equality in motion
INTRODUCTION Northwest region of the United States, it was easy to see the
Foundation targets a much more broad target audience
was then used in numerous different media formats, to ensure
more successful organization while also becoming a beacon of
Table of Contents Research...................................... 1.0 Company Overview ........................1.1 S.W.O.T. Analysis ........................... 1.2 Research Paper............................. 1.3 Creative Brief ................................. 1.4 Creative Development ................ 2.0 Logo Development ........................ 2.1 Moodboards .................................. 2.2 Print Development ......................... 2.3 Website Development .................... 2.4 Style Guide .................................. 3.0 Brand Voice and Imagery .............. 3.1 Brand Colors and Typography ....... 3.2 Logo Standards ............................. 3.3 Final Designs............................... 4.0 Website ......................................... 4.1 Social Media and Blog .................. 4.2 Print Ads ....................................... 4.3 Merchandise ................................. 4.4 References .................................. 5.0 Image References ......................... 5.1 Work Cited .................................... 5.2
research 1.0
1.1
company overview
Pride Foundation is a Northwest leader in bringing people, ideas, and resources together to ignite change
As a donor-supported community foundation, we
Washington State, Pride Foundation donors and
managing substantial funds to address the growing challenges facing the community, not the least of which
gifted outside of the community to groups considered
public foundation for our community and to create an endowment that would be prudently managed and professionally administered—a place where
and to create a legacy of change that will endure for
leaders—addressing existing and emerging community needs in urban, rural, and remote communities
At that time, the dedication and determination of (Pride Foundation, Our History)
1.2
research paper
Abstract
EQUALITY IN MOTION in the Northwest region of the United States that
Northwest region of the United States that focuses on
audience, such as scholarship programs, fellowships,
core, Pride Foundation is already a strong leader in
support and recognition Pride Foundation cannot
Pride Foundation has potential to become a much
Switching from a localized campaign, to a national campaign will assist Pride Foundation in gaining more that Pride Foundation faces is that as of today, the campaign will not only aid Pride Foundation in its efforts to educate those who do not know about the issues and
Together, we create community, and together, we can build a foundation for all.
people that Pride Foundation can reach, thus limiting
perfect time for Pride Foundation to expand and create a new brand identity that it can use to gain support on a
1.2 THE BRAND Pride Foundation was founded in 1985 as an organization dedicated to raising funds to address
Washington State, Pride Foundation donors and
alone greatly sets them apart from many of their
its competitors, Pride Foundation does not limit their
through our grants, and scholarships to students,
of substantial funding can limit the impact that these scale, once Pride Foundation begins to gain national
research paper
in order for Pride Foundation to gain more support, their
new updated logo design, a cleaner and user friendly website, as well as a social media campaign will aid
For a national campaign such as the one for Pride Foundation, the new target audience should be anyone of sexual orientation or gender identity, will be the best
of reaching a national audience and gaining support
opportunity to also gain support from others outside of
that public opinion and acceptance of homosexuality when asked if homosexuality should be accepted or discouraged by society, the public opinion is up from
easy to see that Pride Foundation has ample opportunity
In addition to providing funding for grants, and scholarships to students, Pride Foundation has active initiatives which further our mission
s.w.o.t. analysis
1.3
STRENGTHS
WEAKNESSES
Wide reach and audience as
Ability to adapt to current trends and
OPPORTUNITIES Nationalize its campaign and reach an
Gain more support so that it may
Help put an end to discrimination
THREATS Not being able to outshine other
1.4
creative brief
EQUALITY By creating a fresh and clean logo, an updated color palette, along with supporting typography and imagery,
will consist of an updated website, a number of social
Pride Foundation in nationalizing
creative 2.0 development
2.1
logo development
2.2
moodboards
2.3
print development
2.4
website development
style 3.0 guide
3.1
brand voice
Pride Foundation seeks to put an end to discrimination,
as we are all human beings with blood running through
campaign, Pride Foundation can reach both supporters
Pride, will be a constant factor in this new rebrand campaign, and will be seen throughout any and
imagery of subconcious connectons with each other and begin to
3.2
Pride Purple (Light)
brand colors
Pride Purple
Black
White
#ffffff
typography
3.3 IT IS OKAY TO “Because we can’t always think straight.”
logo standards IT IS NOT OKAY TO the four brand colors, applying a gradient, distorting the
base of the logomark unless the entire logo is one solid color), or
4.0 designs
4.1
website
4.2
social media and blog
4.3
print ads
4.4
merchandise
references 5.0
5.1
image references
5.2
work cited
RICHIE SERRANO Full Sail University March 2014