Typography

The typographic palette of fonts for steer are both clean and sharp. The typefamilies have been chosen for various reasons, however their geometric and simplistic letterforms have been the foremost reasons.

Particulars about the typeface usage and specifications have been mentioned in the coming section, adherence is a must.

All typefaces of the brand are available on “Google fonts”

1. Logo typeface. 2. Primary Typeface. 3. Secondary Typeface.

1.UNICA ONE

Aa bb Cc Dd Ee Ff Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 01234556789!@#$%^&*()/\|<>;:,

Unica One is a condensed unicase sans serif style. The geometric style and sharp letter endings make the typeface simple as well as clear and expresses the brand tone.

Unica One is reserved and has to be used only for the logo of the brand.

2. MONRESERRAT

Montserrat is a geometric sans-serif typeface, and is the primary typeface of Steer, and is used as the body text, headers and sub header by pairing with different weights.

Kerning, Spacing and tracking plays a crucial look in image of the brand by giving it the clean and classy look. Call to action, headlines and sub headlines can have a generous amount of tracking if required.

Body text can be in any style except thin, extra light, black and Extra bold as long as there is clarity and visibility.

Monreserrat Thin

Monreserrat Extra Light

Monreserrat Light

Monreserrat Regular

Monreserrat Medium

Monreserrat Semi Bold

Monreserrat Bold

Monreserrat Extra Bold

Monreserrat Black

Aa

T H I S I S A H E A D L I N E E X A M P L E .

Monteserrat Bold, Semi-Bold,Black 200 pt tracking Suggested leading 2.5 times > font size ALL CAPS

Aa

Monteserrat Regular, Light 0 pt tracking Suggested leading 2.5 times > font size Sentence Case This is a body text example.

3. QUATTROCENTO

The Quattrocento Roman typeface is a Classic, Elegant, Sober and Strong typeface.

This is Steer’s secondary typeface to create a contrast from the Primary typeface. It is currently being used as the tagline typeface.

Quattrocento Regular

Quattrocento Bold

Aa

TOWARDS YOU, FOR YOU.

Quattrocento bold 300 pt tracking Suggested leading 2.5 times > font size ALL CAPS.

I S Y O U R P A T I E N C E A S T H I N A S T H E S E P A L M TREES LATELY?

All of us get lost in all this hustle-bustle, but sometimes we can get lost in our own heads.

It could be fun to say goodbye to those bottled up emotions and have directions for once. We can try together.

Find Steer locations around you now.

visit www.steer.org. in.

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VISUAL IDENTITYT H E PICTURE THE PICTURE

Our colors, imagery and illustration all birth from the same seed of a happy place and allows us to paint our brand.