Principles of Marketing "The Kebab Club"

The Kebab Club Middle Eastern Food Truck

Abril Sofia Rojas Montoya Emily Fritz Nela Khalfieva Suze Furmin van de Ven

October 25th, 2017

Mission Statement “We strive to connect people of different cultures and backgrounds over delicious Middle Eastern food.�

Who We Are

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Food truck based in Brooklyn, NY

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We serve traditional Middle Eastern food

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We get our vegetables and meat from the local farms.

“Our vision is to spread across America eventually becoming a household name.”

Food Truck Design

Mock Ups

Menu

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Derived from Middle Eastern Culture

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Steak, Lamb and Chicken

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Vegetarian option

Marketing Mix Product.

Price.

Customers want delicious and

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ready-to-go food.

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Menu options are affordable.

A mix of American and Traditional

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Company’s cost includes; Insurance,

Middle Eastern food

Purchasing ingredients from

Offer vegetarian option.

distributors, and Paying our employees.

Promotion.

Place. ●

Located in Brooklyn, NY.

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Social media platforms. E.x. Instagram and Facebook.

SWOT Strengths. ● ● ●

Mobility.

Industry very popular.

High quality of food.

Opportunities. ● ● ●

Expand across the state and country.

Become number 1 truck and kebab provider.

Be able to sponsor events.

Weaknesses.

Threats. ● ● ●

Lack of space.

Not enough storage room.

Food could go bad quicker.

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Competitor surround the city.

College cafeteria's.

Fast food franchise.

Business Overview Our Industry. ●

Food service.

Our Customer. ●

Millennials.

Problem. ●

Fast food industry.

Solve the problem. ●

We go where our customers are.

Revenue

Demography

Brooklyn population: 2.637 million (2005) MILLENNIALS ●

18-35 years old

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Prefer healthy & organic options

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Prefer eating out and on the go

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Eat out about 5 times a week

Social Media

Competitor Analysis

Other Kabob providers in the area

Other food trucks in the area

Best Practices ●

Branding

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Value

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Growth

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Customer Service

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Experience

B2B

Brooklyn Grange- Rooftop farm in downtown

Promotion and Advertising

Subway Stations

Music Festival

College Events

Why We Are Unique

Positive responses in Europe allows us to believe will be successful here.

We care about our product to be fair-trade.

Our approach to the customer is personal

“We are organic, mobile and absolutely delicious! Such combination is made to be successful�