Steer Brand Guidelines
LOGO & NAME The origami fish is a symbol of happiness, well-being and freedom at the same time stands for the strength required to swim upstream. Steer means a guiding force, and stands for Strength to Empower Emotions and Recover. The logo and the word mark of steer are created to give a calm and positve look and feel to the brand. With an audience that needs the strength and clarity, the steer logo is the embodiment of the brand.
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