UNTOLD PRICING FOR USERS
Economic sustainability is the challenge of every new service. Moreover, levering on both a B2C (gamified app for users) and B2B[2C] (vouchers, discounts and display model for businesses) mechanism is relevant to understand what is the market and how it can react to Untold. First of all, by mapping the actual offer in term of city navigation and exploration building innovative experiences. Untold identified a clear market opportunity both in usability-accessibility of the service and in how the experience is tailored for the user. Then, a doubleside platform business model was evaluated to reduce costs but bring value to users, businesses and creators (view next pages). On the right, the pricing model of Untold is reported to highlight the revenue streams of the service. Finally, a prevision of the business plan is run on the iPlan software, using an average value for the price - for Milan 2020, 2.99€; Turin and Rome 2022, 3.49€; Naples and Florence 2023, 3.99€ with a 10% growth each semester. ECONOMIC SUSTAINABILITY
STORY DIRECT UNLOCK IN-APP
STORIES SERIES UNLOCK IN-APP
Users can unlock specific stories in app for few cents.
Second option is to instead unlock a series of stories consecutively an obrain extra rewards at the end.
0.29€ x STORY
4.99€ x SERIES
FOR BUSINESSES DISCOUNT PERCENTAGE
LOCATION ON NAVIGATOR
The only to link a business to a story close-by is a percentage on the final expense of the users
Untold give suggestion about meaningful places during the navigation, perfect for local marketing.
5% x VOUCHER
0.09€ x EXPOSURE
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