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Marius®
About Marius® The designer Unn Søiland made history in the 50’s, designing new hand-knit patterns, and using wool with bright colors. That was very unusual at the time. This became popular - and ”Norwegian sweaters” became great international fashion. The Marius design later became a Norwegian icon, by being the most handknitted pattern i Norway over the last 65 years.She later developed her hand-knit designs for unique collaboration with top french fashion designers, such as Christian Dior and Hubert de Givenchy, who presented her exclusive handknitted creations at their french catwalks in the 80’s. In 2002, she was honoured the Norwegian Royal Medal of Merit in Gold, for her lifelong pioneer work of developing handknitting and making norwegian wool-designs famous internationally
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Marius®
Facts • • • • • • • • • •
The Marius® sweater was established in Norway 1953 More than 7 million handknitted Marius® sweaters in Norway in 67 years +15 million EUR in licensing since 2009 +12.000 followers on Facebook No. 1 hand knitted sweater design in Norway Named the ”National Sweater” by the Norwegian newspaper Dagens Næringsliv in 2008 The Marius® handknit pattern was voted as the second most remembered printed object in «The memory of the nation», by the Norwegian National Library in 2011 Voted by the newspaper Aftenposten in 2017, as one of the 100 best designs in Norway, over the last hundred years 70th Year Anniversary in 2023 Award for Good Design 2012 - Norwegian Design Counsil
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Traditional Design Nature Family Unisex Scandinavian handicraft
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Marius®
New, good old Marius® sweater Today the Marius® sweater can be purchased in all major Husflid handicraft stores in Norway. This sweater is knitted by Rauma Ullvarefabrikk, in Norwegian finest contemporary thin, airy and strong 100% wool yarn in many different colors. A product of the finest Norwegian quality.
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Marius®
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Brand artwork examples
The Marius® pattern can be made in hundreds of variations…
Aclima
Ulvang
NVRLND
Marius Kids
Princess
Porsgrund & Hadeland
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SoMe channels www.marius.no Instagram/mariusofnorway www.facebook/www.marius.no
Marius®
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Rights & Brands
Marius®
Contact Gustav Melin Business Development gustav.melin@rightsandbrands.com
Mahsa Saboohian Sales Executive Norway mahsa.saboohian@rightsandbrands.com
www.rightsandbrands.com
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