Creative Project Management "The Desirable Pet Initiative"

THE DESIRABLE PET INITIATIVE THE POWER PUP GIRLS ELLIE WINSLOW LAUREN CASH JESS POPE EMI LAMBERSKI

PROJECT MANAGEMENT PLAN Version 1.0 05/06/19

TABLE OF CONTENTS 01

Project Description

01

02

Project Objectives

02

03

Project Management Plan Purpose

03

04

Project Deliverables

04

05

Project Milestones

08

06

Project Roles and Responsibilities

10

07

Project Scope Management

11

08

Project Time Management

13

09

Project Cost Management

31

10

Project Quality Management

32

11

Project Human Resource Management

35

12

Project Risk Management

42

13

Project Communications Management

43

14

Project Procurement Management

44

15

Authorization

45

01 PROJECT DESCRIPTION MISSION REDUCING THE LENGTH OF STAY FOR ‘LESS ADOPTABLE’ PETS

VISION CHANGE THE WAY PEOPLE VIEW SHELTER ANIMALS TO MAKE EVERY ANIMAL DESIRABLE

03/04/1905/06/19

The Desirable Pet Initiative is a project completed at Ringling College of Art and Design. This project is for the BOAD Department’s Project Management class. It was designed by the members of the Power Pup Girls (Ellie Winslow, Lauren Cash, Jess Pope, and Emi Lamberski) for the stakeholders at Bishop Animal Shelter SPCA and for our project sponsor Mari Garman.

The ultimate intended outcome of the project is to create a strategy and deliverables with the goal of reducing the length of stay for “less adoptable” pets. “Less adoptable” pets include but are not limited to: senior pets, larger pets, pets which exhibit behavioral issues, or require special care.

In order to fulfill this objective, we conducted personal interviews and a survey, read and analyzed articles, and developed 5 different programs we feel would best meet our goals.

We found through our research that people have a different mentality around animal shelter animals versus animals for sale.

Changing the perception around shelter pets would ultimately reduce the length of stay for less desirable animals and that is where we ended.

We will accomplish our goal by providing Bishop with 5 different programs: a social media plan, event plan, volunteer program, mobile shelter plan, and a new facility plan. We chose these deliverables because they all have different ease of entry, costs, and timing. We have done this so that Bishop can see what they can change now and what their institution can become in the future.

01

02 PROJECT OBJECTIVES

02

01

Reduce the length of stay for less adoptable pets at Bishop Animal Shelter SPCA.

02

Increase the number of animals adopted from Bishop.

03

Increase awareness about the animals at Bishop and the shelter itself.

04

Change the untrue perception that not all pets are desirable.

05

Change the shelter experience for adopting families.

03 PROJECT MANAGEMENT PLAN PURPOSE

This Project Management Plan’s purpose is to describe how the deliverables we have created will be executed by Bishop.

This plan should provide guidance to the implementation team on project integration management, scope management, time management, cost management, quality management, human resources management, communication management, risk management, and procurement management.

This plan will also identify milestones and document team roles and responsibilities and the hierarchy of the project.

03

04 PROJECT DELIVERABLES

01 SOCIAL MEDIA PLAN

02 VALENTINE’S DAY EVENT

03 VOLUNTEER PROGRAM

04 MOBILE SHELTER PLAN

05 NEW FACILITY PLAN

SOCIAL MEDIA PLAN

VALENTINE’S DAY EVENT

Facebook and Instagram campaigns centered around less adoptable pets and Bishop Animal Shelter SPCA to bring awareness about the facility, and how much joy all pets can bring.

A planned Valentine’s Day event created with the target market in mind to promote the animals, Bishop, and show that all animals are adoptable.

ASSOCIATED DELIVERABLES

ASSOCIATED DELIVERABLES

-Research that identifies target markets and trends

-Name of event

-6 separate static sample social media posts including captions, animals, people, and facilities at Bishop; able to be used on FaceBook/Instagram.

-Location identified

-2, under 5 seconds motion graphics which can be used for promotional purposes on Bishop’s website, Instagram, and Facebook -3, 3 minute promotional videos about adopting older pets -5, 30 second promotional “dating video” for 3 dogs and 2 cats

-Date identified -Description of event -List of needs -Estimated budget -Reference images when necessary -1 sample press release -List of people to contact or target for the event -Research provided about the reason the event will be successful and target markets -1 Interactive social media filter -3 identified hashtags and suggested copy elements -Mood board

04

VOLUNTEER PROGRAM

MOBILE SHELTER PLAN

NEW FACILITY PLAN

A new volunteer program will increase awareness about Bishop and allow volunteers to interact with animals on a whole different level as they spread the word about their experiences.

A mobile shelter will bring the Bishop to specific target audiences and allow individuals to view shelter animals in a different way.

The creation and ideation of a new facility layout developed to change the state of mind of future adopters will promote the adoption of less desirable pets and all pets at the shelter.

ASSOCIATED DELIVERABLES

ASSOCIATED DELIVERABLES

ASSOCIATED DELIVERABLES

-Research with rationale of why Bishop should use volunteers

-Mock up of the Mobile Shelter Vehicle (at least one point of view)

- Research supporting all decisions we make

-5 identified places with potential volunteers

-Research with the rationale of why Bishop should use a van

-Sample color palette

-1 sample flyer (8.5”x11”)

-Sample locations the van should be parked

-Identified “levels” of volunteers with criteria for each.

-List of 5 sample tasks for volunteers at each level

-A description of what the van will be able to do/ have inside of it or outside of it -Estimated budget of the van

-1 suggested floor plan from bird’s eye view -At least 1 modeled style frame of 1 sample room -Estimated budget -Estimated time frame

-1 social media post with caption that could be used for Instagram/Facebook

05

SAMPLE DELIVERABLES The Power Pup Girls will present a separate deliverables packet presented as Appendix A, that outlines all of the deliverables. Here are samples of these. Please refer to said packet for the full extend of the deliverables.

06

SOCIAL MEDIA PLAN

VALENTINE’S DAY EVENT

VOLUNTEER PROGRAM

MOBILE SHELTER PLAN

NEW FACILITY PLAN

07

05 PROJECT MILESTONES

08

Project Charter Approved March 13th

Our Project Sponsor Mari Garman gives us the green light to proceed.

Social Media Campaign Completed March 22nd

-Research has been completed and compiled into research format -Photographing and videotaping has been completed -Images and videos have been edited -Social media template has been made -Interview videos have been completed -Motion graphics have been completed

Event Campaign Competed March 29th

-The name date have been finalized -Research has been conducted and compiled into paper format -Location has been identified.

-Description of the event has been written -Needs have been priced -Geo-filter has been created -Sample press release has been written -People to target have been identified -Hashtags and copy elements have been identified -Mood boards and reference images have been compiled

Mobile Program Completed April 5th

-Mockup of Mobile shelter has been completed -Research has been conducted and compiled -Locations have been identified -Description of van has been completed -Budget of the van has been identified -Social media post has been completed

Facility Plan Completed April 12th

-Research has been conducted and compiled -Color palette has been identified -Floor plan has been edited -Budget has been identified -Time frame has been created

Volunteer Plan Completed April 19th

-Research has been conducted and compiled -Locations with volunteers have been identified -A sample flyer has been created -Volunteer structure has been created

Elements Reviewed May 6th

-All deliverables from all previous milestones are final passed reviewed -All changed remaining are made

PMP Completed May 6th

-The PMP has been constructed and designed and finalized

Project Presentation Completed May 6th

-Presentation has been completed -Presentation has been delivered

09

06 PROJECT ROLES AND RESPONSIBILITIES

10

Mari Garman Ringling College of Art and Design

Project Sponsor

Ellie Winslow Ringling College of Art and Design

Project Manager

Jess Pope Ringling College of Art and Design

Devil’s Advocate

Emi Lamberski Ringling College of Art and Design

Communications Liaison

Lauren Cash Ringling College of Art and Design

Note Taker

Person responsible for acting as the project’s champion and providing direction and support to the team. In the context of this document, this person approves the request for funding, approves the project scope represented in this document, and sets the priority of the project relative to other projects in his/her area of responsibility.

Person in charge of not only managing the project, but also the team members. This person creates agendas and ensures that they are stuck to.

Person tasked with breaking any instances of group-think by suggesting alternatives or playing other roles. This person is in charge of presenting threats that might not have been foreseen by other team members.

Person responsible for setting up lines of communication and maintaining them. This person sends out reminders for meetings and facilitates conversation.

Person responsible for recording meeting activities and making sure the next goals are known and available to all members. This person documents ideas and future deliverables.

07 PROJECT SCOPE MANAGEMENT Our deliverables can be found in 04 Project Deliverables.

In order to manage these requirements we have created baselines for each of these deliverables, and when we have our weekly meetings, we compare against the baseline, and discuss whether any of our deliverables needs to be modified.

In terms of the actual management of the scope, each person chooses what assignments they would like to be in charge of for the week. We broke up the assignments previously in the project charter. Once they choose, they are responsible for getting it done to the best of their ability.

Tasks may be reassigned to other members and all members must review the final product.

Had a modification needed to be made to the scope based on review of the deliverables, a project change request would have been submitted to our project sponsor for approval. In order for a change request to be made, the entire team would need to explicitly vote and every member must agree. Fortunately, this did not need to happen and our scope is the same as it was for our charter.

11

SCOPE BASELINES 12

Social Media Plan

Social media from HeART’s Speak, a nonprofit that Bishop currently follows on Instagram, and who provides the tools and training to have a better and more effective social media.

Valentine’s Day Event

Sarasota Humane Society’s Paws on the Catwalk event.

Volunteer Program

Humane Society of Manatee County’s volunteer plan and the expertise of Susan Borson of the Volunteerism program at Ringling College of Art and Design.

Mobile Shelter Plan

NYC ASPCA mobile spay/ neuter clinic.

New Facility Plan

Bishop’s current proposed new facility plan.

08 PROJECT TIME MANAGEMENT Our project schedule was developed and was outlined in our project charter.

Every week the Power Pup Girls focus on completing a major deliverable. On Fridays we meet and critique and then we fix the previous week’s while working on the next week’s. We gave ourselves 2 weeks at the end to write this document, create a deliverables package and complete the presentation.

Work on Phase 1 WK1

SAT

SUN MON TUE

Meet and Critique WED THU

FRI

Make Changes to Phase 1 + Work On Phase 2 WK2

SAT

SUN MON TUE

WED THU

FRI

Meet and Critique

The way we monitor against the schedule baseline is by checking that we have completed every major deliverable we assigned ourselves every week, and every 2 weeks we check to make sure everything for the previous week is finalized and ready to be put into the deliverable package.

5

Our phases are our major deliverables and the phase transitions is outlined 05 Project Milestones.

12

6

19

13 22

Our meeting plan is outlined on the next page and shows the process for monitoring work and time.

29

13

MEETINGS AND TOOLS The Power Pup Girls have had a schedule where we meet every Friday 10am-11am with all group members being in attendance.

During meetings:

01

We review the deliverables completed that week against our baselines and find any changes needed. If there are changes it is the person originally assigned with the tasks’ job to complete the edits by the following Friday along with their new tasks. The person can pass assignments onto someone else if they do not have the time. The assignments gets passed to whoever has the lesser workload that week, or if anyone has finished their assignments early.

02 03

We split up and assign the deliverables to be completed before the next Friday. The assignments are usually self appointed. We tend to stay in our areas of expertise however it is not mandatory.

Lastly, we open the floor to questions comments and concerns.

Decisions to change scope, reassign tasks, assign tasks, assign changes to be made, change the meeting time for the next week, alter the project schedule, and work on parts of the project together, can all be made during the meetings.

We check in during class in person on Mondays to see how the weekend went and if there were any immediate concerns.

When deliverables are completed we update each other via Facebook Messenger stating what deliverable is completed and where the deliverable can be found in our Google Drive Repository.

In terms of minoring progress against schedule baselines, the updates of finished deliverables via Facebook messenger is one of the biggest items. Other than that, in person meetings on Fridays and after class on Mondays, and our Google Drive Assignments document are the tools we use to develop and maintain the schedule.

Our Work Breakdown Structure and Gantt Chart shows our process and a more in dept version of our schedule.

14

WORK BREAKDOWN STRUCTURE DICTIONARY

1 PREPARATION (1 WEEK) 1A 1A1

Approval Receive the approved project charter

1B 1B1

1B2 1B3

Preparation Communicate with Bishop asking when we can take photos Go to Bishop Take photos of animals, outside, inside, and people

1C 1C1

1C2

1C3

1C4

Set-Up Create an asset and project repository Define when meetings will occur Solidify communication methods Acknowledge any issues

15

2 SOCIAL MEDIA (1 WEEK) 2A

2A1 2A2

Research Research target Markets Research trends

Research current 2A3 initiatives 2A4

Compile research into paper format

2B

Static Posts

2B1

Write 6 captions

2B2

Write 6 hashtags

Find a phone 2B3 mockup for Instagram and Facebook 2B4

Choose 6 photos

Insert photos, captions and 2B5 hashtags into mockup

2C 2C1

2C2

Motion Create 1 motion graphic using a cat Create 1 motion graphic using a dog

2D 2D1

Go to 1st person’s house

2E

Promo Videos

2E1

Go to Bishop’s

2E2

Film animal 1

2E3

Film animal 2

2D2

Film 1st interview

2D3

Go to 2nd person’s house

2E4

Film animal 3

2D4

Film 2nd interview

2E5

Film animal 4

2D5

Go to 3rd person’s house

2E6

Film animal 5

2E7

Edit animal 1

2E8

Edit animal 2

2E9

Edit animal 3

2E10

Edit animal 4

2E11

Edit animal 5

2E12

Voiceover animal 1

2E13

Voiceover animal 2

2E14

Voiceover animal 3

2E15

Voiceover animal 4

2E16

Voiceover animal 5

2D6 2D7 2D8 2D9

16

Interviews

Film 3rd interview Edit 1st interview Edit 2nd interview Edit 3rd interview

3 VALENTINES DAY EVENT (1 WEEK) 3A

Preparation

3A1

Name the event

3A2

Select the date

3B 3B1

3B2

3A3

Select the location

3A4

Brainstorm activities

3B3

3A5

Create a mood board

3B4

3A6

Pull reference images

3B5

Research Research about experiential events Research about who to market to Compile research into paper format Create a list of costs Price those costs

3C 3C1

3C2

4 MOBILE SHELTER (1 WEEK) Advertising Write an event description Write a sample press release

3C3

Write 3 hashtags

3C4

Identify specific copy language

3C5

4A

4A1 4A2

4A3

Research Research mobile shelter rationale Compile research into paper format

4B1

4B2

Create a list of costs

4A4

Price those costs

Select photos for the filter

4A5

Create a mood board

3C6

Create a vector graphic sticker

4A6

Find locations for the van to go

3C7

Put the sticker over the photos

3C8

4B

Mock-Ups 1 point of view mock up of the van Description of what is in the van and what it does

4B3

Write 1 caption for social media

4B4

Select one image to be a post

4B5

Put the post on a phone mockup

Put the whole post on a phone mockup

17

5 NEW FACILITY PLAN (1 WEEK) 5A

5A1

5A2

5A3

5A4

5A5

5A6

5A7

18

Research Find current intended floor plan

5B 5B1

Mock-Ups Reconstruct the projected floor plan

Research the current initiatives and facility

5B2

Identify changes we want to make

5B3 Provide a sample color palette

Research why those changes will be successful Compile research into paper format Identify cost of the changes we would be adding Estimate the time frame for creating this shelter

Create 1 modeled style frame of 1 sample room

6 VOLUNTEER PLAN (1 WEEK) 6A 6A1

Research Research benefit of volunteer

Research 5 places 6A2 with potential volunteers 6A3

6A4

Research other shelter’s volunteer plan Compile research into paper format

6B

Structure

6B1

Create levels of volunteers

6B2

Come up with 5 sample tasks for each level

6C 6C1

Promotion Create 1 sample flyer 8.5x11

7 FINALIZING PLAN (2 WEEKS) 7A 7A1

7A2

Review Review all deliverables from week 2 Review all deliverables from week 3

Review all 7A3 deliverables from week 4 7A4

7A5

Review all deliverables from week 5 Review all deliverables from week 6

6B 7B1

Editing Make any edits needed to deliverables from week 2

Make any edits 7B2 needed to deliverables from week 3 Make any edits 7B3 needed to deliverables from week 4 Make any edits 7B4 needed to deliverables from week 5

7C 7C1

7C2

7C3

Compiling Compile all research and images into one rough draft PMP Get the rough draft looked at by the ARC Get the rough draft looked at by Mari Garman

Make any edits 7C4 to the rough draft after their approval

7D

7D1

7D2

Designing Input the rough draft into InDesign and design the document Design the presentation

7E 7E1

Closing Practice the presentation

Present the 7E2 presentation to Bishop 7E3

Pass in the PMP hard copy

7E4

Pass in the PMP digital copy

7E5

Pass in the presentation

Make any edits 7B5 needed to deliverables from week 6

19

WORK BREAKDOWN STRUCTURE 20

2D

2D1

2D2

2D7

2D3

2D4

2D8

2D5

2D6

2D9

2A1 2A

1A

1A1

2C

2A2

2A4

2A3

3A1

3B1

2C1

3A2

3B2

2C2

3A

1C1 1C

1C3

2B

1C4

1B

1B1

3A4

2B1

1C2

2B2

3A5 2B5

3A6

2B4 1B2

2E

3A3

1B3

2E1

3B

3C

3B4

3B3

3B5

4A

4A1

4A2

4A3

4A4

4A5

3C1

4A6

3C2

4B1

3C3

4B

4B2

3C4

4B3

3C5

4B4

2E2

2E7

2E12

3C6

2E3

2E8

2E13

3C7

2E4

2E9

2E14

3C8

2E5

2E10

2E15

2E6

2E11

2E16

4B5

7A1 7B1 7C2 7A2

7C1

7C3

7C4

7D2

7B2 5B1 5A1 5A

5A2

6A1 5A4

5A3

5A6

5A5

6A2 6A

5A7

5B2 5B3

7E1 6A4

7A3 7E2

7B3

6B1 6B

5B

6A3

7D1

6C

6B2

7E3

7E4

7E5

7A4

6C1 7B4

7A5 7B5

21

GANTT CHART Our Gantt chart is structured to show who completed what item and for how long. We have also color coded it.

Assigned to Ellie

Assigned to Emi

Assigned to Jess

Assigned to Lauren

Assigned to team

22

21

WED 3/13

20

1A1

Receive the approved project charter

1B1

Communicate with Bishop asking when we can take photos

1B2

Go to Bishop

1B3

Take photos of animals, inside, outside, and people

1C1

Create an asset and project repository

1C2

Define when meetings will occur

1C3

Solidify communication methods

1C4

Acknowledge any issues

2A1

Research target markets

2A2

Research trends

2A3

Research current initiatives

2A4

Compile research into paper format

2B1

Write 6 captions

2B2

Write 6 hashtags

2B3

Find a phone mockup for Instagram and FB

2B4

Choose 6 photos

2B5

Insert photos, captions, and hashtags into mockup

2C1

Create 1 motion graphic using a cat

2C2

Create 1 motion graphic using a dog

FRI 3/22

FRI 3/29

FRI 4/5

FRI 4/12

FRI 4/19

FRI 4/26

FRI 5/3

MON 5/6

23

WED 3/13

20 24

2D1

Go to first person’s house

2D2

Film first interview

2D3

Go to second person’s house

2D4

Film second interview

2D5

Go to third person’s house

2D6

Film third interview

2D7

Edit first interview

2D8

Edit second interview

2D9

Edit third interview

2E1

Go to Bishop

2E2

Film animal 1

2E3

Film animal 2

2E4

Film animal 3

2E5

Film animal 4

2E6

Film animal 5

2E7

Edit animal 1

2E8

Edit animal 2

2E9

Edit animal 3

2E10

Edit animal 4

2E11

Edit animal 5

FRI 3/22

FRI 3/29

FRI 4/5

FRI 4/12

FRI 4/19

FRI 4/26

FRI 5/3

MON 5/6

WED 3/13 2E12

Voiceover animal 1

2E13

Voiceover animal 2

2E14

Voiceover animal 3

2E15

Voiceover animal 4

2E16

Voiceover animal 5

3A1

Name the event

3A2

Select the date

3A3

Select the location

3A4

Brainstorm activities

3A5

Create a mood board

3A6

Pull reference images

3B1

Research about experiential events

3B2

Research about who to market to

3B3

Compile research into paper format

3B4

Create a list of costs

3B5

Price those costs

3C1

20

FRI 3/22

FRI 3/29

FRI 4/5

FRI 4/12

FRI 4/19

FRI 4/26

FRI 5/3

MON 5/6

Write an event description

3C2

Write a sample press release

3C3

Name the Write 3 hashtags

3C4

Identify specific copy language

25

WED 3/13 3C5

Select photos for the filter

3C6

Create a vector graphic sticker

3C7

Put the sticker over photos

3C8

Put the whole post on a phone mock up

4A1

Research mobile shelter rationale

4A2

Compile research into paper format

4A3

Create a list of costs

4A4

Price those costs

4A5

Create a mood board

4A6

Find locations for the van to go

4B1

1 point of view mock up of the van

4B2

Description of what is in the van

4B3

Write 1 caption for social media

4B4

Select one image to be a post

4B5

Pull the post on a phone mockup

5A1

Find current intended floor plan

5A2

20 26

Research the current initiatives and facility

5A3

Identify changes we want to make

5A4

Research why it will be successful

5A5

Compile research into paper format

FRI 3/22

FRI 3/29

FRI 4/5

FRI 4/12

FRI 4/19

FRI 4/26

FRI 5/3

MON 5/6

WED 3/13 5A6

Identify cost of the changes

5A7

Estimate the time frame

5B1

Reconstruct the floor plan

5B2

Create 1 style frame of 1 sample room

5B3

Provide a sample color palette

6A1

Research benefits of volunteers

6A2

Research 5 places with potential volunteers

6A3

Research other shelter’s volunteer plan

6A4

Compile research into paper format

6B1

Create levels of volunteers

6B2

Come up with 5 sample task for each level

6C1

Create 1 sample flyer 8.5”x11”

7A1

Review all deliverables week 2

7A2

Review all deliverables week 3

7A3

Review all deliverables week 4

7A4

Review all deliverables week 5

7A5

20

FRI 3/22

FRI 3/29

FRI 4/5

FRI 4/12

FRI 4/19

FRI 4/26

FRI 5/3

MON 5/6

Review all deliverables week 6

7B1

Make edits to week 2

7B2

Make edits to week 3

7B3

Make edits to week 4

27

WED 3/13

20 28

7B4

Make edits to week 5

7B5

Make edits to week 6

7C1

Compile all research into one rough draft

7C2

Get rough draft looked at by ARC

7C3

Get rough draft looked at by Mari

7C4

Make edits after approval

7D1

Design the document

7D2

Design the presentation

7E1

Practice the presentation

7E2

Present the presentation

7E3

Pass in the PMP hard copy

7E4

Pass in the PMP digital copy

7E5

Pass in the presentation

FRI 3/22

FRI 3/29

FRI 4/5

FRI 4/12

FRI 4/19

FRI 4/26

FRI 5/3

MON 5/6

SUGGESTED IMPLEMENTATION SCHEDULE Our 5 different plans each have different price points and time frames when it comes to the actual implementation

by Bishop. We have suggested a one year implementation plan for three of our programs, and are leaving the last 2 as purely recommendations. The schedule can be found on the next page.

The social media plan can be implemented right away The event is set for February and can be implemented then.

The volunteer program can be implemented in one year.

We have decided this due to the fact Bishop does not currently allow volunteers and we understand that the implementation of this requires approval by the board of directors and time to get the program up and running.

The mobile shelter and the new facility plan are recommendations to be implemented and it would take approximately 5-10 years in order to get the funding and ability to bring these to life.

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01 02 03 04 05 06 07 08 09 10 11 12 30

MAY 2019

Implement the social media plan during this month

JUNE 2019

Track the progress of the social media plan

JULY 2019

Adjust the social media plan as necessary

AUGUST 2019 SEPTEMBER 2019 OCTOBER 2019

Prepare to pitch the volunteer program Pitch the volunteer program to BOD

NOVEMBER 2019

Gain approval for the volunteer program

DECEMBER 2019

Begin preparing for the Valentine’s Day event

JANUARY 2020 FEBRUARY 2019 MARCH 2019 APRIL 2019

Secure the permit for the Valentine’s Day event Implement the Valentine’s Day event Prepare for the launch of the volunteer program

Launch the volunteer program

09 PROJECT COST MANAGEMENT As stated in the charter, the cost for the work of the Power Pup Girls did not necessitate costs other than the price of gas which Jess Pope absorbed and agreed to absorb prior to the start of this project.

We did not need to change our budget from $0 and we developed and managed this by only using programs we currently had, and materials that were free to use.

Every member had the ability to make spending decisions if they felt it would benefit.

If it was in their domain, they would absorb the cost, otherwise we would have split it.

The budget for the implementation for the project varies for each of the phases and are also outlined in the deliverables packet.

Social Media Plan- Costs the same as their current social media plan.

Valentine’s Day Event- Predicted cost using everything we recommend: $3886.50 Volunteer Plan- Only the cost of marketing materials Mobile Shelter Plan- For year 1: $193,000 if Bishop uses everything we recommend and after the first year, it is approximately $4,000 to run not including salary New Facility Plan- Will cost as much as their current plan plus $635 per glass door.

Bishop has the full authority throughout the implementation process to make spending decisions as well as change the funding for the project. The prices we listed are purely estimates and with airing on the higher side of all of the costs.

The Power Pup Girls will not provide and funding, and Bishop Animal Shelter SPCA is responsible for requesting their own funding If the variance exceeds 25% then Bishop is allowed to exclude that program from their implementation.

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10 PROJECT QUALITY MANAGEMENT In terms of quality, the goal is to provide bishop with the highest quality deliverables within our abilities. In order to ensure that the product deliverables meet a minimum level of quality we perform critiques where every member reviews every deliverables and measures them against our baselines.

The quality measures were chosen based on criteria that makes sense with our deliverables and the project in total. We have quality measures for the project as a whole, as well as specific quality measures for the programs who have quality measures which are not covered in our overall quality measure goals. We have excluded the mobile shelter and the new facility plan from having separate quality measures because the implementation of these programs directly feed into the overall project quality.

OVERALL PROJECT Quality Measure

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Quality Measure Goal

Baseline

Adoptions

1,350 animals 1 year after implementation

Bishop had 1,284 animals adopted in 2018. We want an increase in this number because we want to decrease the length of stay for animals.

Customer Reviews

99% “Excellent” exit reviews

Bishop has 9 excellent and 5 very good for the exit survey in January 2019.

Animals Returned

10% decrease in animals returned

Based on Bishop’s current animal return rate. We want to find these animals forever homes as quickly as possible.

Visitors

20% increase in visitors in 1 year

Bishop’s current visitor rates. The more foot traffic, the more possible adoptions.

SOCIAL MEDIA PLAN Follower Count

10% increase in FB & IG in 1 year

Bishop currently has 1,250 IG followers and 8,648 FB page likes. We want to increase this number to increase awareness and get the animals adopted.

Website Visits

10% increase in website traffic in 1 year

Bishop’s current website traffic numbers. We chose this because the goal of social media is to drive people to the website or the shelter.

Post Likes

20% increase in FB & IG average in 1 year

Bishop’s current post likes on Instagram and Facebook because the goal is to begin to shape perception and it starts with what they see Online.

Post Shares

15% increase in FB & IG average in 1 year

Bishop’s current post shares because the virality will increase the power of perception and inspire more to change their preexisting ideas.

Post Comments

10% increase in FB & IG in 1 year

Bishop’s current comments. The more people can talk about the animals, the more a conversation happens and the animals will be adopted faster.

VALENTINE’S DAY EVENT Attendance

300 attendees

The number of attendees for the Paws on the Catwalk was around 450 people so we feel 300 would be a good goal for the event.

Adoptions from Event

60 animals adopted during the actual event

During Bishop’s clear the shelters event, they adopted out 46 animals in 1 day. We want an increase in this number because it is the goal.

Donations

$1,000 in patron donations

Current donations during events. When people donate, they are providing the tools to fuel more changes to help get animals adopted faster.

VOLUNTEER PROGRAM Number of Volunteers

50 Volunteers

Humane Society of Manatee County has upwards of 100 people who have helped.

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COST OF QUALITY The cost of quality involves the cost of good quality and cost of poor quality during the implementation process of these deliverables. In order to achieve the maximum amount of quality, the full budget should be used for each of the deliverables. Using less than this amount is permitted but the internal and external failure will outweigh those costs.

TOTAL COST OF QUALITY

Cost of good quality

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Cost of poor quality

Prevention

Appraisal

Quality planning Testing Employee training Risk assessment

Quality inspection Documentation review Verification and validation Cost of test equipment

Internal failure Excessive overtime Labor costs Material costs

External Failure Cost for relaunching Legal costs Cost of reputation

11 PROJECT HUMAN RESOURCE MANAGEMENT ELLIE WINSLOW (PROJECT MANAGER)

LAUREN CASH (NOTE TAKER)

EMI LAMBERSKI (COMMUNICATIONS LIAISON)

JESS POPE (DEVIL’S ADVOCATE)

The Power Pup Girls have 4 individuals, Ellie Winslow, Lauren Cash, Jess Pope, and Emi Lamberski, who have been applied to this project by working on it all semester. The RACI RAM shows hows the members were applied as it acts as a resource calendar. While the roles have been outlined, the areas of focus and priority are outlined below: Ellie

Research, document building and copy writing.

Lauren

Motion graphics and design of social media, presentation, gantt charts.

Jess

Emi

Responsible for all video production and Audio. Including setting up times to visit Bishops Shelter, compiling video and photos of three dogs and two cats. Conducting three interviews and editing.

Setting up volunteer program and social media mockups.

We also used Matthew Corsillo as a voice actor for one of the commercials.

Had one member not been able to complete a task that falls within their area of focus, someone else who wishes to expand their area of focus, or whose skills aligns most closely, would pick up the task.

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RACI RAM This table is structured to show who headed what deliverable, who assisted, who was aware.

HEADED

ASSISTED

AWARE

ELLIE

2036

1A1

Receive the approved project charter

1B1

Communicate with Bishop asking when we can take photos

1B2

Go to Bishop

1B3

Take photos of animals, inside, outside, and people

1C1

Create an asset and project repository

1C2

Define when meetings will occur

1C3

Solidify communication methods

1C4

Acknowledge any issues

LAUREN

JESS

EMI

ALL

ELLIE

20

2A1

Research target markets

2A2

Research trends

2A3

Research current initiatives

2A4

Compile research into paper format

2B1

Write 6 captions

2B2

Write 6 hashtags

2B3

Find a phone mockup for Instagram and FB

2B4

Choose 6 photos

2B5

Insert photos, captions, and hashtags into mockup

2C1

Create 1 motion graphic using a cat

2C2

Create 1 motion graphic using a dog

2D1

Go to first person’s house

2D2

Film first interview

2D3

Go to second person’s house

2D4

Film second interview

2D5

Go to third person’s house

2D6

Film third interview

2D7

Edit first interview

2D8

Edit second interview

2D9

Edit third interview

LAUREN

JESS

EMI

ALL

37

ELLIE

20 38

2E1

Go to Bishop

2E2

Film animal 1

2E3

Film animal 2

2E4

Film animal 3

2E5

Film animal 4

2E6

Film animal 5

2E7

Edit animal 1

2E8

Edit animal 2

2E9

Edit animal 3

2E10

Edit animal 4

2E11

Edit animal 5

2E12

Voiceover animal 1

2E13

Voiceover animal 2

2E14

Voiceover animal 3

2E15

Voiceover animal 4

2E16

Voiceover animal 5

3A1

Name the event

3A2

Select the date

3A3

Select the location

3A4

Brainstorm activities

3A5

Create a moodboard

LAUREN

JESS

EMI

ALL

ELLIE 3A6

Pull reference images

3B1

Research about experiential events

3B2

Research about who to market to

3B3

Compile research into paper format

3B4

Create a list of costs

3B5

Price those costs

3C1

LAUREN

JESS

EMI

ALL

Write an event description

3C2

Write a sample press release

3C3

Name the Write 3 hashtags

3C4

Identify specific copy language

3C5

Select photos for the filter

3C6

Create a vector graphic sticker

3C7

Put the sticker over photos

3C8

Put the whole post on a phone mock up

4A1

Research mobile shelter rationale

4A2

Compile research into paper format

4A3

Create a list of costs

4A4

Price those costs

4A5

Create a mood board

4A6

Find locations for the van to go

4B1

1 point of view mock up of the van 39

ELLIE 4B2

Description of what is in the van

4B3

Write 1 caption for social media

4B4

Select one image to be a post

4B5

Pull the post on a phone mockup

5A1

Find current intended floor plan

5A2

20

40 20

Research the current initiatives and facility

5A3

Identify changes we want to make

5A4

Research why it will be successful

5A5

Compile research into paper format

5A6

Identify cost of the changes

5A7

Estimate the time frame

5B1

Reconstruct the floor plan

5B2

Create 1 style frame of 1 sample room

5B3

Provide a sample color palette

6A1

Research benefits of volunteers

6A2

Research 5 places with potential volunteers

6A3

Research other shelter’s volunteer plan

6A4

Compile research into paper format

6B1

Create levels of volunteers

6B2

Come up with 5 sample tasks for each level

6C1

Create 1 sample flyer 8.5”x11”

LAUREN

JESS

EMI

ALL

ELLIE 7A1

Review all deliverables week 2

7A2

Review all deliverables week 3

7A3

Review all deliverables week 4

7A4

Review all deliverables week 5

7A5

20

LAUREN

JESS

EMI

ALL

Review all deliverables week 6

7B1

Make edits to week 2

7B2

Make edits to week 3

7B3

Make edits to week 4

7B4

Make edits to week 5

7B5

Make edits to week 6

7C1

Compile all research into one rough draft

7C2

Get rough draft looked at by ARC

7C3

Get rough draft looked at by Mari

7C4

Make edits after approval

7D1

Design the document

7D2

Design the presentation

7E1

Practice the presentation

7E2

Present the presentation

7E3

Pass in the PMP hard copy

7E4

Pass in the PMP digital copy

7E5

Pass in the presentation 41

12 PROJECT RISK MANAGEMENT Risks will be managed by identifying, analyzing, prioritizing, and mitigating by using the Risk Ledger.

01 02

42

Identification- Risks will be identified using the condition- consequence risk statement.

This includes “Given [event], there is a risk that [risk].� They can be identified by any member at any time during the project and will be imputted into the risk ledger.

Analyzing- An owner will be assigned to the risk to label the risk as a 1, 2, and 3 for low medium and high impact and probability.

The score will determining the priority.

The risk score is measured as the score = probability x impact.

03

Prioritizing- If the product is 6 or over on the risk score, we will choose to either transfer, prevent, or mitigate rather than accept. The higher the score the higher the priority

04

Mitigating- If we choose to mitigate, then the person assigned is responsible for the creation of a risk mitigation plan.

The Risk Ledger will be created and maintained as a Google Sheets document. It will provide the risk with a number, name, description, date, owner, trigger, and mitigation strategy. All members may contribute to this risk ledger and maintain it.

Should a risk be realized and become an issue, the procedure for the implementation for a contingency plan is as follows: The owner of the risk as identified in the ledger will be immediately contacted to lead the contingency plan. The risk becomes part of their role and responsibility. The PM and rest of the team’s role is to grant approval and help brainstorm alternative ways for the contingency plan. The contingency plan will be carried out immediately pending approval and if the cost of the contingency plan is less than the negative effects of the risk.

Risks that would go above the project to the program or organization level includes risks that would cause negative impacts that would create negative public images greater than a normal acceptance baseline, risks that would result in costs resulting in 25% more than the intended budget, and risks that would create legal issues.

13 PROJECT COMMUNICATION MANAGEMENT

If Bishop identifies an issue, they may contact any of the members of the Power Pup Girls via email between the dates of May 6th 2019 and June 6th 2019, and may contact the project sponsor Mari Garman at any point in time via email.

Who to communicated to for what is found below: Jess Pope- Questions about social media posts, photography, videography, and or questions about the interviews.

Ellie Winslow- Questions about the PMP, research, or general clarification questions.

Lauren Cash- Questions about the mobile shelter, GIFs, or other motion design questions Emi Lamberski- Questions about the volunteer program.

The Power Pup Girls will not reach out to Bishop unless Bishop reaches out first.

Once Bishop initiates communication we will communicate as necessary depending on the issue.

The Power Pup Girls are not responsible for creating any more deliverables or editing said deliverables for Bishop after May 6th 2019. We will only be answering questions.

If Bishop implements any of these deliverables in any capacity it would be greatly appreciated if Bishop will communicate with the project sponsor Mari Garman for updates when they are implemented, and 1 month after implementation. .

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14 PROJECT PROCUREMENT MANAGEMENT Bishop is responsible for procuring any items they need in order to carry out these deliverables. They are in charge of both making purchase and it is up to their discretion for soliciting requests for quotes from service providers. RFQ respondents should be evaluated against the statement of work by checking to see if the RFQ fulfills the SOW and by running a cost quality analysis before purchase.

For the Valentine’s Day event, purchases should be made 2 months before the event For the volunteer program, all purchases should be made 1 month before implementation.

For the mobile shelter and the new facility plan, the items should be purchased 1 year before implementation.

Bishop holds all purchasing authority.

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15 AUTHORIZATION Approved by the Project Sponsor:

Mari Garman

Date

Project Sponsor, Ringling College of Art and Design

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