Business & Economics Catalog 2010-11

&Economics

Books for Course Adoption

IAN AYRES on behavioral economics STUART DIAMOND on negotiation DAVID GRAEBER on debt CHIP & DAN HEATH on transformative change ROBERT J. SAMUELSON on The Great Inflation DAVID WESSEL on the Federal Reserve NASSIM NICHOLAS TALEB on “The Black Swan” Also: Essential books from Peter Senge

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Fiction for the Business Classroom

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r e tu ea th sis l F n ri o C ia l ec ks Sp o cia o B an n Fi

BUSINESS

FREE ADVANCE READER’S COPY AVAILABLE* “Yours was the best class I took at Wharton.”

—Noah Kaye, MBA, Wharton Business School 2010

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is life-changing course has been the most sought-after at The Wharton Business School for more than a decade. As a professor from practice at Wharton and an adjunct Professor at Penn Law School, Stuart Diamond has taught and consulted on negotiation in more than 40 countries from the Hollywood Writers’ Strike to billion dollar money deals to family business. His new book, GETTING MORE, debunks myths like “win-win” and “alternatives to agreement” and refocuses on meeting goals in an emotional world. For more information, turn to page 8.

*For a free advance reader's copy, email LELEE@randomhouse.com. Quantities are limited.

HIGHLIGHTS Debt

Page 14

The First 5,000 Years

By David Graeber Debt: The First 5,000 Years is a fascinating chronicle of this little-known history—as well as how it has defined human history, and what it means for the credit crisis of the present day and the future of our economy.

“His writings on anthropological theory are outstanding. I consider him the best anthropological theorist of his generation from anywhere in the world.”

—Maurice Bloch, Professor of Anthropology at the London School of Economics and European Professor at the College de France

Switch

Page 18

How to Change Things When Change Is Hard

By Chip Heath and Dan Heath Combining psychology, sociology, management, and case studies from a host of different fields, including education, bestselling Made to Stick authors Chip Heath and Dan Heath bring together decades of counterintuitive research to shed new light on how we can effect transformative change.

The Black Swan: Second Edition

Page 34

The Impact of the Highly Improbable

By Nassim Nicholas Taleb Selected for Wellesley Reads 2010

From cognitive science to business to probability theory, Taleb’s acclaimed book The Black Swan crosses disciplines to reveal why the risk of highly improbable events is often underestimated at our own peril.

“Taleb not only has an explanation for what’s happening, he saw it coming . . . He warned that while the growth of giant banks gives the appearance of stability, in reality, it raises the risk of a systemic collapse—‘when one fails, they all fail.’ . . . If recent events don’t underline this worldview, nothing will.”

—David Brooks, The New York Times

In Fed We Trust Ben Bernanke’sWar on the Great Panic

By David Wessel

Page 36

Finalist, Financial Times/Goldman Sachs 2009 Business Book of the Year

Written by Pulitzer-Prize-winning journalist David Wessel, In Fed We Trust is a singularly perceptive look at a historic episode in American and global economic history.

“In Fed We Trust is essential, lucid—and, it turns out, riveting—reading.”

—Michiko Kakutani, The New York Times

The Greatest Trade Ever

Page 38

The Behind-the-Scenes Story of How John Paulson Defied Wall Street and Made Financial History

By Gregory Zuckerman Written by the prize-winning reporter who broke the story in The Wall Street Journal, The Greatest Trade Ever is a superbly written and behind-the-scenes narrative of how a contrarian foresaw an escalating financial crisis—that outwitted Wall Street’s titans, Chuck Prince, Stanley O’Neal, and Richard Fuld—to make financial history.

LEGEND (Key to codes) HC = Hardcover TR = Trade Paperback MM = Mass Market NCR = No Canadian Rights

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Examination Copies Available See page 48 for more details

Cover design: Timothy Shaner, nightanddaydesign.biz; Illustration by Christopher Duffy.

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CarroTS and STiCkS unlock the power of incentives to Get Things done

www.ianayres.com

By Ian Ayres

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NEW

n Carrot and Sticks, Yale professor of law and economics and New York Times bestselling author Ian Ayres applies the learning of behavioral economics—the fascinating new science of rewards and punishments—to introduce the concept of commitment contracts, and shows how to tailor these contracts to radically increase their effectiveness. Through the compelling case studies of individuals and businesses using such contracts, from the electrical engineer who risked $400 to make himself stop artificially sneezing, to the writer and her friend who pledged to pay each other $5,000 for every cigarette they smoked, Ayres demonstrates how behavioral economics can help supercharge incentives, and what kinds of commitments work for different people.

“For about thirty years there has been increasing study of how people try, and sometimes succeed, in managing their own behavior: smoking, eating, procrastinating, drinking, losing their temper, fears and phobias, games, fingernails. . . . The list goes on. Here is an entertaining report on one of the basic techniques of overcoming what the ancient Greeks called ‘weakness of will.’

All can enjoy it; many may discover it therapeutic.”

—Thomas C. Schelling, Nobel Laureate in Economics

Bantam | HC 978-0-553-80763-9 | 256pp. $26.00/$30.00 Can. | Exam Copy: $13.00

Also by Ian Ayres

SupEr CrunChErS Why Thinking-By-numbers is the new Way To Be Smart “A lively and yet rigorously careful account of the use of quantitative methods for analysis and decision-making. . . . Both social scientists and businessmen can profit from this book, while enjoying themselves in the process.”

—Dr. Kenneth Arrow, Nobel Prize-winning economist and professor emeritus at Stanford University Bantam | TR | 978-0-553-38473-4 | 320pp. | $16.00/$19.95 Can. | Exam Copy: $3.00

About the Author IAN AYRES, an econometrician and lawyer, is the William K. Townsend Professor at Yale Law School, and a professor at Yale’s School of Management. He is a regular commentator on public radio’s Marketplace and a columnist for Forbes magazine. He is currently the editor of the Journal of Law, Economics and Organization, and has written eight books and more than a hundred articles.

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A Note from the Author Rob Harrison is one of the most beloved teachers at Yale Law School. He has improved the writing and emotional outlook of generations of our students. He is the kind of guy who unabashedly ends his emails “Love, Rob.” He is staggeringly kind. So it came as a bit of a shock when Rob told me that he had used unforgiving commitment contracts to help students overcome writer’s block. For more than a decade, students have given him checks of up to $10,000, signed and made out to charity, and authorized Rob to mail the checks if they failed to turn in a paper to the course professor by a specified date.

To date, his check-holding commitments have never failed. Rob has never had to mail one of these commitment checks. This is a spectacular result—particularly because Rob only offers the contracts to students who are hard-core procrastinators, kids who have already demonstrated a deep psychological inability of putting pen to paper (or nowadays, finger to keyboard).

I wrote Carrots and Sticks in part to understand why Rob has been so successful. The idea of incentives and commitments has been around forever. But the simplistic economic idea that you’ll get more of something if you dangle a larger carrot or less of something else if you brandish a larger stick misses a lot of what motivates people. For example, what’s really interesting about Rob’s intervention is the charities that the students chose to potentially fund. For the first five years that Rob provided his check service, the procrastinators made the checks payable to charities that they liked. But about five years ago, a student suggested that making the checks out to charities they didn’t like would be an even more effective incentive.

The idea of anti-charities has become a popular option on a commitment company that I founded, www.stickK.com, where people have put more than $3,000,000 at risk to stickK to all kinds of commitments—including getting their school papers in on time. Users who put money at risk can decide who will get any money that is forfeited on their contract.

Our 43rd president is a uniter in retirement. Currently the George W. Bush Presidential library is our most popular anti-charity.

Carrots and Sticks tells the stories behind dozens of randomized trials testing the wellsprings of human motivations. It exposes students to cutting edge studies in behavioral economics and psychology. The book shows that the new learning in motivation has a lot to say about how best to tailor commitments to make them more effective and virtually free. Students will learn why Zappos offers new employees $2,000 to quit, and how a New Zealand ad exec successfully sold his smoking habit. But this book is not an extended advertisement for stickK or for the value of commitment contracts. It also explores not only how to pick the right commitment tool, but also when it’s best to keep the tool in the box.

Ian Ayres

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i LivE in ThE FuTurE

www.nickbilton.com

& here’s how it Works

By Nick Bilton

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n I Live in the Future & Here’s How It Works, New York Times technology reporter Nick Bilton provides readers with the understanding of how a radically changed media world is influencing human behavior. Both visionary and practical, he illustrates his point by using case studies, including why: • social networks, the openness of the internet, and handy new gadgets are becoming the foundation for “anchoring communities” that tame information overload and help determine what news and information to trust and consume versus what to ignore; • the map of tomorrow is centered on “Me,” and how that simple fact means a totally new approach to the way media companies shape content; • people pay for experiences, not content; and why great storytelling and extended relationships will prevail and enable businesses to engage with customers in new ways that go beyond merely selling information, instead creating unique and meaningful experiences.

The book also examines the effects the digital era is having on the human brain by looking at key research taking place in neuroscience, and explores the new narrative that is being formed in our culture, work and brains. Bilton shares his vision of the future of the Internet and shows how content producers can overcome the gap between their products and the changing needs of length and immediacy demanded by the new consumers—the “consumivores.”

Crown Business | HC 978-0-307-59111-1 | 288pp. $25.00/$28.95 Can. | Exam Copy: $12.50

“Nick Bilton has written a rollicking, upbeat guide to the digital world—a peek into our near future, where news, storytelling, and even human identity are transformed. It’s a fascinating book from a man who has helped pilot the New York Times into a new age of online journalism. If you’re wondering—or worried— about the future of media, this is your road map.”

—Clive Thompson, Wired magazine columnist and contributing editor Note: Links are included in the book to take readers directly to Bilton’s website (www.NickBilton.com), where they can access videos further developing points of view and to examine the research that was key to shaping the central ideas of the book. The website will also offer links to related content and the ability to comment on a chapter, allowing the reader to join the conversation.

About the Author NICK BILTON is the lead technology writer for the New York Times Bits blog and a reporter for the paper. His work weaves together many different fields of storytelling, including advertising, journalism, design, technology, user interface, documentary film, and hardware hacking and the effects of all of these on society. At the Times, he has also worked in the research and development labs, peering into the future and helping chart the path for the future of news. Bilton is also an adjunct professor for New York University’s interactive telecommunication program and speaks regularly around the world at major technology and publishing conferences and at universities.

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A Note from the Author

Before you panic any further, be assured that first and foremost we’re all driving off this cliff together. The entire business of storytelling; Music, Movies, Television, Newspapers, Books, Public Relations, Advertising, we are all going through the same involuntary mutation. Some of us have already left solid ground, others are heading towards the impending ledge. But one thing is for sure, we’re all going over that cliff. What happens at the bottom of the ravine is what I’m here to tell you about.

As media consumers scurry like ants in every direction it’s clear that they’re searching for new forms of storytelling that aren’t yet on offer. The bottom of the ravine, the new medium, affords a new narrative. In the early days of television, producers didn’t know what to do with cameras and motion; they started filming radio shows. The businesses of storytelling are doing the same with the internet. We’re taking our existing content and simply aggregating it to the web, we’re filming radio shows.

As we move to the next iteration of storytelling, a great flattening is taking place. The medium will be pervasive, it will dictate the message; amateur, professional and infinite. And it will all exist as a mutual collection of bytes, snacks and meals.

Society has entered an interregnum, and what appears on the other side is not being decided by corporations and media giants. Consumers are the new navigators. We need to harness this learning and help explore this new narrative. And as the opportunities arise to pick ourselves up and dust off— as they will—we need to understand how to evolve, how to communicate and how to tell stories again. We are storytellers and this book offers solutions and practical anecdotes on how to reorganize, rethink and get back to the business of storytelling. As distribution channels become extinct and irrelevant and the ubiquity of new devices gives way to truly amalgamated communications, the new commodities will be length, aggregation, immediacy and niche. This learning encompasses the thesis of I Live in the Future. My book ultimately represents new thinking and offers a new paradigm for those who want to know how a radically changed media world is influencing human behavior.

Nick Bilton

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FaCTory GirLS From village to City in a Changing China

By Leslie T. Chang Winner of the 2009 Asian American Literary Award for Nonfiction, given by the Asian American Writers’ Workshop Winner of the PEN USA Literary Award for Research Nonfiction

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n eye-opening and previously untold story, Factory Girls is the first look into the everyday lives of the migrant factory population in China.

Leslie T. Chang, a former correspondent for the Wall Street Journal in Beijing, tells the story of these workers primarily through the lives of two young women, whom she follows over the course of three years as they attempt to rise from the assembly lines of Dongguan, an industrial city in China’s Pearl River Delta.

Spiegel & Grau | TR 978-0-385-52018-8 | 448pp. $16.00/$19.95 Can. | Exam Copy: $3.00

As she tracks their lives, Chang paints a never-before-seen picture of migrant life—taking readers inside a sneaker factory so large that it has its own hospital, movie theater, and fire department; to posh karaoke bars that are fronts for prostitution; and back to a farming village for the Chinese New Year, revealing the poverty and idleness of rural life that drive young girls to leave home in the first place. Throughout this riveting portrait, Chang also interweaves the story of her own family’s migrations, within China and to the West, providing historical and personal frames of reference for her investigation.

A book of global significance that provides new insight into China, Factory Girls demonstrates how the mass movement from rural villages to cities is remaking individual lives and transforming Chinese society.

“Ms. Chang . . . describes this endless flow of labor from the hinterland to the booming cities of the east as the ‘largest migration in human history.’ But she gives us something more personal as well, including an extended aside in which she explores her ancestors’ roots in China. The results are deeply affecting. . . . In the course of her narrative, she builds a quiet but powerful case that through their tireless work and self-sacrifice, these women, invisible to the outside world and to most Chinese, are this era’s true heroes.”

—Howard W. French, Columbia University, The New York Times

About the Author LESLIE T. CHANG lived in China for a decade as a correspondent for the Wall Street Journal, specializing in stories that explored how socioeconomic change is transforming institutions and individuals. She has also written for National Geographic. Factory Girls is her first book.

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A Note from the Author I recently gave a talk to a classroom of sixth-graders in southwest Colorado, where I live. Most of the students, who come from farming and ranching families, had never traveled as far as Denver in their lives.

“What do these things have in common?” I asked them, holding up, in turn, a cheese grater, a stuffed Mickey Mouse doll, a plastic tiara, a Mr. Potato Head, and an Adidas running shoe. “Made in China,” the students answered as one.

Even twelve-year-olds in rural America are keenly aware of the manufacturing giant on the other side of the globe. My book, Factory Girls: From Village to City in a Changing China, brings to life the individuals behind China’s economic power who make so many of the goods of daily life. The stories of Min and Chunming, two young women whom I followed over two years as they struggled to rise up from assemblyline work, are compelling to students for several reasons. They are connected to these workers through the computers, cellular phones, shoes and handbags they use every day. Min, for example, works in a factory that manufactures Coach handbags; another young woman in the book cuts the fabric that is stitched and glued into Adidas running shoes. For college students, the teenage workers in my book are also close to them in age. They may work twelve-hour days in conditions of unimaginable hardship, but they also go on blind dates, communicate through cellphone text messages, color their hair, cruise the mall, and quarrel with their parents over money and boyfriends. To American readers, these young women inhabit a world that is at once reassuringly familiar and undeniably strange.

Factory Girls raises complicated questions about the nature of globalization. “What can we do to help these workers?” I am frequently asked by young people around the country. There is no easy answer. Chinese assembly-line jobs may be brutally tough from our perspective, but they also bring opportunity and advancement to workers with few options beyond subsistence farming. A young woman living on her own and earning money for the first time experiences independence and empowerment that rural life could never bring.

Boycotting Chinese-made products, as some have suggested, would only close off these opportunities. To buy from only the best-run Chinese factories, as many consumers would like to do, is impossible; Adidas may order its shoes from a supplier that treats its workers well, but that factory may contract out production to smaller plants with poor working conditions. The business world portrayed in Factory Girls is deeply corrupt and yet highly functional. For students of economics and international relations, business and management, Factory Girls portrays an invisible but critical part of the world economy, raising questions about our own ethical responsibility as participants in the global marketplace.

In blending the working methods of journalism, creative writing, and sociology, my book can be a useful starting point for students in all these disciplines. Through following the lives of two ordinary workers over two years, I merged the techniques of investigative reporting and narrative nonfiction with the longitudinalstudy approach of sociology. The journalism students I meet are often puzzled by the disjunction between factory life as depicted in my book and the dire headlines of daily newspapers, which tend to treat Chinese workers as faceless victims driven to suicides and strikes. I tell them that in a place as complex as China, the real story most often comes from immersing oneself and observing quietly, for weeks and months, rather than chasing headlines that can exaggerate realities and mislead readers. Students could apply this approach to their own reporting projects, choosing a news story in a nearby community or in a foreign country and spending a semester or a summer with the people involved to attain a deeper and more nuanced understanding of their lives and motivations.

Factory Girls lends itself well to academic study. The book appears on many college course lists, and a number of college and graduate students have pursued research projects on migrant workers after reading it.

In the fields of business, economics, international studies, journalism, creative writing, sociology, women’s studies, and China studies, the book can engage and enlighten students curious to explore the world and their own place in it.

Leslie T. Chang

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GETTinG MorE how to negotiate to achieve your Goals in the real World

www.gettingmore.com

By Stuart Diamond

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orld-leading negotiation expert Stuart Diamond, professor of the most sought-after class at Wharton Business School and advisor to companies and governments worldwide on how to negotiate, reveals the real secrets behind getting more in any negotiation.

Negotiation is the basic process of all human interaction but, Diamond contends, most people are terrible at it. We use power over people, causing retaliation. We think the world is rational, when it’s not. We get emotional and distracted from our goals.

We punish when we can get more with positive incentives.

In Getting More, Diamond offers a powerful toolkit for how to get more of what you want in the real world. Most of these strategies are “invisible” to most people—unless they are pointed out. Here are a few of the surprising and practical rules and strategies that Getting More offers: · · · ·

Broadway Business | HC 978-0-307-71689-7 | 304pp. $26.00/$30.00 Can. | Exam Copy: $13.00

always communicate even when you hate them.

Be incremental instead of going for the fences.

Trade off things valued differently by each party. valuing people gets you more in return.

“I rely on Stuart Diamond’s negotiation tools every day.”

—Christian Hernandez, Head of International Business Development, Facebook “Practical, immediately applicable, and highly effective.”

—Evan Wittenberg, Head of Global Leadership Development, Google “Devoting a few hours to this book will give the reader a massive advantage in any negotiation.”

—Stephanie Camp, Senior Digital Strategist, Microsoft “If I had spent my entire tuition at USC to take only your course it would have been well worth it—the most valuable class ever, including U. of Chicago, Skidmore and UCLA.” —Beth Brandegee, USC MBA “The most interesting and valuable experience I had in my 5 years at Wharton.”

—Jed Cairo, Associate, Kohlberg Kravis Roberts, Wharton MBA 2009

About the Author STUART DIAMOND has taught and advised on negotiation and cultural diversity to corporate and government leaders in more than 40 countries, including in Eastern Europe, former Soviet Republics, China, Latin America, the Middle East, Canada, South Africa and the United States. He holds an M.B.A. with honors from Wharton School of Business, ranked #1 globally by The Financial Times where he is currently a professor from practice. For more than 90% of the semesters over the past 13 years his negotiation course has been the most popular in the school based on the course auction, and he has won multiple teaching awards. He has taught negotiation at Harvard Law School, from which he holds a law degree and is a former Associate Director of the Harvard Negotiation Project.

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A Note from the Author My award-winning business negotiation course has been the most sought-after course at Wharton School of Business for 13 years, based on the school’s course auction. It has won more than 10 teaching awards, including half a dozen in the regular Wharton MBA program, three as the top elective in the Wharton Executive MBA program and the top elective course at Penn Law School and the NYU Executive MBA programs. I am thrilled to report that the course is now available as a book, Getting More.

Photo © Jennifer Gott

Twenty years in the making, Getting More draws on more than 100,000 journals and other negotiation papers from the 30,000 people that I have taught at Wharton, University of Pennsylvania Law School, Harvard, Columbia, NYU, Berkeley, USC, Tulane, Oxford, as well as managers and attorneys from half of the Global 100 companies, including to senior government officials, in more than 40 countries.

The book also draws on my decades-long experience as a practicing negotiator and in addition to course work, can be used as the basis for outside consulting and training. In fact, managers from companies such as Microsoft, Yahoo, Eli Lilly and Proctor & Gamble have said that the material is the best they have ever seen on negotiation. More recently, my process was provided to The Writer’s Guild to solve their 2008 strike with the studios. My models were also used to solve a multibillion dollar electronic trading fee dispute on Wall Street and to put together the largest foreign-sourced commercial loan in the history of Ukraine.

The book itself is jargon-free, structured, and logical, with clear assignment possibilities.

Cases, lessons, slides and teaching notes for the course are available separately (visit www.gettingmore.com or contact me at diamonds@wharton.upenn.edu for more information), and may be used in conjunction with the book. It is ultimately very different from the conventional wisdom on negotiation, and derives its quality and draw from those differences. Among the differences are the following: • • • •

Power, and “leverage,” are greatly overrated as negotiation tools; their raw use is usually harmful to negotiation.

Tactics like “Best Alternative to a Negotiated Agreement” (BATNA) tend to limit creativity and deals.

The common tactic “interest-based” negotiation is too narrow to get the best deals.

The world is irrational, so attempts to fit negotiation into a rationally-based framework, including game theory, miss the mark.

• The starting point for effective negotiations should be the perceptions of the other party—reasonable or not.

• Negotiation should be more about meeting goals in each situation than “win-win” or any other jargon-based formula.

• A comprehensive four quadrant model, the “Getting More” model, will help students to much better understand how to persuade the other side.

Over the years, countless students have remarked how my course’s innovative tools have helped them to negotiate benefits for themselves throughout the semester, and beyond; they have gone on to make millions of dollars, fixed relationships, get better jobs and gain confidence in the myriad encounters in their lives. With the book, I am pleased to say that these benefits are now available to students and negotiators everywhere.

Stuart Diamond

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appETiTE For aMEriCa how visionary Businessman Fred harvey Built a railroad hospitality Empire That Civilized the Wild West

www.stephenfried.com

By Stephen Fried ppetite for America is the incredible real-life story of Fred Harvey—told in depth for the first time ever—as well as the story of this country’s expansion into the Wild West of Bat Masterson and Billy the Kid, of the great days of the railroad, of a time when a deal could still be made with a handshake and the United States was still uniting.

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The legendary life and entrepreneurial vision of Harvey helped shape American culture and history for three generations— from the 1880s all the way through World War II—and still influences our lives today in surprising and fascinating ways. In Appetite for America, award-winning journalist Stephen Fried recreates the life of this unlikely American hero, the founding father of the nation’s service industry, whose remarkable family business civilized the West and introduced America to Americans.

Bantam | HC 978-0-553-80437-9 | 544pp. $27.00/$33.00 Can. | Exam Copy: $13.50

As a young immigrant, Fred Harvey worked his way up from dishwasher to household name: He was Ray Kroc before McDonald’s, J. Willard Marriott before Marriott Hotels, Howard Schultz before Starbucks. His eating houses and hotels along the Atchison, Topeka, and Santa Fe railroad (including historic lodges still in use at the Grand Canyon) were patronized by princes, presidents, and countless ordinary travelers looking for the best cup of coffee in the country.

Harvey’s staff of carefully screened single young women—the celebrated Harvey Girls—were the country’s first female workforce and became genuine Americana, even inspiring an MGM musical starring Judy Garland.

With the verve and passion of Fred Harvey himself, Stephen Fried tells the inspiring story of how this visionary built his business from a single lunch counter into a family empire whose marketing and innovations are still encountered and imitated in myriad ways.

“Impressive . . . delightful . . . a business story and a sweeping social history populated with memorable characters.”

—Jonathan Eig, Wall Street Journal

About the Author STEPHEN FRIED is an award-winning investigative journalist and essayist and an adjunct professor at Columbia University Graduate School of Journalism.

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A Note from the Author I first encountered Fred Harvey the same place most people meet him—at El Tovar, the historic hotel just a few steps from the edge of the Grand Canyon, where his moody portrait hangs in the main lobby.

But the more I learned about this demanding English gentleman—whose family business revolutionized so much about American dining, travel, retailing, marketing, branding and personnel management from the 1880s through the 1940s—the more I wondered: why had I never heard about him or his hospitality empire before?

And after my book, Appetite for America, came out, I started hearing the same question all over the country from students and professors of business, American history and hospitality; from top executives at companies large and small; and from readers casual and academic. How is that I never heard this amazing story?

So I’ve started going around the country, telling the tale to college and museum groups, to culinary students and historians, to hospitality chains and their customers, to history buffs and people who just wander in and get caught up in the saga. Because the Fred Harvey story isn’t just a rich tale of a driven entrepreneur—“food missionary,” as one prominent New York critic called him, on a quest to civilize the United States one meal at a time—or a revolutionary company that changed the way we eat, drink, travel and spend our leisure time.

Seen through the prism of the multigenerational Harvey family business, the late 1800s—a period too many people slept through in high school history class—become a powerful, riveting drama of a great nation expanding and uniting, one steel rail at a time. And the formative years of the “American Century” take on a different meaning.

“It is imperative to know and tell the story of Fred Harvey,” one Purdue University professor recently wrote on his blog for industry educators. He told his colleagues “Appetite for America is a must read.”

As a college and grad school instructor myself, I always look for books that teach more than just a new story—but also offer a new way of seeing what students already know (or think they know.) My goal during the six years I researched and wrote this book was not to produce just another historical biography, but to create a broad, approachable biographical history that pulls together several misunderstood chapters of America’s business, political and cultural life. So I was especially touched to read one critic proclaim “if history books had read like Appetite for America when I was in school, I would have spent a lot more time with my nose in the book instead of staring out the window or watching the clock.”

Over the next year, I’ll continue to travel the nation—by train, as often as possible—talking about Fred Harvey and the valuable lessons his family business story has for today’s students and entrepreneurs. I hope to get a chance to speak to your class or at your institution (you can reach me at my website www.stephenfried.com). But even if I don’t, I hope you’ll take the time to read the story of Fred Harvey, and include it in your teaching. He is the founding father of a great many things we take for granted in industry and culture. As the Wall Street Journal recently pointed out, it is time to “give Fred Harvey his due.”

And it is thrilling to watch resourceful, creative business leaders deal with changing times from the formative days of railroads up through the rise of the automobile and the airplane, through two Depressions, two World Wars, and enormous societal shifts. In these challenging economic times, this provocative story can bring much-needed perspective—and maybe even some hope.

May Fred be with you.

Stephen Fried

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ECoLoGiCaL inTELLiGEnCE

www.danielgoleman.com

how knowing the hidden impacts of What We Buy Can Change Everything

By Daniel Goleman Selected for Virginia Tech’s Common Book Project for the 2009 & 2010 academic years Selected for Antioch University McGregor’s Graduate Management Program cological Intelligence draws on cutting-edge research to reveal why “green is a mirage,” illuminates inconsistencies in our response to the ecological crisis, and introduces new technologies that reveal with “radical transparency” the ecoimpact of products we buy, with the potential to drive consumers to make smarter decisions and companies to reform their business practices.

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“Drawing on his capacious intelligence, Daniel Goleman dissects the issues involved in the attainment of long-term sustainability and details promising and intriguing solutions. Once again, he has written an essential book.”

—Howard Gardner, Hobbs Professor of Cognition and Education, Harvard Graduate School of Education

Broadway Business | TR 978-0-385-52783-5 | 304pp. $16.00/$19.00 Can. | Exam Copy: $3.00 For more titles by daniel Goleman, visit www.randomhouse.com/academic

“The theme of ecological awareness and environmental sustainability emerged as we considered a variety of books. The selection committee felt that such a theme would offer many options for engagement and use of the book across all colleges and disciplines. It could connect with new university efforts in the area of heightened environmental awareness and action and provide opportunities to facilitate community service options for students and faculty.”

—Ron Daniel, associate provost for undergraduate education, Virginia Tech “Students, faculty, and staff at MIT found Daniel Goleman's lecture highly thought-provoking and stimulating. His message was simultaneously vexing and daunting as well as hopeful and optimistic. . . . It was a fascinating and illuminating talk which has lead to ongoing conversation and discussion here at MIT.” —Tracy Purinton, Associate Director, MIT Leadership Center

About the Author DANIEL GOLEMAN is the author of the international bestsellers, Emotional Intelligence, Working with Emotional Intelligence, and Social Intelligence, and the co-author of the acclaimed business bestseller Primal Leadership. He was a science reporter for The New York Times, was twice nominated for the Pulitzer Prize, and received the American Psychological Association’s Lifetime Achievement Award for his media writing. Ecological Intelligence was profiled as one of Time magazine’s “10 Ideas Changing the World Right Now.” Read the story at: www.tinyurl.com/ad69hr 12

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A Note from the Author & Book Excerpt In my talks on college campuses around the country I’ve seen that students find the vision outlined in Ecological Intelligence both sobering and empowering. I draw on data from a wide range of disciplines—ecology, industrial design, economics and business, neuroeconomics and beyond—to portray the lifelong challenges young people will face in reversing the slowmotion catastrophe driven by our everyday habits and purchases. The emerging force of Web 2.0, and new information systems, are key to the hopeful solutions I envision. I’ve immensely enjoyed my interactions with students and find myself energized by their enthusiasm for positive solutions to the ecological challenges we face. I look forward to many more such encounters.

In fact if a college or university adopts Ecological Intelligence as an all-school read, I will try to visit the campus to speak there pro bono (if I can readily fit the trip into my travel schedule).

If not, I would be happy to do a webinar with Q&A for the students there.

Daniel Goleman

Book Excerpt from Ecological Intelligence As individual shoppers we are trapped in making choices among an arbitrary range of product options, a range determined by the decisions of industrial engineers, chemists, and inventors of all stripes, at some distant remove in time and space. We have the illusion of choice, but only on the terms dictated by those invisible hands.

On the other hand, as we are able to make choices based on full information, power transfers from those who sell to those who buy, whether a mom at the local market, a purchasing agent for a vendor or institution, or a brand manager. We become the shapers of our destiny rather than passive victims. Just by going to the store, we will vote with our dollars.

By doing so we will create an entirely new competitive advantage for companies that offer the kinds of products our collective future needs. Those informed choices will shape new mandates for today’s engineers, chemists, and inventors. I would argue that this market force will drive a demand for a wave of innovations, each of them an entrepreneurial opportunity. In this way, upgrading our ecological intelligence will prime a boom that will alter for the better the industrial processes used to make everything we buy. Global shocks like skyrocketing oil prices create a synergism with the search for ecological upgrades by radically shifting cost equations, boosting the urgency of finding advantageous alternatives.

As control of data shifts from sellers to buyers, companies would do well to prepare ahead for this informational sea change. The business rule of thumb in the last century—cheaper is better—is being supplemented by a new mantra for success: sustainable is better, healthier is better, and humane is better, too. Now we can know with greater precision how to implement that mantra.

Excerpted from Ecological Intelligence by Daniel Goleman Copyright © 2009 by Daniel Goleman. Excerpted by permission of Broadway Business, a division of Random House, Inc. All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.

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13

dEBT The First 5,000 years

By David Graeber

E

very economics textbook says the same thing: Money was invented to replace onerous and complicated barter system—to relieve ancient people from having to haul their goods to market. The problem with this version of history?

There’s not a shred of evidence to support it.

Here anthropologist David Graeber presents a stunning reversal of conventional wisdom. He shows that for more than 5,000 years, since the beginning of the agrarian empires, humans have used elaborate credit systems to barter. It is in this era, Graeber shows, that we also first encounter a society divided into debtors and creditors.

With the passage of time, however, virtual credit money was replaced by gold and silver coins—and the system as a whole began to decline. Interest rates spiked and the indebted became slaves. And the system perpetuated itself with tremendously violent consequences, with only the rare intervention of kings and churches keeping the system from spiraling out of control.

Debt: The First 5,000 Years is a fascinating chronicle of this little-known history—as well as how it has defined human history, and what it means for the credit crisis of the present day and the future of our economy.

Melville House | HC 978-1-933-63386-2 | 224pp. $25.95/$32.00 Can. | Exam Copy: $13.00

“His writings on anthropological theory are outstanding. I consider him the best anthropological theorist of his generation from anywhere in the world.”

—Maurice Bloch, Professor of Anthropology at the London School of Economics and European Professor at the College de France

CONTENTS Ch. one: on The Experience of Moral Confusion Ch. Two: The Myth of Barter Ch. Three: primordial debts Ch. Four: Cruelty and redemption Ch. Five: a Brief Treatise on the Moral Grounds of Economic relations Ch. Six: Games with Sex and death Ch. Seven: honor and degradation, or, on the Foundations of Contemporary Civilization Ch. Eight: Credit versus Bullion, and the Cycles of history Ch. nine: The axial age (800 BC – 600 ad) Ch. Ten: The Middle ages (600 ad – 1450 ad) Ch. Eleven: age of the Great Capitalist Empires (1450 – 1971) Ch. Twelve: (1971 – ∞)

About the Author DAVID GRAEBER teaches Social Anthropology at Goldsmiths, University of London. Long active in the global justice movement, he is also the author of numerous books about anthropology and politics, and has written for Harpers, Adbusters, and The Nation. His work has been translated into over twenty different languages.

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A Note from the Author Debt is all around us. Modern economies run on consumer debt; modern nation-states, on deficit financing; international relations turn on debt. What’s more, for the last three years, we’ve faced a global debt crisis that’s hobbled the world economy and still threatens to send it crashing into ruins.

Yet no one ever stops to ask: how did this happen? What is debt, anyway? What does it even mean to say we “owe” someone something? How did it happen that, in almost all times and places in human history, “paying your debts” has been a synonym for morality, but money-lenders have been seen as the embodiment of evil?

I first began asking myself these questions as an activist, during the “drop the debt” campaigns in the early 2000s. But it was only after the financial meltdown of September 2008 that answering them became a driving passion. It seemed to me that in the days immediately after the crash, the space had opened up for a genuine conversation about money, markets, credit, and finance, about the nature of debt, about value, the relation of money and morality, about what people genuinely owe to one another. Yet somehow, this conversation never happened.

It was as if we’ve forgotten how to ask big questions any more.

It was at this point I realized that with my training in history and anthropology, I was in a unique position to try to open the conversation up. Thus began a series of investigations that culminated in the writing of this book. What I discovered along the way startled even me. First of all, almost all our familiar assumptions about money history turned out to be wrong. We are used to assuming that economic life began with barter, moved on to money, and only then did we develop credit systems. In fact, what happened was precisely the opposite. Credit came first. What we’d now call “virtual money” preceded coinage by thousands of years, and human history has alternated back and forth between periods of virtual money, and periods dominated by gold and silver—which have also, invariably, been times of empire, war, and slavery. What’s more, since the dawn of recorded history, arguments over credit, debt, virtual and physical money have been at the very center of political life—the language of the Bible and other great religious texts resonates with it, untold popular uprisings have been inspired by it, and the outcome of these battles have shaped our own laws, our economic institutions, our very conceptions of freedom and morality, in ways we can no longer even see.

Reconstructing this history of debt reveals odd concepts—life debts, blood debts, flesh debts, milk debts—but also, throws all our familiar conceptions of history askew, from the real nature of the African slave trade, to the origins of Adam Smith’s free market rhetoric in Medieval Islam. Above all, it reveals we stand, today, at a precipice. There is every reason that the return to virtual money marks a major turning point in world history. But it’s only by looking at the full sweep of the past that we have any chance of understanding what that might really mean.

David Graeber

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15

ThE undErCovEr EConoMiST Exposing Why the rich are rich, Why the poor are poor— and Why you Can never Buy a decent used Car!

www.timharford.com

By Tim Harford

“T

he economy [isn’t] a bunch of rather dull statistics with names like GDP (gross domestic product),” notes Tim Harford, columnist and regular guest on NPR’s Marketplace, “economics is about who gets what and why.”

In this acclaimed and riveting book—part exposé, part user’s manual—the astute and engaging columnist from the Financial Times demystifies the ways in which money works in the world. From why a cup of coffee costs so much to why efficiency is not necessarily the answer to ensuring a fair society, from improving health care to curing crosstown traffic—all the secrets of dollars and cents are compellingly revealed by The Undercover Economist.

“The Undercover Economist is a rare specimen: a book on economics that will enthrall its readers. Beautifully written and argued, it brings the power of economics to life. This book should be required reading for every elected official, business leader, and university student.”

—Steven D. Levitt, Professor of Economics, University of Chicago; author of Freakonomics “Mr. Harford has a knack for explaining economic principles and problems in plain language and, even better, for making them fun.”

—The New York Times

Random House | TR 978-0-345-49401-6 | 288pp. $14.95/NCR | Exam Copy: $3.00

“If you want a quick overview, you can't do better than The Undercover Economist.”

—The Wall Street Journal

Also by Tim Harford

ThE LoGiC oF LiFE The rational Economics of an irrational World Random House | TR | 978-0-8129-7787-5 | 272pp. | $15.00/NCR | Exam Copy: $3.00

dEar undErCovEr EConoMiST priceless advice on Money, Work, Sex, kids, and Life’s other Challenges Random House | TR | 978-0-8129-8010-3 | 240pp. | $15.00/NCR | Exam Copy: $3.00

About the Author TIM HARFORD is the author of the bestseller The Undercover Economist and The Logic of Life and a member of the editorial board of the Financial Times, where he also writes the “Dear Economist” column. He is a regular contributor to Slate, Forbes, and NPR’s Marketplace. He was the host of the BBC TV series Trust Me, I’m an Economist and now presents the BBC series More or Less. Harford has been an economist at the World Bank and an economics tutor at Oxford University.

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Book Excerpt for The Undercover Economist One Who Pays for Your Coffee?

The long commute on public transportation is a commonplace experience of life in major cities around the world, whether you live in New York, Tokyo, Antwerp, or Prague.

Commuting dispiritingly combines the universal and the particular. The particular, because each commuter is a rat in his own unique maze: timing the run from the shower to the station turnstiles; learning the timetables and the correct end of the platform to speed up the transfer between different trains; trading off the disadvantages of standing room only on the first train home against a seat on the last one. Yet commutes also produce common patterns— bottlenecks and rush hours—that are exploited by entrepreneurs the world over. My commute in Washington, D.C., is not the same as yours in London, New York, or Hong Kong, but it will look surprisingly familiar.

Farragut West is the Metro station ideally positioned to serve the World Bank, International Monetary Fund, and even the White House. Every morning, sleep-deprived, irritable travelers surface from Farragut West into the International Square plaza, and they are not easily turned aside from their paths. They want to get out of the noise and bustle, around the shuffling tourists, and to their desks just slightly before their bosses. They do not welcome detours. But there is a place of peace and bounty that can tempt them to tarry for a couple of minutes. In this oasis, rare delights are served with smiles by attractive and exotic men and women— today, a charming barista whose name badge reads “Maria.” I am thinking, of course, of Starbucks. The café is placed, inescapably, at the exit to International Square. This is no quirk of Farragut West: the first storefront you will pass on your way out of the nearby Farragut North Metro is—another Starbucks. You find such conveniently located coffee shops all over the planet and catering to the same desperate commuters. The coffee shop within ten yards of the exit from Washington’s Dupont Circle Metro station is called Cosi. New York’s Penn Station boasts Seattle Coffee Roasters just by the exit to Eighth Avenue. Commuters through Shinjuku Station, Tokyo, can enjoy a Starbucks without leaving the station concourse. In London’s Waterloo station, it is the AMT kiosk that guards the exit onto the south bank of the Thames.

At $2.55 a tall cappuccino from Starbucks is hardly cheap. But of course, I can afford it. Like many of the people stopping at that café, I earn the price of that coffee every few minutes.

None of us care to waste our time trying to save a few pennies by searching out a cheaper coffee at 8:30 in the morning. There is a huge demand for the most convenient coffee possible—in Waterloo Station, for example, seventy-four million people pass through each year. That makes the location of the coffee bar crucial.

The position of the Starbucks café at Farragut West is advantageous, not just because it’s located on an efficient route from the platforms to the station exit, but because there are no other coffee bars on that route. It’s hardly a surprise that they do a roaring trade.

Excerpted from The Undercover Economist by Tim Harford Copyright © 2007 by Tim Harford. Excerpted by permission of Random House Trade Paperbacks, a division of Random House, Inc. All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.

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17

SWiTCh how to Change Things When Change is hard

www.heathbrothers.com www.madetostick.com www.madetostick.com/blog

By Chip Heath and Dan Heath

C

ombining psychology, sociology, management, and case studies from a host of different fields, including education, bestselling Made to Stick authors Chip Heath and Dan Heath bring together decades of counterintuitive research to shed new light on how we can effect transformative change.

Switch shows that successful changes follow a pattern—one we can use to make the changes that matter most to us.

NEW

“Switch offers practical leadership lessons to direct the rider, to motivate the elephant, and to shape the path in all of us, to effect social change. Blending a solid basis of academic research and common sense successes, Heath and Heath provide an interesting and instructive manual for moving mountains by understanding the importance of mole hills.”

—Peter Lorenzi, Professor, Loyola University Maryland

Broadway Business | HC | 978-0-385-52875-7 | 320pp. $26.00/NCR | Exam Copy: $13.00

Also by Chip Heath & Dan Heath

MadE To STiCk Why Some ideas Survive and others die Updated, with a new chapter.

Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Here, accomplished business educators Chip and Dan Heath tackle head-on these vexing questions, in a book that will transform the way we communicate ideas. As the Heaths reveal the anatomy of ideas that stick, they also explain ways to make ideas stickier.

Made to Stick shows us the vital principles of winning ideas, and tells us how we can apply these rules to making our own messages stick—even offering advice for educators on how to make their lessons stick with students.

Random House | HC | 978-1-4000-6428-1 | 336pp. | $26.00/$32.00 Can. | Exam Copy: $13.00

About the Authors CHIP HEATH is a professor of organizational behavior in the Graduate School of Business at Stanford University.

DAN HEATH, a former researcher at Harvard Business School, is now a Senior Fellow at Duke University's CASE Center, which supports social entrepreneurs.

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Book Excerpt from Switch

This is a book to help you change things when change is hard. We’ll consider change at every level—individual, organizational, and societal. Maybe you want to help your brother beat his gambling addiction. Maybe you need your team at work to act more frugally because of market conditions. Maybe you wish more of your neighbors would bike to work.

Usually these topics are treated separately—there is “change management” advice for executives and “self-help advice” for individuals and “change the world” advice for activists. That’s a shame, because all change efforts have something in common: For anything to change, someone has to start acting differently. Your brother has got to stay out of the casino; your employees have got to start booking coach fares.

Ultimately, all change efforts boil down to the same mission: Can you get people to start behaving in a new way?

We know what you’re thinking—people resist change. But it’s not quite that easy.

Babies are born every day to parents who, inexplicably, welcomed the change. Think about the sheer magnitude of that change! Such an idea would never fly in the work world: Would anyone agree to work for a boss who’d wake you up twice a night, screaming, for trivial administrative duties? And what if, every time you wore a new piece of clothing, the boss spit up on it? Yet people don’t resist this massive change— they volunteer for it.

Enormous changes are all around us, and they often come voluntarily—not just babies, but marriages and new homes and new technologies and new job duties.

Meanwhile, other behaviors are maddeningly intractable. Smokers keep smoking and kids grow fatter and your husband can’t ever seem to get his dirty shirts into a hamper.

So there are hard changes and easy changes. What distinguishes one from the other?

In this book, we’ll argue that successful changes share a common pattern—they require the leader of the change to do three things at once. We’ve already seen the first of those three things: To change someone’s behavior, you’ve got to change their situation.

The situation isn’t the whole game, of course. An alcoholic might go dry in rehab, but what happens when they leave? Your sales reps might be hyper-productive when the sales manager shadows them, but what happens afterward? For someone’s behavior to change, you’ve got to influence not just their environment but their hearts and minds.

The trick is this: Often the heart and mind disagree. Fervently.

Excerpted from Switch by Chip Heath and Dan Heath Copyright © 2010 by Chip Heath. Excerpted by permission of Broadway Business, a division of Random House, Inc. All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.

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19

CroWdSourCinG

www.crowdsourcing.com

Why the power of the Crowd is driving the Future of Business

By Jeff Howe

“C

rowdsourcing” is how the power of the many can be leveraged to accomplish feats that were once the responsibility of a specialized few. Journalist Jeff Howe reveals that the crowd is more than wise—it’s talented, creative, and stunningly productive. It’s also a perfect meritocracy, where age, gender, race, education, and job history no longer matter; the quality of the work is all that counts.

But crowdsourcing has also triggered a dramatic shift in the way work is organized, talent is employed, research is conducted, and products are made and marketed. As the crowd comes to supplant traditional forms of labor, pain and disruption are inevitable, and Howe delves into both the positive and negative consequences of this intriguing phenomenon. Through extensive reporting from the front lines of this workplace revolution, he employs a brilliant array of stories to look at the economic, cultural, business, and political implications of crowdsourcing.

“A welcome and well-written corporate playbook for confusing times.”

—BusinessWeek “An engaging mix of business, sociology, organizational theory, and technology writing . . . fits the mold of Malcolm Gladwell’s perennial bestseller, The Tipping Point.”

—Newsweek

Three Rivers Press | TR 978-0-307-39621-1 | 336pp. $15.00/$18.95 Can. | Exam Copy: $3.00

“While small groups have often been the foundation of great performance—think SWAT teams and Skunk Works—Jeff Howe has made the compelling case for the power of far larger communities of interest. He shows in Crowdsourcing—with rich illustrations from Google and InnoCentive to Threadless and Wikipedia—that the right community with the right incentives can often invent, write, and run research and business initiatives more effectively and less expensively than traditional enterprise.”

—Michael Useem, professor of management and director of the Leadership Center at the Wharton School, University of Pennsylvania, and author of The Go Point: When It’s Time to Decide and The Leadership Moment

About the Author JEFF HOWE is a contributing editor at Wired magazine, where he covers the entertainment industry among other subjects. He has also written for U.S. News & World Report, Time magazine, the Washington Post, Mother Jones, and numerous other publications.

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Book Excerpt from Crowdsourcing While crowdsourcing has already emerged as a potent force in the media and entertainment industries, it’s also profoundly influenced the way even Fortune 100 companies like Procter & Gamble do business. Once famous for its insular culture, Procter & Gamble now crowdsources much of its R&D process, using global networks of scientists such as InnoCentive and NineSigma, which boast a combined membership of 2 million professional and amateur researchers. Even companies operating in a conventional field such as mining have found crowdsourcing applications. The Canadian gold-mining group Goldcorp put geological survey data online and offered a $575,000 prize to anyone who could identify likely areas for exploration. Goldcorp says the contest produced 110 targets that yielded $3 billion in gold. Following its lead, the mining giant Barrick Gold Corporation recently offered $10 million to anyone who could improve its silverextraction process. The open call of crowdsourcing is also being used by companies such as Google (to develop applications for its Android mobile platform) and Netflix (to improve its recommendation system). The question is whether the iStock secret sauce can be applied to industries like television and journalism and, possibly, even beyond to any business that traffics in bits and bytes. To answer that question, it helps to know what’s in the secret sauce.

The Community Is the Company iStock has been compared to a cult, and the analogy isn’t entirely unfair. It’s no accident that the most successful companies in the web’s second coming — most of whom traffic in the crowd’s creative output—are led by outsize personalities. “Bruce is to iStock what Tom is to MySpace,” notes Garth Johnson, iStock’s VP of Business Development. ( Johnson resigned his position after this book went to press.) For those readers over the age of 30, Tom is Tom Anderson, the president of the social networking behemoth MySpace and the first “friend” to greet any new user. Under this new archetype of a company—in which the community, as much as the customer, comes first—the cult of personality plays a crucial role in community building, and Livingstone has been as essential to the growth of the iStock community as Anderson has been to MySpace’s.

“Bruce has a really strong, extremely charismatic personality online,” says Johnson. “And that’s really helped us build the community.”

It’s safe to say that iStock has left the community-building phase behind: Sixty-thousand people have combined to create an enormous portfolio of over 3.5 million images and 100,000 videos. By contrast, Getty’s other divisions combined only use 2,500 photographers. The iStockers offer the company their artwork, and in return iStock goes to extraordinary lengths to keep the iStockers happy. The site offers the budding photographer all manner of free tutorials, and the forums buzz—at a rate of 38 posts per minute—with questions about lens sizes, polarized filters and F-stop settings. iStock doesn’t offer a chance to get rich. It offers the chance to make friends and become a better photographer.

Excerpted from Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business Copyright © 2008 by Jeff Howe. Excerpted by permission of Crown Business, a division of Random House, Inc. All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.

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21

EThiCS The Essential Writings Edited by Gordon Marino

E

thics is a timely subject today, taught at colleges, business schools, and even high schools around the country. In Ethics: The Essential Writings, philosopher Gordon Marino skillfully presents an accessible, provocative anthology of both ancient and modern classics on matters moral. The philosophers represent 2,500 years of thought—from Plato, Kant, and Nietzsche to Alasdair MacIntyre, Susan Wolf, and Peter Singer—and cover a broad range of topics, from the timeless questions of justice, morality, and faith to the hotbutton concerns of today, such as animal rights, our duties to the environment, and gender issues.

NEW

Featuring an illuminating preamble, concise introductory essays on the giants of ethical theory, and incisive chapter headnotes to the modern offerings, this Modern Library edition is a perfect introduction and single-volume reference for students and teachers, encouraging them to engage in reflection on ethical questions, including “What is the basis for our ethical views and judgments?”

CONTENTS

Modern Library | TR 978-0-8129-7778-3 | 640pp. $18.00/$21.00 Can. | Exam Copy: $3.00

For more titles on Ethics, go to www.randomhouse.com/acmart/ethics.html

inTroduCTion by Gordon Marino parT i: FroM pLaTo To kiErkEGaard 1. pLaTo Euthyphro, Crito and The Republic: Book II 2. ariSToTLE Nicomachean Ethics 3. EpiCTETuS The Enchiridion 4. ST. auGuSTinE City of God: Book XIX 5. ST. ThoMaS aQuinaS Summa Theologica: Question XCIV 6. ThoMaS hoBBES Leviathan: Part I. Of Man; Part II. Of Commonwealth 7. david huME An Enquiry Concerning the Principles of Morals 8. iMManuEL kanT Fundamental Principles of the Metaphysics of Morals 9. John STuarT MiLL Utilitarianism 10. arThur SChopEnhauEr Parerga and Paralipomena 11. FriEdriCh niETZSChE On the Genealogy of Morality 12. SorEn kiErkEGaard The Sickness Unto Death: Part II parT ii: ThE ModErnS 13. ruTh BEnEdiCT Anthropology and the Abnormal 14. Mary MidGLEy Trying Out One’s New Sword

15. JEan-pauL SarTrE Existentialism and Human Emotion 16. phiLip haLLiE From Cruelty to Goodness 17. roBErT CoLES The Disparity Between Intellect and Character 18. dr. MarTin LuThEr kinG, Jr. Letter from a Birmingham Jail 19. John raWLS A Theory of Justice 20. aLaSdair MaCinTyrE After Virtue 21. nEL noddinGS Caring: A Feminine Approach to Ethics and Moral Education 22. ThoMaS naGEL Mortal Questions 23. SuSan WoLF Moral Saints 24. aLdo LEopoLd A Sand County Almanac: The Land Ethic 25. pETEr SinGEr Rich and Poor 26 ToM rEGan The Case for Animal Rights 27. MiChaEL WaLZEr Political Action: The Problem of Dirty Hands 28. JudiTh JarviS ThoMSon A Defense of Abortion don MarQuiS Why Abortion is Immoral aCknoWLEdGMEnTS pErMiSSion CrEdiTS

About the Author GORDON MARINO is professor of philosophy and director of the Hong Kierkegaard Library at St. Olaf College in Northfield, Minnesota. A recipient of the Richard J. Davis Ethics Award for excellence in writing on ethics and the law, he is the author of Kierkegaard in the Present Age, co-editor of The Cambridge Companion to Kierkegaard, and editor of the Modern Library’s Basic Writings of Existentialism. His essays have appeared in The New York Times.

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A Note from the Author Ethics is all about relationships, our relationship to ourselves, to others, to the environment. It consists of the body of beliefs that tell us how we ought to comport ourselves with respect to the various poles of our existence. Some base their moral views on sacred texts, others on cultural and familial customs. But when disputes about right and wrong arise, when we are torn between one course of action and another, it is essential to be able to articulate public reasons for our views and to grasp both the strengths and weaknesses of these positions and the conduct they recommend.

In the first part of this anthology, I present some of the canonical texts on the foundations of ethics. The student will soon learn that Aristotle believed ethics is grounded in virtue; Kant held that it is anchored in reason, freedom, and respect for moral law; whereas Mill and the Utilitarians believed that the moral worth of a deed could be measured by the consequences of that deed. The reader is sure to find problems with each of these theories and in turn to understand that his or her deepest convictions do not rest on anything akin to a geometrical proof. Aristotle forewarned us that we should not expect to find the precision of mathematics in the murky matters of ethics and politics.

The second part of this book contains a veritable library of modern classics on ethics. Some of these offerings, such as Bernard Williams’ brilliant essay on moral luck, hint at problems in important moral theories. Kant, to take an example, teaches that it is essentially your moral intentions alone that count. And yet Williams establishes that sheer luck can play a definitive role in our moral self-understanding. For instance, one person is busy on his cell phone as he backs out of the driveway and nothing happens. Another is doing the same and runs over a child. Both were negligent but consider what the latter individual has to live with.

Over the last half century, the field of applied philosophy has risen up like a volcanic island in the sea. Philosophers are no longer solely occupied with gauzy, abstract problems. They have entered into the fray of such worldly issues as environmental ethics, abortion, poverty, and animal rights. In order to provide practice in moving from the theoretical to the concrete, I have included some of the definitive essays on these topics.

In fact, many of the scandals on Wall Street and in the corporate world are thought to have been due to the poison of greed. There are selections here that will stimulate reflection on the problem of avarice. What is it? And what is to be done about appetites so boundless as to swallow all concern for others, and for justice? Moreover, there is a creedal belief in the business community that the duty to share holders trumps all other obligations. But does it?

There are resources aplenty in this text for pondering that problem.

In the end, I hope that students will find this book to be a pain in the neck. That is, I hope it will make their lives harder, by lighting up problems that they were blinkered to before. After completing a section on environmental ethics, one of my students jokingly complained, “Thanks to our class, I can’t even leave my light on in my dorm room when I go out without feeling guilty.” I took this admission to be the mark of a pedagogical bull’s eye and I will count this volume a success if it can help produce many such direct hits.

Gordon Marino

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23

ThE SELLinG oF ThE aMEriCan EConoMy how Foreign Companies are remaking the american dream

By Micheline Maynard

I

n The Selling of the American Economy, journalist Micheline Maynard shows that when foreign-owned companies build plants and factories in the U.S. they not only create hundreds and thousands of high-pay jobs and secure employment in an increasingly unstable economy, they also strengthen communities, teach American workers new skills, foster innovation, and introduce new ideas and technologies to the marketplace.

An engaging narrative based on extensive reporting and hundreds of fascinating interviews with government officials, community leaders, as well as managers, top executives, and assembly-line workers at companies like EADS, BMW, Sony, Honda, and Toyota, The Selling of the American Economy offers a completely fresh and unique perspective on this new paradigm in the American workplace, and how it is playing out within American communities, states, and in Washington.

Broadway Business | HC 978-0-385-52052-2 | 272pp. $26.00/$32.00 Can. | Exam Copy: $13.00

“While American companies globalize, foreign companies Americanize, transforming our landscape. As Micheline Maynard makes compellingly clear in this vivid account, global firms have rescued companies, restored jobs, and revitalized communities in the U.S.—and have brought better ways of doing business that American companies may ignore only at their peril.”

—Michael Useem, Professor of Management and Director of the Center for Leadership and Change, Wharton School, University of Pennsylvania “Offers a wealth of analysis explaining how foreign companies investing in the United States have long benefited America: through jobs, capital investment, and many other activities.

Amidst the longest U.S. recession since the Great Depression, from which recovery will require creating good jobs at good wages, government and business leaders alike have much to learn from her insights.”

—Matthew J. Slaughter, Signal Companies Professor of Management and Associate Dean, Tuck School of Business at Dartmouth

About the Author MICHELINE MAYNARD is the Senior Business Correspondent and previous Detroit Bureau Chief for the New York Times, where she has been writing since 2002. She has previously been a staff writer for USA Today, Newsday, U.S. News and World Report, and Reuters, and her writing has also appeared in Fortune Magazine, and the Globe and Mail. She is a regular guest on NPR’s Marketplace and others, and she speaks regularly to business and academic audiences nationwide. She also holds a visiting lecturer position at the University of Michigan, where she has taught at the School of Business Administration and the Gerald R. Ford School of Public Policy.

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Book Excerpt from The Selling of the American Economy Chapter One Above and beyond the question of how to grow the economy, there is a legitimate concern about how to grow the quality of our lives. —Paul Wellstone Americans would like to think of this country as the most self-sufficient place on earth, able to feed, clothe, employ, and educate its citizens—and those in need elsewhere—with no help from anyone else. To the most patriotic, there is no country on a par in any way with the United States, no matter the economic traumas it may encounter. “I do believe in American Exceptionalism,” Senator John McCain said in September 2008, even as our credit system had collapsed, some of our biggest investment banks had fallen, and unemployment had reached a new high. If there was ever a time foreign investment was needed, it is now. Today, when the business world has lost its borders and companies are no longer bound by the nations in which they were founded, no one nation—no matter how exceptional—can sustain itself through homegrown investment alone.

In our increasingly interconnected world, one thing has become strikingly clear. Foreign investment is a necessary and positive force in the American economy, as long as those companies act responsibly, give back to American communities, and provide Americans with stable jobs for which they are fairly compensated. At a time when American companies have closed plants, laid off millions of workers, and ventured abroad in search of profits, foreign companies offer an attractive alternative—in some cases, the only one.

Many believe that foreign investment in the United States is a relatively new phenomenon, one that gained attention on the national stage as recently as the 1980s, when Japanese automakers opened their first American factories and when other Japanese investors went on a real estate buying spree. But in reality, foreign investment is older than our nation itself, dating back to the 1600s, when English and Dutch traders crossed the Atlantic seeking opportunities on our shores. In fact, the Jamestown colony, the first colony formed in the New World, was founded by British entrepreneurs from the Virginia Company. They manufactured soap, pitch, glass, and wood building supplies—some of the very first American-made products to be exported to Europe.

From the beginning of the republic until well into the late 1800s, much of the foreign investment that took place in the United States was from Britain, which is no surprise, since, of course, this nation began as a series of British colonies. But other countries—France, Germany, and Spain among them—soon sought their own investments in the United States, in some cases helping to create entire industries. During the Civil War, after President Lincoln ordered the blockade of Southern ports, crafty British blockade runners, operating in small, fast ships, helped sustain the economy in the South by bringing in goods from Bermuda, the Bahamas, and Cuba, sending illegal shipments of cotton and tobacco there in return. In Gone with the Wind, Rhett Butler made his fortune doing business with these foreign traders, earning the enmity of the proper citizens of Atlanta.

Excerpted from The Selling of the American Economy by Micheline Maynard Copyright © 2009 by Micheline Maynard. Excerpted by permission of Broadway Business, a division of Random House, Inc. All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.

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a CoLoSSaL FaiLurE oF CoMMon SEnSE

For a New York Times article

by Michiko kakutani, go to http://tiny.cc/wdtle

The inside Story of the Collapse of Lehman Brothers

By Lawrence G. McDonald with Patrick Robinson

O

ne of the biggest questions of the financial crisis has not been answered until now: What happened at the global financial services giant, Lehman Brothers and why was it allowed to fail? Lawrence G. McDonald, vice president of distressed debt and convertible securities trading at Lehman until 2008, attempts to explain the logistics of the disintegration, giving his account of the events surrounding the financial crisis of 2007–2010. The book also discusses JP Morgan Chase’s purchase of Bear Stearns and the bankruptcy of Lehman Brothers, the largest ever in U.S. history.

“McDonald’s book gives the reader a visceral sense of what it was like to work at Lehman Brothers and the fateful decisions and events that led to the company’s death spiral—decisions that turned the once-proud firm into a grim illustration, in the words of one of the author’s colleagues, of the ‘colossal failure of common sense.’”

—Michiko Kakutani, The New York Times Now in Paperback

Crown Business | TR 978-0-307-58834-0 | 368pp. $16.00/$19.00 Can. | Exam Copy: $3.00

“Highly readable . . . A Colossal Failure of Common Sense largely rings true. It expresses the anger that many former Lehman employees still feel toward Mr. Fuld. And it convincingly characterizes the investment bank as a house divided against itself, between the bears who had foreseen bubbles and the bulls who wrongly believed that this time was different.”

—The Economist “[The book] . . . describes a CEO acting as if his firm was too big to fail.”

—Wall Street Journal “[The book is] . . . poignantly told . . . from an insider [who] witnessed, often in amazement and disgust, the corporate dysfunction and hubristic leadership that led to [Lehman’s] demise.”

—BusinessWeek

About the Author LAWRENCE G. McDONALD is a managing director of Pangea Capital Management LP. He was, until 2008, vice president of distressed debt and convertible securities trading at Lehman Brothers. He ran an extremely successful joint venture between the firm’s fixed income and equity divisions and was one of Lehman’s most consistently profitable traders. McDonald is also cofounder of Convertbond.com, named by Forbes magazine as “Best of the Web” from 2000 to 2003, specifically citing it as the Web’s premier source for convertible securities information, valuation, and news.

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A Note from the Author & Book Excerpt A Note from the Author America has two distinct groups of people; Wall Street and Main Street—the financial plumbers, and those who have only the most basic notion of the ebb and flow of economics.

Wall Street, with the collapse of Lehman Brothers in 2008, was the epicenter of the worldwide financial crisis that brought the global economy to its knees.

My objective in writing A Colossal Failure of Common Sense was twofold. First, to show Main Street how markets really work. Second, to provide a crystal clear explanation of why the fabled merchant bank, Lehman Brothers, met with such a swift and brutal end. The lessons are important, not just to warn of such disasters in the future. But ultimately to provide a beacon, to help us serve Main Street better.

Lawrence G. McDonald

Book Excerpt from A Colossal Failure of Common Sense I still live just a few city blocks away from the old Lehman Brothers headquarters at 745 Seventh Avenue—six blocks, and about ten thousand years. I still walk past it two or three times a week, and each time I try to look forward, south toward Wall Street. And I always resolve to keep walking, glancing neither left nor right, locking out the memories. But I always stop.

And I see again the light blue livery of Barclays Capital, which represents—for me, at least— the flag of an impostor, a pale substitute for the swashbuckling banner that for 158 years was slashed above the entrance to the greatest merchant bank Wall Street ever knew: Lehman Brothers.

It was only the fourth largest. But its traditions were those of a banking warrior—the brilliant finance house that had backed, encouraged, and made possible the retail giants Gimbel Brothers, F. W. Woolworth, and Macy’s, and the airlines American, National, TWA, and Pan American. They raised the capital for Campbell Soup Company, the Jewel Tea Company, B. F. Goodrich. And they backed the birth of television at RCA, plus the Hollywood studios RKO, Paramount, and 20th Century Fox. They found the money for the Trans-Canada oil pipeline.

I suppose, in a sense, I had seen only its demise, the four-year death rattle of twenty-firstcentury finance, which ended on September 15, 2008. Yet in my mind, I remember the great days. And as I come to a halt outside the building, I know too that in the next few moments I will be engulfed by sadness. But I always stop.

From the book: Colossal Failure of Common Sense: The Inside Story of the Collapse of Lehman Brothers by Lawrence G. McDonald with Patrick Robinson. Copyright 2009 by Lawrence G. McDonald with Patrick Robinson. Published by arrangement with Crown Business, a division of Random House, Inc.

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ChaSinG GoLdMan SaChS how the Masters of the universe Melted Wall Street down . . . and Why They’ll Take us to the Brink again

By Suzanne McGee

V

NEW

Crown Business | HC 978-0-307-46011-0 | 416pp. $27.00/$32.00 Can. | Exam Copy: $13.50

eteran Wall Street journalist Suzanne McGee provides a penetrating look at the forces that transformed Wall Street from its traditional role as a capital-generating and economy-boosting engine into a behemoth operating with only its own short-term interests in mind and with reckless disregard for the broader financial system. Using firsthand reporting to penetrate the culture behind the collapse, she shows how competition between firms, dubbed “Goldman Sachs envy,” led to greater and greater risk-taking. She also shows how the once self-contained financial markets of downtown Manhattan have grown more complex, sprawling, and distorted. The subprime crisis and collapse of firms such as Lehman and Bear Stearns are powerful illustrations of how seemingly small events can have a “Butterfly Effect” on global financial markets.

Wall Street is as important to the economy and the overall functioning of our society as our electric and water utilities.

But it does not act that way. As banking undergoes its biggest transformation since the 1929 crash and the Great Depression, McGee shows where it stands today and points to where it needs to go next, examining the future of those financial institutions supposedly “too big to fail.”

“McGee’s book is full of entertaining and enlightening material.”

—Financial Times “McGee has taken it upon herself to make the case less through assertion or argument than through anecdote and appeal to authority.”

—The New York Times Book Review “[The book is] . . . a great look at a current event for the general reader.”

—Library Journal

About the Author SUZANNE McGEE, is a contributing editor at Barron’s. She has written about the financial markets for the New York Post, Institutional Investor, Portfolio.com, and the Financial Times and is a Loeb Award winner for a multimedia series on consumer culture in China. Earlier in her career she was a staff reporter for the Wall Street Journal.

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Book Excerpt from Chasing Goldman Sachs Risk managers on Wall Street are about as popular and welcome as a sensible spouse or cautious bank manager whispering words of reason to a Vegas gambler about to bet the ranch at blackjack. The last thing that a Wall Street banker wants is for that risk manager to acquire enough power internally to force him to listen and limit the risk he’s taking. Bankers see risk as a way to make profits for themselves and the firm’s shareholders; risk managers, meanwhile, want to be sure the institution survives long enough to book those profits. Not surprisingly, those interests clash, and finding a compromise is hard because both have logic on their side.

Play it too safe, and the bank won’t make money; take too much risk, and the bank won’t exist much longer.

On Wall Street, however, the political power is in the hands of those who want to take more and more risk, not those who advocate caution. That’s because the bankers and traders who generate the heftiest profits over the longest time periods (and who also have the diplomatic skills to win the support of large numbers of other big revenue producers) are the people who rise to the positions of power within investment banks and other financial institutions….

Jaidev Iyer, now head of the Global Association of Risk Professionals (GARP), learned the lesson about the balance of power between risk managers and reward seekers firsthand during the twenty-eight years he spent at Citigroup. From GARP’s offices in New Jersey, Iyer now has a panoramic view across the Hudson River to the gleaming office towers of Manhattan, including the skyscraper where he toiled as head of operational risk for Citigroup. He has an equally panoramic view of what went wrong on Wall Street. “Everyone is to blame,” he says flatly. “No one is exempt, and I include risk managers in that.” But risk managers carry a different burden and thus a different kind of blame, he argues. “Their primary failure was a failure to understand or communicate the risks.”…

Iyer says managing risk on Wall Street is easier said than done, since risk managers don’t generate profits for their firms and can even recommend actions that would curb short-term gains. “The guy who is always forecasting Armageddon is never going to be the guy anyone wants to listen to; if you listened to him all the time, you’d never do anything,” Iyer says. “You have to do that without becoming a wet blanket.”

Still, Iyer admits that during his years at Citigroup he found it difficult to always practice what he preaches. At a 2007 meeting of the bank’s risk committee, he annoyed Tom Maheras, the powerful co-head of investment banking, by suggesting that the latter hadn’t set aside enough capital to provide for some operational risks Iyer had identified. Maheras, a bond expert and a veteran of Salomon Brothers and its high-risk, high-return culture, was an aggressive banker who had risen to the top ranks of Citigroup. Transforming the bank into the dominant global fixed-income trader and propelling it toward the top of the underwriting league tables meant taking on more risk, he was convinced. Sure enough, Citigroup’s average value at risk (VaR, pronounced as one word to rhyme with car), a measure of how much the bank could lose in a single day if its strategies fell apart or the markets turned sour, soared from $63 million in 2001 to $105 million by 2005.

Excerpted from Chasing Goldman Sachs by Suzanne McGee © 2010 Suzanne McGee. Reprinted by permission of Crown Business, an imprint of the Crown Publishing Group.

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ThE GrEaT inFLaTion and iTS aFTErMaTh The past and Future of american affluence

By Robert J. Samuelson

T

he Great Inflation in the 1960s and 1970s, notes awardwinning columnist Robert J. Samuelson, played a crucial role in transforming American politics, economy, and everyday life. The direct consequences included stagnation in living standards, a growing belief—both in America and abroad— that the great-power status of the U.S. was ending, and Ronald Reagan’s election to the presidency in 1980. But that is only half the story.

The end of high inflation led to two decades of almost uninterrupted economic growth, rising stock prices and everincreasing home values. Paradoxically, this prolonged prosperity triggered the economic and financial collapse of 2008 and 2009. The Great Inflation and its consequences, Samuelson contends, ultimately demonstrated that the U.S. has not yet escaped the boom-and-bust cycles common in the nineteenth and early twentieth centuries.

“The book’s detailed sketches of the working of the Federal Reserve, stock market and corporate America give a comprehensive picture of the economy, which Samuelson describes as a social, political and psychological mechanism encompassing ideas and values as much as trade and finance.”

—Publishers Weekly

Random House | TR 978-0-8129-8004-2 | 352pp. $17.00/$21.00 Can. | Exam Copy: $3.00

“If you want to understand the economic events of the last half century, you should read . . . Robert Samuelson’s The Great Inflation and Its Aftermath.”

—US News & World Report “Samuelson’s clear-eyed focus on the rise and fall of inflation remains relevant today.”

—USA Today

About the Author ROBERT J. SAMUELSON is a columnist for Newsweek and The Washington Post. He began his journalism career as a reporter for the Post in 1969. He is the author of The Great Inflation and Its Aftermath, The Good Life and Its Discontents: The American Dream in the Age of Entitlement, 1945–1995 and Untruth: Why the Conventional Wisdom Is (Almost Always) Wrong, a collection of his columns.

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Book Excerpt from The Great Inflation and Its Aftermath Chapter 1 The Lost History History is what we say it is. If you asked a group of scholars to name the most important landmarks in the American story of the past half century, they would list some or all of the following: the war in Vietnam; the civil rights movement; the assassinations of John Kennedy, Robert Kennedy and Martin Luther King, Jr.; Watergate and President Nixon’s resignation; the sexual revolution; the invention of the computer chip; Ronald Reagan’s election in 1980; the end of the Cold War; the creation of the Internet; the emergence of AIDS; the terrorist attacks of September 11, 2001; and the two wars in Iraq (1991 and 2003). Looking abroad, these scholars might include other developments: the rise of Japan as a major economic power in the 1970s and 1980s; the emergence of China in the 1980s from its self-imposed isolation; and the spread of nuclear weapons (to China, India, Pakistan and others). But missing from any list would be the rise and fall of double-digit U.S. inflation. This would be a huge oversight.

We have now arrived at the end of a roughly half-century economic cycle dominated by inflation, for good and ill. Its rise and fall constitute one of the great upheavals of our time, though one largely forgotten and misunderstood. From 1960 to 1979, annual U.S. inflation increased from a negligible 1.4 percent to 13.3 percent. By 2001, it had receded to 1.6 percent, almost exactly what it had been in 1960. For this entire period, inflation’s climb and collapse exerted a dominant influence over the economy’s successes and failures and much more.

Inflation and its fall shaped, either directly or indirectly, how Americans felt about themselves and their society; how they voted and the nature of their politics; how businesses operated and treated their workers; and how the American economy was connected with the rest of the world. Although no one would claim that inflation’s side effects were the only forces that influenced the nation over these decades, they counted for more than most people including most historians, economists and journalists think. It’s impossible to decipher our era, or to think sensibly about the future, without understanding the Great Inflation and its aftermath.

Stable prices provide a sense of security. They help define a reliable social and political order.

They are like safe streets, clean drinking water and dependable electricity. Their importance is noticed only when they go missing. When they did in the 1970s, Americans were horrified.

During most of these years, large price increases were the norm, like a rain that never stopped.

Sometimes it was a pitter-patter, sometimes a downpour. But it was almost always raining.

From week to week, people couldn’t know the cost of their groceries, utility bills, appliances, dry cleaning, toothpaste and pizza. People couldn’t predict whether their wages and salaries would keep pace. People couldn’t plan; their savings were at risk. And no one seemed capable of controlling inflation. The inflationary episode was a deeply disturbing and disillusioning experience that eroded Americans’ confidence in their future and their leaders.

Excerpted from The Great Inflation and Its Aftermath by Robert J. Samuelson Copyright © 2008 by Robert J. Samuelson. Excerpted by permission of Random House, a division of Random House, Inc. All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.

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auThor SpoTLiGhT: pETEr SEnGE

http://www.fieldbook.com/

ThE FiFTh diSCipLinE The art & practice of the Learning organization

By Peter M. Senge In this era of rapid change, the organizations that succeed will be those organizations that can adapt and learn. A bestseller since 1990, The Fifth Discipline has become the bible for creating a learning organization—an organization that can overcome inherent obstacles to learning and develop dynamic ways to pinpoint threats and recognize new opportunities.

Senge’s bestselling The Fifth Discipline led BusinessWeek to name him the “new guru” of the corporate world.

Broadway Business | TR | 978-0-385-51725-6 | 464pp. | $24.95/$27.95 Can. | Exam Copy: $12.50

ThE FiFTh diSCipLinE FiELdBook Strategies and Tools for Building a Learning organization

By Peter Senge, Art Kleiner, Charlotte Roberts, Richard Ross, and Bryan Smith The Fifth Discipline Fieldbook contains practices, approaches, and insights that Senge and his consultant colleagues have learned in applying the theory of the Fifth Discipline. It takes the five disciplines—Personal Mastery, Mental Models, Shared Vision, Team Learning, and Systems Thinking—and provides a step-by-step approach to building a learning organization. Includes exercises for each discipline, plus references to other tools, techniques, and related topics.

“Peter Senge’s advocacy of the learning organization helped begin a revolution in the workplace. And, the relevance of Senge’s work is growing rather than diminishing over time. As more businesses go global, the need to overcome psychological barriers to necessary organizational change increases.” —Management Today Broadway Business | TR | 978-0-385-47256-2 | 608pp. | $35.00/$54.95 Can. | Exam Copy: $17.50

ThE danCE oF ChanGE The Challenges to Sustaining Momentum in Learning organizations

By Peter Senge, Art Kleiner, Charlotte Roberts, Richard Ross, George Roth, and Bryan Smith Drawing upon new theories about leadership and the long-term success of change initiatives, and based upon twenty-five years of experience building learning organizations, the authors show how to accelerate success and avoid the obstacles that can stall momentum. The Dance of Change reveals how business leaders can work together to anticipate the challenges that profound change will ultimately force the organization to face.

“The Dance of Change is an extraordinary book. Dancing with Peter Senge and company inspires us to learn new steps and gain new insights. The format and presentation of this provocative and accessible guide to change are as dazzling as its content.”

—Frances Hesselbein, Chairman, Peter F. Drucker Foundation for Nonprofit Management Broadway Business | TR | 978-0-385-49322-2 | 608pp. | $35.00/$55.00 Can. | Exam Copy: $17.50

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auThor SpoTLiGhT: pETEr SEnGE SChooLS ThaT LEarn a Fifth discipline Fieldbook for Educators, parents and Everyone Who Cares about Education

By Peter Senge, Nelda Cambron-McCabe, Timothy Lucas, Bryan Smith, Janis Dutton, and Art Kleiner Created by bestselling author Peter Senge and a team of educators and organizational change leaders, this comprehensive revision of Schools That Learn offers practical advice for educators, administrators, and parents on how to successfully use principles of organizational learning to address the challenges and demands of a rapidly changing world.

Revised Edition, July 2011. Do not order before 7/1/2011.

Broadway Business | TR | 978-0-385-51822-2 | 608pp. | $37.50/$42.00 Can. | Exam Copy: $18.75

prESEnCE an Exploration of profound Change in people, organizations, and Society

By Peter Senge, C. Otto Scharmer, Joseph Jaworski, and Betty Sue Flowers Drawing on a diverse supporting cast of 150 scientists, social leaders, and entrepreneurs including Rupert Sheldrake, Buckminster Fuller, Lao Tzu, and Carl Jung, this book introduces the idea of “presence”—a concept from nature, that the whole is entirely present in any of its parts—to business. In making this transition, they ask themselves, and the reader, “What question lies at the heart of my work?” and “How can I set aside my narrow viewpoint and understand the larger whole?”

In Presence, four remarkable leaders Peter Senge, C. Otto Scharmer, Joseph Jaworski, and Betty Sue Flowers, share deeply personal stories about ways in which they made themselves present in the world, and in doing so, became part of the larger whole.

Broadway Business | TR | 978-0-385-51630-3 | 304pp. | $16.95/$20.00 Can. | Exam Copy: $3.00

ThE nECESSary rEvoLuTion Working Together to Create a Sustainable World

By Peter Senge, Bryan Smith, Nina Kruschwitz, Joe Laur, and Sara Schley The Necessary Revolution reveals how ordinary people at every level are transforming their businesses, working collaboratively to create pathways to flourish in an increasingly interdependent world. Among the case studies in these pages are the evolution of Sweden’s “Green Zone,” Alcoa’s water use reduction goals, GE’s eco-imagination initiative, and Seventh Generation’s decision to shift some of their advertising to youthled social change programs.

Broadway Business | TR | 978-0-385-51904-5 | 416pp. | $18.00/$22.00 Can. | Exam Copy: $3.00

About the Author PETER SENGE is a Senior Lecturer at the Massachusetts Institute of Technology and is also the founding chairperson of the Society for Organizational Learning (SoL), a global community of corporations, researchers, and consultants dedicated to the “interdependent development of people and their institutions.” His book, The Fifth Discipline: The Art and Practice of The Learning Organization, published in 1990, was identified by the Harvard Business Review in 1997 as one of the five most influential management books of the past two decades. Dr. Senge was also named as one of the 24 people who had “the greatest influence on business strategy over the last 100 years” by The Journal of Business Strategy.

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ThE BLaCk SWan: SECond EdiTion The impact of the highly improbable: With a new section: “on robustness and Fragility”

By Nassim Nicholas Taleb Selected for Wellesley Reads 2010

A

black swan is a highly improbable event that is unpredictable, carries a massive impact, and later appears more predictable than it was. For Nassim Nicholas Taleb, black swans underlie almost everything about our world, from the rise of religions to events in our own personal lives.

Why do we not acknowledge these black swans until after they occur? According to Taleb, humans are hardwired to learn specifics when they should be focused on generalities. We concentrate on things we already know and repeatedly fail to consider what we don’t know. We are, therefore, unable to truly estimate opportunities; too vulnerable to the impulse to simplify, narrate, and categorize; and not open enough to rewarding those brave enough to imagine the “impossible.”

“The Black Swan changed my view of how the world works.”

—Daniel Kahneman, Nobel laureate “Hugely enjoyable—compelling . . . easy to dip into.”

—Financial Times “Idiosyncratically brilliant.”

—Niall Ferguson, Los Angeles Times

Random House | TR 978-0-8129-7381-5 | 480pp. $17.00/$20.00 Can. | Exam Copy: $3.00

Also by Nassim Nicholas Taleb

FooLEd By randoMnESS The hidden role of Chance in Life and in the Markets Selected by The Financial Times as One of the Best Business Books of 2004

Taleb, a professional trader and mathematics professor, examines what randomness means in business and in life, and discusses why human beings are so prone to mistake dumb luck for consummate skill.

Random House | TR | 978-0-8129-7521-5 | 368pp. | $17.00/$21.00 Can. | Exam Copy: $3.00

About the Author NASSIM NICHOLAS TALEB is the author of several books including Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets (2005), and The Black Swan (2007). He has devoted his life to immersing himself in problems of luck, uncertainty, probability, and knowledge. He is currently Distinguished Professor of Risk Engineering at Polytechnic Institute of New York University and Distinguished Research Scholar at Oxford University.

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Book Excerpt from The Black Swan: Second Edition What You Do Not Know Black Swan logic makes what you don’t know far more relevant than what you do know.

Consider that many Black Swans can be caused and exacerbated by their being unexpected.

Think of the terrorist attack of September 11, 2001: had the risk been reasonably conceivable on September 10, it would not have happened. If such a possibility were deemed worthy of attention, fighter planes would have circled the sky above the twin towers, airplanes would have had locked bulletproof doors, and the attack would not have taken place, period.

Something else might have taken place. What? I don’t know. Isn’t it strange to see an event happening precisely because it was not supposed to happen? What kind of defense do we have against that? Whatever you come to know (that New York is an easy terrorist target, for instance) may become inconsequential if your enemy knows that you know it. It may be odd to realize that, in such a strategic game, what you know can be truly inconsequential.

This extends to all businesses. Think about the “secret recipe” to making a killing in the restaurant business. If it were known and obvious then someone next door would have already come up with the idea and it would have become generic. The next killing in the restaurant industry needs to be an idea that is not easily conceived of by the current population of restaurateurs. It has to be at some distance from expectations. The more unexpected the success of such a venture, the smaller the number of competitors, and the more successful the entrepreneur who implements the idea. The same applies to the shoe and the book businesses—or any kind of entrepreneurship. The same applies to scientific theories—nobody has interest in listening to trivialities. The payoff of a human venture is, in general, inversely proportional to what it is expected to be.

Consider the Pacific tsunami of December 2004. Had it been expected, it would not have caused the damage it did—the areas affected would have been less populated, an early warning system would have been put in place. What you know cannot really hurt you.

Experts and “Empty Suits” The inability to predict outliers implies the inability to predict the course of history, given the share of these events in the dynamics of events.

But we act as though we are able to predict historical events, or, even wore, as if we are able to change the course of history. We produce thirty year projections of social security deficits and oil prices without realizing that we cannot even predict these for next summer—our cumulative prediction errors for political and economic events are so monstrous that every time I look at the empirical record I have to pinch myself to verify that I am not dreaming.

What is surprising is not the magnitude of our forecast errors, but our absence of awareness of it. This is all the more worrisome when we engage in deadly conflicts: wars are fundamentally unpredictable (and we do not know it). Owing to this misunderstanding of the casual chains between policy and actions, we can easily trigger Black Swans thanks to aggressive ignorance—like a child playing with a chemistry kit.

Excerpted from The Black Swan: Second Edition by Nassim Nicholas Taleb Copyright © 2007 by Nassim Nicholas Taleb. Excerpted by permission of Random House, a division of Random House, Inc. All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.

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in FEd WE TruST Ben Bernanke’s War on the Great panic

For a New York Times article

by Michiko kakutani, go to http://tiny.cc/wdtle

By David Wessel A 2009 New York Times Notable Book Shortlisted for the 2009 Business Book of the Year Award (Financial Times/Goldman Sachs)

B

elieving that the economic catastrophe of the 1930s was largely the fault of a sluggish and wrongheaded Federal Reserve, David Wessel posits Ben Bernanke was determined not to repeat that epic mistake. In Fed We Trust offers students a look inside the most powerful economic institution in the world as Wessel exposes its inner workings, revealing how the Bernanke Fed led the desperate effort to prevent the world’s financial engine from grinding to a halt.

Now in Paperback

In piecing together the fullest, most authoritative, and alarming picture yet of this decisive moment in our nation’s history, In Fed We Trust answers the most critical questions, such as: • What did Bernanke and his team at the Fed know—and what took them by surprise? Which of their actions stretched—or even ripped through—the Fed’s legal authority? Which chilling numbers and indicators made them feel they had no choice?

• What were they thinking at pivotal moments during the race to sell Bear Stearns, the unsuccessful quest to save Lehman Brothers, and the virtual nationalization of aiG, Fannie Mae, and Freddie Mac? What were they saying to one another when, as Bernanke put it to Wessel: “We came very close to depression 2.0”?

Three Rivers Press | TR 978-0-307-45969-5 | 336pp. $16.00/$18.00 Can. | Exam Copy: $3.00

• how well did Bernanke, former treasury secretary hank paulson, and then new york Fed president Tim Geithner perform under intense pressure?

• how did the crisis prompt a reappraisal of the once-impregnable reputation of alan Greenspan? “. . . David Wessel’s new book In Fed We Trust is essential, lucid— and, it turns out, riveting—reading.”

—The New York Times “The story of their financial firefighting is a thrilling one, deftly told by a veteran journalist with access to those involved. Mr. Wessel has an eye for enlivening detail (a deal between the Feds and Subway restaurant, for instance, ensured a ready supply of sandwiches); and he has a knack for making finance accessible to the layman without boring the specialist . . . a cracking story, the best chronicle so far of what officials were doing in the great financial bust of 2007-08.”

—The Economist “No one can understand what happened and what did not happen without reading this book.”

—Joseph E. Stiglitz, winner of the Nobel Prize in economics and author of Globalization and its Discontents

About the Author DAVID WESSEL is the economics editor of The Wall Street Journal and writes the Capital column, a weekly look at the forces shaping living standards around the world. David has shared two Pulitzer Prizes, one for Boston Globe stories in 1983 on the persistence of racism in Boston and the other for stories in The Wall Street Journal in 2002 on corporate wrongdoing. He appears frequently on National Public Radio and is a regular on PBS’s Washington Week.

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www.randomhouse.com/academic

Book Excerpt from In Fed We Trust Whatever It Takes At the beginning of October 2008, after some of the toughest weeks of the Great Panic, the lines in Ben Bernanke’s face and the circles under his eyes offered evidence of more than a year of seven-day weeks and conference calls that stretched past midnight. Sometimes all that seemed to keep Bernanke going was the constantly restocked bowl of trail mix that sat on his secretary’s desk and the cans of diet Dr Pepper from the refrigerator in his office. But the balding, bearded chairman of the Federal Reserve managed a smile as he confided that he had a title for the book he would write someday about his watch as helmsman of the world economy: Before Asia Opens . . .

The phrase was a reference to the series of precedent shattering decisions that Bernanke and others at the Fed and Treasury had been forced to make with insufficient sleep and inadequate preparation on Sundays so they could be announced before financial markets opened Monday morning in Asia, half a day ahead of Washington and New York.

Before Asia Opens . . . was not a laugh line. The subprime mortgage mess was made in America, and that meant the U.S. government was forced to lead the cleanup. Ben Bernanke had more immediate power to do that than any other individual. The president of the United States can respond instantly to a missile attack with real bullets; he cannot respond instantly to financial panic with real money without the prior approval of Congress. But Bernanke could and did.

Yet the United States had become so dependent on the flow of money from abroad and the business of American financial institutions was so intertwined with those overseas that Bernanke didn’t have the luxury of waiting until the sun rose over Washington to make decisions and pronouncements. Hence the subject line Goldman Sachs economists put on one of their weekly e-mails: “Sunday is the new Monday.”

There was the Sunday in March 2008 when the Federal Reserve shattered seventy years of tradition and lent $30 billion to induce JPMorgan Chase to buy Bear Stearns, a flailing investment bank the Fed neither regulated nor officially protected.

And the Sunday in August 2008 when Bernanke and Treasury Secretary Henry Paulson, the nation’s self-appointed investment banker in chief, decided to seize Fannie Mae and Freddie Mac, the government-sponsored, shareholder-owned mortgage giants that had borrowed heavily from abroad.

And the Sunday in late September 2008 when Bernanke and his Wall Street field marshal, Timothy Geithner, then president of the Federal Reserve Bank of New York, pressured the Federal Deposit Insurance Corporation to invoke an emergency law to subsidize Citigroup’s attempt to strengthen itself by acquiring Wachovia.

Yet no Sunday of the Great Panic would prove as consequential and controversial as September 14, 2008, the day Bernanke, Geithner, and Paulson allowed Lehman Brothers to fail after a desperate search for someone to buy it.

Excerpted from In FED We Trust by David Wessel Copyright © 2009 by David Wessel. Excerpted by permission of Crown Business, a division of Random House, Inc. All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.

To order exam copies using a credit card, visit www.randomhouse.com/academic/examcopy

37

ThE GrEaTEST TradE EvEr The Behind-the-Scenes Story of how John paulson defied Wall Street and Made Financial history

By Gregory Zuckerman

I

n 2006, hedge fund manager John Paulson began to bet heavily against risky mortgages and precarious financial companies. By the end of 2007, he had pulled off the greatest trade in financial history, earning more than $15 billion for his firm. Gregory Zuckerman, the reporter who broke the story in The Wall Street Journal, gives a fast-paced, behind-the-scenes narrative of how a contrarian foresaw an escalating financial crisis to make financial history.

“Simply terrific. Easily the best of the post-crash financial books.”

—Malcolm Gladwell “In his new book, The Greatest Trade Ever, Gregory Zuckerman, a reporter at The Wall Street Journal, examines how the unlikely team of Paulson and assistant Paolo Pellegrini—as well as a few other investors—bucked conventional wisdom and saw through the housing hype.”

—Newsweek Paperback forthcoming December 2010

Broadway Business | HC 978-0-385-52991-4 | 304pp. $26.00/$32.00 Can. | Exam Copy: $13.00

“Greg Zuckerman’s book is much, much more than a brilliant account of Paulson’s trade of the century; it also provides a highly enjoyable and lucid journey through the analytical and emotional maze that constituted the financial markets on the eve of the Great Recession. The book is compulsory reading for those looking for exceptional insights on the complex forces that interconnect Wall Street, hedge funds and Main Street.”

—Mohamed El-Erian, Chief Executive Officer of Pacific Investment Management Co. and best-selling author of When Markets Collide: Investment Strategies for the Age of Global Economic Change “More than a cinematic narrative of how Paulson and others figured out how to short the market.”

—Bloomberg

Do not order Paperback before 12/27/2010.

Crown Business | TR 978-0-385-52994-5 | 304pp. $15.00/$17.00 Can. | Exam Copy: $3.00

About the Author GREGORY ZUCKERMAN is a senior writer at the Wall Street Journal, where he has been a reporter for twelve years. He pens the widely read “Heard on the Street” column and writes about hedge funds, investing, and other Wall Street topics. Zuckerman appears on CNBC twice a week to explain complex trades. He is a twotime winner of the Gerald Loeb Award for coverage of the credit crisis, the demise of WorldCom, and the collapse of hedge fund Amaranth Advisors, and he is a recipient of other awards.

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www.randomhouse.com/academic

Book Excerpt from The Greatest Trade Ever John Paulson seemed to live an ambitious man’s dream. At the age of forty-nine, Paulson managed more than $2 billion for his investors, as well as $100 million of his own wealth. The office of his Midtown Manhattan hedge fund, located in a trendy building on 57th and Madison, was decorated with dozens of Alexander Calder watercolors. Paulson and his wife, Jenny, a pretty brunette, split their time between an upscale town house on New York’s fashionable Upper East Side and a multimillion-dollar seaside home in the Hamptons, a playground of the affluent where Paulson was active on the social circuit. Trim and fit, with close-cropped dark hair that was beginning to thin at the top, Paulson didn’t enjoy exceptional looks. But his warm brown eyes and impish smile made him seem approachable, even friendly, and Paulson’s unlined face suggested someone several years younger.

The window of Paulson’s corner office offered a dazzling view of Central Park and the Wollman skating rink. This morning, however, he had little interest in grand views. Paulson sat at his desk staring at an array of numbers flashing on computer screens before him, grimacing. “This is crazy,” he said to Paolo Pellegrini, one of his analysts, as Pellegrini walked into his office.

It was late spring of 2005. The economy was on a roll, housing and financial markets were booming, and the hedge-fund era was in full swing. But Paulson couldn’t make much sense of the market. And he wasn’t making much money, at least compared with his rivals. He had been eclipsed by a group of much younger hedge-fund managers who had amassed huge fortunes over the last few years—and were spending their winnings in over-the-top ways.

Paulson knew he didn’t fit into that world. He was a solid investor, careful and decidedly unspectacular. But such a description was almost an insult in a world where investors chased the hottest hand, and traders could recall the investment returns of their competitors as easily as they could their children’s birthdays.

Even Paulson’s style of investing, featuring long hours devoted to intensive research, seemed outmoded. The biggest traders employed high powered computer models to dictate their moves. They accounted for a majority of the activity on the New York Stock Exchange and a growing share of Wall Street’s wealth. Other gutsy hedge-fund managers borrowed large sums to make risky investments, or grabbed positions in the shares of public companies and bullied executives to take steps to send their stocks flying. Paulson’s tried-and-true methods were viewed as quaint.

It should have been Paulson atop Wall Street, his friends thought.

Paulson had grown up in a firmly middle-class neighborhood in Queens, New York. He received early insight into the world of finance from his grandfather, a businessman who lost a fortune in the Great Depression. Paulson graduated atop his class at both New York University and Harvard Business School. He then learned at the knees of some of the market’s top investors and bankers, before launching his own hedge fund in 1994. Pensive and deeply intelligent, Paulson’s forte was investing in corporate mergers that he viewed as the most likely to be completed, among the safest forms of investing.

Excerpted from The Greatest Trade Ever: The Behind-the-Scenes Story of How John Paulson Defied Wall Street and Made Financial History by Gregory Zuckerman Copyright © 2009 by Gregory Zuckerman. Excerpted by permission of Broadway Business, a division of Random House, Inc. All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.

To order exam copies using a credit card, visit www.randomhouse.com/academic/examcopy

39

TEaChinG ThE FinanCiaL CriSiS

T

he current economic crisis highlights the complex inner workings of the financial industry and the long-term consequences of the catastrophe have yet to be fully understood. Many economists consider it to have been the worst financial crisis since the Great Depression. The New York Times reported that business schools and university Economics departments are incorporating the financial downturn into lesson plans, by connecting present events to economic history, business ethics, social change, and politics (“Colleges Turn the Economic Crisis Into a Lesson Plan,” The New York Times, December 11, 2009).

Examining case studies of financial risk-taking, business culture, and the larger political and social climate surrounding the collapse, the books collected here help students gain a better understanding of today’s global crisis. You can find book descriptions, excerpts, and more on our Web site: www.randomhouse.com/academic.

ThE STudEnT Loan SCaM

CirCLE oF GrEEd

CraSh oF ThE TiTanS

The Most oppressive debt in u.S. history—and how We Can Fight Back

The Spectacular rise and Fall of the Lawyer Who Brought Corporate america to its knees

how the decline and Fall of Merrill Lynch Crippled Bank of america and nearly destroyed america’s Financial System

By Alan Collinge Beacon Press | TR | 978-0-807-04231-1 | 184pp. $14.00/NCR | Exam Copy: $3.00

By Patrick Dillon and Carl Cannon Broadway | HC | 978-0-7679-2994-3 | 544pp. $28.00/$35.00 Can. | Exam Copy: $14.00

By Greg Farrell Do not order before 11/2/2010.

Crown Business | HC | 978-0-307-71786-3 | 320pp. $27.00/$31.00 Can. | Exam Copy: $13.50

CraSh CourSE

rESET

ThE road FroM ruin

The american automobile industry’s road from Glory to disaster

how This Crisis Can restore our values and renew america

how to revive Capitalism and put america Back on Top

By Paul Ingrassia

By Kurt Andersen

By Matthew Bishop and Michael Green

Random House | HC | 978-1-4000-6863-0 | 320pp. $26.00/$32.00 Can. | Exam Copy: $13.00

Foreword by Tom Brokaw

Crown Business | HC | 978-0-307-46422-4 | 384pp. $27.00/$32.00 Can. | Exam Copy: $13.50

Do not order paperback before 1/11/2011.

Random House | TR | 978-0-8129-8075-2 | 336pp. $17.00/$19.00 Can. | Exam Copy: $3.00

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Random House | HC | 978-1-4000-6898-2 | 96pp. $15.00/$17.50 Can. | Exam Copy: $7.50

www.randomhouse.com/academic

BookS on ThE FinanCiaL CriSiS

rEvoLT on GooSE iSLand

ThE QuanTS

hoodWinkEd

The Chicago Factory Takeover, and What it Says about the Economic Crisis

how a new Breed of Math Whizzes Conquered Wall Street and nearly destroyed it

an Economic hit Man reveals Why the World Financial Markets imploded— and What We need to do to remake Them

By Kari Lydersen Melville House | TR | 978-1-9336-3382-4 | 176pp. $16.00/$19.95 Can. | Exam Copy: $3.00

By Scott Patterson Crown Business | HC | 978-0-307-45337-2 | 352pp. $27.00/$33.99 Can. | Exam Copy: $13.50

By John Perkins Broadway Business | HC | 978-0-307-58992-7 | 256pp. $23.99/$29.99 Can. | Exam Copy: $12.00

THE GREAT DEPRESSION & THE NEW DEAL

Fdr and ThE nEW dEaL For BEGinnErS

ThE GrEaT dEprESSion

aMEriCan-MadE

america 1929–1941

By Paul Buhle

By Robert S. McElvaine

The Enduring Legacy of the Wpa: When Fdr put the nation to Work

Afterword by Harvey Pekar Illustrated by Sabrina Jones

Three Rivers Press | TR | 978-0-8129-2327-8 | 432pp. $17.00/$21.00 Can. | Exam Copy: $3.00

For Beginners | TR | 978-1-934-38950-8 | 160pp. $14.99/$17.99 Can. | Exam Copy: $3.00

By Nick Taylor Bantam | TR | 978-0-553-38132-0 | 640pp. $15.00/$17.00 Can. | Exam Copy: $3.00

MODERN CLASSIC irraTionaL ExuBEranCE

By Robert J. Shiller “A modern classic of ‘serious’ economics that demands to be read, and can be enjoyed, by the interested nonspecialist.” —The Economist Broadway Business | TR | 978-0-7679-2363-7 | 336pp. $16.00/$19.95 Can. | Exam Copy: $3.00 © Michael Marsland, Yale University Photographer

To order exam copies using a credit card, visit www.randomhouse.com/academic/examcopy

41

FiCTion For ThE BuSinESS CLaSSrooM

C

onsidering that many of the world’s great novelists have drawn upon periods of economic upheaval for inspiration, it is fitting that many colleges and universities are now offering courses that expand literary studies to include economic analysis (“Economic Literary Realities,” Inside Higher Ed, December 29, 2009). Below is a list of relevant fiction that will help students learn—within a literary context—about pivotal moments in economic history, and thus inform their understanding of both historic and present socioeconomic events in a unique and multidisciplinary way. For book descriptions and excerpts, visit our Web site: www.randomhouse.com/academic.

raGGEd diCk or, Street Life in new york with the Boot-Blacks

By Horatio Alger Introduction by David K. Shipler

MaGGiE, a GirL oF ThE STrEETS and oThEr nEW york WriTinGS

By Stephen Crane Introduction by Luc Sante

Modern Library | TR | 978-0-8129-7358-7 192pp. | $9.95/$11.95 Can. | Exam Copy: $3.00

Modern Library | TR | 978-0-375-75689-4 288pp. | $10.00/$12.00 Can. | Exam Copy: $3.00

raGTiME

ThE yELLoW WaLL-papEr and oThEr WriTinGS

a novel

By E.L. Doctorow Random House | TR | 978-0-8129-7818-6 336pp. | $15.00/$18.95 Can. | Exam Copy: $3.00

By Charlotte Perkins Gilman Introduction by Alexander Black

BLEak houSE

hard TiMES

By Charles Dickens

By Charles Dickens

Introduction by Mary Gaitskill Illustrated by H.K. Browne

Introduction by Jane Jacobs

Modern Library | TR | 978-0-375-76005-1 928pp. | $11.95/$14.95 Can. | Exam Copy: $3.00

Modern Library | TR | 978-0-679-64217-6 368pp. | $7.95/$10.50 Can. | Exam Copy: $3.00

ThE QuiCkEninG

aMEriCan ruST

By Michelle Hoover

a novel

By Philipp Meyer

Other Press | TR | 978-1-590-51346-0 | 224pp. $14.95/$17.95 Can. | Exam Copy: $3.00

Modern Library | TR | 978-0-679-78340-4 384pp. | $11.95/$14.95 Can. | Exam Copy: $3.00

Spiegel & Grau | TR | 978-0-385-52752-1 400pp. | $15.00/$18.95 Can. | Exam Copy: $3.00

Memoir

ThE JunGLE

By Upton Sinclair

advEnTurES oF huCkLEBErry Finn

Introduction by Jane Jacobs Afterword by Anthony Arthur

By Mark Twain

Modern Library | TR | 978-0-8129-7623-6 416pp. | $9.95/$12.95 Can. | Exam Copy: $3.00

Modern Library | TR | 978-0-375-75737-2 304pp. | $6.95/$9.95 Can. | Exam Copy: $3.00

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Introduction by George Saunders

www.randomhouse.com/academic

a Man in FuLL

By Tom Wolfe Dial Press Trade Paperback | TR 978-0-553-38133-7 | 704pp. $17.00/$23.00 Can. | Exam Copy: $3.00

LiTTLE hEaThEnS hard Times and high Spirits on an iowa Farm during the Great depression

By Mildred Armstrong Kalish Bantam | TR | 978-0-553-38424-6 | 304pp. $14.00/$17.99 Can. | Exam Copy: $3.00

MANAGEMENT, LEADERSHIP & ORGANIZATION ThE happinESS advanTaGE

LEadErShip JaZZ—rEviSEd EdiTion The Essential Elements of a Great Leader

By Max De Pree Broadway Business | TR | 978-0-385-52630-2 | 208pp. | $16.00/$19.00 Can. | Exam Copy: $3.00

The Seven principles of positive psychology That Fuel Success and performance at Work

LEadErShip iS an arT

By Shawn Achor

By Max Depree

Broadway Business | HC | 978-0-307-59154-8 | 256pp. | $25.00/$28.95 Can. | Exam Copy: $12.50

Broadway Business | TR | 978-0-385-51246-6 | 176pp. | $15.95/$23.95 Can. | Exam Copy: $3.00

ConFronTinG rEaLiTy

SaCrEd CoMMErCE

doing What Matters to Get Things right

Business as a path of awakening

By Larry Bossidy and Ram Charan

By Matthew Engelhart and Terces Engelhart

Crown Business | HC | 978-1-4000-5084-0 | 272pp. | $27.50/$39.95 Can. | Exam Copy: $13.75

North Atlantic Books | TR | 978-1-556-43729-8 | 136pp. | $14.95/$16.95 Can. | Exam Copy: $3.00

SWay

GrEaTEr Than yourSELF

The irresistible pull of irrational Behavior

The ultimate Lesson of True Leadership

By Ori Brafman and Rom Brafman

By Steve Farber

Broadway Business | TR | 978-0-385-53060-6 | 224pp. | $14.00/$16.50 Can. | Exam Copy: $3.00

Foreword by Patrick Lencioni and Matthew Kelly Broadway Business | HC | 978-0-385-52261-8 | 192pp. | $19.95/$22.95 Can. | Exam Copy: $10.00

Co-opETiTion

By Adam M. Brandenburger and Barry J. Nalebuff Broadway Business | TR | 978-0-385-47950-9 | 304pp. | $18.95/$28.95 Can. | Exam Copy: $3.00

ThE LiTTLE BLaCk Book oF SuCCESS Laws of Leadership for Black Women

By Elaine Meryl Brown, Marsha Haygood, and Rhonda Joy McLean

ThE MaLE FaCTor The unwritten rules, Misperceptions, and Secret Beliefs of Men in the Workplace

By Shaunti Feldhahn Broadway Business | HC | 978-0-385-52811-5 | 320pp. | $22.99/$27.99 Can. | Exam Copy: $11.50

Foreword by Angela Burt-Murray

Who’S GoT your BaCk

One World | HC | 978-0-345-51848-4 | 176pp. | $20.00/$24.95 Can. | Exam Copy: $10.00

The Breakthrough program to Build deep, Trusting relationships That Create Success—and Won’t Let you Fail

ThE MindFuL LEadEr

By Keith Ferrazzi

awakening your natural Management Skills Through Mindfulness Meditation

Broadway Business | HC | 978-0-385-52133-8 | 336pp. | $25.00/$29.95 Can. | Exam Copy: $12.50

By Michael Carroll

poWEr aMBiTion GLory

Trumpeter | TR | 978-1-590-30620-8 | 256pp. | $14.95/$16.95 Can. | Exam Copy: $3.00

The Stunning parallels between Great Leaders of the ancient World and Today . . . and the Lessons you Can Learn

ThE SouL oF LEadErShip

By Steve Forbes and John Prevas

unlocking your potential for Greatness

By Deepak Chopra Do not order before 12/28/2010.

Harmony | HC | 978-0-307-40806-8 | 144pp. | $19.99/$22.99 Can. | Exam Copy: $10.00

Foreword by Rudolph Giuliani Three Rivers Press | TR | 978-0-307-40845-7 | 320pp. | $16.00/$19.00 Can. | Exam Copy: $3.00

CoMMon SEnSE ManaGEMEnT

By Roger Fulton

ThE arT oF War For WoMEn Sun Tzu’s ultimate Guide to Winning Without Confrontation

Ten Speed Press | TR | 978-1-580-08983-8 | 176pp. | $12.95/$15.99 Can. | Exam Copy: $3.00

By Chin-Ning Chu

ThE ruLES oF viCTory

Broadway Business | TR | 978-0-385-51843-7 | 224pp. | $13.00/$16.00 Can. | Exam Copy: $3.00

how to Transform Chaos and Conflict—Strategies from The Art of War

ThE TaLEnT MaSTErS

By James Gimian and Barry Boyce

how Great Companies deliver the numbers by putting people Before numbers

Shambhala | TR | 978-1-590-30701-4 | 304pp. | $18.95/$23.00 Can. | Exam Copy: $3.00

By Bill Conaty and Ram Charan Do not order before 11/9/2010.

Crown Business | HC | 978-0-307-46026-4 | 320pp. | $27.50/$31.00 Can. | Exam Copy: $13.75

ThE arT oF WorLdLy WiSdoM

By Baltasar Gracian Shambhala | MM | 978-1-590-30402-0 | 208pp. | $6.99/$9.99 Can. | Exam Copy: $3.00

ThE TaLEnT CodE

ThE STory oF SuCCESS

Greatness isn’t Born. it’s Grown. here’s how.

Five Steps to Mastering Ethics in Business

By Daniel Coyle

By Leigh Hafrey

Bantam | HC | 978-0-553-80684-7 | 256pp. | $25.00/$28.95 Can. | Exam Copy: $12.50

Other Press | TR | 978-1-590-51354-5 | 270pp. | $21.00/$25.95 Can. | Exam Copy: $3.00

To order exam copies using a credit card, visit www.randomhouse.com/academic/examcopy

43

Why WE MakE MiSTakES

ThE FuTurE arrivEd yESTErday

how We Look Without Seeing, Forget Things in Seconds, and are all pretty Sure We are Way above average

The rise of the protean Corporation and What it Means for you

By Joseph T. Hallinan

Crown Business | HC | 978-0-307-40690-3 | 320pp. | $27.50/$32.00 Can. | Exam Copy: $13.75

By Michael Malone

Broadway | TR | 978-0-7679-2806-9 | 304pp. | $14.00/$17.99 Can. | Exam Copy: $3.00

BounCE FaSTEr ChEapEr BETTEr

The art of Turning Tough Times into Triumph

The 9 Levers for Transforming how Work Gets done

By Keith McFarland

By Michael Hammer and Lisa Hershman

Crown Business | HC | 978-0-307-58817-3 | 176pp. $21.00/$25.95 Can. | Exam Copy: $11.50

Do not order before 12/28/2010 Crown Business | HC | 978-0-307-45379-2 | 304pp. | $27.50/$31.00 Can. | Exam Copy: $13.75

ThE WoW FaCTor The 33 Things you Must (and Must not) do to Guarantee your Edge in Today’s Business World

ThE BrEakThrouGh CoMpany how Everyday Companies Become Extraordinary performers

By Keith R. McFarland Three Rivers Press | TR | 978-0-307-35219-4 | 304pp. | $16.00/$19.95 Can. | Exam Copy: $3.00

By Frances Cole Jones

ThE ToyoTa LEadErS: an ExECuTivE GuidE

Ballantine Books | TR | 978-0-345-51793-7 | 208pp. | $15.00/$17.00 Can. Exam Copy: $3.00

By Masaaki Sato

hoW To WoW

Vertical | HC | 978-1-934-28723-1 | 336pp. | $19.95/$22.95 Can. | Exam Copy: $10.00

proven Strategies for Selling your [Brilliant] Self in any Situation

By Peter Schwartz

By Frances Cole Jones

Broadway Business | TR | 978-0-385-26732-8 | 288pp. | $17.95/$26.95 Can. | Exam Copy: $3.00

ThE arT oF ThE LonG viEW

Ballantine Books | TR | 978-0-345-50179-0 | 224pp. | $15.00/$17.50 Can. | Exam Copy: $3.00

doinG WhaT MaTTErS how to Get results That Make a difference— the revolutionary old-School approach

By James M. Kilts, Robert Lorber, and John F. Manfredi

FiErCE LEadErShip a Bold alternative to the Worst “Best” practices of Business Today

By Susan Scott Broadway Business | HC | 978-0-385-52900-6 | 336pp. | $25.00/$29.95 Can. | Exam Copy: $12.50

Three Rivers Press | TR | 978-0-307-45178-1 | 336pp. | $17.00/$21.00 Can. | Exam Copy: $3.00

ThE 80/20 individuaL how to Build on the 20% of What you do Best

By Richard Koch

ThE LEadErShip doJo Build your Foundation as an Exemplary Leader

By Richard Strozzi-Heckler Frog Books | HC | 978-1-583-94201-7 | 208pp. | $24.95/$32.00 Can. | Exam Copy: $12.50

Broadway Business | TR | 978-0-385-50975-6 | 256pp. | $14.95/$21.00 Can. | Exam Copy: $3.00

ThE 80/20 prinCipLE

ThE hiddEn Brain

The Secret to achieving More with Less

how our unconscious Minds Elect presidents, Control Markets, Wage Wars, and Save our Lives

By Richard Koch

By Shankar Vedantam

Broadway Business | TR | 978-0-385-49174-7 | 288pp. | $15.95/$18.95 Can. | Exam Copy: $3.00

Spiegel & Grau | TR | 978-0-385-52522-0 | 288pp. | $16.00/$19.00 Can. | Exam Copy: $3.00

ThE GaME-ChanGEr

ThE poWEr oF Many

how you Can drive revenue and profit Growth with innovation

values for Success in Business and in Life

By A.G. Lafley and Ram Charan

Crown | HC | 978-0-307-59121-0 | 288pp. | $26.00/$32.00 Can. | Exam Copy: $13.00

Crown Business | HC | 978-0-307-38173-6 | 352pp. | $27.50/$32.00 Can. | Exam Copy: $13.75

CorporaTE CrEaTiviTy developing an innovative organization

By Thomas Lockwood and Thomas Walton Allworth Press | TR | 978-1-5811-5656-0 | 256pp. | $24.95/$29.95 Can. | Exam Copy: $3.00

in purSuiT oF ELEGanCE Why the Best ideas have Something Missing

By Matthew E. May Foreword by Guy Kawasaki Broadway Business | TR | 978-0-385-52650-0 | 224pp. | $14.00/$16.00 Can. | Exam Copy: $3.00

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By Meg Whitman and Joan O’C Hamilton

MARKETING & ADVERTISING

GETTinG orGaniZEd in ThE GooGLE Era

STEaLinG MySpaCE

how to Get Stuff out of your head, Find it When you need it, and Get it done right

The Battle to Control the Most popular Website in america

By Douglas Merrill and James A. Martin

By Julia Angwin

Broadway Business | HC | 978-0-385-52817-7 | 272pp. | $23.00/$27.95 Can. | Exam Copy: $11.50

Random House | HC | 978-1-4000-6694-0 | 384pp. | $27.00/$32.00 Can. | Exam Copy: $13.75

BrandinG ThE Man huMankind

Why Men are the next Frontier in Fashion retail

By Tom Bernardin and Mark Tutssel

By Bertrand Pellegrin

powerHouse Books | HC | 978-1-576-87549-0 | 240pp. | $29.95/$35.00 Can. | Exam Copy: $15.00

Allworth Press | HC | 978-1-5811-5663-8 | 224pp. | $27.50/$33.95 Can. | Exam Copy: $13.75

CLiCk

ruBiES in ThE orChard

The Magic of instant Connections

The poM Queen’s Secrets to Marketing Just about anything

By Ori Brafman and Rom Brafman

By Lynda Resnick and Francis Wilkinson

Broadway Business | HC | 978-0-385-52905-1 | 224pp. | $23.00/$26.95 Can. | Exam Copy: $11.50

Broadway Business | TR | 978-0-385-52579-4 | 240pp. | $15.00/$18.95 Can. | Exam Copy: $3.00

Why ShE BuyS

ThE anaToMy oF BuZZ rEviSiTEd

The new Strategy for reaching the World’s Most powerful Consumers

real-life Lessons in Word-of-Mouth Marketing

By Bridget Brennan

Broadway Business | TR | 978-0-385-52632-6 | 384pp. | $15.95/$18.95 Can. | Exam Copy: $3.00

By Emanuel Rosen

Crown Business | HC | 978-0-307-45038-8 | 336pp. | $26.00/$32.00 Can. | Exam Copy: $13.00

SaTiSFaCTion GuaranTEEd

onE naTion undEr GoodS

By Susan Strasser

By James J. Farrell

Smithsonian Books | TR | 978-1-588-34146-4 | 348pp. | $17.95/$22.95 Can. | Exam Copy: $3.00

Smithsonian Books | TR | 978-1-5883-4292-8 | 336pp. | $26.95/$32.00 Can. | Exam Copy: $13.50

BuyinG in

EMoTionaL BrandinG

What We Buy and Who We are

The new paradigm for Connecting Brands to people, updated and revised Edition

By Rob Walker Random House | TR | 978-0-8129-7409-6 | 320pp. | $15.00/$18.95 Can. | Exam Copy: $3.00

By Marc Gobe Allworth Press | TR | 978-1-581-15672-0 | 352pp. | $19.95/$24.95 Can. | Exam Copy: $3.00

ThE arT oF ThE idEa

ECONOMICS

and how it Can Change your Life

noBodiES

By John Hunt Illustrated by Sam Nhlengethwa

Modern american Slave Labor and the dark Side of the new Global Economy

powerHouse Books | HC | 978-1-576-87516-2 | 136pp. | $24.95/$26.95 Can. | Exam Copy: $12.50

By John Bowe Random House | TR | 978-0-8129-7184-2 | 336pp. | $15.00/$17.00 Can. | Exam Copy: $3.00

ThE poWEr oF SoCiaL nETWorkinG using the Whuffie Factor to Build your Business

ThE prEdiCTionEEr’S GaME

Three Rivers Press | TR | 978-0-307-44940-5 | 320pp. | $15.00/$17.50 Can. | Exam Copy: $3.00

using the Logic of Brazen Self-interest to See and Shape the Future

BuyoLoGy

By Bruce Bueno De Mesquita

Truth and Lies about Why We Buy

Random House | TR | 978-0-8129-7977-0 | 288pp. | $16.00/$18.00 Can. | Exam Copy: $3.00

By Martin Lindstrom Foreword by Paco Underhill

SoniC BooM

Broadway Business | TR | 978-0-385-52389-9 | 272pp. | $15.00/$18.95 Can. | Exam Copy: $3.00

Globalization at Mach Speed

By Gregg Easterbrook

TradE-oFF Why Some Things Catch on, and others don’t

By Kevin Maney

Random House | HC | 978-1-4000-6395-6 | 272pp. | $26.00/$32.00 Can. | Exam Copy: $13.00 Do not order paperback before 1/11/2011.

Random House | TR | 978-0-8129-7413-3 | 272pp. | $15.00/$17.00 Can. | Exam Copy: $3.00

Foreword by Jim Collins Broadway Business | TR | 978-0-385-52595-4 | 240pp. | $15.00/$17.00 Can. | Exam Copy: $3.00

ThE MonEyMakErS how Extraordinary Managers Win in a World Turned upside down

By Anne-Marie Fink Crown Business | HC | 978-0-307-39630-3 | 320pp. | $27.50/$32.00 Can. | Exam Copy: $13.75

To order exam copies using a credit card, visit www.randomhouse.com/academic/examcopy

45

hoW CapiTaLiSM WiLL SavE uS

GriFTopia

Why Free people and Free Markets are the Best answer in Today’s Economy

Bubble Machines, vampire Squids, and the Long Con That is Breaking america

By Steve Forbes and Elizabeth Ames

By Matt Taibbi

Crown Business | HC | 978-0-307-46309-8 | 368pp. | $25.00/$29.95 Can. | Exam Copy: $12.50

Do not order before 11/2/2010.

Spiegel & Grau | HC | 978-0-385-52995-2 | 352pp. | $26.00/$30.00 Can. | Exam Copy: $13.00

riChiSTan a Journey Through the american Wealth Boom and the Lives of the new rich

ThE CoLLapSE oF ThE doLLar and hoW To proFiT FroM iT

By Robert Frank

Make a Fortune by investing in Gold and other hard assets

Three Rivers Press | TR | 978-0-307-34145-7 | 288pp. | $13.95/$15.95 Can. | Exam Copy: $3.00

By James Turk Broadway Business | TR | 978-0-385-51224-4 | 272pp. | $14.95/$16.95 Can. | Exam Copy: $3.00

EConoMiCS in onE LESSon The Shortest and Surest Way to understand Basic Economics

CoMEBaCk aMEriCa

By Henry Hazlitt

Turning the Country around and restoring Fiscal responsibility

Three Rivers Press | TR | 978-0-517-54823-3 | 224pp. | $14.00/$17.99 Can. | Exam Copy: $3.00

By David Walker

EConoMiCS WiThouT iLLuSionS

Random House | HC | 978-1-4000-6860-9 | 240pp. | $26.00/$32.00 Can. | Exam Copy: $13.00

debunking the Myths of Modern Capitalism

Do not order paperback before 1/11/2011.

Random House | TR | 978-0-8129-8072-1 | 240pp. | $15.00/$17.00 Can. | Exam Copy: $3.00

By Joseph Heath Broadway | TR | 978-0-307-59057-2 | 352pp. | $14.99/NCR | Exam Copy: $3.00

BioGraphy oF ThE doLLar

ThE hiSTory oF MonEy

By Jack Weatherford

how the Mighty Buck Conquered the World and Why it’s under Siege

Three Rivers Press | TR | 978-0-609-80172-7 | 304pp. | $14.95/$16.95 Can. | Exam Copy: $3.00

By Craig Karmin

CASE STUDIES & HISTORIES

Three Rivers Press | TR | 978-0-307-33987-4 | 272pp. | $13.95/$15.95 Can. | Exam Copy: $3.00

ThE 5 BiG LiES aBouT aMEriCan BuSinESS Combating Smears against the Free-Market Economy

By Michael Medved Crown Forum | HC | 978-0-307-46494-1 | 272pp. | $26.99/$33.99 Can. | Exam Copy: $13.50 Do not order paperback before 11/2/2010.

Three Rivers Press | TR | 978-0-307-58747-3 | 272pp. | $15.00/$17.00 Can. | Exam Copy: $3.00

WEaLTh and dEMoCraCy a political history of the american rich

By Kevin Phillips One of BusinessWeek’s Top 10 Business Books of 2002 Broadway | TR | 978-0-7679-0534-3 | 496pp. | $18.99/$23.99 Can. | Exam Copy: $3.00

kinG oF CapiTaL The remarkable rise, Fall, and rise again of Steve Schwarzman and Blackstone

By David Carey and John E. Morris Crown Business | HC | 978-0-307-45299-3 | 400pp. | $27.50/$31.00 Can. | Exam Copy: $13.75

ConSpiraCy oF FooLS a True Story

By Kurt Eichenwald Broadway | TR | 978-0-7679-1179-5 | 784pp. | $17.95/$22 Can. | Exam Copy: $3.00

ThE inForManT a True Story

Why your WorLd iS aBouT To GET a WhoLE LoT SMaLLEr oil and the End of Globalization

By Jeff Rubin Random House | HC | 978-1-4000-6850-0 | 304pp. | $26.00/NCR | Exam Copy: $13.00

By Kurt Eichenwald Broadway | TR | 978-0-7679-0327-1 | 656pp. | $17.00/$21.00 Can. | Exam Copy: $3.00

SErpEnT on ThE roCk

By Kurt Eichenwald Broadway | TR | 978-0-7679-2384-2 | 528pp. | $15.95/$22.95 Can. | Exam Copy: $3.00

LiFE inC. how the World Became a Corporation and how to Take it Back

By Douglas Rushkoff Random House | HC | 978-1-4000-6689-6 | 304pp. | $26.00/$30.00 Can. | Exam Copy: $13.00 Do not order paperback before 1/4/2011.

Random House | TR | 978-0-8129-7850-6 | 304pp. | $16.00/$18.00 Can. | Exam Copy: $3.00

ninTEndo MaGiC: WinninG ThE vidEoGaME WarS

By Osamu Inoue Translated by Paul Tuttle Starr Vertical | HC | 978-1-934-28722-4 | 224pp. | $19.95/$24.95 Can. | Exam Copy: $10.00

ThE CoMpany a Short history of a revolutionary idea

By John Micklethwait and Adrian Wooldridge Modern Library | TR | 978-0-8129-7287-0 | 272pp. | $14.95/$21.00 Can. | Exam Copy: $3.00

46

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pEopLES and EMpirES

LiTTLE BLaCk Book oF EnTrEprEnEurShip

a Short history of European Migration, Exploration, and Conquest, from Greece to the present

By Fernando Trias De Bes Ten Speed Press | TR | 978-1-580-08932-6 | 152pp. | $15.95/$19.95 Can. | Exam Copy: $3.00

By Anthony Pagden Modern Library | TR | 978-0-8129-6761-6 | 256pp. | $14.95/$19.95 Can. | Exam Copy: $3.00

ThE inFLuEnCE oF aFFLuEnCE how the new rich are Changing america

By Russ Alan Prince and Lewis Schiff Broadway Business | TR | 978-0-385-51928-1 | 240pp. | $14.95/$17.50 Can. | Exam Copy: $3.00

ETHICS ThE WorkinG LiFE The promise and Betrayal of Modern Work

By Joanne B. Ciulla Three Rivers Press | TR | 978-0-609-80737-8 | 288pp. | $14.95/$16.95 Can. | Exam Copy: $3.00

ThE MoST poWErFuL idEa in ThE WorLd a Story of Steam, industry, and invention

By William Rosen Random House | HC | 978-1-4000-6705-3 | 400pp. | $28.00/$34.00 Can. | Exam Copy: $14.00

ThE SnoWBaLL Warren Buffett and the Business of Life

By Alice Schroeder Bantam | TR | 978-0-553-38461-1 | 832pp. | $20.00/$24.95 Can. | Exam Copy: $3.00

aMEriCan-MadE The Enduring Legacy of the Wpa: When Fdr put the nation to Work

By Nick Taylor Bantam | TR | 978-0-553-38132-0 | 640pp. | $15.00/$17.00 Can. | Exam Copy: $3.00

ThE ExTra 2% how Wall Street Strategies Took a Major League Baseball Team from Worst to First

By Jonah Keri Do not order before 3/22/2011.

ESPN | HC | 978-0-345-51765-4 | 224pp. | $26.00/$30.00 Can. | Exam Copy: $13.00

ThE iMMorTaL LiFE oF hEnriETTa LaCkS

By Rebecca Skloot Crown | HC | 978-1-4000-5217-2 | 384pp. $26.00/$32.00 Can. | Exam Copy: $13.00

ThE LiFE you Can SavE how to do your part to End World poverty

By Peter Singer Random House | TR | 978-0-8129-8156-8 | 240pp. | $15.00/$17.00 Can. | Exam Copy: $3.00

CAREERS ThE onE-WEEk JoB proJECT one Man, one year, 52 Jobs

By Sean Aiken Villard Books | TR | 978-0-345-50803-4 | 320pp. | $15.00/NCR | Exam Copy: $3.00

ShiFT how to reinvent your Business, your Career, and your personal Brand

By Peter Arnell Broadway Business | HC | 978-0-385-52627-2 | 208pp. | $23.00/$26.95 Can. | Exam Copy: $11.50

To request a Free Advance Reader Copy, email: rhacademic@randomhouse.com

WhaT CoLor iS your paraChuTE? 2011

ENTREPENEURSHIP

a practical Manual for Job-hunters and Career-Changers

BirThinG ThE ELEphanT

Ten Speed Press | TR | 978-1-580-08270-9 | 368pp. | $18.99/$20.99 Can. | Exam Copy: $3.00

The Woman’s Go-For-it! Guide to overcoming the Big Challenges of Launching a Business

By Richard N. Bolles

By Karin Abarbanel and Bruce Freeman

WhaT CoLor iS your paraChuTE? JoB-hunTEr’S WorkBook

Ten Speed Press | TR | 978-1-5800-8887-9 | 224pp. | $15.95/$19.95 Can. | Exam Copy: $3.00

By Richard N. Bolles

ThE WaLL STrEET JournaL CoMpLETE SMaLL BuSinESS GuidEBook

By Colleen DeBaise Three Rivers Press | TR | 978-0-307-40893-8 | 272pp. | $15.00/$18.95 Can. | Exam Copy: $3.00

Do not order before 12/14/2010 Ten Speed Press | TR | 978-1-580-08009-5 | 64pp. | $11.99/$12.99 Can. | Exam Copy: $3.00

BE a BriLLianT BuSinESS WriTEr Write Well, Write Fast, and Whip the Competition

By Jane Curry and Diana Young Ten Speed Press | TR | 978-1-580-08222-8 | 224pp. | $13.99/$15.99 Can. | Exam Copy: $3.00

rEWork

By Jason Fried and David Heinemeier Hansson Crown Business | HC | 978-0-307-46374-6 | 288pp. | $22.00/$26.95 Can. | Exam Copy: $11.00

EFForTLESS EnTrEprEnEur Work Smart, play hard, Make Millions

nEW JoB, nEW you a Guide to reinventing yourself in a Bright new Career

By Alexandra Levit Ballantine Books | TR | 978-0-345-50880-5 | 192pp. | $15.00/$18.95 Can. | Exam Copy: $3.00

By Nick Friedman and Omar Soliman Three Rivers Press | TR | 978-0-307-58799-2 | 272pp. | $15.00/$17.00 Can. | Exam Copy: $3.00

To order exam copies using a credit card, visit www.randomhouse.com/academic/examcopy

47

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Fiction for the Business Classroom

NASSIM NICHOLAS TALEB on “The Black Swan”

ROBERT J. SAMUELSON on The Great Inflation DAVID WESSEL on the Federal Reserve

DAVID GRAEBER on debt CHIP & DAN HEATH on transformative change

IAN AYRES on behavioral economics STUART DIAMOND on negotiation

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