H O M E
&
L I F E S T Y L E
G U I D E
MEDIA KIT
YOUR INTEGRATED MARKETING PLATFORM PRINT | DIGITAL | MOBILE DIRECT MARKETING | AUGMENTED REALITY RealEstateBook.com
1
WHO WE ARE
For over forty years, The Real Estate Book continues to be the leading innovator in real estate marketing. Our dedicated network has helped thousands of real estate professionals win more listings, build their brands and generate leads. We are known for innovative tools that compliment the home buying experience and helping our clients stand out in a crowded marketplace to drive the sale.
HOME & LIFESTYLE GUIDE
2
YOUR COMPLETE INTEGRATED MARKETING SOLUTION THE POWER OF PRINT 4 STRONG PERSONAL BRANDING
5
PRINT MEETS MOBILE
6
TREB MOBILE AGENT
7
AUGMENTED REALITY LISTINGS
8
TARGETED DIRECT MAIL
10
TREB SOCIAL CHANNELS
11
LUXURY SYNDICATION PARTNERS
12
AGENT TESTIMONIALS
14
RealEstateBook.com
3
THE POWER OF PRINT
Why choose The Real Estate BookÂŽ print advertising? Print is still the most trusted, inspiring and motivating medium when it comes to making a purchasing decision. Combined with a full array of digital tools, an integrated approach is the best practice for any agent's marketing and branding strategy.
OLD MEDIA + NEW MEDIA For 74% of Advertisers, It's a Package Deal
Use Digital & Traditional Media Together 74%
Use Traditional Media Only 22%
Use Digital Media Only 3%
Borrell's Take
Use Another Method 1%
Only 3% of 3,039 local advertisers surveyed in the past 3 months said they're buying only digital media. The market is coalescing around digital and traditional media packages– and having a point person to manage it. Source: Borell's Annual Survey of Local Advertisers; April-June 2017; N=3,039 responses 4
STRONG BRANDING PAVES THE WAY TO SUCCESSFUL LEAD GENERATION
Real estate is one of the most competitive and saturated industries today. It is important for an agent to build a strong personal brand in order to gain a customer's trust. In addition to promoting your listings, marketing your brand must also be a top priority to be successful. The Real Estate Book offers an integrated marketing solution that provides print, digital and mobile advertising and branding tools. Effective real estate marketing will generate more leads by not only getting you in front of more people, but getting you in front of the right people at the right time.
RealEstateBook.com
5
DIGITAL & MOBILE
WORK TOGETHER WITH PRINT Today's consumers move seamlessly from offline to online. We provide you with ways to capture valuable data in real time during the consumers' home shopping experience to market your personal brand and generate leads. TRUMAN & CO.
NEW HEIGHTS R EA L ES TAT E S E RV IC E S
Sand
3
1205 Gre
GET ZAPPAR Text codes prompt home shoppers to www.sandy ZAP THE CODE view more info and provide listing ö SEND TEXT CODE TO 52187 FOR MORE INFO agent with real time leads
R E A L E S TAT E Elevate Your Expectations! Sandy Smith
TRUMAN & CO.
333-333-3333
NEW HEIGHTS
1205 Truman Avenue Greenville, SC 33333
R E A L E S TAT E S E RV IC E S
GET ZAPPAR
R E A L E S TAT E ZAP THE CODE
www.sandysmith.com
ö SEND TEXT CODE TO 52187 FOR MORE INFORMATION AND PHOTOS ö
Elevate Your Expectations! TEXT: R81582 TO 52187
TEXT: R81582 TO 52187
2043 Peak Place | Capstone City $505,000 | 3,250 SquareTEXT: Feet TEXT: R81582 TO 52187 R81582 TO 52187 4 Bedrooms, 2.5 Baths. 1588 Sylvan Way | Asheboro 2043 Peak Place | Capstone City $505,000 | 3,250 Square Feet 4 Bedrooms, 2.5 Baths.
$625,000 | 4,439 Square Feet
1588 Sylvan Way | Asheboro $625,000 | 4,439 Square Feet 4 Bedrooms, 4.5 Baths.
4 Bed | 4 Bath | SF | $625,000 4 Bed | 4 Bath | SF | $415,000 Lakefront onfloor Lake Newproperty interior paint! Open plan,Lucas! Stunningl garage. Text: P771989 to 52187 Text: R767903 to 52187
Baths. 4 Bed4| 4Bedrooms, Bath | SF4.5 | $625,000 Lakefront property on Lake Lucas! Stunningl garage. Text: R767903 to 52187
TEXT: R81582 TO 52187
TEXT: R81582 TO 52187
2043 Peak Place | Capstone City $505,000 | 3,250 Square Feet 4 Bedrooms, 2.5 Baths.
2043 Peak Place | Capstone City $505,000 | 3,250 Square Feet 4 Bedrooms, 2.5 Baths.
TEXT: R81582 TO352187 Bed | 3 Bath | SF | $395,000
Custom Brick Home! GR w/vaulted ceiling
Text: R702484 2043 Peak Place | Capstone Cityto 52187 TEXT: $505,000 R81582 TO 52187 R81582 TO 52187 | 3,250 SquareTEXT: Feet 2043 Peak Place | Capstone City 2043 Peak Place |4 Capstone City Bedrooms, 2.5 Baths. $505,000 | 3,250 Square Feet $505,000 | 3,250 Square Feet
R81582 2 Bed | 2 BathTEXT: | SF | $359,500 Stunning home in Olde Towne Village! Text:2043 R737981 to 52187 Peak Place |
4 New
TO 52187
Capstone City $505,000 | 3,250 Square Feet 4 Bedrooms, 2.5 Baths.
4 Bedrooms, 2.5 Baths.
4 Bedrooms, 2.5 Baths.
NEW HEIGHTS R E A L E S TAT E
SALLY SALESALOT / BROKER 123.456.789 WWW.NEWHEIGHTSREALESTATETREB.COM
32 Bed Bed | |3SFBath | 2 Bath | $339,500 | SF | $395,000 Stunning townhome in impeccable condition! Custom Brick Home! Text: R703856 to 52187 GR w/vaulted ceiling W W W. R E A L E S TAT E B O O K . C O M R702484 to 52187 Text:
3 Bed | 3 Bath | SF | $339,900 Custom Brick Home in Pinecroft! Text: R430212 to 52187
TEXT: R81582 TO 52187 Your web address in print 2043 Peak Place | Capstone City $505,000online | 3,250 Square Feet drives traffic 4 Bedrooms, 2.5 Baths.
6
TEXT: R81582 TO 52187 2043 Peak Place | Capstone City $505,000 | 3,250 Square Feet 4 Bedrooms, 2.5 Baths.
NEW HEIGHTS R E A L E S TAT E
2 Stunn
urce: Velocify)
EXTEND YOUR REACH WITH
TREB MOBILE AGENT
Stand out Stand Stand out out
with MOBILE AG with MOBILE AG with MOBILE AG Mobile lead generation fo
VANITY TEXT CODES FOR YOUR LOCAL MARKET
Mobile lead generation fo Mobile lead generation fo your local market your your local local market market
Drive engagement through your own personal vanity text code Brand your listing properties
Mobile = Availability Mobile = Availability Mobile Availability all =of your contact Link to Share your site, landing page, orinfo any with URL potentia
Share all of your contact info with potentia through your Digital Business Card. through your Digital Business Card.
Share allyour of your contact info Card. with potentia through Digital Business with custom messaging
Immediate Connection MOBILE = AVAILABILITY Immediate Connection Immediate Connection Drive engagement though the use of a van Share all of your contact info with potential Drive engagement though the use of a van engagement though the Card. use of Use a van code that’s completely customizable. y customers Drive through your Digital Business
code that’s completely customizable. Use y code that’s to completely customizable. y messaging link to your site, landingUse page messaging to link to your site, landing page messaging to islink to of your site, landing page other url that part your online presenc other url that is part of your online presenc other url that is part of your online presenc BRAND YOURSELF Brandinformation Yourself always stays Your contact Brand Yourself pinned to Your the top of the listing feed. Brand Yourself contact information always stays pinn Your contact information always stays pinn Your information always stays pinn top ofcontact the listing feed. top of the listing feed. top of the listing feed. Text messages have a response rate of For more and to secure your v 45% compared toinformation 6% for email.* For more information and to secure your v For more information andReal to secure code today, contact The Estate your Bookv today, contact The Real Estate Book 89% of code home shoppers use a mobile code today,incontact Thetoday. Real Estate Book Distributor your area Distributor in your arearesearch** today. device for the duration of their Distributor in your area today. *Velocity **User behavior data courtesy of NAR RealEstateBook.com
7
AUGMENTED REALITY
BRINGS PRINT TO LIFE
The Real Estate Book ® is one of the first real estate marketing companies in the industry to incorporate Augmented Reality into its consumer experience. Augmented Reality enhances the home buyer's experience and makes the printed page come alive on their mobile device. Zap codes bring the printed page to life
Sandy Smith
TRUMAN & CO.
333-333-3333
1205 Truman Avenue Greenville, SC 33333
RE AL ES TATE S ERV IC ES
GET ZAPPAR ZAP THE CODE
www.sandysmith.com
ö SEND TEXT CODE TO 52187 FOR MORE INFORMATION AND PHOTOS ö
Your properties jump off the page by using a cutting edge tool in your
3 Bed | 3 Bath | SF | $395,000 Custom Brick Home! GR w/vaulted ceiling Text: R702484 to 52187
4 Bed | 3 Bath | SF | $419,500 All Brick Home! Hardwood floors, Text: R507406 to 52187
listing ads. AR allows the home buyer or seller to scan your ad
3 Bed | 2 Bath | SF | $359,900 Private setting! Beautiful New Home on 5+ Acres! Text: R736410 to 52187
4 Bed | 3 Bath | SF | $359,900 Immaculate home, 9' ceilings! Text: R649837 to 52187
and view a video, photos or contact you directly, all from their
3 Bed | 2 Bath | SF | $359,900 CUSTOM HOME ON 19.8 ACRES! Text: P589434 to 52187
2 Bed | 2 Bath | SF | $359,500 Stunning home in Olde Towne Village! Text: R737981 to 52187
W W W. R E A L E S TAT E B O O K . C O M
8
mobile device.
AUGMENTED REALITY The Real Estate Book is proud to announce
HOW DOES DOES ITITWORK? AUGMENTED REALITY HOW WORK?
11
HOW DOES 22 IT WORK?
1 Text ZAPPAR to 52187 ZAPPAR to Text 52187 Text ZAPPAR to 52187
3 3 Hold your device Hold3 your device ove
2 and open Download the Zappar over the Zap Download andapp open your device overand sca the Zappar app Holdthe Zap code Download & open
the Zap code scan Code & and scan
the Zappar app
Try Try it now! Try it now! now!
Click a phot
o for more
Click a phot
info!
o for more
info!
Zappar download available for free on the Apple and Android app stores.
WE MAKE THE PRINTED par download available for free onPAGE the Apple and Android app stores. COME ALIVE! 18TREB013-05162018
RealEstateBook.com
9
LOCAL SATURATION DIRECT MAIL STRATEGY The goal of Direct Marketing is to get your advertisement into the hands of prospective home buyers and home sellers before they choose an agent. A consumer looking to buy or sell a home that receives a copy of The Real Estate Book® will likely use it as a resource when the time comes to choose an agent. Agents actively marketing homes in their local Real Estate Book® increase their brand’s exposure within the targeted consumer demographic that needs their services the most.
HOW EFFECTIVE IS DIRECT MAIL? 82% OF AMERICANS trust print ads when considering a purchase decision.* Direct mail household RESPONSE RATE IS 5.1% (compared to less than 1% for digital channels), which is the highest response rate the DMA has ever recorded.** Marketing campaigns that used direct mail and 1 or more digital media experienced 118% LIFT in response rate compared to using direct mail only. ***
* - MarketingSherpa, Oct. 2016 ** - DMA Response Report, 2017 *** - Merkle Performance Marketing, 2016 10
NATIONAL
SOCIAL MEDIA FOOTPRINT
Our social media strategy revolves around real-time engagement with both agents and consumers. Our content is informative and timely and is meant to drive conversations about the real estate industry. It is also intended to provide insider information for consumers navigating their home buying journey.
ENGAGED AUDIENCE METRICS Twitter 74,900+ Followers Facebook 8,500+ Followers Instagram 300+ (New Channel!) LinkedIn 500+ (New Channel!)
POSTING FREQUENCIES Daily activity on social media during peak times and weekly blog posts on real estate topics of interest. Facebook drove 3.16 million website visits in 2017. 34% of Facebook followers are between the ages of 34 & 54. RealEstateBook.com
11
GLOBAL + LUXURY ONLINE
SYNDICATION
When you advertise with The Real Estate Book®, you never have to worry about exposure for your luxury listings. We have partnered with some of the best & brightest lifestyle affiliates available, ensuring you get unparalleled reach and value for your advertising dollar.
OUR SYNDICATION PARTNERS PROVIDE GLOBAL EXPOSURE GIVE YOUR LUXURY LISTINGS EXPOSURE TO THE MOST INFLUENTIAL & QUALIFIED HOME BUYERS 12
TOTAL VALUE = $2,500+ plus exposure to millions of buyers included with your ad in The Real Estate Book®.
• 240k+ monthly visitors • Listings $750,000 and above qualify
• 20M+ monthly visitors • Listings $650,000 and above qualify
• 570k+ monthly visitors • Listings $500,000 and above qualify
• 350k+ monthly visitors • Listings $500,000 and above qualify
• 2.3M+ monthly visitors • Listings $1,000,000 and above qualify
• 43.1M+ monthly visitors • Listings $450,000 and above qualify A D D I T I O N A L S Y N D I C AT I O N F O R A L L A D V E R T I S E R S : Mitula (US & Canada) Ovlix
Locanto (US & Canada) Oodle
World Property Journal
Global Listings The Move Channel
*-Our list of partners is always being optimized for the greatest results and is subject to change RealEstateBook.com
13
PUTTING IT
ALL TOGETHER The Real Estate Book® is the integrated marketing solution that helps you:
GENERATE MORE LEADS WIN MORE LISTINGS BUILD YOUR BRAND
“
“
Love this publication and
the company behind it! This magazine is the GO TO
print tool to find homes for sale. Miloff Aubuchon has been advertising in this publication for years, and
our sellers love that we use
Working with Penelope and advertising in The Real
Estate Book® is a no-brainer for me. Great service, great layout design and lots of
activity generated from my ads. It's an investment that returns outstanding results every time.
”
this magazine. Dawn, you and your team are so well-respected and well-liked in this industry; you are one of a kind and we love working with you and your team. Our ad is always accurate, and the designers are spot on!
DONNA BURNS KAISER SOTHEBYS INTERNATIONAL REALTY
MILOFF AUBUCHON REALTY GROUP
ORANGE BEACH, AL
CAPE CORAL, FL
14
”
Thank you for all you do!
“
I appreciate the hard work and dedication that Cirita and Brandon
put into The Real Estate Book®. I have been advertising in The Real Estate Book® for several years. It has been one of my main lead
generation sources. It brings buyers to my listings AND it seals the deal when I meet with sellers. Not many brokers advertise in print and that is exactly why I do! The Real Estate Book® makes Pink Dot Properties and my listings stand out. With The Real Estate Book®
online and text codes, the reach is far beyond print. If you are looking for a strong ROI and amazing client service, you need to meet with Cirita! HEIDI TORKKO PINK DOT PROPERTIES PORTLAND, OR
”
“
As a second year agent, I have closed 52 homes with over $17 million sales in one year! In addition, I won Top REALTOR® in the Top
Agent Missouri Edition magazine. I attribute a lot of my success to
Herman & Diane Page with The Real Estate Book®. Their hard work and tools used to showcase my business; such as the business card app, marketing presentation and hands-on assistance has made me the
successful agent I am today. I am very grateful for Herman and Diane with The Real Estate Book®. PEGGY ALBERS FOUR SEASONS REALTY LAKE OF THE OZARKS, MO
”
RealEstateBook.com
15
H O M E
&
L I F E S T Y L E
G U I D E
TO ADVERTISE: 888.809.8495 REALESTATEBOOK.COM/ADVERTISERS ADVERTISE@REALESTATEBOOK.COM
@RealEstateBook
16
GENERATE MORE LEADS WIN MORE LISTINGS | BUILD YOUR BRAND
