Imagery

Steer aims at creating a happy place in one’s mind and allows a person to escape to that when they get overwhelmed. It is meant to reflect positivity and warmth.

It can be elaborate or minimal based on the situation as long as it is comforting.

The people in the imagery should not be in focus allowing our target audience to picture themselves.

STYLE

If the imagery is set in outdoor spaces, then it is recommended to have a wide angle along with a human that makes the image relatable and captures the essence of the place or activity.

If it is indoor imagery then it is recommended that you have close up shots that bring out the feel of the space or activity.

The color scheme for the images needs to be warm.