ECOSYSTEM MAP
PRIVATE BUILDING OWNERS
freelance digital artists
Untold mainly addresses to local explorers, city-life commuters and new-comers, who represent the main customer segment of the service. Also tourists, especially those who want to discover alternative paths when exploring a city are possible users of the service. Talking about internal stakeholders, we involve digital art creators and locations and stories seekers. The first include students from universities and professional schools attending courses such as interactive multimedia design, 3D modelling and animation or animation cinema. The second include local communities, associations, cultural centres and story writers who places and stories at the base of Untold AR stories. External stakeholders involved are shops, brands and museums with whom we partner to have vouchers for the users or to build customized stories. Moreover, we have the municipality and private building owners who permit us to place our digital contents around the city. Lastly, IT service providers to host Untold data and contents and to include the navigator inside the app. 24
professional schools universities
municipality
local explorers
students POLICY MAKERS
DIGITAL ART CREATORS
new-comers
USERS LOCATIONS & STORIES city-life SEEKERS shops & commuters local businesses associations & communities tourists brands
MARKETING PARTNERS
local shops cultural & art centres story writers (books, blogs) Google Maps
museums & exhibition organizers
AWS
IT SERVICE PROVIDERS
