SOCIAL MEDIA During the stadium takeover, fans are encouraged to share their tiny dog moments on social platforms such as Instagram, Snapchat, Facebook, and Twitter, using #TheWurstMovement. Paid influencers will also be posting sponsored photos backing the movement.
WEBSITE TheWurstMovement.com will be the hub for all of our Wurst experiences. During the baseball stadium takeover, a livestream of the stunt will be featured on the website, and later, clips from the documentary videos.
MERCHANDISE What happens to the usual hot dog concession stands during the game? They’re taken over by The Wurst Movement too. Visitors to our stands can receive free Wurst Movement swag in the form of hats, t-shirts, socks and foam fingers.
LiveStream in the Website
T-shirt Merch
Socks Merch
Cap Merch
PARTERNSHIP RATIONALE The Los Angeles Dodgers, New York Yankees and Boston Red Sox stadiums were selected because they’re the stadiums in our top DMAs that enjoy higher average attendance per game. Dodgers stadium has an average of 47,042 people, Yankees at 42,998 people, and the Red Sox at 35,747 people. [28] And Tastemade’s experience cooking tiny food, [29] with channels that average 2 billion views a month and 200 million monthly active viewers [30] make them the perfect partner to create and share the tiny dogs served at the game.
TOTAL COST: $6,103,965 TOTAL PAID IMPRESSIONS: 36,454,618
Concession Stand
CREATIVE
[28] [29]
Espn.com, 2018 MLB Attendance, 2018 Cbsnews.com, Creating The Bite-Sized Foods Of Tiny Kitchen, 2017
[30]
Tastemade.com, Brand Partnerships, 2019
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