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SB19IN THE ZONE

Sofia Madrid I Writer

To raise one’s flag and bring pride to the P-pop industry is yet another milestone for the Philippines. Recently, a promising group artist named SB19 has been waving the Philippine flag pretty high with their growing achievements and awards. The fivemember P-pop sensation that debuted in 2018 consists of Pablo, Stell, Justin, Josh, and Ken. Since their debut, the group continuously show great representation of Pop music not only for the Philippines but also for the South East Asian countries.

With SB19’s developing fanbase together with their efforts to promote both Filipino culture and music worldwide, the P-pop pioneer is now the Youth ambassador of the National Commission for Culture and the Arts (NCCA), as well as Sentro Rizal, NCCA’s cultural center for overseas Filipinos. The group used their platform to display their honest work in order to elevate the culture and music of the Filipino people. “ SB19 was chosen to be the NCCA Youth

Ambassadors and face of Sentro Rizal not only because of their growing fanbase and influence in the local and international scenes, but also of their willingness to support the NCCA’s endeavors, as well as for their genuine care for advocacies to uplift the Filipino spirit, music, and culture to the global scene, which is in line with the NCCA’s mandate to promote Philippines arts and culture worldwide” announced by NCCA in their social media shared on December 16, 2021. SB19 also participated in some activities initiated and supported by the NCCA, such as NCCA’s cultural program, Padayon: The NCCA Hour; SR San Francisco’s virtual celebration of the 123rd Philippine Independence Day, Philippines-Korea Cultural Exchange Festival, Sonik Philippines 2021, and SR Berne’s Ferweh Festival.

As the Youth and Sentro Rizal Ambassador, SB19 did not disappoint and remained uplifting the Filipino industry with them being one of the country’s biggest musical acts, both locally and internationally. The group truly shows what they are capable of with different nominations on all sides. Just recently, SB19 topped Billboard’s Hot Trending Songs chart with their diss track “Bazinga” surpassing the global pop idols BTS, making SB19 the first to overtake them in chart’s history and second act to top the Billboard HITS chart. The group also achieved another milestone when they were nominated for the Top Social Artist category at the 2021 Billboard Music Awards. It was a huge step for both Filipinos and Southeast Asia as this was the very first time a Filipino was nominated for the said category. They are also the only Filipino act to be nominated at the 2021 MTV Europe Music Awards and the first Filipino act to land in the international Billboard social 50.

SB19 continues to cultivate Filipino culture and music until now. They never failed to show their value as a Filipino artist and kept proving that Filipinos are worthy to stand along with international artists. SB19 really meant it when they said “we gonna go up”. They indeed stepped up and made changes to the Filipino music industry.

No Matter what happens, We Go up! We want to break the scene of PH with our new & fresh sound.

- SB19