ABCD for Graphic Designers

v s a v a b b v r f ygfybadyd s j r y bvd ABCD F o r G raphic Design ers

ABCD of Graphic Designers

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Published in May, 2018 Fashion Communication Department

National Institute of Fashion Technology Site No. 21, 27th Main, Sector 1, HSR Layout Bengaluru, Karnataka - 560102 All rights are reserved by Riya Singhai, NIFT. No part of this publication can be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic , mechanical or photocopy without prior permission.

Printed in India

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About The Book

Color Palette

Graphic Design is a field where one can communicate his ideas on to a paper. Typography is part of graphic design that is concerned with design elements that can be applied to the letters and text. Combining these elements, the book ‘ABCD’ is a collection of 26 alphabets. A glossary of terms that play important role in life of a graphic designer. To make it interesting each letter is illustrated in a way that it communicates its meaning and maintains the interactivity with the reader.

ABCD of Graphic Designers

A Alignment

Keeping the elements on the page connected, or aligned, so the elements, when put together, flow well.

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ABCD of Graphic Designers

B BOLD

A set of type characters that are darker and heavier than normal.

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ABCD of Graphic Designers

C C OMPLEMENTARY COLORS

The colors that are opposite of each other when viewed on the color wheel.

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ABCD of Graphic Designers

D DOODLE ART

Doodles are simple drawings that can have representational meaning or may just be composed of random and abstract lines.

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ABCD of Graphic Designers

E

E M B O S S I N G

Allows a font or image to take on a threedimentional look by adding in highlights and shadows.

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ABCD of Graphic Designers

F

F O I L S TA M P I N G

The application of adding metallic foil to permanently adhere it to the surface below.

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ABCD of Graphic Designers

G GRID

The framework that guides a design’s element placement.

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ABCD of Graphic Designers

H HYPHENATION

Break words across lines, in a paragraph. It can be a space-saver, and can also give large blocks of text a more uniform appearance.

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Hyphenate

ABCD of Graphic Designers

I INVERT

To switch to the opposite. This can be in selection, or in tonal values of an image.

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ABCD of Graphic Designers

J JUSTIFY

You can set the alignment of text to Justify, which stretches the line of text across to fill the width of the whole text frame. This can be a really effective way of neatening the appearance of text and getting rid of any ragged lines.

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ABCD of Graphic Designers

K KERNING

Defines the process of adjusting the space between individual characters.

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ABCD of Graphic Designers

L LOREM IPSUM

Placeholder words that keep a layout in place until the true content is written. Sometimes called Greek, or Dummy Copy.

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L

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ABCD of Graphic Designers

M MASKING

Masking layers is a valuable compositing technique for combining multiple photos into a single image or for removing a person or object from a photo.

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ABCD of Graphic Designers

N NEGATIVE SPACE

An important concept to understand when creating typography for display, negative space is the empty or blank space that surrounds an object, character, word, or phrase.

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ABCD of Graphic Designers

O OPACITY

The degree of a color or tonal value. The opacity of an image or object that can range from transparent (0% opacity) to opaque (100% opacity).

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ABCD of Graphic Designers

P PIXEL

Pixel is a single point in a graphic image. Graphics monitors display pictures by dividing the display screen into thousands (or millions) of pixels, arranged in rows and columns.

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ABCD of Graphic Designers

Q QWERTY

QWERTY is a keyboard design for Latin-script alphabets.

The name comes from the order of the first six keys on the top left letter row of the keyboard The QWERTY design is based on a layout created for the Sholes and Glidden typewriter and sold to Remington in 1873.

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ABCD of Graphic Designers

R REBUS

A rebus is a puzzle device which combines the use of illustrated pictures with individual letters to depict words and/or phrases.

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ABCD of Graphic Designers

S

SERIF/ SANS SERIF Serif font in typography, is a small line attached to the end of a stroke in a letter or symbol. A typeface with serifs is called a serif typeface. A typeface without serifs is called sans-serif or sans serif, from the French sans, meaning “without�.

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ABCD of Graphic Designers

T TEXT WRAP

A term used in page layout software, specifically to the way text can be shaped around the edges of images.

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ABCD of Graphic Designers

U UNDERLINE

Drawn line under (a word or phrase) to give emphasis or indicate special type.

TIP: Underlining is for typewriters; italic is for professional text.

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ABCD of Graphic Designers

V V ECTOR GRAPHIC

Vector graphics allow the designer to expand or reduce the vector graphic in size without any loss in quality using curves, points, lines, and polygons.

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v

ABCD of Graphic Designers

W WATERMARK

A watermark is a recognizable image or pattern in paper that appears as various shades of lightness/darkness when viewed by transmitted light, caused by thickness or density variations in the paper.

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ABCD of Graphic Designers

X X- HEIGHT

x-height is the distance between the baseline of a line of type and tops of the main body of lower case letters. The x-height is a factor in typeface identification and readability.

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ABCD of Graphic Designers

Y YELLOW

One of the subtractive primary colors of CMYK (cyan, magenta, yellow, and black) that is used in four-color process inks.

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ABCD of Graphic Designers

Z ZIG-ZAG

A zigzag is a pattern made up of small corners at variable angles, though constant within the zigzag, tracing a path between two parallel lines; it can be described as both jagged and fairly regular. Looks like a Z or a row of Zs joined together

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ABCD of Graphic Designers

Riya Singhai National Institute of Fashion Technology

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