Red Report -English -March

MARCH/APRIL 2014

NEWS, VIEWS AND PROMOTIONS

RESTAURANT EQUIPMENT DISTRIBUTORS

BREWING UP BUCKS ENHANCE YOUR SUPPLIER RELATIONSHIPS MARKETING TO MODERN BEER DRINKERS

3YR.

PARTS & LABOUR

WARRANTY 5YR.

COMPRESSOR

FEATURED MODELS

FEATUREDSTM2R-2S MODELS REACH-IN REFRIGERATOR

TRCB-52

TSSU-60-16

$4,440.17

$2,827.40

TFP-64-24M-D4

TBB-2G

$6,585.18

$2,589.85

TAC-48-GS

T-23F

$6,113.82

$3,060.83 GDM-37-LD

* Fits 18" x 26" sheet pans.

See Your Authorized R.E.D. Dealer

$3,401.84

True Food International. Inc. 2001 East Terra Lane • P.O. Box 970 • OʼFallon, Missouri 63366-4434 U.S.A. Canada Toll Free: 800-860-8783 • U.S. Phone: 636-240-2400 • U.S. Fax: 636-272-7546 email: trueintl@truemfg.com • web site: www.truemfg.com

LETTER FROM THE CEO

Supplier Relationships One of my main responsibilities at RED is managing the relationship between our vendor partners, foodservice and equipment supplies manufacturers and our affiliates, restaurant equipment dealers.

At RED, we have approximately 75 vendor partners representing over 100 brands that are distributed through our 32 dealers. The manufacturers rely on the RED dealers to effectively inventory, promote, and market their products to foodservice operators throughout Canada.

The relationship between manufacturer and dealer is continually being tested by demanding market conditions. The same can be said with the relationship between the dealer and the restaurant operator. It is essential that each party in the supply chain – manufacturer, dealer, and operator clearly understand the role and benefit each has within the channel.

Let’s take a close look at the investments and services provided by the RED dealer.

• Showrooms and test kitchens that allow operators to view and test products • Qualified and trained personnel that provide extensive product knowledge on equipment and supplies • Commercial kitchen design and consulting services • Inventory availability that allows operators to obtain product in a timely and economical fashion • Delivery and installation • Credit on select purchases Manufacturers understand that these services are necessary in order to allow the seamless and cost effective sale of their products to the operator. Operators need to be aware that these services are available through RED dealers and that final selling prices reflect the costs associated with these services.

Traditionally, the supplier / vendor relationship has been characterized as adversarial considering that “winning” essentially implies that there is a “losing” party. AT RED, we value our vendor partners and we embrace a “win – win” approach with honest and open dialogue.

Please take the time to read the article “Seven ways to enhance your business and leverage your supplier relationships” by Neil Lester. I believe it will provide some valuable insight into strategies that you can explore to improve supplier relationships, create additional value for your business, and build a stronger lasting partnership with your suppliers.

Brian Wood CEO R.E.D. Canada Ltd. brian@redcanada.com

HEADQUARTERS: 7560 Airport Road, Unit 1 & 2 Mississauga, ON L4T 4H4 Phone: (905) 678-1151 www.redcanada.com

KAREN MCGRATH Right Word Translation Services Translator/Traductrice Tel: 450-471-2050 Cell: 514-886-8816 kmcgrath@rwts.ca 260 Île des Gardes Street Terrebonne, QC J6W 5S1 www.redcanada.com • March/April 2014

3

Years, a Canadian company

SE28SX - $2,899

SE28 - $2,349

SE28SXG - $3,289

SE42 - $3,199

SF46SX - $4,879

28 Series Commercial Refrigerators - Large Capacity

SF46SX Commercial Freezer

SE42 Commercial Refrigerator, Sliding Door

775mm(30.5”)W x 788mm(31”)D x 1982mm(78”)H • Corrosion Resistant Cooling Coil • Stainless Steel Xterior™ Front and Sides, and Door Lock on SE28SX and SE28SXG

1207mm(47.5”)W x 788mm(31”)D x 1982mm(78”)H • Corrosion Resistant Cooling Coil • Digitally Controlled -23°C • Stainless Steel Xterior™ Front and Sides, and Door Locks

1207mm(47.5”)W x 788mm(31”)D x 1982mm(78”)H • Corrosion Resistant Cooling Coil • Magnetic Door Seals • Easy-Glide, Top-Ride Sliding Door System

Fully Removable and Authentic Front-Breathing Refrigeration

HABCO’s Brilliant, Long-Lasting LED Lighting

Premium feature on 28 Series and SE42

from clogged condenser coils.

Premium feature on SE28, SE28SXG and SE42

ÉE • LI MI

Y WA RRANT

& IT

I

M

TE

D

•

R A N TIE L

Premium feature on All Models

•

HABCO

GA

Stainless Steel Condensate Control System

Premium feature on 28 Series and SE42

Three Years Parts & Labour Five Years on Compressor Part

Internationally Recognized Quality Standard /

RED Spring Mar-Apr Flyer 2014.indd 1

2/12/2014 8:48 PM

Untitled-2 1

14-02-13 12:29 PM

HOSHIZAKI AMERICA, INC. Quality Ice Machines and Refrigeration Equipment

IM Square Cuber

-Hoshizaki Ice Machines Produce Individual Hard, Clear Cubes -Unique Design Features Improve Reliability, Sanitation, and Reduce Maintenance & Service Costs

IM-500SAA

KM Crescent Cubers KM-320M shown on optional B-300PF Bin 325 lbs/24 hrs

Modulars

$3,579.00

shown on optional B-700PF Bin 500 lbs/24 hrs

Undercounters

$5,669.00 B-700PF

*KM-320MAH

700 lbs. ice storage

KM-515M 501 lbs/24 hrs

$1,529.00

$3,889.00 Bins

KM-61BAH KM-101BAH

B-300PF 300 lbs. ice storage

71 lbs/24 hrs

$2,269.00 $2,625.00

$1,239.00 B-500PF

KM-151BAH

500 lbs. ice storage

146 lbs/24 hrs

$1,339.00

$2,789.00

For a complete listing of Hoshizaki equipment available in the Canadian market visit:

4

115 lbs/24 hrs

Eastern Canada

Western Canada

www.permul.com

www.rsl.ca

March/April 2014 • RED Report

Permul_RED_March_2014.indd 1

Water Filters CBMX-CP1S

$239.00

KM-201BAH 210 lbs/24 hrs

Prep Tables

$3,129.00 KM-260BAH 263 lbs/24 hrs

$3,679.00

CRMR48-12 Sandwich Prep Table

$3,249.00

14-02-25 9:51 AM

Electric Salamander • Three independently-controlled instant-on heating elements provide the benefits of on-demand cooking • Adjustable upper housing gives 4-1⁄2” of vertical movement SAL-1 • Heating elements are on only when a cook or hold cycle has been activated, eliminating residual heat in the kitchen environment SAL-1

208V or 240V Available

$3,199.00

Portable Holding Cabinets • Allows you to hold product longer while saving you money, energy efficiencies • Electronic control with digital read out temperature range FSHC-7W1-EE of 80° - 200°F • Using the lower temperature range of 80°-100°F can be used for proofing all types of breads FSHC-5W1-EE FSHC-7W1-EE

120V, 5 Pan Capacity 120V, 7 Pan Capacity

$3,799.00 $3,999.00

Hatco_RED_March_2014.indd 1

SPE60-24M-STL $6,129.00 • 60”W x 36 5/8”D x 38 1/8” H • 115 Volts - 9.6 Amps - 1/3 HP • (24) 1/6 size pans

Add 12” on either side for extended top!

14-02-26 9:36 AM

WTRCS52 $4,899.00 • S/S exterior, interior, top (complete unit 100% S/S) • 16 gauge S/S insulated top to eliminate heat penetration into cabinet • 52”W x 32”D x 26 3/4”H • 115 Volts - 4.5 Amps - 1/5 HP

WTRF50A $3,999.00

CT96-1-B

WTRF48A

$1,499.00

$3,939.00

• White coated steel interior walls • Exterior finish is heavy duty steel with a baked on durable paint • Thermal glass doors • 21 7/16”W x 25 1/8”D x 37 1/2”H • 115 Volts - 3.6 Amps - 1/5 HP

• • • • • •

BeverageAir_RED_March_2014.indd 1

Dual-Temperature worktop 2” thick polyurethane insulation 50”W x 29 1/4”D x 39 1/2”H 115 Volts - 4.0 Amps - 1/6 HP (Refrigerator) 115 Volts - 6.0 Amps - 1/4 HP (Freezer) 2 Doors / 4 Shelves

www.redcanada.com • March/April 2014

5

14-02-25 9:55 AM

Zephaire Convection Ovens • Famous Blodgett durability at a value price • Standard or Bakery Depth • Bakery depth accepts full size sheet pans both directions • 2 speed convection motor for fast and gentle baking $3,899.00 Blodgett Combi • 10 Sizes of Combi Ovens • Boilerless or Boiler-based • Manual, Programmable, or Touchscreen Controls • Gas or Electric Deck Ovens • Pizza, Baking or Roasting • 9 Sizes of Deck Ovens • Fully welded angle iron frame for strength and durability • Steel or Stone Deck 1048 SINGLE 1048 DOUBLE

$7,113.82 $13,781.22

Blodgett Steam Line • Kettles, Braising Pans, Steamers • Countertop and floor models available 1060 SINGLE 1060 DOUBLE

$8,405.92 $16,506.97

www.blodgett.com @BlodgettOvenCo

Blodgett_RED_March_2014.indd 1 2/6/2014 3:32:26 PM 14-02-10 2:36 PM

2-14 RED flyer.indd 1

Untitled-7 1

NEW

AXIS MIXERS

Axis mixers are an advanced design with a dependable gear driven transmission.

AX-M12 AX-M20 AX-M30 AX-M40 AX-M60

12qt 20qt 30qt 40qt 60qt

14-02-25 9:15 AM

.5hp .5hp 1.0hp 1.5hp 3.0hp

PRESTO MIXERS

1599.

2479.00 $ 3999.00 $ 4949.00 $ 9999.00 $

STANDARD ACCESSORIES: S/Steel Bowl, S/Steel Wire Whip, Aluminum Flat Beater, and Aluminum Dough Hook.

00

$

PRESTO MEAT SLICERS AX-S9U 9” .25hp $749.00 $ AX-S10U 10” .33hp 829.0 AX-S12U 12” .5hp $1269.00

PM-10 10qt .5hp PM-20 20qt 1.0hp PM-30 30qt 1.5hp

GLASS DOOR COOLERS

1099.00 1379.00 $ 2699.00 $

$

*Lease from

Glass Door • Manual Temperature Control Merchandiser Series• Bottom Mounted

$324.99 Month

Refrigerators• Compressor Double Pane tempered glass

* On approved credit. Lease prices shown are calculated on 36-month term. See your R.E.D. dealer for details.

• Supplied with Casters • 115V/60Hz

KSM-48 $2679.00 KGM-23 $1929.00

GLASS DOOR FREEZERS

NEW

• Electronic thermostat & digital LED temperature display for accurate control and easy reading • Self closing door • LED internal lamp KGF-23 $2649.00 KGF-48

$

3699.

00

KGF-72 $4499.00 Project Name:

COMMERCIAL MICROWAVES

F-18DP HIGH TEMP UNDER COUNTER

• • • • •

24 Racks per hour Fully Insulated Panels Deter. & Rinse Pump incl.

Drain Pump Built in Booster 00 F-18DP $

3949.

F-22 UPRIGHT DISHWASHER FREE START-UP! • 52 Racks per hour • Built in Booster • Deter. & Rinse Pump

F-22

7489.00

$

Sharp offers light & heavy-duty models ranging from 1000W to 2100 W. $ 559.00 R-21LVF 1 000 W $ 449.00 R-21LCF 1 000 W PROMO TWIN TOUCH - RDC-1200M 1200 W $1329.00

Location:

6

March/April 2014 • Item: RED Report

Model: MVP_RED_March_2014.indd 1

Qty:

14-02-25 10:25 AM

FRYER

• • • •

Cooks at least 88 lbs. of potatoes raw to finish in 1 hour.

110,000 BTU. Exclusive “lift-off ” basket hanger simplifies back splash cleaning SG18S, 140,000 BTU also available.

SG14S

1749.00

$

PORTABLE FILTER SYSTEM P14

2599.00

$

ECONOMY FRYER

• This full sized, basic model fryer produces 72lbs. of potatoes per hour in just 40lbs of shortening • Stainless steel tank • 105,000 BTU 40C+S

$

949.00

Pitco_RED_March_2014.indd 1

14-02-25 10:26 AM

Self-Contained Under Counter Cuber with storage CU0415

CU0920

• 15” wide • Produces up to 58 lb per day • Stores 36 lb

• 20” wide • Produces up to 100 lb per day • Stores 57 lb

CU0715 • 15” wide • Produces up to 80 lb per day • Stores 36 lb

Features • •

Low energy consumption Intuitive control panel allows for quick and easy operation

• • • •

3 year parts and labour warranty Slide back door allows easy access to ice in the bin Unique evaporator produces crystal clear cubes 6” adjustable legs

Call for special pricing 1-888-645-7324 Scotsman_RED_March_2014.indd 1

Your Premium Partner www.distex.ca www.redcanada.com • March/April 2014

7

14-02-14 1:00 PM

F O O D S E R V I C E

Cabernet Stemware and slender stem, absolute clarity and elegant proportions are the attributes for the collection as a whole. Fine rim {1.2mm}.

item#

Description

62D0795 6246888 6246961 6246973 6246981 6247026 6247017 6247019 62G3570 62G3573

Tall Wine, 750ml/ 25¼oz Tall Wine, 585ml/ 19¾oz Tall Wine, 475ml/ 16oz Tall Wine, 355ml/ 12oz Ballon Wine, 710ml/ 24oz Ballon Wine, 595ml/ 20oz Ballon Wine, 475ml/ 16oz Ballon Wine, 355ml/ 12oz Beverage, 475ml/ 16oz Beverage, 400ml/ 13½oz

Price/dz

$105.57 $73.10 $73.10 $73.10 $91.18 $73.10 $73.10 $73.10

Celine item#

Description

Price/dz

502523 502502 502503 502505 502510 502511S

Teaspoon Soup Spoon, oval Dinner Fork European Fork Salad Fork Dinner Knife

$9.29 $13.39 $13.30 $17.99 $9.89 $21.49

$73.10 $73.10

STACK UP

Stength and stackability in one complete collection.

Fully-tempered.

Sure Shot Precision Liquor Pours

1oz. U.S. Serve 2 to 4 additional drinks per bottle! Eliminate over-pour and spillage.

No after-drip.

No Collar item#

Description

Price/dz

62H3008 62H3089 62H3856 62H3839 62H5169 62H3032 62H3858

Cooler, 630ml/ 21¼oz Cooler, 475ml/ 16oz Beverage, 400ml/ 13½oz Hi-Ball, 325ml/ 11oz Dlb. O/F, 355ml/ 12oz Old Fashioned, 295ml/ 10oz Rocks, 210ml/ 7oz

$58.06 $52.73 $42.27 $41.04 $41.69 $35.52 $32.82

MIXING GLASS item#

Description

Price/dz

6222032 6223303 6219343 62G3960 6243100

595ml/ 20oz 595ml/ 20oz 475ml/ 16oz 475ml/ 16oz 475ml/ 16oz with heavy sham

$38.26 $23.54 $25.75

8

March/April 2014 • RED Report

$18.39 $23.54

item#

Description

57489111 57489105 57489114 57489100 57489106

Blue Red Green Clear Amber

Price/ea

$7.29 $7.29 $7.29 $7.29 $7.29

With Collar item#

Description

57489011 57489105 57489114 57489100 57489106

Blue Red Green Clear Amber

No Collar

Price/ea

$7.99 $7.99 $7.99 $7.99 $7.99 With Collar

Four refreshing tips for marketing to modern beer drinkers

By Roger Mittag

Reprinted from RestaurantCentral.ca

Cold, refreshing, thirst-quenching and sociability have, for quite some time, been the catch phrases used in the marketing of beer. Throughout much of the 20th century, beer has been seen to be the blue-collar drink of the masses, but this antiquated image is quickly dissipating. Beer is now being given its rightful place at the dinner table, and the complexity and variety of beer is becoming a desired attribute.

In the past, brewers were able to lure the consumer to specific brands by creating an emotional attachment by showcasing people enjoying beer at parties or at social events. Beer drinkers were loyal to a fault to certain beers throughout their entire life, and marketing and advertising campaigns centered on solidifying the bond between consumer and brewer.

We are now entering a vastly different world of marketing – one that centers on local, fresh, quality and new beer styles. New generations of beer drinkers are departing from the old loyalty concepts and are quickly driving toward beer experiences which include trying a variety of different beers.

The sociability aspect of beer is taking on new meanings – it’s no longer about volume

but rather the beer drinker is searching for novel ways of sharing stories over a beer.

BEER AND THE RESTAURATEUR These new-age beer drinkers are actively looking for places to enjoy beer. Marketing for the on-premise operator is taking on new meaning. Social networking is one of the keys to reaching out to these folks as well

BRADO FR3

NORTH AMERICAN EXCLUSIVE European Commercial Convection Ovens

FRIENDLY

Stainless steel inside and out, mechanical controls double glass door, interior light, magnetic closing system, acoustic timer, and trays included. Made In Spain

BRADO line

ECOLOGIC line -

FRIENDLY

BRADO P

No Hood Required • LCD display with mechanical controls • Stackable with optional bracket • Steam, smoke, and odor free • Steam/humidity injector with two-directional • Steam/humidity injector with two-directional wheel fan wheel fan - (only for BRADO FR3/4/5) • Removable tray for collection of liquified waste • Approved for installation in areas without exhaust hoods

OMCAN_RED_March_2014.indd 1

BRADO FR5

BRADO FR4

ECO 3

FRIENDLY

ECO 4

BRADO P

39541

4 standard 1/2-size trays, 3.4 kw, 220V/60/1

$929.00

BRADO FR3

39542

3 standard full-size trays; 3.5 kw, 220V/60/1

$1699.00

BRADO FR4

39543

4 standard full-size trays; 5.4 kw, 220V/60/3

$2299.00

BRADO FR5

39546

5 standard full-size trays; 7 kw, 220V/60/3

$3169.00

ECO 3

39544

3 standard full-size trays; 3.5 kw, 220V/60/1

$3399.00

ECO 4

39545

4 standard full-size trays; 5.5 kw, 220V/60/3

$4269.00

www.redcanada.com • March/April 2014

9

14-02-26 10:22 AM

“We are now entering a vastly different world of marketing – one that centers on local, fresh, quality and new beer styles.” as taking advantage of existing marketing efforts by brewers. It is crucial, now more than ever, to view beer not as ‘just beer’ but a way to entice a new group of guests. Beer is extremely profitable toward the operation of any restaurant and can also become a competitive advantage.

QUALITY Brewers are like chefs. These creative architects of beer take a tremendous amount of pride in developing great beer. The time and effort of creating quality is something they take very seriously and so should

restaurant or bar operators. If you have made the effort to create a great quality draught system and have educated your staff on how to best serve beer to the guest, you should tell people.

• Marketing tip #1 – Broadcast the fact that you have great beer. The right temperature, the right glass, the right pour and the right draught system are important facts to share with a thirsty audience.

LOCAL AND FRESH The local movement is alive and well. Beer

Havana

All-Weather Wicker Havana Without the Maintenance!

All-Weather Wicker Without the Maintenance!

Barstool Barstool

Armchair Armchair

Sidechair Sidechair

The Best Value in Food Service and Hospitality

The Best Value in Food Service and Hospitality See Your RED Dealer for Havana and many more options!

• info@grosfillexfurniture.com See www.grosfillexfurniture.ca Your RED Dealer for Havana and many more options! www.grosfillexfurniture.ca • info@grosfillexfurniture.com

10

March/April 2014 • RED Report

drinkers along with foodies are embracing local foods and beers. It is a well known fact that the beer experience is better closer to home. Any beer produced in Canada is fresher than imports and therefore tastes different (some would say better). There are many great imported beers, but it is obvious that local beers have a huge place in the hearts and throats of our guests.

• Marketing tip #2 – Talk about your local beer selection as well as your local foods.

Go a step further and start matching local beers up with food menu items that are grown locally.

NEW AND INNOVATIVE For far too long, we have had a limited option on styles of beer available. This is no longer the case! Brewers are now creating innovative beer styles that are attracting the interest of beer consumers. The cycle of change is driving the industry now, and it’s in your best interest to take advantage of that.

• Marketing tip #3 – Use one of your taps for a rotating selection of local beers.

Then, let everyone know that you will be featuring new beers on a regular basis.

This allows you to attract new guests while keeping your existing clientele coming back for more.

GLASSWARE Beer is enhanced by the design and development of proper glassware. Not only does it figure strongly in delivering aroma and flavour to the guest, it serves as a tremendous marketing tool. Even if you choose not to use brewer-supplied glassware, you still have the option of choosing the right glass to enhance your guests’ beer experiences.

• Marketing tip #4 – Create a space behind the bar for your glassware. The display of glassware serves to showcase your brands as well as highlighting the fact that you respect the way beer is poured and served. Go a step further and create your own branded glassware that guests can purchase for use at home.

These new-age beer drinkers are willing to invest in a great beer experience, and your excellent marketing strategies can bring them to you.

Quality and Performance Chefs deserve

Amana RCS10TS “1000 Watt Microwave Oven” 1000 watts of cooking power 1.2 cu. ft. capacity

RIBT-36

$6,499.00

AmanaNon-Removable RCS10TS “Front Air Filter”

MIRAGE ® INDUCTION

Stainless Steel Exterior / Interior

“1000 Watt Microwave Oven” 100 Programmable Menu Items Also available as “NEW” Digital 1000 watts of cooking power Dial model RCS10DSE (4 power levels) 2013

1.2 cu. ft. capacity

Non-Removable “Front Air Filter” Amana RCS10TS$549.00 RCS10TS $649.00 / RCS10DSE Stainless Steel Exterior / Interior

Thermostatically Controlled Infrared Radiant Broiler

“1000 Watt Microwave Oven”

Programmable Menu Items Amana100 RMS10TS

1000 watts of cooking power Also available as “NEW” Digital “1000(4 Watt Microwave Oven” Dial model RCS10DSE power levels) 1.2 cu. ft. capacity

- Infrared burners rated at 35,000 BTU/hr each, every 12” - Standing pilot for each burner for a safe and rapid ignition - Equipped with a thermostat (150-500°F) to maintain cooking temperature when hood is in closed position - 4” adjustable legs

59510P

G4 Engine

$529.00

Amana RCS10TS “Front Air Filter” 1000 watts of cooking power RCS10TS $649.00 / Non-Removable RCS10DSE $549.00 Stainless Steel Exterior / Interior Ideal for dessert stations, staff “1000 Watt Microwave Oven” lounges, convenience stores, 100 Programmable Menu Items vending Amana RMS10TS Also available as “NEW” Digital 1000 watts of cooking power Touch controls are perfect for Dial model RCS10DSE (4 power levels) “1000 Watt Microwave Oven” “self-service” operation 1.2 cu. ft. capacity Also available as 6 minute 100 Programmable Menu Items Non-Removable “Front Air Filter” 1000 wattsRCS10TS of cooking power $649.00 / RCS10DSE $549.00 Digital Dial model RMS10T Stainless Steel Exterior / Interior Ideal for dessert stations, staff lounges, convenience stores, RMS10TS $595.00 100RMS10TS Programmable Menu Items Amana vending Also available as “NEW” Digital

Quality at an affordable price

RANKIN-DELUX® COMMERCIAL COOKING EQUIPMENT

GB-36-C

• 90% energy SEE VOLLRATH - compare to the SOUS VIDE BROCHURE approximate 40% of gas ranges for more detail • 100 power levels for precise cooking control • 80°-400° F (27°-232° C) featuring a lower range for chocolates

$2,399.00 59310

Manual Griddle/Over-Fired Broiler - Highly versatile - Economical to use - Overflow energy from the broiler heats the griddle plate - Floor model available

G1 Engine

High Efficiency Radiant Broiler - Ultimate combination of intense searing heat and superheated air - Unique radiant and baffle - Produces up to 150°F more heat than a conventional radiant broiler

Your Premium Partner

www.distex.ca

Digital Dial model RMS10T

Ideal for dessert stations, staff lounges, convenience stores, RMS10TS $595.00 Amana RMS10TS Celcold CF40SG Dipping Cabinet vending Touch controls are perfect for

Watt&Microwave “Get Ready“1000 foroperation Spring Maximize Oven” Your Profits” “self-service” available as 6 minute 100 Programmable Items & Also 1000 watts of cookingMenu power An efficient reliable Digital Dial model RMS10T merchandiser designed to Ideal for dessert stations, staff maximize sales lounges, convenience stores, RMS10TS $595.00 vending Celcold CF40SG Dipping Cabinet Reliable refrigeration system keepsfor product properly frozen Touch controls are perfect “self-service” operation “Get Ready for Spring & Maximize Your Profits” Also available in 30”, 51”, 59” and Items 70” lengths Also available as 6 minute 100 Programmable Menu An efficient &Digital reliable Dial model RMS10T merchandiser designed to CF40SG $1,499.00 maximize sales RMS10TS $595.00 Optional Food Guard and Baskets Extra Celcold CF40SG Cabinet ReliableDipping refrigeration system

keeps product properly frozen

$279.00 • 75% - compare to the approximate 40% of gas ranges • 20 power levels • 100°-450° F (38°-232° C) range • Pushbutton control with digital readout

$5,099.00

Also available as 6 minute 100 Programmable Menupower Items 1000 watts of cooking RCS10TS $649.00 / RCS10DSE $549.00

“Get Ready for Spring & Maximize Your Profits” Also available in 30”, 51”, 59”

Ideal for food trucks

TB-836-C

Touch controls are (4perfect for Dial model RCS10DSE power “1000 Wattlevels) Microwave Oven” “self-service” operation

Mirage® Induction Rethermalizer • Induction heating means no water required, faster retherm times and better temperature control • Digital controls set temperatures in °F and °C, or use presets for SOUP, CSOUP, CHILI, MAC & CHEESE • Includes Vollrath induction ready insets and inset cover

7QT 11QT

and 70” lengths An efficient & reliable merchandiser designed to CF40SG $1,499.00 maximize sales

Optional Food Guard Cabinet and Baskets Extra CelcoldElectrolux CF40SG Dipping WT30 Reliable refrigeration system

keeps product properly frozen

“Get Ready for SpringAlso & Maximize available inYour 30”,Profits” 51”, 59” “High-Temp Undercounter Dishwasher”

and 70” lengths An efficient & reliable merchandiser designed to CF40SG $1,499.00 sales Insulated sides and top maximize Optional Food Guard and Baskets Extra Reliable refrigeration system Electrolux WT30 Quiet & energy efficient operation keeps product properly frozen Soft Start - Excellent for delicate Also available in 30”, 51”, 59” Dishwasher” items “High-Temp Undercounter and 70” lengths Guaranteed Sanitization at 180°F 70 degree rise CF40SG $1,499.00 70 degree rise

Insulated sides and top

Optional Food Guard and Baskets Extra

Electrolux WT30 Quiet & energy efficient operation

Soft Start - Excellent for delicate items “High-Temp Undercounter Dishwasher” Guaranteed at 180°F 70 degree Sanitization rise Insulated sides and top

WT30 Quiet & energy Electrolux efficient operation

Soft Start - Excellent for delicate items“High-Temp Undercounter Dishwasher” Guaranteed 70 degree riseSanitization at 180°F Insulated sides and top Quiet & energy efficient operation Soft Start - Excellent for delicate items Guaranteed Sanitization at 180°F 74110110

$489.00 $499.00 www.redcanada.com • March/April 2014

11

w w w.k i l o t e c h.c o m

Weighing Produce & Prepared Food Makes Cents Portion control scales ensure accuracy & profitability

Reg.

Special:

• Ideal for industrial and food service companies • Removable stainless steel platform for fast clean ups • TARE- easily & accurately; deduct the weight of the container

Super Erecta Pro™ Durable & cleanable.

The original—reinnovated.

KPC-5000

• Compact design for placement on crowded counters • Time saving 3 weighing mode conversion key

Reg.

Special:

KPC-1500SS

• 5 weighing modes & counting feature kg/g/lb/oz and lb:oz • Large easy-view digital display • Pouring function

Four Tier Pro shelving 4PR337K3 18” x 36” x 74” 4PR357K3 18” x 48” x 74” 4PR367K3 18” x 60” x 74” 4PR377K3 18” x 72” x 74” 4PR537K3 24” x 36” x 74” 4PR557K3 24” x 48” x 74” 4PR567K3 24” x 60” x 74” 4PR577K3 24” x 72” x 74” Set of four casters, two swivel, two swivel with brakes

KPC-2000

• 5 weighing modes kg/g/lb/oz and lb:oz • Counting feature • 12+ hour long battery life

Reg.

Special:

Model

Capacity

KPC 5000-02 2000 g / 70 oz / 4 lb 6 oz KPC 5000-05 5000 g / 170 oz / 11 lb KPC 1500SS 5000 g KPC 2000-03A 3 kg / 6 lb KPC 2000-06A 6 kg / 12 lb KPC 2000-15A 15 kg / 30 lb

Graduation

Price

0.5 g / 0.02 oz/ 1/8 oz 1 g / 0.05 oz / 1/4 oz 1g 0.5g / 0.001 lb 1g / 0.002 lb 2g / 0.005 lb

$69.99 $69.99 $134.99 $109.99 $109.99 $109.99

Kilotech_RED_March_2014.indd 1

275.00 315.00 $ 365.00 $ 399.00 $ 319.00 $ 375.00 $ 429.00 $ 495.00 $ 76.00

$

$

Five tier mobile section illustrated Casters not included.

14-02-26 Metro_RED_March_2014.indd 9:57 AM 1

14-02-25 8:59 AM

A Dishwasher Solution

For Every Application!

501HT - MOYER DIEBEL

FILL & DRAIN MODELS

Same great features as 401HT Plus, but with digital display, extended scrub cycle, tank heater and stainless steel switches

• It always drains 100% of the dirty wash water • It always rinses with 100% fresh water • It always saves water by re-using the clean rinse water for the next wash cycle • It consistently delivers clean dishes with even the heaviest of food soil loads!

• Ideal for: - High volume - Heavy food soil - Hard water conditions

208-240/60/1, 40°F/22C rise booster standard (Optional Top/Side Panels)

$6,375.00

OVERFLOW MODELS

UH200B - Champion

• • • • •

- Quick 90 second cycle - Extended scrub cycle, digital display, soft start for delicate wares

$6,645.00

Dishwashers with large wash tanks (4-5 gal.)

Separate wash and rinse arms Wash tank water partly refreshed by “skimming” Wash water is re-used every cycle Ideal for: - Low food soil applications - Low volume locations - High temperature sanitizing of glasses and stemware

100% Proudly manufactured and assembled in Canada!

By Operators

12

March/April 2014 • RED Report

Champion_RED_March_2014.indd 1

By Consultants

14-02-26 9:25 AM

SEVEN WAYS to enhance your business and

leverage your supplier relationships

By Neil Lester, FirstOak Hospitality Consulting Reprinted from RestaurantCentral.ca

The traditional supplier relationship is often viewed as being adversarial and predictably results in a win/lose outcome.

The restaurant business requires effective management of the two primary input costs, food and labour. Together these can account for 60% or more of sales so it follows that management should allocate a significant portion of their resources to keeping these costs in line.

The effective management of costs is a high return activity as long as your ability to continue to build sales is not impacted by your decisions to reduce cost. Reducing portions, cutting back on service staff or changing specifications to lower quality may well produce less profit in the long run if these decisions result in diminished traffic.

Certainly reducing costs effectively can have a dramatic impact on your profitability. The direct one to one relationship that exists between cost reduction and profit improvement is one that should be leveraged whenever possible.

Today’s restaurant environment demands both razor-sharp cost efficiency and the highest customer satisfaction to continue to build sales and profit. Your suppliers represent a hidden resource beyond

the obvious relationship to your cost structure. They should also be your strategic partner in assisting you in building your sales. They benefit directly when your sales increase so they have an indirect investment in helping you achieve that mutually beneficial goal.

Another benefit from having your supplier partner with you on building sales can be increased rebates and further volume discounts.

Taking the narrow view of a supplier as simply another cost input positions them as an adversary not a business partner. The battle of who can squeeze each other the most to the exclusive benefit of only one of the parties to the relationship is counter-productive and stressful to say the least. Instead, we should look to explore ways in which we can create a win/win outcome and strengthen our supplier relationships over time.

Supplier relationships must evolve from the traditional view of simply a purchasing or procurement function to viewing the entire supply chain or value chain associated with the product. The difference

here is a process that encompasses all the stakeholders in the supply chain and a degree of collective and individual collaboration for the good of all participants.

Leveraging your supplier relationships can produce immediate and long-term results in your restaurant. Here are seven ways to further enhance your business by leveraging your supplier’s resources to help build sales and profits for you and your suppliers.

1) Ask your key suppliers if they have access to new product development, menu design or an R&D kitchen that could be used to help you with new menu additions.

2) Your suppliers often have access to research on industry trends, consumer behaviors and restaurant news that you could tap into to better forecast your business trends.

3) Do you share as much about your customers and business trends with them as they do with you? This can encourage a more strategic relationship and promote the expansion of your business innovation beyond your four walls. Sharing your issues and challenges can result in mutual solutions that help both the restaurant and the supplier if it can lead to more sales.

competitive situations. An example of this is the development of a high concentration syrup bag in the box that reduces storage requirements, freight costs and handling for the supplier and all their customers.

5) Encourage a personal connection with your supplier or distributor and their customer service staff. Arrange a visit to their facility to meet the people on your account and help put a face to a name.

6) Larger multi-unit chains can work with their suppliers on shared risk/benefit opportunities. A supplier agreement to invest in a specific piece of equipment that could bring significant cost efficiencies to both the supplier and the customer could be amortized over a period of time with a high-volume product surcharge that could result in a net cost reduction after the efficiencies are taken into account.

7) Ask if your suppliers have existing internal budgets for marketing that you can tap into. The beverage suppliers such as breweries and non-alcoholic suppliers like Coca-Cola and Pepsi almost always have funds for these activities if it can benefit both parties.

The more we can integrate our suppliers into the success of our 4) Suppliers are always looking for ways to do things better. restaurant by leveraging our existing relationships we create an even Innovation from one customer can be shared others in non-AM greater opportunity to mutually benefit from each other.

Southbend_RED_March_2014_FINAL.pdf 1 with 14-02-26 10:21

Our cookware is engineered specifically to provide maximum

BGS/12SC $2,999.00

heating of food. Thermal

Bronze, Single Deck Gas Convection Oven - 54K BTU’s

BGS/22SC $5,999.00

efficiency to lower your energy costs. Redware Professional

Bronze, Double Deck Gas Convection Oven -108K BTU’s

4361D $2,399.00

Ultimate, 6 Burners - 33K BTU’s, Standard Oven 45K BTU’s

Cookware provides anti-corrosion properties second to none and our extensive line means you will always have the right pot for the

HDG-24M $1,799.00

job at hand.

Heavy Duty 24” Counter Manual Griddle - 24K BTU/per ft.

Please contact your R.E.D. representative for more details.

14

March/April 2014 • RED Report

R.E.D. Exclusive!!!

Announcing FREE Oneida Flatware Special NEW!

Barcelona

New Rim II

For 3 months, from March 1, 2014, to May 31, 2014, Oneida Canada is offering FREE FLATWARE! For every 50 dozen of Tundra Dinnerware bought, receive 25 dozen free flatware! Tundra dinnerware is the right product at the right time! Don’t miss this offer!

Lumos

Oomph!

High Value Dinnerware!

The Right Product at the Right Price!

TUNDRA Vitrified High Alumina

• Enhanced impact & chip resistance provides long service life • High performance glaze – most durable to prevent scratching & metal marking • Low profile – Finer, more elegant table presence, low stack for more efficient storage • 5-Year No-Chip Warranty • 3-Year No Ware Glaze Warranty

For more information, please contact your R.E.D. representative.

Oneida Canada, Limited © Oneida Ltd. 2013 All pattern designs/names are intellectual properties of Oneida Ltd., its subsidiaries, affiliates and/or licensors. 5.13 H-1773_2013

H5 Element 5 Gallon (18.9 Liter) Hot Water Dispenser

TE32FT

Compact Digital Portion Control Scale

• Digital thermostat provides consistent and accurate temperatures of 60º-212ºF (15.6º-100ºC).

• New contemporary, space-saving design.

• LED display provides simple temperature adjustment.

$

74.99

5989-44

Multi-Hopper Grinder and Storage System

• Convenient, front-loading hoppers allow grinding of a wide variety of coffees.

• Hoppers hold up to 6 lbs. (2.72 Kg.) each of regular, decaf or specialty beans.

• Capacity: 1kg x 0.5g;2lb. X 0.01oz.

• Stainless Steel Platform 5.38” x 5.38” • Features: Tare and Hold; Auto-Off/Disable Auto-Off functions • NSF Listed • Operates on AC adaptor (included) or 2 - AAA batteries (not included)

Instant Read Dial Pocket Test Thermometer

$

5.99

9821-PB

• Temperature Range: 0/220°F;-14/105°C, NSF Listed • Safe-T-Set Calibration Wrench built into pocket tube • Accuracy +/- 2° • 5” Stainless Steel Stem • Shatterproof Lexan plastic lens • Superior shock protection

Compact Thermocouple Thermometer with Probe

BUNN ThermoFresh Digital Server (1.5 gal.) ®

• Temperature Range: -50/350°C; -58/662°F • Accuracy +/- 2° • Includes 3.9” Type K probe with quick response • Hold, F/C and Recalibration Features • 2 - AAA batteries included

• Four-hour digital count-up timer.

• Volume indicator displays how much coffee is left inside the server.

• Vacuum insulated to keep coffee hot for hours.

165.00

$

TE11FT

Full Size Digital Portion Control Scale

BrewWISE® Dual ThermoFresh® DBC Brewer

• Brews 16.3 to 18.9 gallons (61.7 to 71.5 litres) of perfect coffee per hour.

• Stores individual coffee recipes so operator can easily brew many varieties.

$

93.99

• Capacity: 5kg x 1g/11lb. X 0.1oz.

• Extra Large 0.9” readout.

• Large 7.15”x7.15” Stainless Steel Platform • Features: Tare and Hold; Auto-Off/Disable Auto-Off functions • Field recalibratable, NSF Listed • Operates on AC adaptor (included) or 2 - AAA batteries (not included)

Taylor_RED_March_2014.indd 1

14-02-25 9:27 AM

(800) 833-3003

www.cambro.com

THE

MOST VERSATILE

HOLDING CABINET ON THE

MARKET!

• Holds food pans, sheet pans, trays AND pizza boxes!

• Over 50% more energy-efficient than metal cabinets.

• Stays cool to the touch.

• Retains food moisture naturally.

CMBPH615 (Tall, Electric) CMBPLH615 (Low, Electric)

16

March/April 2014 • RED Report

Cambro_RED_March_2014.indd 1

14-02-25 10:34 AM

BREWING UP BUCKS:

Coffee at foodservice Reprinted from RestaurantCentral.ca

By Emma Hyatt

Specialty coffee successfully drives growth in a flat market Canadians love coffee, and it has never been easier for them to get a good cup. For the past few years, consumers have been exposed to rigorous rebranding and new products launches both in home and at foodservice, and have accepted them with open arms. While just about every operator has some coffee on their menu, the growth of coffee has been driven mainly by a few top chains. Customer expectations have evolved; the competitive landscape has changed, and restaurants need to take a second look at their coffee program.

In the past year, Canadians ordered 2.5 billion servings of coffee at foodservice.

Included in a third of all restaurant visits, the popularity of coffee at restaurants is second only to Italy, and is fairly stable during even the warmer seasons. Even in a market not showing any visit growth, consumers are still ordering more coffee.

Coffee purchases are driven heavily by convenience, so consumers readily accepted expansion of premium coffee programs beyond the typical coffee shop. Top coffee destinations now include quick-service burger and sandwich operators, and even full-service restaurants are partnering with well-known coffee-shop brands. On top of which, growing penetration of single serve coffee machines means a quick cup of quality coffee is easier to get at home.

While three quarters of coffee at foodservice is brewed coffee, there has been no overall growth for the past few years, only a battle for share. Growth has been driven by hot and cold specialty coffee. Several varieties of lattes, cappuccino, and espresso are now more convenient and affordable, broadening the consumer base that can enjoy these beverages on a regular basis. Even when it comes to brewed coffee, consumers are increasingly willing to spend more at a gourmet coffee shop.

Operators may be wondering if their restaurant needs to worry about a quality coffee program if they don’t serve breakfast, but evolving customers tastes for coffee impact every segment and every daypart.

No doubt, morning meals are a core daypart for coffee, but 46 per cent is served with meals or as an afternoon or evening snack.

At full-service restaurants, half of coffee is served at lunch and supper. Furthermore, espresso-based hot coffee and cold specialty coffee helps attract consumption outside of the morning meal.

In this increasingly competitive coffee market, mere convenience is no longer good enough.

Any restaurant can sell a cup of coffee, but with a product this habitual, repeat business is the name of the game. Restaurants must carefully choose the brand and types of hot and cold coffee they serve, resting the decision on more than just the best price. Once the best preparation is determined, communicate to staff how to execute properly and consistently.

Coffee must be fresh, even at the expense of a wasted pot. If your restaurant isn’t serving as much coffee as it used to, take this advice into consideration, and brew up some bucks. www.redcanada.com • March/April 2014

17

Light Duty Commercial Food Processor

• ¾ HP Motor, 2.5 Qt. cutter bowl, vegetable slicer w/ internal ejection • 2 processing discs included: 2mm grating disc and 4mm slicing disc • Conforms to UL & NSF Standards

Commercial food processor

Gray polycarbonate bowl assembly and vegetable prep assembly with external ejection.

R2N $

999.99

LIST $1406.00

R101 $

615.00

LIST $782.00

Food Processor

Commercial Stick blenders

1.5 H.P. Combination Food Processor with external ejection. Includes 3.5 Qt bowl in stainless steel with “S” knife, vegetable prep. assy., includes 2mm grating disc and 4mm slicing disc.

with stainless steel shaft, patended removable stainless steel foot and knife for unmatched sanitation.

MP350 Turbo 14” $ 00 LIST $794.00

629.

MP450 Turbo 18” 00 $

749.

MP550 Turbo 21” $ 00

1129.

LIST $940.00

O NE YE AR PARTS AND L ABO U R WARRANT Y. E TL S ANITATIO N E LE C TRIC AL AND CS A AP PRO V E D.

R301 Ultra $

1749.00

LIST $1975.00

LIST $1436.00

RobotCoupe_RED_March_2014.indd 1

14-02-25 10:11 AM

rosewood Art, Meet History

swiss army knives cutlery timepieces travel gear fashion fragrances | www.swissarmy.com 18 Rosewood March/April 2014 • RED HalfPageAd.indd 1 Report

14-02-13 4:16 PM

45-50% OFF PLUS BUY ANY TWO PIECES & GET THE THIRD PIECE FREE

varick café porcelain Café Porcelain is packed with features and benefits at a price point that will allow even the most value conscious operator to serve up a four star presentation.

This multi-faceted range works well in all decors, from traditional to contemporary. When it comes to value, beauty and performance, Café Porcelain truly is your go-to china.

50% OFF bormioli rocco dulcinea Universal design appeal meets unparalleled durability with the fully tempered stemware collection by Bormioli Rocco.

Offering a complete range of glass products including stemware, barware, dinnerware & accessories - meeting the hospitality industry’s every need. Bormioli Rocco is a world leader in glassware.

a passion to inspire Steelite International Canada Limited • Unit 2, 26 Riviera Drive, Markham, Ontario L3R 5M1 Telephone: 905-752-1120 Toll-Free: 1-800-465-4284 • steelite.com • facebook.com/steelitecanada

THERE IS AN R.E.D. DEALER NEAR YOU 35 locations coast to coast

NEWFOUNDLAND B & B Sales Ltd. Cornerbrook, NL Tel: (709) 639-8991 www.bandbsales.net B & B Sales Ltd. Grand Falls - Windsor, NL Tel: (709) 489-9821 www.bandbsales.net B & B Sales Ltd. Paradise, NL Tel: (709) 364-1541 www.bandbsales.net

NOVA SCOTIA Advantage Food Equipment Ltd. Dartmouth, NS Tel: (902) 461-1010

PRINCE EDWARD ISLAND (PEI) Ferguson Sales Inc. Charlottetown, PE Tel: (902) 368-7002 TF: (866) 368-7002 www.fergusonsales.ca

NEW BRUNSWICK Davidson Food Equipment & Supplies Fredericton, NB Tel: (506) 450-4994 www.davidsonfoodequipment.com Summertime Industries NB Ltd. Saint John, NB Tel: (506) 693-4709 www.summertime.ca

QUEBEC Maison Rondeau Inc. Quebec, QC Tel: (418) 692-0144 TF: (888) 227-7439 www.maisonrondeau.com Equipement 3L Inc. Gatineau, QC Tel: (819) 777-9614 TF: 877) 777-2491

Equipements de Rest. de L’Est Montreal, QC Tel: (514) 645-2717 TF: (877) 645-2717 www.ere-equipement.com Servirest Inc. Montreal QC Tel: (514) 383-4478 Sani Metal Ltd. SML Quebec, QC Tel: (418) 872-5170 TF: (800) 263-5170 www.smlstainless.com

ONTARIO Avondale Restaurant Equipment Hamilton, ON Tel: (905) 544-0577 TF: (877) 944-0577 www.avondalequipment.com Barrie Equipment Sales Inc. Barrie, ON Tel: (705) 726-2700 TF: (800) 895-9695 www.besales.ca Brama Incorporated Concord, ON Tel: (905) 760-9200 www.bramainc.com Canada Food Equipment Ltd. Etobicoke, ON Tel: (416) 253-5100 TF: (800) 263-0920 www.canadafoodequipment.com Cook’s Mate Restaurant Equipment Supply Scarborough, ON Tel: (416) 759-8122 www.cooksmate.com Germaine Restaurant Supply Windsor, ON Tel: (519) 966-0950 www.germainerestaurantsupply.com

Hanway Restaurant Equipment Scarborough, ON Tel: (416) 298-2345 J.F.S. Restaurant Equipment Ltd. Weston, ON Tel: (416) 242-2971 www.jfsltd.com

MANITOBA A-Plus Restaurant Equipment & Supplies Winnipeg, MB Tel: (204) 783-7587 TF: (866) 783-7587 www.a-plus.ca

Nella Cutlery (Hamilton) Inc. Hamilton, ON Tel: (905) 561-3456 TF: (800) 668-8146 www.nella.com

ALBERTA

Niagara Restaurant Supply Ltd. St. Catharines, ON Tel: (905) 685-8428 TF: (800) 387-9306 www.niagararestaurantsupply.com

Brown’s Food Service Equipment Calgary, AB Tel: (403) 262-6009

Sani Metal Ltd. SML Stainless Steel Group Mississauga, ON Tel: (905) 828-5179 www.smlstainless.com Sharply’s Restaurant Supplies Scarborough, ON Tel: (416) 298-6631 Trans Canada Store & Restaurant Supplies North Bay, ON Tel: (705) 474-5726 TF: (800) 461-1668 www.transcanadastore.ca Trent Valley Distributors Ltd. Belleville, ON Tel: (613) 966-5279 TF: (888) 713-9999 Twin City 637 Squier St. Thunder Bay, ON Tel: (807) 344-8651 TF: (888) 737-1111 www.twin-city.ca

Alberta Food Equipment (2000) Ltd. Edmonton, AB Tel: (780) 466-6565 www.afe.ab.ca

Hotel Equipment & Supply (2006) Ltd. Edmonton, AB Tel: (780) 429-2727 TF: (866) 924-2727 www.hesco.ca

SASKATCHEWAN Denson Commercial Food Equipment Yorkton, SK Tel: (306) 782-2900 densoncommercialfoodequipment. com

BRITISH COLUMBIA Attinson Food Equipment Ltd. Richmond, BC Tel: (604) 232-9996 www.attinson.com Brugman Commercial Kitchens Ltd. Maple Ridge, BC Tel: (604) 460-6000 TF: (888) 460-6650 Canadian Restaurant Supply Ltd. Kelowna, BC Tel: (250) 979-1442 www.crs-online.ca

delivery & freight may not be included | Pricing in effect until April 30th 2014 | R.E.D. is not responsible for typographical errors