1 minute read
Logo
from Steer Brand Book
by Ria Shah
LOGO & NAME
The origami fish is a symbol of happiness, well-being and freedom at the same time stands for the strength required to swim upstream.
Advertisement
Steer means a guiding force, and stands for Strength to Empower Emotions and Recover.
The logo and the word mark of steer are created to give a calm and positve look and feel to the brand. With an audience that needs the strength and clarity, the steer logo is the embodiment of the brand.
CLEAR SPACE
To ensure that the logo has enough breathing space, legibility and prominence the clear space and minimum size needs to be maintained.
1. “x” height 2. Clear space 3. Minimum size
1 .
2 .
3 .
SYMBOL
The symbol can be used in place of the logo to make the design look minimal or when there are space constraints.
1. “x” height 2. Clear space 3. Minimum size
1 .
2 .
3 .
INCORRECT USAGE
Our logo is very important to us please and has been designed with care and understanding.
Do not alter, tweak, or take any personal creative freedom that breaks the rules of this book.
Do not add any kinds of effects such as shadows, gradients, lighting etc. Do not angle it. It always needs to sit at 0 degrees. Do not change the colors except to those mentioned in the book.
Do not change the font, or typeface of the wordmark. Do not change the propotions of the text and logo.
BLACK AND WHITE LOGO
This logo must be used only if it is absolutely necessary.
