The Kebab Club Middle Eastern Food Truck
Abril Sofia Rojas Montoya Emily Fritz Nela Khalfieva Suze Furmin van de Ven
October 25th, 2017
Mission Statement “We strive to connect people of different cultures and backgrounds over delicious Middle Eastern food.�
Who We Are
●
Food truck based in Brooklyn, NY
●
We serve traditional Middle Eastern food
●
We get our vegetables and meat from the local farms.
“Our vision is to spread across America eventually becoming a household name.”
Food Truck Design
Mock Ups
Menu
●
Derived from Middle Eastern Culture
●
Steak, Lamb and Chicken
●
Vegetarian option
Marketing Mix Product. Price. Customers want delicious and
●
●
●
ready-to-go food.
●
Menu options are affordable.
A mix of American and Traditional
●
Company’s cost includes; Insurance,
Middle Eastern food
Purchasing ingredients from
Offer vegetarian option.
distributors, and Paying our employees.
Promotion.
Place. ●
Located in Brooklyn, NY.
●
Social media platforms. E.x. Instagram and Facebook.
SWOT Strengths. ● ● ●
Mobility. Industry very popular. High quality of food.
Opportunities. ● ● ●
Expand across the state and country. Become number 1 truck and kebab provider. Be able to sponsor events.
Weaknesses. Threats. ● ● ●
Lack of space. Not enough storage room. Food could go bad quicker.
● ● ●
Competitor surround the city. College cafeteria's. Fast food franchise.
Business Overview Our Industry. ●
Food service.
Our Customer. ●
Millennials.
Problem. ●
Fast food industry.
Solve the problem. ●
We go where our customers are.
Revenue
Demography
Brooklyn population: 2.637 million (2005) MILLENNIALS ●
18-35 years old
●
Prefer healthy & organic options
●
Prefer eating out and on the go
●
Eat out about 5 times a week
Social Media
Competitor Analysis
Other Kabob providers in the area
Other food trucks in the area
Best Practices ●
Branding
●
Value
●
Growth
●
Customer Service
●
Experience
B2B
Brooklyn Grange- Rooftop farm in downtown
Promotion and Advertising
Subway Stations
Music Festival
College Events
Why We Are Unique
Positive responses in Europe allows us to believe will be successful here.
We care about our product to be fair-trade.
Our approach to the customer is personal
“We are organic, mobile and absolutely delicious! Such combination is made to be successful�