THE B.C./ALBERTA EDITION
Volume 20 No. 3
CANADIAN PROPERTY MANAGEMENT MAGAZINE
October 2012
team leader By Cheryl Mah Newport Village, Port Moody
D
ean Reed knows how to motivate and lead a team — valuable skills he’s developed through years of playing and coaching hockey. And he has been able to parlay those skills into a successful property management career. While the leap from hockey to property management might seem unusual, Reed says there are many similarities. “It’s a very competitive field. As a player and coach, you have to find a way to succeed with your team and [similarly] working with a small team here, we work hard to make sure we put our best foot forward to meet the needs of our tenants — to provide that high level of customer service.” As senior manager of properties and leasing at Bosa Development Corporation, Property Management (BDPM), he oversees a diverse portfolio currently at 3.2 million square feet. The portfolio is predominantly industrial (2 million sq.ft), retail/mixed use (450,000 sq.ft) and office (130,000 sq.ft). Properties range geographically from the Lower Mainland to Seattle and California. “Our mixed use has been very successful. We manage the commercial and office for mixed use and we sell off all our
THE B.C./ALBERTA EDITION
strata lots,” notes Reed. “We do have one residential complex but that is managed by a third party.” Reed directly supervises a team of 14 comprised of operations and property managers to office staff. His responsibilities include leasing/renewals, property management, and involvement in acquisitions and developments. “I’m always doing something different and I enjoy that aspect. I like working with a family company and building on [founder] Nat’s vision,” says the 41-yearold father of two. The constantly changing world of property management is keeping Reed busy today but his roots go back to the small town of Big River, Saskatchewan. Growing up he played in the Saskatchewan and Alberta Junior Hockey Leagues before eventually attending the University of Wisconsin - Superior to obtain his business management degree. During his time there, he played goal for the Yellowjackets and then became the assistant coach of the men’s hockey program in 2000. While coaching, Reed was also the director of the residence halls at UWSuperior, managing the housing program. He moved back to Canada in 2004. 1
“When I moved back to Canada, I worked odd jobs until I got an interview. And my first interview happened to be with Bosa Development and I’ve been here ever since,” he says. Reed joined Bosa in 2004 as a property manager before assuming his current position in 2006. October 2012