt me
Ta s
Real Time Reports The system can generate status reports daily, weekly, or as often as you need.
File Management Documents are stored securely and systematically for easy accessibility and retrieval. Additionally, you have the ability to grant file access to any and all appropriate participants involved in the transaction.
Secure Access
Doc
um
The Transaction & Document Management System employs built-in security features that will assure your documents and file information are safe and secure. Also, role-based security ensures participants see only what you want them to see. ent
Ma
nag
em
ent
k
na Ma
ger
“Executive Edge helps me create exactly what I need – newsletters, listing flyers, postcards, doorhangers, brochures, and more. I simply choose from hundreds of branded templates, customize, and then email, print, or download.”
Executive Edge Email Marketing Executive Edge ensures that you are at the top of your game with Email Marketing. Gain access to pre-built email campaigns, or design your own. Draw attention to your listings with virtual home tour presentations using Animated Marketing-in-Motion Home Tours. Send targeted communications to your entire database or to specialized groups. Utilize templates to create monthly eNewsletters. And, last but not least – track and monitor your success with the report feature.
Print Marketing The Print Marketing section of Executive Edge allows EXECUTIVE you to create artwork and order professional digital EDGE printing directly from your account. Avoid the hassle of having to prepare your own files and deal with an outside printer. Alternatively, for the DIY Executive, artwork can also be downloaded and printed directly from your desktop printer.
Direct Mail Enjoy the benefits of direct mail made easy. Simply have the system add postage to your marketing pieces and send them directly to your contact groups. Looking for a way to expand your reach? Executive Edge even gives you the option of purchasing targeted mailing lists.
Ma act t n Co
nag
er
Auto Campaigns Stay in touch with your contacts all year long with pre-built drip campaigns. Save time by sending monthly eNewsletters with prewritten articles, videos, and real estate content. You can also automate your email and direct mail marketing in a single campaign to achieve maximum impact.
Real Estate Content
pla
& Ta sk M anag e
r
Contact Management Easily upload and group your full database in Executive Edge. Track and organize important data about your clients – such as demographic profiles – in order to more effectively market yourself. Plus, stay on top of that follow-up email or appointment with your handy Calendar and Task Manager.
rke Ma ble iza tom
Build more relationships through online engagement. Post content created with Executive Edge – listing flyers, virtual home tours, monthly newsletters, or whatever else you create – to your website or social media pages. Grow your marketing base with Online Lead Capture, a function that allows consumers to opt into a marketing campaign about information they are interested in – and effectively captures them as a contact.
ting
Online Marketing
Cus
f in
ndar
Te m
Cale
tes
Find professional templates for listing flyers, business cards, greetings, buyer and seller presentations, postcards, newsletters and more! More than 3,000 professionally designed and written templates are at your fingertips, ready to connect you with today’s real estate consumer. Hundreds of these templates are branded exclusively for Realty Executives. To top it all off, the interface is equipped with a simple, yet powerful editor that allows you to create exactly what you need.
“Executive Access has everything that I need to run my business – from FREE business and planning tools to recommended subscriptions that maximize my exposure and my profit.” TM
Executive Access Free Resource Center TM
Dashboard – Central Access for Everything Through your Executive AccessTM Dashboard, you have access to all proprietary Realty Executives systems. Customize your dashboard with My Links, add your own news sources, and manage your Executive profile that appears on the Realty Executives International website. Broker messages are also displayed on the home page, so Executives can stay inthe-know with important announcements and events.
Email Use the Email feature to directly access your Realty Executives Webmail. Send and receive messages without having to login to a separate email account.
Leads Input your own leads into the system for centralization, or retrieve any of your leads that are generated from the international website – RealtyExecutives.com.
Contacts Organize, manage, and import or export your contacts. You also have the ability to sync with your Google account to keep your lists up-to-date and consistent.
Office Center
Marketing
Interact with your fellow Executives in the Office Center. View your Office Roster, Office News, and any office listing activity on the Sales Board. Post information to the Community Board, and host or view open houses on the Open Homes Board.
Access a comprehensive library of marketing artwork. A full assortment of logos, branded graphics, free listing presentation PowerPoints, marketing downloads and ad templates are available to download and implement in your marketing. The Marketing Section also includes a Document Center where you can locate useful forms and documents.
Calendar Add and keep track of appointments and other important dates with the Calendar feature.
Listings With the Listings feature, you can view Broker-exclusive listings, and add listings to the office Sales Board. Enhance your listings by adding additional photos, virtual tours, special copy, or open house information.
Exec
utive
A
s cces
TM
FREE
Re
ent ce C sour
er
Concierge In the Concierge section, the Training Calendar alerts you to upcoming webinars and training sessions. Check out company meeting and event information, or FAQs. You can also browse Contractor Referrals, or Registered Suppliers & Special Discount Programs.
Y o u r E x e c u t i v e A c c e s s TM C o m p r e h e n s i v e D a s h b o a r d
the value of our
brand TM
e wher
per the ex
ts are
s.com utive c e x E ealty ww.R
w
a reputation of excellence.
When you’re handed a Realty Executives business card, you can be assured it’s much more than just a piece of paper. It’s a brand promise. We are perceived to be more than just agents by both our customers and the industry-at-large – more experienced, better negotiators, highly skilled and able to sell homes faster. Our logo – the Realty Executives shield – stands for integrity, character, trust and experience. And it has our reputation behind it:
the best agents are called executives.
where the experts are™