Te creative artist couple Karin and Carl Larsson inspired H&M for their Conscious Exclusive collection 2018
Rights & Brands | Carl Larsson-gården Sales Presentation
Rights & Brands | Carl Larsson-gården Sales Presentation 3 H&M Conscious Exclusive collection 2018
Swedish crown princess Victoria
Paris Jackson
Mena Suvari
Amanda Seyfried
Kate Bosworth
Christy Turlington
“Imagine having the chance to botanize in all the closed cupboards, hidden nooks, and crannies to show of the living home that the Carl Larsson estate was then, and still is today. Tere are few environments that are so inspiring, and the goal of this book is that everyone should be able to take some of that inspiration with them.”
- ELSA BILLGREN
Rights & Brands | Carl Larsson-gården Sales Presentation
”Ett Hem: Carl och Karin Larsson värld”, by Elsa Billgren, 2023
Carl and Karin Larsson’s lifestle and interior design has inspired and fascinated the design team at Åhléns. With this collection they want to highlight both parties of the Larsson couple and draw atention to the creative magic they crafed together.
Rights & Brands | Carl Larsson-gården Sales Presentation
Åhléns collection of home products, 2023
Åhléns collection of home products, 2023
“Nordic designers have been at the forefront of the international design scene for decades. But haven’t we been a bit restricted in terms of color? Design House Stockholm has decided to reach across the centuries and dress up nine objects selected from our contemporary collection of accessory frniture pieces with four of the bold colors of Karin Larsson, a legend of Swedish art and design”
Rights & Brands | Carl Larsson-gården Sales Presentation
- ANDERS FÄRDIG, FOUNDER AND CEO OF DESIGN HOUSE STOCKHOLM
Design House Stockholm collaboration, 2020
Design House Stockholm collaboration, 2020
Carl & Karin Larsson
Carl Larsson was born in the Old Town of Stockholm in 1853. His family was poor and he grew up in dismal circumstances. His strong artistic talent emerged early and at thirteen, his teacher at the school for the poor, urged him to apply for art school. Afer the Art Academy Carl worked as an llustrator of books, magazines and daily newspapers.
Karin Bergöö was born in 1859 and grew up in Hallsberg, Sweden where her father was a successful businessman. Karin’s artistic talent showed early and she began to study art at the Arts and Crafs School (Slöjdskolan) in Stockholm. Following this she went on to the Art Academy in 1877.
Te couple met at the Scandinavian art colony in Grez-zurLoing outside of Paris, France.
Rights & Brands | Carl Larsson-gården Sales Presentation
Lilla Hytnäs
Carl and Karin Larsson married in 1883 and had eight children. Te family quickly became Carls favourite models. In 1888, the family got a small house, Lilla Hytnäs in Sundborn, by Karin's father Adolf Bergöö. Lilla Hytnäs became Karin and Carl's joint art project where their artistic talents got an outlet in a modern and personal way.
Karin’s creative power and artistic taste is a very important component in Carl’s art. Te bold interior decoration, the modern textiles, the rustic furniture – most of which she designed herself. One could say that their artistic talents coexisted in powerful symbiosis – she created the home that he depicted and together they created the motifs that have come to characterize the picture of Sweden that is cherished the world over.
Take a tour of the estate!
Rights & Brands | Carl Larsson-gården Sales Presentation
Carl & Karin Larsson’s Brand Program
Carl and Karin Larsson’s Family Association works to preserve the house, garden, art and to keep Carl and Karin’s works relevant and the museum open to new generations of visitors.
Carl & Karin Larsson’s lifestle is also reflected in our way of living today. Sustainable, recycled, restored and re-produced is winning people’s hearts and atention, and the paterns and our personal items are taking up more space in our homes.
As a licensee you will get access to the archives and get the opportunit to create amazing collaborations based on the paintings and paterns that are preserved. Te brand also has storytelling texts, ofcial logos and other brand texts. Rights & Brands are now reaching out to find new partners to keep this cultural heritage alive. Te brand program is sold as Carl Larsson-gården Sundborn.
Tank you for your commitment and that you want to take part in preserving this cultural heritage!
Rights & Brands | Carl Larsson-gården Sales Presentation
11
Nature
Art and crafsmanship
Creativit Innovation
Rights & Brands | Carl Larsson-gården Sales Presentation
Home Family Tradition
Celebrations
Rights & Brands | Carl Larsson-gården Sales Presentation
Swedish summer - crayfish season
Family holidays - Christmas
Past meets present
- the brand today
Past meets present
- the brand today
Influencers - the brand today
Influencers - the brand today
Influencer event at Carl Larsson-gården
Elsa Billgren Instagram posts
Arum harum ipit, assum nienem raessinus dem el inum rehent lautemq.
@elsabillgren, 146K followers on Instagram
Inspiration - the brand today
Inspiration
Inspiration - the brand today
Formex 2019
Licensee products - the brand today
Akademibokhandeln
Licensee products - the brand today
Kid’s Concept
Licensee products - the brand today
Lindex
Licensee products - the brand today
Design House Stockholm
Byggfabriken
Licensee products - the brand today
PR Home
Svanefors
Licensee products - the brand today
Rebel Walls
Sandberg Wallpaper
Licensee products - the brand today
Everstyle
Westanqvarn
SoMe channels
www.carllarsson.se
Instagram/carllarssongarden
www.facebook/carllarssongarden
Rights & Brands | Carl Larsson-gården Sales Presentation
Anna Svenman
Retail & Sales Manager
anna.svenman@rightsandbrands.com
Niklas Österling
Category Manager Apparel/Interior
niklas.osterling@rightsandbrands.com
www.rightsandbrands.com
Contact
Rights & Brands | Carl Larsson-gården Sales Presentation 33
