STYLE GUIDE
INTRODUCTION
ATLAS BRAND STYLE GUIDE An impression is made each time Atlas team members communicate with the public. Visual communication such as newsletters, brochures, website and other marketing material impact the Atlas brand. A company’s visual identity reflects its style and character. A unified visual standard projects a message of professionalism, reliability and consistency. This style guide sets forth guidelines that when applied will ensure a consistency in style and message. Of course, no guideline covers all possible situations. If you have any questions about other applications not included, please contact the Atlas Management Team.
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CONTENTS
ATLAS BRAND STYLE GUIDE LOGO....................................... 4-6 MARGINS.................................. 7 LOGO USAGE........................... 8 COLORS.................................... 9 TYPOGRAPHY............................ 10 IDENTITY................................... 11
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THE LOGO
PRIMARY ATLAS LOGO
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THE LOGO
ATLAS LOGO ALTERNATE VERSIONS Stand Alone Icon
Stacked Logo Option
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THE LOGO
ATLAS BLACK AND WHITE OPTION
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MARGINS
CLEAR SPACE MARGIN AROUND LOGO Leave 1/4 Space around entire logo whenever placing it in any document. If the logo will be placed on top of a photograph, there should always be a white background behind it.
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LOGO USAGE
IMPROPER LOGO USAGE Make sure the logo is not stretched.
The logo should only be displayed in green, gray or black.
Do not use random background colors.
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COLORS
LOGO COLORS Logo Color
PMS 384
R 0 C G 131 M B 62 Y K HEX# 00833D
96 22 100 9
Accent Color
Cool Gray 11
R 85 C G 85 M B 89 Y K HEX# 555559
Accent Color 65 57 52 29
Rich Black
R 0 G 0 B 0 HEX# 0000
C M Y K
75 68 67 90
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TYPOGRAPHY
JUST THE RIGHT FONT
Abril
This font is used for the logo only so that it remains definable.
Futura
Use for headings, captions and technical information. Futura adds a contmporary feel, while retaining a professional look.
Times
Use for body text. Times is a classic font that reproduces well. It is available in Bold and Italics. Using both upper and lower case letters instead of all caps gives a friendlier feel.
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IDENTITY
COMPANY STATIONARY
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