PHASE II: DEBUNKING
MUSEUM OF BIAS AND BULLSH*T
Imagine a room covered in pink slime. Another one covered in lips and a**holes. Welcome to The MoBB. Installed in 8 of our top 10 DMAs, these pop-up, abstract art museums will literally take the misconceptions out of the hot dog.
WAT CH THE MOBB VIDEO IN DROPBOX Instagram Post
The MoBB Interior
8LOCATIONS 8MISCON. ARTISTS 50
MEDIA RATIONALE The Museum of Ice Cream, a pop up exhibition, opened in NY in 2016 and tickets to the entire 6 month run sold out in 90 minutes. It has since grown a cult-like following on Instagram with 400K [31] followers. And that’s just one of many success stories. According to Momentum Worldwide, experiential marketing gets “82% of participants talking about a brand with others, moves 62% to research a brand online, changes the way 65% view a brand and — perhaps most importantly — inspires 53% to go out and buy a brand at retail.”[32]
THE EXPERIENCE Now that we’ve called attention to the fact that the hot dog has been bullied, we need to debunk the mystery meat rumors. Everyone has biased opinions about what’s inside hot dogs, and the Wurst Movement will reveal they’re all bullsh*t in this special exhibition.
The MoBB Exterior
The MoBB consists of interlinking shipping containers, that form the letter ‘W’ when viewed from above. When our influencers and then the general public enter the museum the odd, Instagrammable art installations will prompt everyone to spread the word. At the end of the experience, attendees will be faced with an artist’s statement revealing the truth about hot dogs. The whole experience will be documented with hidden cams, and videos can be viewed and downloaded from our website for easy sharing. This unique exhibition offers an alternative and accessible experience, creating a platform to erase the misconceptions about hot dogs.
The MoBB Statement
CREATIVE
[31]
Snapchap ID
Wired.com, Selfie Factories: The Rise Of The Made-For-Instagram Museum, 2017
[32]
Medium.com, Experiential Marketing Is The Next Big Thing, 2018
12
