S
the official Magazine of the Construction Owners Association of America
Owners
Fall 2008
the Magazine of the ConstruCtion owners assoCiation of aMeriCa
Project leadershiP award winners university of Florida Proton therapy institute west Forsyth high school
also in this issue Point/counterPoint: beyond leed • consensusdocs • state chaPter news
2009 MEDIA KIT
Advertising Rates · Editorial Content · Publishing Schedule · Mechanical Requirements
average annual capital budget per Owner organization
$
250
million
readership The readers of Owners Perspective represent decision makers that are directly involved with building operations and facilities management. They count on Owners Perspective for the latest, in-depth news and information affecting their business on a daily basis. With readership of more than 25,000 senior professionals directly involved with Building Ownership and Development, Construction, Facilities Management, Planning, Procurement, Design and Project Management. With a wide variety of backgrounds, they all share the same goal of bringing balance to the construction process and promoting the professional development of Owners through educational programs and peer networking. They are directly responsible for developing and managing construction and renovation budgets, product and service specifications and procurements. These readers collectively spend billions of dollars per year on a wide array of products and services related to new construction and renovation. This is one of the largest purchasing sectors in North America. facility primary category by industry
reader job responsibilities*
average annual capital budget per subscribing organization
construction
81%
15%
facilities
19%
4%
6%
9%
9%
59%
42%
26%
executive
53%
24%
27% planning
74% Healthcare - Consisting of Hospitals, Medical Centers, Clinics and Colleges, etc.
Education - Consisting of Universities, Colleges, Community Colleges, Private Schools, School Districts/Boards, Academies, etc.
university
university
53% design
Government - Consisting of Federal, State, County and City Governments, Federal and State Departments, etc.
Owners Perspective
19% procurement
Other - Consisting of Private Corporations, Utilities, Commissions, Airports, Real Estate Management Firms, Housing Authorities, Engineering and Architectural Firms, Designers, Construction Companies, etc.
< $10,000 per year
9%
$250 mil to $500 mil
9%
$10 mil to $50 mil
26%
$500 mil to $1 bil
4%
$50 mil to $100 mil
19%
> $1 billion per year
6%
$100 mil to $250 mil
27%
64% project management
80% * represents cross-over job function responsibilities
www.ownersperspectivemagazine.com
Market
What are the top Products and Services that readers of Owners Perspective purchase annually? Architectural, Engineering and Design Services
Lighting Products, Controls and Services
Janitorial/Building Maintenance
Elevators & Escalators, Consulting, Maintenance, Modernization, and New Construction
HVAC Products & Services
Miscellaneous Construction Materials
Roofing Products & Services Security Products & Services
Finishes/Fixtures
Construction & Project Management Software & Services
Furniture Utilities (Natural Gas and Electricity)
Flooring Products & Services
Windows and Window Systems
Electrical Products & Services
There are numerous other products and services that Owners Perspective readers purchase annually. Some of them are: Carpet Building Automation Systems Building Envelope Products & Services Information Technology Audio Visual and Sound Systems CMMS Software Walls and Wall Systems
Landscaping Products & Services Plumbing Products & Services Paving Maintenance Supplies/Chemicals Cabling Door Products & Services Professional Services (Accounting and Legal)
editorial committee Mike Van Dinther National Heritage Academies Grand Rapids, MI
Stan Scott University of Texas System Austin, TX
Kim Fisher Construction Owners Association of America, Inc. Atlanta, GA
John Sier Kitch Drutchas Wagner Valitutti & Sherbrook, P.C. Detroit, MI
Rex M. Holmlin, P.E. College of William and Mary Williamsburg, VA
Karen Zelt Michigan State University East Lansing, MI
COAA supports project Ownersâ&#x20AC;&#x2122; success in the design and construction of buildings and facilities through education, information and developing relationships within the industry.
association COAA (www.coaa.org) was founded in 1994 to serve the diverse and wide-ranging interests of construction project owners and developers throughout America. More than 90% of COAA members come from the public sector and are responsible for some of the finest public space building projects at universities, colleges, school boards, hospitals, and government facilities. Building Owners and Developers build, not as a primary business, but as a secondary objective. Owners and Developers stand alone in the complex, changing construction process, representing themselves in a major financial commitment. The management of the design and construction process requires knowledge of an industry whose technology evolves and changes continuously. It requires interfacing with all the groups involved in the construction process. Timing becomes critical to the ownerâ&#x20AC;&#x2122;s bottom line. Changes and decision-making endlessly occur. Disputes and litigation may become an issue. Owners and Developers, both public and private, have needed a forum. A meeting place to gather, share common goals, learn, discuss, survey the future and share a collective voice. These are the goals that fostered the founding of Construction Owners Association of America. Owners Perspective
www.ownersperspectivemagazine.com
www.coaa.org Market
OWNERS PERSPECTIVE 2009 EDITORIAL SCHEDULE COVER STORY SPRING 2009 ConsensusDOCS - Historical Overview and Progress Update. A number of important construction-related items will be explored, including; Contracts, Risk Management, Insurance, Bonding, Owner and Contractor Liability, Guaranteed Maximum Price Contracts, Codes & Regulations, and more * BONUS DISTRIBUTION: May - Indianapolis - Spring Owners Leadership Conference
Product Spotlight
Special Focus
Project Profiles
Energ y & Corporate Sustainability
Emerging Technologies
Industry Q&A
Architectural, Design and Engineering Services
Janitorial/Building Maintenance Services, Equipment and Supplies
COAA Gold and Special Award Winners
Natural Gas and Electricity Market Overview and Purchasing Strategies
Life Cycle Costing
Government
HVAC, BAS and Plumbing Products & Services
Exterior Building Products & Services: Roofing, Cladding, Construction Materials, Windows, Building Envelope, Paving, Landscaping and more
COAA Silver Award Winners
LEED Update and Project Case Study Review
Security
Architects, Designers and Construction Firms
Lighting & Lighting Control Systems
Interior Building Products & Services: Flooring, Electrical, Fixtures/Finishes, Furniture, Carpet, Walls and Wall Systems, Waste Management, Doors and more
Education Profiling: Several Different Facility Case Studies
Green Construction: Using Sustainable Building and Alternative Energ y Products on your Next Project
Communications: IT Networks, Software, Wireless Audio Visual, Telecom, Cabling
Healthcare
Elevators and Escalators
Warranties, Services and Preventative Maintenance of Equipment
Government: Profiling Several Different Facility Case Studies
Branding Your Organization/ Facility as Being Corporately Responsible/Green: Costs, Marketing, Processes, End Results and more
Life Safety/Fire Systems
Consulting Engineers
Advertising Deadline: January 19, 2009 Publication Date: March 2009
SUMMER 2009 BIM (Building Information Modeling ) - Industry and Technolog y Update, BIM/CMMS Integration, Managing Multiple Projects, Cost Controls, Effects of Inflation, Scheduling, Price Escalation During Contract Negotiations, Contract Administration and more.
Advertising Deadline: May 15, 2009 Publication Date: June 2009
FALL 2009 Public Private Partnerships (P3) - Case Studies, Contracts, Financial Arrangements, Processes Marketing, Funding Models, and more * BONUS DISTRIBUTION: November - Austin - Fall Owners Leadership Conference
Advertising Deadline: July 20, 2009 Publication Date: September 2009
WINTER 2009
YEAR END REPORT & BUYER’S GUIDE
Human Resources - Hiring, Training and Retaining Staff, Compensation Scales, Skilled Labor Shortages, Continuing Education and Accreditation and more
Advertising Deadline: October 19, 2009 Publication Date: December 2009
IN EVERY ISSUE President’s Message, State Chapter News, Calendar of Events, COAA News, Steps to Successful Projects, Economic Update Editorial Content and Publication Dates are Subject to Change.
Owners Perspective
www.ownersperspectivemagazine.com
Editorial
Standard Advertising Rates and Mechanical Specifications Owners
Fall 2007
Perspective the Magazine of the ConstruCtion owners assoCiation of aMeriCa
advertising rates
2007 prOjeCt leAdership AwArd
orange county correctional Facility
mechanical requirements
Cover and Premium Positions - Full Color Size 1x 2-3x Double Page Spread 2nd Cover
4x Continuity
AD SIZE
AtlAntA hArtsfield runwAy Under budget and on time!
3rd Cover
2007 COAA fAll leAdership COnferenCe
Green Valley ranch resort & spa • las VeGas • noVember 14 - 16
4th Cover
Owners
Full page
2/3 Vertical
1/2 Horizontal
MD Anderson Brain suite
Full Page
special Award for a special program
2/3 Page 1/2 Page 1/3 Page
1/2 Vertical
1/3 Square
1/4 Horizontal
1/4 Vertical
1/6 Vertical
1/8 Horizontal
1/4 Page
also in this issue WANTED: TrAiNiNg for oWNErs • kiDs AT hEArT • sTATE chApTEr NEWs
1/6 Page
Owners
10% discount for COAA members Guaranteed Position: Please add 15%.
Fall 2008
Continuity rates require an ad placement in all 4 issues of Owner’s Perspective.
Project leadershiP award winners university of Florida Proton therapy institute
8.625”
11.125”
Full Page
7.5”
10”
2/3 Vertical
4.583”
9.5”
7”
4.583”
4.583”
7”
1/3 Page Square
4.583”
4.583”
1/4 Horizontal
4.583”
3.333”
3.33” 4.583”
1/6 Vertical
2.167”
4.583”
1/8 Horizontal
3.333”
2.167”
Digital Files: Preferred file format is Adobe PDF, provided all fonts are embedded and all color is converted to CMYK. ALL IMAGES MUST BE 300 DPI. The publisher assumes no responsibility for images provided at less than 300 dpi. Color ads should include a color proof. The publisher assumes no responsibility for ads where no proof has been provided. DO NOT USE PICTURES FROM A WEBSITE, unless the website explicitly states that these images are intended for use in print. Any file over 10 MB in size should be uploaded to our ftp site. Please contact your sales representative for information. PROOFS: Any changes beyond second proof will have a surcharge of $50 for each additional proof. Files larger than 10MB must be uploaded to our ftp site. Please contact your Sales Representative for instructions on uploading files.
For additional information contact: Chuck Armitage Tel: 1-866-216-0860 ext. 223 email: chucka@mediaedge.ca
also in this issue Point/counterPoint: beyond leed • consensusdocs • state chaPter news
www.ownersperspectivemagazine.com
1/2 Vertical
Published by MediaEDGE Communications, official publication for the Construction Owners Association of America
west Forsyth high school
Full Page Bleed
Mechanical Requirements size in inches Width Depth Trim Size 8.375” x 10.875” Bleed Size 8.625” x 11.125” 7.5” x 10” Live Area
the Magazine of the ConstruCtion owners assoCiation of aMeriCa
Owners Perspective
11.125”
product specifications
city of peoria
4x Continuity
DEPTH
17”
1/4 Vertical
2007 golD AWArD WiNNEr
Size 1x 2-3
WIDTH
DPS Bleed
1/2 Horizontal Spring 2008
the Magazine of the ConstruCtion owners assoCiation of aMeriCa
Color Rates
ad sizes
Opportunities
Project Profile Display Opportunities
Showcase Your Project Role Each issue of Owners Perspective Magazine contains project profiles that cover notable and recently completed construction projects. These profiles capture the highlights of the venture from budget allocation to the final commissioning of the building. Make sure that the readers of OP magazine know about your important role in the success of these projects and that your company’s contributions are appropriately attributed in this commemoration to the final result.
This is a limited opportunity available only to companies making a substantial contribution to the project. What’s Included? • Four-color ad prominently displayed within the body of the project editorial profile in either full page or ½ page configurations. • Profile is published and circulated within Owners Perspective Magazine with readership of more than 25,000 senior professionals directly involved with Building Ownership and Development, Construction, Facilities Management, Planning, Procurement, Design and Project Management.
Corporate Branding - Display Ads in Profiles are Limited to The Following Sizes:
• Opportunity to have your senior executive interviewed by our editor to be included in the profile. • Complimentary Platinum Listing in the Participation Directory (see next page for details.) • Company logo on the front cover of the profile section • Specially crafted PDF of the entire Project Profile that can be posted to your website or emailed to your clients and prospects • Profile to be placed on the OP and the COAA websites
Double Page Spread with Bleed 17” x 11.125”
Owners Perspective
Full page with Bleed 8.625” x 11.125”
1/2 Horizontal 7” x 4.583”
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• 50 complimentary hard copies of the profile for ½ page advertisers and 100 copies for full page advertisers. Additional copies may be purchased at a discount for use in tenders, direct mail or for trade show collateral. Opportunities
Project Profile Listing Opportunities
Platinum Listing Design & Construction
JS
construction Joe Smith Construction Contact: Joe Smith 123 Construction Ave. Dallas, TX 12345 P: (555) 555-5555 F: (555) 555-5556 www.joesmithconstruction.com
Joe Smith Construction features a range of services, from initial design through project completion. Recently, Joe Smith and his team constructed the new Dallas Mall, a project worth over $100 million. The 500,000 square foot LEED-certified project earned many awards and much praise among community members. “We completed the mall project early and included features that saved the Owner thousands of dollars,” said President Joe Smith. “Our environmentally-friendly design was popular within the community as well,” added Vice President Sam Smith. The Owner praised Joe Smith Construction for their work on the new mall, exclaiming, “There’s just no better company out there to get the job done above and beyond your expectations. We couldn’t be happier with the new mall.”
Dimensions: 6.43 in x 1.76 in - Limit of 150 words.
Gold Listing
Silver Listing
Joe Smith Construction Contact: Joe Smith 123 Construction Ave. Dallas, TX 12345 P: (555) 555-5555 F: (555) 555-5556 www.joesmithconstruction.com City/Area STATE (555) 555-5555 Joe Smith Construction features a range of services, from initial design through project completion. Recently, Joe Smith and his team constructed the new Dallas Mall, a project worth over $100 million. The 500,000 square foot LEED-certified project earned many awards and much praise among community members.
Joe Smith Construction Contact: Joe Smith 123 Construction Ave. Dallas, TX 12345 P: (555) 555-5555 F: (555) 555-5556 www.joesmithconstruction.com
Design & Construction
Design & Construction
Bronze Listing Design and Construction Joe Smith Construction
This is a limited opportunity available only to companies on the project vendor list. What’s Included? • Company details and contact information placed within the Participation Directory. • Profile is published and circulated within Owners Perspective Magazine with readership of more than 25,000 senior professionals directly involved with Building Ownership and Development, Construction, Facilities Management, Planning, Procurement, Design and Project Management. • Project profile posted online at OP and COAA websites and archived up to 12 months. • Your listing within the online profile contains live links to your company’s website
* Limit of 75 words.
Owners Perspective
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Opportunities