astrid lindgren
Astrid Lindgren (1907-2002) is Sweden’s most beloved and wellknown author, and her works bring joy to children and adults worldwide. Her contributions are unique and significant and cannot be overstated. She was a committed humanist, and fought for children’s rights, equality, and animal welfare - but it’s as a writer of children’s books that she is most known. Astrid wrote 34 chapter books and 41 picture books in total that all together have sold around 200 million copies and have been translated into more than 100 languages.
©Jakob Forsell
The world’s Strongest Girl
Pippi Longstocking is a nine-year-old girl who arrives in the little town one day and moves into ‘Villa Villekulla’ all by herself. She has a monkey, Mr Nilsson, and a horse, as well as a big bag full of gold coins.
Pippi’s mum is an angel in heaven and her dad is king of Koratuttutt Island in the South Seas – and what’s more she happens to be the strongest girl in the world.
With her mismatched stockings, carrot-colored hair and freckly face, not to mention her super-human strength and resilience, Pippi Longstocking has become a cultural icon around the world.
The story of pippi longstocking
Lindgren’s daughter Karin was sick in bed and wanted her mum to tell her a story. “Tell me about Pippi Longstocking”, she pleaded, and in that instant Astrid invented what was to become one of the world’s most famous children’s book characters. “Since the name was remarkable, it had to be a remarkable girl”, said Astrid Lindgren.
Translated into 79 languages
More than 1 million books sold every year; over 70 million physical copies sold in total (excl. digital versions)
Pippi Longstocking in third place on the BBC Culture list of the 100 greatest children’s books of all time, 2023
Audiobooks published in over 40 languages
Original illustrations by Danish illustrator
Ingrid Vang Nyman (1916-1959)
Written by one of the world’s bestselling authors, astrid Lindgren
Astrid Lindgren songs are consistently on the charts for children in the Nordics
500,000 visitors to Astrid Lindgren’s World annually (Open May-Sep)
Pippi Longstocking has been turned into 8 feature films, 2 tv series and 2 tv movies. International live action film in development
Astrid Lindgren Spotify account has around 500k followers & had 99M streams in 2024
Multiple Pippi apps are available
The books
•Translated into 79 languages
•More than 1 million books are sold every year; over 70 million physical copies sold in total (excl. digital versions)
•Audiobooks published in over 40 languages
•Formats include Chapter & Picture Books, Board Books, Comic Books, Omnibus, Audio & e-books, Film & Song Books, Gift Editions, Quote Books, and Activity Books
Publishing
Brazil: Companhia das Letrinhas
China: China Children’s Press and Publication Group
Czech Republic: Albatros
Denmark: Gyldendal
Finland: WSOY
Estonia: Sinisukk
Georgia: Bakur Sulakauri
Germany: Verlag Friedrich Oetinger
Hungary: Mora
Iceland: Forlagid
Italy: Salani Editore
Japan: Iwanami Shoten, Tokuma Shoten
Latvia: Zvaigzne ABC
Lithuania: Garnelis
The Netherlands: Ploegsma
Norway: Cappelen Damm
Poland: Wydawnictwo Nasza Ksiegarnia, Wydawnictwo Zakamarki, Jung-off-ska
Slovakia: Slovart
Slovenia: Mladinska Knjiga
South Africa: Human & Rousseau
South Korea: Sigongsa
Sweden: Rabén & Sjögren
Ukraine: Ridna Mova
United Kingdom: Oxford University Press
USA: Penguin Random House
Pippi Longstocking Translations
A selection
Albanian: Pipi Çorapëgjata
Arabic: ليوطلابروجلاتاذنانج (Jinān dhāt al-jawrab al-ṭawīl)
Bulgarian: Пипи Дългото
(Pipi Dalgoto Chorapche)
Chinese: ⻓袜⼦⽪⽪ (Changwazi Pipi)
Czech: Pipi Dlouhá punčocha
Danish: Pippi Langstrømpe
Dutch: Pippi Langkous
English: Pippi Longstocking
Esperanto: Pipi Ŝtrumpolonga
Finnish: Peppi Pitkätossu
German: Pippi Langstrumpf
Georgian: პეპიგრძელიწინდა (Pepi Grdzeli Tsinda)
Greek: Πί
(Pipi Fakidhomiti)
Hebrew: ברג-
(Bilbee Bat-Gerev)
Hungarian: Harisnyás Pippi
Indonesian: Pippi Si Kaus Panjang
Islandic: Lína langsokkur
Italian: Pippi Calzelunghe
Japanese: ⻑靴下のピッピ (Nagakutsushita no Pippi)
Kurdish: ژێردیوهرێوگییپیپ (Pippi ya Goredirêj)
Norwegian: Pippi Langstrømpe
Persian: دنلبباروجیپیپ (Pipi Jurâb-boland)
Polish: Pippi Pończoszanka
Russian: Пеппи
Spanish: Pippi Calzaslargas
(Peppi Dlinnyjtjulok)
80th anniversarybe more pippi
“Time for a celebration! We’ll celebrate until Villa Villekulla’s roof flies off!”
In 2025, our most beloved superhero, Pippi Longstocking, turns 80 years old. Today, it's more important than ever to face the world as Pippi does - with strength and courage to break norms and stand on the side of the weak. Pippi shows us that we always have the choice to help each other and make the world a little better, a little more just.
Pippi may be very strong, but she can’t do the job on her own. During the anniversary year, we want to use Pippi’s strength to inspire everyone to be more like her! Pippi is a symbol of freedom, strength, courage, kindness, and justice. Use your own Pippi power and make the world a little bit better.
Theater, theme parks and museums
•Productions of Pippi Longstocking plays and musicals are continuously staged worldwide, using either pre-existing or newly approved scripts.
•Astrid Lindgren’s World is a theme & theatre park in Vimmerby, Sweden with over 500,000 visitors each summer (part of the Astrid Lindgren Group).
•Junibacken is a children's attraction in Stockholm with over 450,000 visitors annually.
•Kneippbyn is an activity park on Gotland, with the original Villa Villekulla house (from the films) and a Pippi stage show.
Film and tv
•Pippi Longstocking has been turned into 8 feature films, 2 TV series, and 2 TV movies.
•The classic Swedish/German TV series “Pippi Longstocking” (1969) and the two feature films ”Pippi in the South Seas” (1970) and ”Pippi on the Run” (1970) still sold and distributed in many parts of the world (over 70 million copies on VHS, DVD & BR).
•International live-action film in development, which presents franchise potential across subsequent films, TV, and animation rights in addition to merchandise and gaming rights/ opportunities.
artwork examples
Live action images
©The Astrid Lindgren Company™ / AB Svensk Filmindustri. Performed by Inger Nilsson
©The Astrid Lindgren Company™ / AB Svensk Filmindustri. Performed by Inger Nilsson
©The Astrid Lindgren Company™ / AB Svensk Filmindustri. Performed by Inger Nilsson
collaborations
Geggamoja Martinex
Nordic Buddies Krönleins Bryggeri
Micki Leksaker
Jenny Adamsson Brand Manager
jenny.adamsson@rightsandbrands.com
