Things you’re not doing on Linkedin, but should... Hey! Dan here. I’m one of the founders of Orca and I was tagged to write our first blog post ever �… Yippie! Full disclaimer. I’m a sales guy, not a writer. So if you’re expecting Pulitzer quality blogs, thank you… but you are sadly mistaken. � I write at about the fourth grade level, you’re just gonna to have to bear with me on this one. Now that expectations have been set, let’s kick this thing off with the question that’s on everyone’s mind: What is Orca and why did we build it? Hold up. Multi-tasking. Thinking, writing, coffee in belly. Need to process. I’m gonna assume you do sales like me and you’re starting to see a drop in email opens and responses. I know what you’re thinking. No, it’s not you… it’s the The Law of Shitty Click-Throughs. � Coined by Andrew Chen, a ex-Growth at Uber, the law states: “Over time, all marketing strategies result in shitty click-through rates.” The same law applies to email automation. Cold emails are ineffective because everyone and their mothers are doing it. That brings us back to Orca. What is it exactly? Orca is a social selling tool that automates engagements on Linkedin, like visiting profiles and sending connect requests, and emails all in a sequence. Say what �? You read that right… with Orca you have the ability to not only automate and sequence emails, but also Linkedin engagements and eventually across other platforms like Facebook, Twitter, Instagram, Angellist, etc.