Mamma Moo and Crow brand presentation

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Eternal friendship

Te two unique characters Mamma Moo and Crow debuted on children’s radio in 1985. Te author Jujja Wieslander has in collaboration with the illustrator Sven Nordqvist published the stories since 1991.

Mamma Moo and Crow are two strong characters with minds of their own. Together, they go on mischievous adventures, celebrating their unusual and eternal friendship.

Facts

• More than 2,5 million books sold internationally

• New books are frequently published

• Over 1,6 million books sold in Sweden

• Top listed at Swedish libraries

• 10 books translated to 36 languages

• Today we can enjoy a total of three movies with Mamma Moo and Crow. Released 2008, 2022 and 2023.

• SVT will follow up the two latest movies with a new Mamma Moo & Crow animated TV series.

• Available on several digital platforms, such as

Friendship Playfulness

Joy of movement Having fun

Close to nature

Jujja Wieslander

Jujja Wieslander was born 12th of June 1944 in Stockholm. She is a Swedish children’s book author and a member of Te Swedish Academy for Children’s Books. She’s best known for her books about Mamma Moo and Crow, illustrated by Sven Nordqvist.

Te most important thing for Jujja when creating is the passion for children’s playfulness and language. With the help of her characters, she portrays this joyous way of learning.

Photo: Mimmi Nordin

New book to be published in 2024!

A new book about Mamma Moo and Crow will come out on the Swedish market in January 2024. Mamma Mu Blir Ledsen, ”Mamma Moo Gets Sad” is a warm story of friendship and reconciliation. Te main target group is 3-6 year olds.

Published books

Mamma Mu och Kråkan – 1991

Mamma Mu gungar – 1993

Mamma Mu åker bobb – 1994

Mamma Mu bygger koja – 1995

Mamma Mu städar – 1997

Mamma Mu åker rutschkana – 2003

Mamma Mu klätrar i träd – 2005

Mamma Mu får et sår – 2006

Mamma Mu och Kråkans jul – 2008

Mamma Mu läser - 2011

Stora boken om Mamma Mu och kråkan - 2012 & 2021

Mamma Mu simmar - 2014

Mamma Mu firar Kråkan - 2015

Mamma Mu och Kråkan leker - 2015 & 2021

Mamma Mu och Kråkan - Bang Bang (musik) - 2015

Mamma Mu och Kråkan på utflykt - 2016

Mera fart Mamma Mu - 2016

Kråkan säger INTE! - 2017

Mamma Mu låtsas – 2018

Kråkan säger AKTA! - 2020

När Mamma Mu möte Kråkan första gången - 2020

Mamma Mu och Kråkan gör et zoo - 2020

Kråkan säger SEN! - 2022

Mamma Mu blir ledsen - 2024

International publishers

Germany Oetinger

Norway Cappelen Damm

Denmark Gyldendal

Finland Mäkelä

Estonia Karrup

Faroe Islands Föroya förlag

USA/UK NorthSouth

Russia Albus Corvus

Poland Zakamarki

Belarus Koska

Romania Pandora

Ukraine Bohdan

Music albums

Min Lilla Kråksång

Visor för hela kroppen

Mamma Mu cyklar

Mamma Mu bygger

Mamma Mu fiskar

Mamma Mu firar jul

Mamma Mu dyker

Mamma Mu Kråkradion

Mamma Mu går till stan

Mamma Mu i Stockholm

Available on

Animated movies

Premiered 2023

A new movie premiered on the 25th of August in Sweden, the 15th of September in Norway 2023, and coming the 28th of December 2024 in Germany!

”Who are you, Mamma Moo?” Available on

Watch the trailer here

Premiered 2022

Premiered in cinemas in 2022,

”Mamma Moo Finds Her Way Home. The film was launched in Sweden, Norway, Finland, Germany, Netherlands, Italy and Flanders, Belgium.

Watch the trailer here

Premiered 2008

Mamma Moo and Crow - 2008

Available for streaming on

Watch the trailer here

New game app by

Tis game has fun puzzles for the youngest children, where they get to practice their fine motor skills, learn leters, play hide-and-seek with the Crow, and more! Te game includes original drawings by Sven Nordqvist, and the voices are provided by Jujja Wieslander and Anders Ågren.

Available in the App Store and on Google Play, suitable for children aged 2-6.

Movement videos with Friskis&Svetis!

Movement should be fun and accessible, that has been Friskis&Svetis’ core message for over 40 years. During the same amount of time, Mamma Moo and Crow have encouraged children to find their joy of movement in an early age through songs, books and films.

Te video has gained close to 80 000 views in the first period! It’s now back until 31st May 2025.

Awards for Jujja Wieslander

1993 Expressen’s Hefaklump

1994 BMF - Children’s Book Plaque

2003 Bokjuryn category 0–6 years

2005 Te Astrid Lindgren Award

Live shows and theatre

Comedy Art eatre

Te show ”Mamma Mu bland Kråkor och Tigrar”

More info here.

Teater Peros

”Mamma Mu bygger en koja”, a show for all children over the age of 4 years. More info here.

Rovaniemi Teateri

A show about Mamma Moo and Crow premiering in Finland 7th October 2023. More info here.

Artwork examples

Quotes

More quotes available in the media bank.

Selected licensing products

Children’s tableware set and bib, Rätt Start
Children’s apparel, Geggamoja
Puzzles, plush and toys, Martinex
Photowall
The Crow’s nest at Billinge Gård

www.mammamu.se

www.youtube.com/mammamuochkrakan

Instagram/mammamuochkrakan

www.facebook/mammamuochkrakan

Mamma Moo & Crow

pia.linden@rightsandbrands.com

Pia Lindén

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