almost there

Page 1

equality in motion



INTRODUCTION Northwest region of the United States, it was easy to see the

Foundation targets a much more broad target audience

was then used in numerous different media formats, to ensure

more successful organization while also becoming a beacon of


Table of Contents Research...................................... 1.0 Company Overview ........................1.1 S.W.O.T. Analysis ........................... 1.2 Research Paper............................. 1.3 Creative Brief ................................. 1.4 Creative Development ................ 2.0 Moodboards .................................. 2.1 Logo Development ........................ 2.2 Print Development ......................... 2.3 Website Development .................... 2.4 Style Guide .................................. 3.0 Brand Voice and Imagery .............. 3.1 Brand Colors and Typography ....... 3.2 Logo Standards ............................. 3.3 Final Designs............................... 4.0 Website ......................................... 4.1 Social Media and Blog .................. 4.2 Print Ads ....................................... 4.3 Merchandise ................................. 4.4 References .................................. 5.0 Image References ......................... 5.1 Work Cited .................................... 5.2




research 1.0


1.1

company overview

Pride Foundation is a Northwest leader in bringing people, ideas, and resources together to ignite change

As a donor-supported community foundation, we

Washington State, Pride Foundation donors and

managing substantial funds to address the growing challenges facing the community, not the least of which

gifted outside of the community to groups considered

public foundation for our community and to create an endowment that would be prudently managed and professionally administered—a place where

and to create a legacy of change that will endure for

leaders—addressing existing and emerging community needs in urban, rural, and remote communities

At that time, the dedication and determination of (Pride Foundation, Our History)


1.2

research paper

Abstract

EQUALITY IN MOTION in the Northwest region of the United States that

Northwest region of the United States that focuses on

audience, such as scholarship programs, fellowships,

core, Pride Foundation is already a strong leader in

support and recognition Pride Foundation cannot

Pride Foundation has potential to become a much

Switching from a localized campaign, to a national campaign will assist Pride Foundation in gaining more that Pride Foundation faces is that as of today, the campaign will not only aid Pride Foundation in its efforts to educate those who do not know about the issues and

Together, we create community, and together, we can build a foundation for all.

people that Pride Foundation can reach, thus limiting

perfect time for Pride Foundation to expand and create a new brand identity that it can use to gain support on a


1.2 THE BRAND Pride Foundation was founded in 1985 as an organization dedicated to raising funds to address

Washington State, Pride Foundation donors and

alone greatly sets them apart from many of their

its competitors, Pride Foundation does not limit their

through our grants, and scholarships to students,

of substantial funding can limit the impact that these scale, once Pride Foundation begins to gain national


research paper

in order for Pride Foundation to gain more support, their

new updated logo design, a cleaner and user friendly website, as well as a social media campaign will aid

For a national campaign such as the one for Pride Foundation, the new target audience should be anyone of sexual orientation or gender identity, will be the best

of reaching a national audience and gaining support

opportunity to also gain support from others outside of

that public opinion and acceptance of homosexuality when asked if homosexuality should be accepted or discouraged by society, the public opinion is up from

easy to see that Pride Foundation has ample opportunity

In addition to providing funding for grants, and scholarships to students, Pride Foundation has active initiatives which further our mission


s.w.o.t. analysis

1.3

STRENGTHS

WEAKNESSES

Wide reach and audience as

Ability to adapt to current trends and

OPPORTUNITIES Nationalize its campaign and reach an

Gain more support so that it may

Help put an end to discrimination

THREATS Not being able to outshine other


1.4

creative brief

EQUALITY By creating a fresh and clean logo, an updated color palette, along with supporting typography and imagery,

will consist of an updated website, a number of social

Pride Foundation in nationalizing



creative 2.0 development


2.1 Preliminary

that these moodboards did not grasp the essence of

(The moodboards were used as a means of inspiration and some of the elements, such as


moodboards Final


2.2 ARIAL:

Pride Foundation MYRIAD PRO:

Pride Foundation FUTURA:

Pride Foundation Pride Foundation HELVETICA NEUE:

Pride Foundation stand alone mark when not being used together with the

design; a sans serif font that was simple and clean that would support the logomark, while not being too strong and that was simple yet compelling enough to be used as a


logo development

“Because we can’t always think

Final logo decisions


print development

2.3

MUST HAVES FOR PRINT!

• Strong imagery • Good contrast control • Use of brand colors • Supporting typography • Logo must be used and •

Because we can’t always think s

t h g i a tr Learn more at

www.pridefoundation.org


2.4

website development



style 3.0 guide


3.1

brand voice

Pride Foundation seeks to put an end to discrimination,

as we are all human beings with blood running through

campaign, Pride Foundation can reach both supporters

Pride, will be a constant factor in this new rebrand campaign, and will be seen throughout any and


imagery of subconcious connectons with each other and begin to


3.2

Pride Purple (Light)

brand colors

Pride Purple

Black

White

#ffffff


typography Helvetica BOLD

Helvetica REGULAR

“Because we can’t always think straight.”

Helvetica LIGHT/LIGHT OBLIQUE


3.3 IT IS OKAY TO “Because we can’t always think


logo standards IT IS NOT OKAY TO the four brand colors, applying a gradient, distorting the

base of the logomark unless the entire logo is one solid color), or



4.0 designs


4.1 When designing the website

simple and clean, while still

includes stories and links to other parts of the website, scrolls within the top naigation

to easily access current infromation and distinguish

allow users to easily access

designed with ease of access and clean layout where

information they are looking to can easily relate the same ease of access on the main


website

Back to home screen

Who are we? Where are we? What do we do? What can you do? Become a member

What can you do? Bring PF to you Come see PF in action Donate to PF Tell a friend


4.2

Pride Foundation Pride Foundation posted a new photo.

Because I love... A new print ad series. PHOTO


social media and blog

audience, and keep this new audience informed about topics, as social media campaign needed to take

that both supporters and potential supporters can access

be accessed across a multitude of platforms, from


print ads

4.3

After the transition there is still life to live. I still have my career goals. I still have my family goals; I want to have more kids. I would rather focus on those things than what’s down there. Carmen Carrera (formerly Christopher Roman)

#FDBVTF

#FDBVTF

* MPWF IJN

range in the content being shown, so that they can be successful in showing the wide range of humanity in the

* MPWF IFS can be worn by anyone regardless of sexual orientation backpack because it is one of the few non-gender


4.4

merchandise



references 5.0


5.1

image references


5.2

work cited




RICHIE SERRANO Full Sail University March 2014


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