RIO VIETNAM AGENCY PORTFOLIO 2020

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We believe that creativity should be rooted in the understanding of a business model, brand direction, and present market situation. It is the creative principle that drives us to address and solve a brand’s problem from the very root and in turn, helps us to generate more values. By deepening problems and thinking beyond the box, we strive to achieve works which satisfy not only our partners’ expectation but also our creative aspiration. We always promote our energy and spirit through the manifesto: Happy Working.

Website: agency.rio.vn Email: agency@rio.vn HCMC: 62 Tran Hung Dao, Pham Ngu Lao Ward, Dist.1, HCMC, VietNam Phone: (+84) 28 6658 7057 Ha Noi: 5th Floor, No.7, 1160 Lang St, Dong Da Dist, Hanoi, VietNam Phone: (84) 24 6651 9976


Branding Every brand has his best self and it’s our mission to identify and bring out your best to the outside world and most importantly - to your target audience. With this belief, we work to become an important factor that inspires you to boost your internal strengths, maintain and develop your best self in the future. From brand strategy, we illustrate your business creatively but still ensure the consistency of the whole brand by graphic language.

Key Visual page 50-91 In today’s global market, it is critical to stand apart from the crowd. RIO partners with you with the aim of creating the best works that are attractive to customers and strongly support communication activities.

Annual Report page 94-117 For educated investors, corporate annual reports are the most important research tool available. Annual Reports enable investors to stay up to date on a company's yearly outlook. With Creative designs, RIO Saigon Agency breathe life into the words that make the annual reports alive.

Print D page 12

Along with words, visual presence con brand’s story, sharing its vision and special attention to researching, in only bring interesting reading experie uniqueness of your brand.

Packagin page 14

Package has a strong impact on the whether they should choose your prod create works rooted in the deep insig market situation, brand strategy and co


Design 20-137

ntributes to the efficiency of conveying dreams for the future. RIO attaches order to create works that do not ence to audiences but also show the

ng Design 40-161

e decision of customers on the shelf, ducts or not. From this perspective, we ght into customers’ behavior, present ommunication goals.

Campaign page 186- 201 An advertising campaign is a series of advertising messages that share a single idea and theme to create an integrated marketing communication. With the strength of graphic design together with a large and diverse network of partners in the creative community, RIO Saigon Agency is always ready to bring to you with lively, effective and high radiating campaigns for businesses.

Website page 164-183 A website is considered as an online office of your business. Therefore, a website designed in line with brand identity helps your brand to make a good impression to customers and open doors to new opportunities. RIO believes the success of a website depends greatly upon the right combination of UI and UX design.


RIO Agency has gained the trust of various multi-sectoral domestic and international groups and corporations. We appreciate every opportunity and trust achieved, and turn them into our driving force.



BRANDING

logo design

brand identity

slogan brand story

Every brand has his best self and it’s our mission to identify and bring out your best to the outside world and most importantly - to your target audience. With this belief, we work to become an important factor that inspires you to boost your internal strengths, maintain and develop your best self in the future. From brand strategy, we illustrate your business creatively but still ensure the consistency of the whole brand by graphic language.



Vincom Contem porary Center of Art Client VCCA - Vincom Contemporary Center of Art Creative Director Tung Juno

Designer The Tao Tuan La Tuan C

Account Linh Tran

Inspired by the spirit of contemporary arts, VCCA’s logo expresses the minimal style with symmetrical lines and balanced composition to create the feeling of simplicity and sophistication. Besides, the logotype is stylized to indicate the combination between the infinity and eternality of art.

Color c75 m68 y67 k90 r0 g0 b0 #000000 c0 m0 y0 k0 r255 g255 b255 #ffffff c52 m0 y32 k0 r43 g255 b213 #2bffd5

Negative Logo

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Black & White logo

Standard logo



Some office publications are used at VCCA

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Images of famous painters in the world from the Renaissance to post-modern times.


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Office adaptation used for event purposes as well as providing Information of VCCA


itel telecom Client Indochina Telecom

Designer Duc Mau Tuan La Phi Tran

Account Man Man

Project by RIO Hanoi Team With the changes in operation strategy in the new phase to reposition the image of businesses to become new, creative and more attractive in the eyes of target customers, Indochina Telecom decided to change its name to Itel and re-develop the slogans, logos, and brand identity synchronously.

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Itel identifier with “moving dot” inspiration. With “moving dot” inspiration - dots that move constantly.

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vandon airport Client Sun Group

Designer Duc Mau Tuan La Tuan C

Account Trang Tran

Project by RIO Hanoi Team As the first private and international airport in Vietnam, VDIA means the aspiration to fly, promote the development of tourism and local economy as well as serves as a bridge between Vietnam and the world. Sun image is represented by parallel layered architecture in global shapes. In addition, the design team also developed parallel image meanings for takeoff and motion as well as bringing the local element of Van Don - Ha Long through the image of a sail soaring with the sun.

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Graphic elements of identification exploit 3 lines with curved lines similar to create the logo. The main colors are green and yellow with a large green ratio, and yellow is the highlight. Images of some publications in the brand's identity system of airport, oriented to simple, condensed elements, ...


BAPCA ORGANIC VEGETABLE Client Bapca Organic Vegetable

Creative Director Tung Juno

Designer Viet Do Hieu Tran Tam Do

Artist Thanh Nguyen

Partner Taplife

Featuring the USPs of BAPCA’s products and services, RIO Agency spent two weeks working on watercolor material combining with contemporary design to express the effectiveness of this composition on the brand identity and print ads.

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Office publications used at Bapca.

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Vinmart Client Vinmart

Creative Director Tung Juno

Designer Tuan La Hieu Tran

Account Anh Nguyet

The impression of VinMart’s identity system is generated from the arc of the bird’s wing symbol, with variations featuring Vinmart’s shopping categories.

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VinMart stamps Developed from the arc of bird’s wings.

x

y

Flexible part

Other versions of VinMart stamp

Signage designs

Fixed part


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district one Client District One

Creative Director Tung Juno

Art Director Quan Duong

Designer Phuc Nguyen

Partner GStudio

Account Cat Anh

A premier commercial complex in the heart of Silicon Valley features 30 Asian restaurants and eateries, co-working space, food hall along with Saigon Time-lapse decoration. It’s where different targets - visitors, diners, office workers - are gathering for a new journey and inspirations to generate a fresh energy. Our mission is to translate Vietnam heritage to US language, to bring Vietnam values and essence to the world.

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The World Bank Vietnam A distinctive rising star is used as the official identity for The World Bank Vietnam, implying the strong development of Vietnam in the new era. Besides, five different colors are applied throughout the designs to satisfy the requirement of making a unique distinction of each report in The World Bank Vietnam’s report system.

Idea Rising Star

Viet Nam

Bright, rising

National symbol

Color

c0 m100 y100 k0

c0 m0 y100 k0

r237 g28 b36

r255 g242 b0

#ed1c24

#fff200

Pantone 289C

c100 m0 y0 k0 r0 g174 b239 #66ae3d

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Client The World Bank Vietnam

Designer Tung Juno Minh Tran Viet Do Son Min

Account Anh Nguyet


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Brand Identity item focus on ballancing images and graphic elements


HA NOI INSPIRING CITY Hanoi Inspiring City RIO presents the unique combination of new and old, modern and classic features of Hanoi via visual language, to perform a fresh look of Hanoi Capital but still remain its specific characteristic and spirit.

Idea Hanoi Old Quarter Hanoi old quarter, paintings of Bui Xuan Phai in modern design style.

Color

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c10 m30 y100 k0 r230 g170 b4 #e6aa04

c60 m15 y10 k0 r103 g167 b189 #67a7bd

c0 m20 y40 k0 r253 g204 b138 #fdcc8a

c15 m100 y100 k0 r206 g0 b0 #ce0000


Client RIO Agency Sai Gon

Creative Director Tung Juno

Art Director Quan Duong

Design Team Leader Nhan Vuong

Copywriter Chieu Xuan

3D Modelling Hieu Tran

Designer Linh Ninie Cat Phuong Hoang Anh

Illustration Minh Kha Anh Khoa Alex Dang

Account Vu Dung


The project’s purpose is to set up a new brand identity for Hanoi’s heritage. Hanoi Inspiring City is influenced by De Stijl expressing the blend of shapes and colors. Fundamental colors as red, yellow, white, blue effectively visualize a restless and inspiring capital city.

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Project’s identification publications


McGANN INTERNATIONAL SCHOOL Client McGann International School of Dentistry

Art director Quan Duong

Designer Nhan Vuong Hoai Vu

Account Vu Dung

RIO generates the MISD’s logo concept based on the significance of education, the delivery of knowledge and academic education as well as the inspiration of companionship. Two identity colors are set side by side to develop the motion and design flow in a structural hierarchy. Patterns are also highly applicable and comprehensive to upgrade the recognition of MISD.

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SCHOOL


CNX Construction Client CNX Construction

Project by Gstudio

Art Director

Hieu Tran

Designer Dung Le A Tuong Sy Ly Blue An Khanh Hoa

Account Duong Nguyen

CNX Construction Company was established in 2011 with the business investment philosophy associated with social responsibility, pioneering in creating a green living environment for the community. From the development direction of CNX, Gstudio created the company's logo which is an image of a pentagram asterisks - a simple, condensed but strong and solid symbol.

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In addition, in order to build a unified site image consistent with CNX's common identity but still have a worker-friendly element, Gstudio created the character Mark - brand representative mascot developed from the asterisks symbol. The strong synchronization from the office to the site creates a consistent, refined look, demonstrating the position of a general contractor like CNX.


KEY VISUAL advertising design

campaign visual content package

In today’s global market, it is critical to stand apart from the crowd. RIO partners with you with the aim of creating the best works that are attractive to customers and strongly support communication activities.



oppo reno 2 Client Oppo VietNam

Creative Director Tung Juno

Designer Anh Khoa Loc Dang

To promote media promotion for Oppo reno smartphone products, OPPO has cooperated with RIO Agency to implement Key Visual with the concept “What did you do for your family this New Year?�. This is a big question that will make all young people have headache when it comes to. Question mark drawn with illustrations of family activities inside New Year's Day both ask questions and suggest to the concerns of young people. This image helps young people to think more and urge them to take action to resolve these concerns. The illustrations for the project are made by RIO Agency with the spirit of bringing modern New Year atmosphere but still full of national tradition.

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Visualizer Phuc Nguyen

Account Hius Nguyen



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Illustration created by RIO with the inspiration of Tet and brought to life with modern vibe.


LG Electronics Vietnam Client LG Electronics Vietnam

Designer Tuan La Duc Mau

Account Trang Tran

RIO composed the tagline “Vi quan ao cua ban xung dang duoc tran trong” and focused on big differences between the current vertical and horizontal loading washing machines, in order to make a strong impression to customers about new LG’s Turbo Wash technology.

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In the proposal of LG’s campaign “Vi quan ao cua ban xung dang duoc tran trong” of LG, we concentrated on the message: “The best way to protect your clothes is using horizontal loading washing machine”. Therefore, the image of a shield represented the protection of LG washing machine to different clothes from harmful factors. In addition, the key visual along with the tagline “Bao ve quan ao cua ban den tung soi vai” is considered a strong affirmation to customers.


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Daikin Air conditioning Client Daikin Vietnam

Art Director Quan Duong

Designer Anh Khoa Hoang Anh

3D Modelling Anh Thu

With an aim of conveying the message “Smart Air Conditioning Solution for Home” of Daikin air conditioner system, RIO used 3D design to render the house’s architect realistically showing the application of the product indoors.

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Account Cat Anh



the new normal print-ads Creative Director Tung Juno

Team Leader Linh Ninie

Designer Linh Ninie Hoai Vu Ngoc Huy

Sketch Thien Phuc

Copywriter Ben Cao Tieu Giang

Account Ben Cao

Take the post-pandemic Covid-19, RIO Saigon Agency launched the Print-ads project aimed at conveying a positive message and calling people to integrate into a new normal life by enjoying their intimate feelings, harmonizes with everyday life but still doesn't forget to protect yourself with a companion that is a mask. RIO Saigon Agency created the Print Ads to appear in the issue of “Gam7 Special 2020 - New normal marketing� magazine with the aim of conveying a positive message, supporting the community to quickly adapt, integrate and enjoy the new Normal life with the mind of always focusing on protecting yourself, not being subjective to the epidemic, and the mask becomes an inseparable object in the period of the New Normal.

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Behind the scene

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bidv bank Client BIDV

Creative Director Tung Juno

Designer Son Max Hieu Tran Tuan La Tang Linh

Account Anh Nguyet

“Mua he ron ra” is the BIDV summer campaign corporated with RIO Agency which illustrates interesting stories with brilliant colors, cheerful and amusing photos. The campaign “Mua he ron ra” of BIDV includes a series of short narratives telling the journey of a happy family while implying rewards and new promotions for current credit card’s owners as well as offering joyful moments to customers.

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Key Visual applied to BIDV trademark publications

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Using orange is not the brand identity color but enhances vitality and dynamism. And at the same time, it conveys the message of the campaign.


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VpBANK Client VP Bank

Creative Director Tung Juno

Art Director Quan Duong

Designer Nhan Vuong Linh Ninie Cat Phuong

In 2018, RIO Agency is proud of becoming a partner of VP Bank to take over the new campaign “80.000d vong quanh the gioi�. This incredible travel promotion for credit card users is excuted with a mobile game, online marketing materials and print ads.

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Account Cat Anh



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nestea tiramisu

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Client Nestlé VietNam

Art Director Quan Duong

Designer Minh Kha

Account Vu Dung

Nestle is one of the leading brands in the drinks and beverage business. To promote its new tiramisu flavored milk tea, Nestle has collaborated with RIO Saigon Agency to create Key Visual with the message “Seductive luxury of Tiramisu milk tea”.


SAIGON CO.OP Client SaiGon Co.op

Creative Director Tung Juno

Designer Nhan Vuong Linh Ninie Hoai Vu

Account Vu Dung

Belonging to one of the leading retail supermarket chains in Vietnam, Saigon Coop launches a program of becoming a loyal customer to thank consumers who have always accompanied and trusted the business. The main Visual Key of the program is shown with many characters representing diverse customers of Saigon Co.op. Characters with fun activities and excitement about shopping with a member card.

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vietnam airlines Client Vietnam Airlines

Creative Director Tung Juno

This is the design proposal leading us to win the trust and become the official partner of Vietnam Airlines in 2017. In the proposal of VNA’s campaign “Vietnam Airlines - Nha Trang trong tam voi”, RIO presented a manipulated poster series to show the merge of VNA air tickets with special locations in Nha Trang and convince the beauty of nature delivered by VNA services. The oceanic color is paired with stunning pictures of Nha Trang beach, expressing the eye-catching and fresh feelings and relaxation in each poster.

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Designer Tuan La Thao Phan

Account Anh Nguyet



Hand-held images show the feature of “on reach�, incorporating with Nha Trang-specific destinations presented by Photo Manipulation to visually stimulate and motivate the decision to travel of customers.

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Key Visual Nha Trang In Reach is located in media publications, billboards, and POSMs of international airport brands in Vietnam.


True Cost Of Plastic Big Idea Dieu Huong

Art Director for Photo Linh Nguyen

Designer Tuan La Bong Nguyen Phy Tran

Project Manager Anh Nguyet

Copy An Binh

Creative Sy Ly

Project by RIO Hanoi Team WWF-Vietnam is one of the leading conservation organizations in Vietnam, providing advice on solutions and assisting government and partners in addressing the challenges of national development. With the campaign “True Cost Of Plastic”, WWF and RIO Agency created a creative photo set with the message “I Believe You Will Not” meaningful with the desire to spread a positive message. With the community, call on the community to limit the habit of using plastic, to protect the environment and for their own health benefits.

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Key Message of the Campaign: #Tôi_tin_bạn_sẽ_không tiếp tay cho vi nhựa đi vào cơ thể của chính mình #Tôi_tin_bạn_sẽ_không đánh đổi tính mạng sinh vật biển vì sự tiện lợi nhất thời


Mid-Autumn Creative Director Tung Juno

Team Leader Hoai Vu

Craftsman: Hoai Vu Anh Kho Cat Phuong

Designer Phương Linh, Hoai Nhan, Anh Nguyen

Photographer Quan Duong

The Brand Lantern is an experimental non-commercial project carried out by Rio Agency Vietnam. The inspiration of this project comes from international brand logos, combined with folk materials from Vietnamese Mid-Autumn lanterns. A new approach between brand identity and understanding of local culture. Each lantern can bring different colors as well as materials, RIO has applied a separate color material based on the brand color and the identities of big names like Adidas, Pepsi. , Grab, ... to transform the lantern. The inspiration for implementing the project “brand lantern” was derived from global brand logos, combined with the traditional Vietnamese Mid-Autumn Festival and folk materials from lanterns, all bring a colorful and interesting inspiration. The special feature of the project is that 07 lanterns are meticulously processed with cellophane material, bamboo, etc., creating new structures as well as applying existing structures such as star lanterns, familiar lanterns, bringing an experience that is both close, familiar, modern and has a sharp brand impression.

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Account Vu Dung



Some pictures in the project are made by Rio Agency based on brand colors and identities of big names like Adidas, Pepsi, Grab, ...

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sustainability report

annual report

For educated investors, corporate annual reports are the most important research tool available. Annual Reports enable investors to stay up to date on a company's yearly outlook. With Creative designs, RIO Saigon Agency breathe life into the words that make the annual reports alive.



VINAMILK SD REPORT Client Vinamilk

Creative Director Tung Juno

Designer Anh Kho Linh Ninie

Account Vu Dung Nguyen Hius

With the theme of Go Global - Go Green, RIO focuses on clearly expressing the message of “Go Global� in order to convey transcendent capacity, proud achievements in the journey of making the Vietnamese dairy dream come to around the world with the images and symbols of sustainable development.

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Taking Vinamilk Logo as the core, using the images of production lines, factories, farms and famous statues and architectural works of the countries that Vinamilk has exported (USA, Thailand, Japan, Australia, ..), they are cleverly integrated to emphasize more strongly the message that Vinamilk has brought its products to the world in a stronger and more direct way. The main color tone of the sustainable development report book is light blue bringing the viewer a friendly feeling environment and nature, in accordance with the sustainable plans of the brand.


VINAMILK ANNUAL REPORT Client Vinamilk

Creative Director Tung Juno

Designer Linh Ninie Hoai Vu

Account Vu Dung Tieu Giang

Vinamilk partnered with RIO to produce their 2019 report. Our mission is to finish a more creative, innovative and different version than the last ones. The report covers discover the new design approach by experimenting the Illustration in the circle shape to promote the main concept.

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Vinamilk partnered with RIO to produce their 2019 report. Our mission is to finish a more creative, innovative and different version than the last ones. The report covers discover the new design approach by experimenting the Illustration in the circle shape to promote the main concept.


NOVALAND SD REPORT Client Novaland

Creative Director Tung Juno

Designer Linh Ninie Hoai Vu Ngoc Huy

Account Nguyen Hius Tieu Giang

With the message “Unlocking the potential - for a bright life�, the Novaland 2019 sustainable development report incorporates many graphic pieces with Novaland's distinctive hexagonal shape throughout from the cover to the inside pages to represent factors that make up a solid foundation of the business: people, nature, environment, and sustainable growth factors and within the business itself.

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An overview of the novaland sustainable development 2019 book


NOVALAND ANNUAL REPORT Client Novaland

Creative Director Tung Juno

Designer Nhan Vuong Hoai Vu

Account Vu Dung Nguyen Hius

With the concept of “Prosperity Symbol, lighting up the life” and tagline “Potential exploration for a bright life” combined with moderated design style to focus on the message, RIO Saigon Agency created a version of Sustainable development report with solid and reliable visuals, using light factor as the concentration to promote Novaland’s message. At the same time, meeting the criteria in expressing vision, mission and belief of the business.

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With the sustainable development criteria, the report was covered with a green color of trees and sky, not only photos of projects, works, but also bar charts, icons or illustrations were used these two colors tone.

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SABECO ANNUAL REPORT Client Sabeco

Creative Director Tung Juno

Designer Linh Ninie Anh Kho

Account Nguyen Hius

The main image of Sabeco Annual Report 2019 using the dragon image, representing a new beginning, is flying across the sea of ​​brilliant high clouds. Sabeco's Vietnamese pride and its dragon symbol have been and will always reach out, overcome many challenges and obstacles to mark with breakthrough achievements.

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BAO VIET ANNUAL REPORT Client Bao Viet Securities

Designer Hieu Tran Son Max

Account Anh Nguyet

We finished an informative and appealing Bao Viet Securities Annual Report by applying two main blue and white colors combined with concise design layouts.

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XI MANG HA TIEN ANNUAL REPORT Flat design illustration style is applied throughout Ha Tien Cement annual report 2019. Combining blue and brown tones to enhance natural elements, protect the environment and sustainable development, RIO Saigon The agency demonstrated the green Vincem concept closely with illustration of practical actions in 7 production segments (planting trees, arranging dedicated trash, shipping by water, ...) from that.

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Client Vicem Ha Tien

Creative Director Tung Juno

Designer Linh Ninie Hoai Vu

Account Vu Dung Tieu Giang


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PRINT DESIGN

company profile

catalogue

brochure

Along with words, visual presence contributes to the efficiency of conveying brand’s story, sharing its vision and dreams for the future. RIO attaches special attention to researching, in order to create works that do not only bring interesting reading experience to audiences but also show the uniqueness of your brand.


DAIKIN Catalogue Client Daikin

Creative Director Tung Juno

Designer Anh Kho Ha Duc Trung Anh Nguyen

Account Vu Dung

With an aim of conveying the message “Smart Air Conditioning Solution for Home” of Daikin air conditioner system, RIO used 3D design to render the house’s architect realistically showing the application of the product indoors.

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From the theme “Smart Air Conditioning Solution for Home� introducing the Daikin air conditioner system line, RIO built up a consistent and systematic grid to organize the complex technical data and information, along with 3D rendering illustrations and real home - decoration photos to fully advertise the product lines.


NESTLE Catalogue Client NestlĂŠ VietNam

Creative Director Tung Juno

Designer Ha Duc Trung Hoai Vu

Account Vu Dung Cat Anh

Based on the desire to express a spirit of speed in mobility and commerce. RIO Saigon Agency has selected ideas from modern elements, professionalism, luxury to develop this Catalog.

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This design uses the style of modern pieces according to Geometric Abstract Art style. The usage of these pieces helps the message to be expressed in a strong, impressive and modern way.


GAM7 MAGAZINE Client RIO Agency

Creative Director Tung Juno

Designer Gam7 Team Viet Doo Khang Bao Loc Thao Vi Nam Vu Hoa Quynh

Gam7 is one of the first specialized magazines published by RIO Agency with the purpose of connecting Marketer & Designer community. Every Gam7 issues must follow strict requirements of technical specifications. We always maintain the high quality of text and photos while content and layout design must be well - organized and captivating. Therefore, we chose the solution of using offset paper for inner pages and ivory paper for the cover to achieve the best printing efficiency.

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Real image of Gam7 publications are released nationwide.

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Each publication carries special messages with high spread, not only limited to the Marketing - Branding community.


EMS CALENDAR Client VNPost Express Joint Stock Company Designer Thao Phan Huong Dinh Account Huong Le

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RIO Agency’s manifesto is to consider brand’s core value the most crucial factor in design. For the EMS project, those core values are “fast - accurate - safe - professional” becoming the materials to complete the EMS’s 2018 calendar with a sense of closeness, speed and technology.


Using simple illustrations combined with outstanding orange colors gives the viewer an impressive, fast and effective feeling.


LG CALENDAR Client LG Electronics Vietnam

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Creative Director Tung Juno

Designer Anh Kho

Account Cat Anh


RIO Agency designed the calendar of LG based on their product collection, which reflects the modernity and product applications in daily life.


VIETNAM AIRLINES CALENDAR Client Vietnam Airlines

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Creative Director Tung Juno

Designer Quan Duong Linh Ninie Nhan Vuong

Account Cat Anh


proposal Based on the theme of the cross-cultural and international intersection, the 1st proposal of RIO Agency for Vietnam Airlines’s 2018 Calendar is the clever blend of Vietnam’s landmarks and the world’s famous places, conveying the message that VNA’s 4-star flights will connect Vietnam and foreign countries. In the 2nd proposal for Vietnam Airlines’s 2018 Calendar, RIO continues developing the new concept of Golden Lotus and its adaptation in different cultures. This idea creates a sense of luxury and sophistication in line with Vietnam Airlines’s high class. The image of Golden Lotus is also considered Vietnam Airlines’s footprints on different countries. Vietnam Airlines also delivers the cultural essence of Vietnam to the world.


Estella Client Estella

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Art Director Quan Duong

Designer Linh Ninie Hoai Vu

Account Vu Dung


With a modern, efficient and minimalistic style together with simple graphic elements create a sense of elegance and sophistication. The layout is neat, clean, limited to Text, with international direction to match the characteristics of the project.


vietinbank insurance Client Vietinbank Insurance (VBI)

Design Team Leader Tuan La

Designer Mau Duc

Account Trang Tran

In this campaign, Vietinbank aims to amaze the audience with the reliable and secure “Vietinbank Insurance”. The long-term benefits of this insurance package are illustrated by strong situational photos and persuaded the direct message “Vietinbank is a dependable companion who is always with you in any harsh circumstances”.

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FPT Corporation Client FPT Corporation

Design Team Leader Tuan La

Designer Tuan La Linh Le Trang Le

To demonstrate the leading position of FPT in IT eco-system and network, we explore the key concept of FPT’s centric positioning with gradient and technological abstract style.

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Account Trang Tran




PACKAGING label mark

packaging design

Package has a strong impact on the decision of customers on the shelf, whether they should choose your products or not. From this perspective, we create works rooted in the deep insight into customers’ behavior, present market situation, brand strategy and communication goals.


Lai Phu beverage & Food Client Lai Phu

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Creative Director Tung Juno

designer Anh Kho Anh Nguyen Linh Ninie Thien Phuc

account Nguyen Hius


With the appearance of so many other juices in the market, packaging design styles are almost similar. A-Dew needs to make a difference in terms of image, personality, novelty and attractiveness when placed at the stalls with other products.


proposal Option 2

Option 3

The concept of the two options emphasizes the element of fresh energy that A-Dew brings to consumers when enjoying. A sense of buoyant and freshness which A-Dew juice bringing to customers is presented on the package through a different visual and layout presentation.

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brochure When choosing which juice products to use, one of the most concerned factors of consumers is the source and percentage of natural ingredients in the product. The brochure deliver the look and feel of the freshness and pureness of the fruit through eye-catching, lively and attracted visual.


Bac Mam’s package Creative Director Tung Juno

design team leader Tuan La account Thanh Tu

designer Tuan C Viet Do Dzunh Le

copywriter Nguyet Anh Tu Anh photo © Shutterstock

The soul of Vietnamese cuisine In the 16th century, the thousand years history of Vietnam’s fish sauce was founded along the coastline. The culture of fish sauce making village has become a typical feature when reminding of Cat Hai, Nghe An, Da Nang, Phan Thiet, Phu Quoc...

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Fish sauce is the popular and essential ingredient in Vietnamese cuisine. The flavor of Vietnamese dishes such as braised meat or fish, water spinach can be elavated by just only a bowl of fish sauce. Besides, simply adding fish sauce into steamed rice is good enough to enjoy the essence of the sea. Fish sauce, then, is deep in the soul of the Vietnamese.


RIO designs these package series in order to introduce our traditional beautiful culture to the world. Sharing the attractive simplicity, every single product of Bac Mam embraces the pride of the Vietnamese about our specialty - Fish sauce.

a

m

S

np

h m c a vi t n

fish sauce

1996

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m

S

np

h m c a vi t n

fish sauce

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thiĂŞn long compass Y Client Thien Long

Art Director Quan Duong

Designer Linh Ninie Nhan Vuong

Account Vu Dung

The new design of compass Y package proves the high quality and contemporary adaptation of Thien Long in today stationery market. It is influenced by the color wheel and the development of student’s observation and comprehension about not only studying but also the outside world. Hence, Thien Long Compass conveys the message of bringing joyful and inspiring moments to customers.

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ON OFF CLOTHING Client OnOff Underwear

Designer Thao Phan Tuan C

Tuan La Linh Tho

Account Huong Le

Inspired by the Modal logo, we developed the new identity system for the clothing packages in minimalistic and high-graded fashion style. The illustration and structural content are well-designed to support the brand’s recognition and consistency.

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MĂŹ dzai dzai Client Uni - President

Designer QuanDuong Linh Ninie Ha Duc Trung

Account Vu Dung

This is an interesting project when RIO Agency is designing the packaging for a new brand of Uni - President Group with the story of not stopping at creating a new look and also bringing a delicious and attractive look and delicious to consumers when using Dzai Dzai noodles.

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Real images of all sides of the product as well as the suffering of the packaging label. Concentrated by RIO Agency to bring delicious taste as well as highlight the characteristics of the product.

The set includes 2 flavors: KimChi Hotpot and Herbal and Beef Hot Pot


proposal Option 2

Using authentic images of special fresh and attractive dishes is intended to stimulate the consumer's taste as well as offer the intention of expressing the sour taste of the product.

This option is aimed at a way to create a new, impressive and different appearance in the market, to target consumers in a close and impressive way, in stores or supermarkets.

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Option 3

Aiming at the cute intimacy factor, creating sympathy for consumers as well as making the most visual impression, RIO Agency has helped Dzai Dzai instant noodles packaging to create a character to convey a message in fast and lovely way.

With a close, friendly and lovely orientation that brings positive visuals to consumers, it is easier for consumers to choose products in their hands.


bavabi packaging Client Bavabi Seafoods

Designer Tuan La Huong Dinh Thao Phan

Strategist Dieu Huong

Photo Deto Concept

Account Huong Le

Project by RIO Hanoi Team As many other seafood manufacturing companies of Vietnam, Bavabi didn’t pay attention to food photography - which plays an important role in the advertising and promotion activities. We partnered with Deto Concept to shoot for Bavabi seafood products with the idea “ Gift from the sea”. Vân Đồn island is famous for its fresh and rich-in-nutrients seafood. We use this valuable signature to create a mark of “ Vân Đồn specialties” lies beyond the local map as an identity pattern for Bavabi package. Ingredients were illustrated as the main visuals for customer to realize the product they buy in the supermarket.

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NAFOODS Client Nafoods

Designer Minh Tran Tang Linh

Artist Minh Tran

Account Anh Nguyet

To help consumers understand the core value of the brand, Nafoods wants to demonstrate four elements into design Including: Farm, Vegetable, Factory and Product. These four elements were developed, combined and presented in the purple color on the packages.

Farm

Factory

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Vegetable

Product



GIAAN PHARMACY Client Gia An Pharmacy

Creative Director Tung Juno

Designer Hieu Tran Viet Do

Account Anh Nguyet

The Dr4kid project is designed with funny, cheerful, healthy color palette and illustrations to deliver a commitment to safety, reliability, and child-friendliness to customers. In addition, the wise and friendly “Expertise Mother” character also strengthens customers’ trust when choosing this product for their children.

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Milca+ - Calcium Supplement

Pedia - Appetite Stimulant

Fiber - Digestive Support


nam tra Client Nam Tra

Creative Director Tung Juno Designer Nam Vu Hoang Pham

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Illustration An Blue Thu Hang Tang Linh

3D Modelling Nam Vu

Copywriter Nguyet Anh

Account Thanh Tu


Manually collecting morning green tea buds, with the highland farmers and enjoying the rustling wind in nature, we observe the significance of an effective package for Nam Tra special tea leaves. The natural experience while participating in tea harvesting motivated us to come up with the new concept or Nam Tra packaging.


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Nam Tra’s package illustrates the delicacy and elegance combination of patterns originated from different flavours such as apricot, lotus, chrysanthemum, peppermint, etc. “Nam Tra� is not only a commercial product but also a respectful gift for our loved ones.


neutral dose Client Neutral dose

Creative Director Mr.X

Designer Sy Ly

Art Director Hieu Tran

Account Duong Nguyen

Project by Gstudio Neutral dose personal care products are natural and organic origin and produced on modern technology lines. A modern and intelligent lady is the media image that the Neutral dose wants to aim for. The problem posed for Gstudio is to neutralize opposing groups of personalities: Scientific and technological with natural and friendly elements; modern, smart, simple but must be delicate and eye-catching enough.

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banh gao ichi Client ICHI

Creative Director Mr.X

Art Director Hieu T ran

Designer Sy Ly

Project by Gstudio Although Ichi rice cracker brand has appeared in Vietnam not long ago, it has won the love of the majority of consumers, with its eye-catching, vivid packaging, delicious and nice products that stimulate the taste buds.

Graphic Element

ERVE 431kJ DI* 5%

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6.4g

2.7g

0.6g

75mg

DI* 9%

DI* 11%

DI* 1%

DI* 3%

Account Duong Nguyen



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ICHI CRACKER Ichi Cracker is a product launched with USP for weight loss and health promotion with a delicious black sesame and brown rice flavor. G Studio proposes a simple, user-friendly design approach. Harmonious colors using pastel pink colors combined with simple collage create a pleasant and harmonious feeling for consumers.

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ICHI KID With a product line exclusively for children, Gstudio uses illustrations of white cotton bunny, which are close to most children. The rabbit is depicted as the character who is on an adventure in a rice field, showing the closeness and the materials that make the product and telling an interesting story.

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WEBSITE

commercial website

product website landing page

A website is considered as an online office of your business. Therefore, a website designed in line with brand identity helps your brand to make a good impression to customers and open doors to new opportunities. RIO believes the success of a website depends greatly upon the right combination of UI and UX design.



AUTO CHESS VNG

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Client VNG

Creative Director Maxk Nguyen

Designer Hoai Vu Thien Phuc

Account Nguyen Hius

Auto chess is a mobile game with a new style of gameplay with the form not only participating in normal battles like role-playing games, players also have to use tactics, arrangement and layout of pawn, how to play. Although it is a popular game and has attracted a large community of players, when searching “Auto chess VN�, the results are almost exclusively about gameplay, download instructions and how to play, there is no one making a difference with other games on the market. Understanding that problem, RIO Saigon Agency and Vinagame have jointly implemented a game website project with the aim of solving the difficulties of identifying, providing players with the most useful information and the most friendly and attractive interface.


Mobile web interface is eye-catching, lively, creating an impressive feeling and attracting players.

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The outstanding character effects clearly show the different USP of the game compared to other games in the market.


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VIETTEL GLOBAL VIETNAM

Viettel Global website is expected to show the scale of the business as well as its “international characteristics� and to complete the mission of becoming a powerful international telecommunications corporation. RIO presents this vision by using the globe symbol consistently across different web assets, such as the map functions, the icon system and illustrations.

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Client Viettel Global (Vietnam)

Art Director Minh Tran

Designer Minh Tran Son Min

Account Anh Nguyet


TRAPHACO Client Traphaco

Designer Viet Doo Son Max

Account Trang Tran

In order to convey the message of a safe pharmaceutical brand rooted in natural herbs, RIO sets up a Traphaco website highlighting green color in the design. The rigorous and meticulous production process has been modeled through the visualization of plants and herbs, supporting the brand identity.

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KHANG Ä?IĂŠN Client Khang Dien

Designer Viet Do Tuan La Tuan C

Account Trang Tran

With the idea of building up an inspiring website for a peaceful and eco-living space in Khang Dien Apartment project, RIO chose green as the theme color and visualized the master map with vivid effects, in order to optimize user experience and enhance the brand identity of Rosita Garden.

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RMIT UNIVERSITY Client RMIT

Designer Son Max

Account My Vu

Our design team decided to maintain the corporate red of RMIT to sustain the loyalty and friendliness of new web prototypes. The new website is more informative and accessible to maximize student interaction.

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Designed by the red color - brand color of RMIT to get the unite feeling and strong connection between mobile version and desktop one.


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With a simple interface, intuitive interaction, RMIT Website creates the feelings of easy to read and attract the viewers.


LE BROS Client LeBros

Designer Son Min Hieu Nguyen

Account Anh Nguyet

The identity of LeBros website is designed from the inspiration of the circumflex accent in the letter “Ê”. We chose the black and gold yellow as theme colors to bring the sense of professionalism and flexibility. User experience and updates were also considered in our working process, to create a Le Bros optimized website that works well in the PR & Events industry.

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Puntoitalia Client Punto Italia

Art Director Son Min

Designer Son Min Hieu Tran

Account Anh Nguyet

Becoming a partner of Punto Italia - The very first company that supplies coffee machines in Vietnam, we are aware of our mission to promote the new advanced technology in Vietnam Market by designing an efficient website. The informative heavy content is loaded in a flexible and interactive grid that ensures the highest experience in different devices.

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Becoming a partner of Punto Italia - The very first company that supplies coffee machines in Vietnam, we are aware of our mission to promote the new advanced technology in Vietnam Market by designing an efficient website. The informative heavy content is loaded in a flexible and interactive grid that ensures the highest experience in different devices.

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Campaign event

workshop

pr articles influencers network

An advertising campaign is a series of advertising messages that share a single idea and theme to create an integrated marketing communication. With the strength of graphic design together with a large and diverse network of partners in the creative community, RIO Saigon Agency is always ready to bring to you with lively, effective and high radiating campaigns for businesses.


Vietnam Halography 2019

Vietnam Halography is the largest annual festival of the creative design industry in Vietnam. Starting from 2015 up to now, the event has gone through 5 consecutive seasons, recording many positive marks in the community. Vietnam Halography not only honors outstanding projects in the creative industry, many designers have made a lot of contributions, the event also opens the opportunities to connect a young community of creative enthusiasts, creating a premise for projects developing creative industry in Vietnam. A series of events is co-organized by RIO Creative Vietnam and leading partners in the creative design industry.

Beginning in 2012, RIO Creative is an ecosystem that takes Creative Communication and Design as its core values. Over the past 8 years of operation, RIO has gradually built top brands in many fields. RIO Agency is the pioneer brand, providing innovative design solutions for leading businesses such as Vietnam Airlines, VinGroup, Vinamilk, ... In the publishing field, RIO Book continues to grow with the leading position together with marketing publications, application design, and especially success with GAM7 magazine product. Vietnam Halography is an annual festival founded by RIO Creative with the desire to use the strength of the company's operations as well as the networks in the industry to create a healthy, sustainable playground for the creative design community in Vietnam.

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Oppo x Halography - RENO 2

Understanding the common concerns of the creative design industry, which is the desire to “explore your limits�, RIO Saigon Agency and Oppo have created an exhibition area within the framework of Halography 2019 bringing the participants in clear touches not only in thoughts but also through sensory reception with multidimensional sensing angles: Vision, Sound, Communication and Perception.

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Asus (workshop) Client ASUS VietNam

Creative Director Tung Juno

Designer Linh Ninie

Project Assistant Tieu Giang

Project Executive Nguyen Hius

In the fourth quarter of 2019, to promote the new line of Asus Zenbook Pro Duo products to target customers of the content creator community, Asus has cooperated with RIO Saigon Agency to implement the campaign “Efficiency of Freedom�.

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With a large network in the content design and creation community, RIO Saigon Agency has created pervasive communication activities including workshop “Illustration & visual storytelling�, series of PR, KOL reviews on social media and other thorough activities.


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Promoting ASUS ZenBook Pro Duo by review posts on social media using our network connection with influencers in the creative community.


Our ecosystem

Each of us has our own choices in what comes up in life. Taking an available journey or choosing your own path, living the way you want, folowing your belief, chasing your dream, loving the one you love are all your choices. So that, we choose RIO, for our passioate and enthusiatic youth. In the new development path, we are chasing a dream of building up an ecosystem with Creative Communications become our core value in order to bring more values to cutomer and community. In which, RIO AGENCY provides enterprises and organzations with crative design and image cosulting services; RIO HUNTER connects human demand in Creative indutry; RIO CLASS edcates marketers with design and aestic peception and designers with marketing knowedge to conect marketing and design areas; and GAM7- Makeing Magazine pulished monthly specializes on gene ation of active marketers and designers. VIETNAM HALOGRAPHY - The biggest annal event for design comunity in VietNam that RIO prouds to be the oganizing committee.

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Providing strategic solutions for various multi-sectoral domestic and international groups and corporations situated in the southern of Vietnam. RIO Hanoi Agency helps businesses build their brand from the core and breathe life into them.

Located in Ho Chi Minh city, RIO Agency provides businesses with creative design solutions for branding, printing, packaging design, key visual, creative campaigns, ...

RIO Book consists of GAM 7 - quarterly Marketing Magazine for the young generation of Marketers and Designers and RIO Book - specialized publication in applied marketing.

Guided by the motto “applying trends into designs�, Gstudio is a new platform of Design Studio offering brand visual strategies for SMEs and Start-ups.

Vietnam Halography is the biggest annual festival for creative design community in Vietnam.


design is ambassador your 228 | A


Paul Rand

the silent bassador of your brand


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