Cradle to Cradle
速
Prof. Dr. Michael Braungart
CRADLE TO CRADLE® in BELGIUM
“
The Belgian EU Presidency wants to promote the concept of
‘sustainable materials management’, …which covers the whole life-cycle of products
in a so-called ‘cradle-to-cradle’ approach.” July 2010
Cradle To Grave 速 Design Paradigm
Precious Slag From Waste Incineration
• Incineration slag contains 13,000 tonnes/a of copper (average Germany) • It is worth of $100 million per year (Price rate 2010)
Copper - The Situation • •
• • •
Reserves known for about 50 years 28% of copper that humanity has already extracted until now is considered definitively lost Only 25% of copper is recycled 20 years after production Decreasing tendency Copper is commercialised on the basis of an English standard (purity of 99,99%) that does not take into account how it has been produced
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Environmental Disasters
Cradle To Grave : TARGET IS ZERO
•Reduction •Avoidance •Minimization •Prevention ECO-EFFICIENCY
Loss of Topsoil We lose 4000 – 6000 times more topsoil than we rebuild
Indoor Air-Pollution
Source: http://www.gonaturalbaby.com/blog/indoor-air-pollution/326/
Indoor Air Quality for Our Children
Bad Design: Chromatogram For Children‘s Toy
SOURCE: Hamburger Umweltinstitut e.V.
Off Gassing: Computerscreen 1-Hexanol, 2-ethyl
Impunity from Solvent
Butylated Hydroxytoluene 2,6-DI-T-BUTYL-4-METHYLENE-2 Phenol, (dimethylethyl)methoxyFamesene 1H-Cycloprop[e]azulene, 1a,2,3,4,4 Copaene Tertadecane
Tridecane
Dodecane Decanal
Pentanal Carbon Tetrachloride (-> solvent) Benzene
Methane, Chloroido- (-> solvent)
Octane Acetic Acid, butyl ester Hexanal Toluene
Neuro toxic at certai n conce ntrati ons
Cyclohexen-one, trimethyl Undecane Benzene, (methoxyl-methylethyl) Nonanal Benzenemethanol, alpha, alpha, d Benzene, ethyl-dimethylBenzene, methyl-propylD-Limonene Benzene, methyl-(methylethyl) Heptane, pentamethylDecane beta-Pinene Octanal Trimethylbenzene Benzene, ethyl-methylBenzene, propylalpha-Pinene Hexanal, 2-ethylBenzene, (methylethyl)n-Nonane Benzene, 1,2-dimethyl Heptanal Cyclonhexanone Benzene, 1,3-/1,4-dimethylEthylbenzene
Suspe cted carcin ogen
Off Gassing: Siemens Vacuum Cleaner Minutes
After 15
Asbestos-free Brake Pads
A Solution?
Electron microscopy pictures of brake dust. O. von Uexku¨ ll and Michael Braungart et al. / Journal of Cleaner Production 13 (2005) 19–31
Are We Too Many?
“No goal is more crucial to healing the global environment, than stabilizing human population .�
Al Gore
Are We Too Many?
unwelcome to the planet?
Are THEY Too Many?
The Biomass of ANTS is HUMANS
4 Times Greater Than
Cradle To Cradle ® : The Goal Is QUALITY ECO-EFFECTIVENESS
•Define •Increase •Support •Optimize ECO-EFFICIENCY
Identify The Best: ABC-X CATEGORIZATION OPTIMAL OPTIMIZABLE
TOLERABLE
NOT ACCEPTABLE NOT CHARACTERIZED
Cradle To Cradle 速 : Doing The Right Things!
DOING THINGS RIGHT
DOING THE RIGHT THINGS
TRIPLE Top Line
Cradle To Cradle ® Design Paradigm • Waste equals Food (NUTRIENTS are NUTRIENTS) • Use Current Solar Income • Celebrate Diversity
Biological Metabolism
Technical Metabolism
Biological Nutrient
KLM - Compostable Airplane Seat Prototype
Technical Nutrient
It’s a task we’re proud to undertake, for the betterment of our products, our brand, the people and our planet.
Stef Kranendijk
CEO
"The greenest house is the one that never gets built.“
?
— Whit Faulconer, GreenBlue
BUILDINGS LIKE TREES CITIES LIKE FORESTS
Adam Joseph Lewis Center for Environmental Studies I Oberlin College, OH
WILLIAM McDONOUGH
Ford Rouge Center
Eco-Effective Architecture • More Impact
• MORE – – – – – –
Habitat Biological Diversity Clean Water Fresh Air Beauty FUN!
Herman Miller “Green House” Factory
Oia Instituto Ambiental Latin America • Soil recovery • Nutrient recycling • Energy from Biomass • Economic profitability • Social justice
www.oia.org.br
Biomass Nutrient Recycling: Sewage Treatment
Phosphate Recovery
BIONORICA: Building Like A Tree
Building: BIONORICA NEUMARKT
• Defining a C2C Building • Criteria • Implementation • C2C Energy • Measuring: Intentions, Milestones & Roadmaps
For more information: www.duurzaamgebouwd.nl/bookstore
van Gansewinkel Groep- Nutrient Management Company “For us Cradle to Cradle is not an invention but a discovery of what our work really is about! It is so inspirational for our company.“ Ruud Sondag, CEO van Gansewinkel Groep
Example Of A Cradle To Cradle 速 Platform
EPEA INTERNATIONALE UMWELTFORSCHUNG GMBH TROSTBRÜCKE 4 D-20457 HAMBURG GERMANY T. +49 40 43 13 49 0 F. +49 40 43 13 49 49 www.epea.com
Michael Braungart braungart@epea.com