equality in motion
INTRODUCTION Northwest region of the United States, it was easy to see the
Foundation targets a much more broad target audience
was then used in numerous different media formats, to ensure
more successful organization while also becoming a beacon of
Table of Contents Research...................................... 1.0 Company Overview ........................1.1 S.W.O.T. Analysis ........................... 1.2 Research Paper............................. 1.3 Creative Brief ................................. 1.4 Creative Development ................ 2.0 Logo Development ........................ 2.1 Moodboards .................................. 2.2 Print Development ......................... 2.3 Website Development .................... 2.4 Style Guide .................................. 3.0 Brand Voice and Imagery .............. 3.1 Brand Colors and Typography ....... 3.2 Logo Standards ............................. 3.3 Final Designs............................... 4.0 Website ......................................... 4.1 Social Media and Blog .................. 4.2 Print Ads ....................................... 4.3 Merchandise ................................. 4.4 References .................................. 5.0 Image References ......................... 5.1 Work Cited .................................... 5.2
research 1.0
1.1
company overview
Pride Foundation is a Northwest leader in bringing people, ideas, and resources together to ignite change
As a donor-supported community foundation, we
Washington State, Pride Foundation donors and
managing substantial funds to address the growing challenges facing the community, not the least of which
gifted outside of the community to groups considered
public foundation for our community and to create an endowment that would be prudently managed and professionally administered—a place where
and to create a legacy of change that will endure for
leaders—addressing existing and emerging community needs in urban, rural, and remote communities
At that time, the dedication and determination of (Pride Foundation, Our History)
1.2
research paper
Abstract
EQUALITY IN MOTION
Northwest region of the United States that focuses
that Pride Foundation faces is that as of today, the audience, such as scholarship programs, fellowships,
Pride Foundation has potential to become a much
people that Pride Foundation can reach, thus limiting
perfect time for Pride Foundation to expand and create a new brand identity that it can use to gain support on a
Foundation, and expanding their reach to a national Switching from a localized campaign, to a national campaign will assist Pride Foundation in gaining more how the rebranding effort can assist in both increasing campaign will not only aid Pride Foundation in its efforts
and its ability to properly use this increased support to
THE BRAND Together, we create community, and together, we can build a foundation for all.
Pride Foundation was founded in 1985 as an organization dedicated to raising funds to address
“As a donor-supported community foundation, we
1.2 Washington State, Pride Foundation donors and
them apart from many of their competitors, especially
through our grants, and scholarships to students,
of substantial funding can limit the impact that these scale, once Pride Foundation begins to gain national
the most popular topic of discussion is on same-
research paper in order for Pride Foundation to gain more support, their For a national campaign such as the one for Pride Foundation, the new target audience should be men
new updated logo design, a cleaner and user friendly
regardless of sexual orientation or gender identity, will be the best way to gain better support for Pride causes such as same-sex marriage shown in the Pew
states, as a ripple effect, until it has expanded into all 50 Pride Foundation the opportunity to also gain support from others outside of that age range by secondary
In addition to providing funding for accepted or discouraged by society, the public opinion
and polls, it is easy to see that Pride Foundation has ample opportunity to use a rebranding campaign and
through our grants, and scholarships to students, Pride Foundation has active initiatives which further our mission
s.w.o.t. analysis
1.3
STRENGTHS
WEAKNESSES
Wide reach and audience as
Ability to adapt to current trends and
OPPORTUNITIES Nationalize its campaign and reach an
Gain more support so that it may
Help put an end to discrimination
THREATS Not being able to outshine other
1.4
creative brief Pride Foundation in nationalizing
By creating a fresh and clean logo, an updated color palette, along with supporting typography and imagery,
will consist of an updated website, a number of social
EQUALITY
style 3.0 guide
3.1
brand voice
Pride Foundation seeks to put an end to discrimination,
as we are all human beings with blood running through
campaign, Pride Foundation can reach both supporters
Pride, will be a constant factor in this new rebrand campaign, and will be seen throughout any and
imagery of subconcious connectons with each other and begin to
3.2
Pride Purple (Light)
#8602e8
brand colors
Pride Purple
Black
#000000
White
#ffffff
typography
3.3 IT IS OKAY TO “Because we can’t always think straight.”
logo is 1 inch in width, or 72
logo standards IT IS NOT OKAY TO the four brand colors, applying a gradient, distorting the
base of the logomark unless the entire logo is one solid color), or
RICHIE SERRANO Full Sail University March 2014