Hubspot: Triggering a social selling sequence when leads are added to your CRM using Zapier

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Hubspot: Triggering a social selling sequence when leads are added to your CRM using Zapier What’s up, guys. I hope you enjoyed my last article on how to scrape LI groups. I really enjoyed putting the last hack together and got a ton of great feedback, so I’ve decided to put double down and put another article together. This isn’t a growth hack, so let’s just call it a workflow hack. I like coming up with social selling growth hacks, experimenting with different sales enablement and marketing tools, etc… but this week, I want to show you some quick workflow hacks to make your life easier. That said, we’re going integrate Orca with Hubspot through Zapier. I know… It’s not the most ideal solution, but this is the best we’ve got until we finish up our direct integrations with Salesforce and Hubspot. In this post, I’m going to show you how you can a trigger a social selling sequence on Linkedin in Orca whenever a lead is added to Hubspot CRM. Let’s level up your Hubspot game by giving you the power to sequence Linkedin engagements in parallel, before, or after your email sequences. Here’s are the tools we’ll be using in this workflow hack:    

Orca Zapier Hubspot Some enthusiasm as always

First things first… I will assume you already have a Hubspot account. If not, it’s free, so make one! If you’re using another CRM, as long as it’s integrated with Zapier, you’ll be able to follow along. If this is your first time using a CRM, check out this article to help you get started using Hubspot.


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