Презентация аналитики WebKontrol

Page 1

Analysis of Video Files

The Big Bang Theory season 5

The Vampire Diaries season 5

Two and a Half Men season 9

Webkontrol Business Analytics trial version

How I Met Your Mother season 7

Breaking Bad season 4


METHODOLOGY STAGE I Resources and Research Base

STAGE II Data Selection

2 000 000 000

 

170 000 000 registered users files - base from VK collected by WebKontrol 2 000 000 000 video

16 500 000

5 DAYS

video files selected Video files that fit criteria for title, length, description.

30 000

spent identifying all data on series

links that contain series being analyzed

STAGE IV Data Receipt and Processing

06.11.2013

05.11.2013

04.11.2013

03.11.2013

02.11.2013

01.11.2013

31.10.2013

30.10.2013

29.10.2013

28.10.2013

27.10.2013

26.10.2013

25.10.2013

24.10.2013

23.10.2013

22.10.2013

21.10.2013

20.10.2013

19.10.2013

18.10.2013

17.10.2013

16.10.2013

15.10.2013

14.10.2013

1 500 000

video files processed by WebKontrol per day

STAGE III Analysis of Daily View Dynamics 35000 30000 25000 20000 15000 10000 5000 0

video files

Total number of views of all series and episodes

Daily view dynamic for each episode

Precise data on day and time of video downloads on VK

Data on removed links

Webkontrol Business Analytics trial version


EPISODE 9  0,3 % 0

Webkontrol

Business Analytics trial version Episode 24

Episode 23

Episode 22

Episode 21

Episode 20

Episode 19

Episode 18

Episode 17

Episode 16

Episode 15

Episode 14

VIEW DYNAMIC BY EPISODE

Episode 13

Episode 12

Episode 11

Episode 10

Episode 9

Episode 8

Episode 7

Episode 6

Episode 5

AVERAGE % DAILY GROWTH IN VIEWS

Episode 4

EPISODE 1  28 011 views 99000

Episode 3

HIGHEST NUMBER OF VIEWS

06.11.2013

05.11.2013

04.11.2013

03.11.2013

02.11.2013

01.11.2013

31.10.2013

30.10.2013

29.10.2013

28.10.2013

27.10.2013

26.10.2013

25.10.2013

24.10.2013

23.10.2013

22.10.2013

21.10.2013

20.10.2013

19.10.2013

18.10.2013

17.10.2013

16.10.2013

15.10.2013

14.10.2013

Episode 2

102 222 views

Episode 1

Data for «THE BIG BANG THEORY» SEASON 5 DAILY VIEW DYNAMIC from 14.10.2013 to 06.11.2013

102500

102000

101500

101000

100500

100000 99500

from 14.10.2013 to 06.11.2013

30000

25000

20000

15000

10000

5000


EPISODE 4  0,7 % AVERAGE % DAILY GROWTH IN VIEWS

5000 4500 4000 3500 3000 2500 2000 1500 1000 500 0

Webkontrol

Business Analytics trial version Episode 24

Episode 23

Episode 22

Episode 21

Episode 20

Episode 19

Episode 18

Episode 17

Episode 16

Episode 15

Episode 14

VIEW DYNAMIC BY EPISODE

Episode 13

Episode 12

Episode 11

Episode 10

Episode 9

Episode 8

Episode 7

Episode 6

Episode 5

EPISODE 1  4 740 views 49000

Episode 4

HIGHEST NUMBER OF VIEWS

Episode 3

06.11.2013

05.11.2013

04.11.2013

03.11.2013

02.11.2013

01.11.2013

31.10.2013

30.10.2013

29.10.2013

28.10.2013

27.10.2013

26.10.2013

25.10.2013

24.10.2013

23.10.2013

22.10.2013

21.10.2013

20.10.2013

19.10.2013

18.10.2013

17.10.2013

16.10.2013

15.10.2013

14.10.2013

51 759

Episode 2

views

Episode 1

Data for «TWO AND A HALF MEN» SEASON 9 DAILY VIEW DYNAMIC from 14.10.2013 to 06.11.2013

52000

51500

51000

50500

50000

49500

from 14.10.2013 to 06.11.2013


EPISODE 7  0,3 % 0

Webkontrol

Business Analytics trial version Episode 24

Episode 23

Episode 22

Episode 21

Episode 20

Episode 19

Episode 18

Episode 17

Episode 16

Episode 15

Episode 14

VIEW DYNAMIC BY EPISODE

Episode 13

Episode 12

Episode 11

Episode 10

Episode 9

Episode 8

Episode 7

Episode 6

AVERAGE % DAILY GROWTH IN VIEWS

Episode 5

EPISODE 7  11 088 views 48200

Episode 4

HIGHEST NUMBER OF VIEWS

Episode 3

06.11.2013

05.11.2013

04.11.2013

03.11.2013

02.11.2013

01.11.2013

31.10.2013

30.10.2013

29.10.2013

28.10.2013

27.10.2013

26.10.2013

25.10.2013

24.10.2013

23.10.2013

22.10.2013

21.10.2013

20.10.2013

19.10.2013

18.10.2013

17.10.2013

16.10.2013

15.10.2013

14.10.2013

49 448 views

Episode 1

Data for «HOW I MET YOUR MOTHER» SEASON 7 DAILY VIEW DYNAMIC from 14.10.2013 to 06.11.2013

49600

49400

49200

49000

48800

48600

48400

from 14.10.2013 to 06.11.2013

14000

12000

10000 8000

6000

4000

2000


EPISODE 4  0,65 % 0

Webkontrol

Business Analytics trial version Episode 12

Episode 11

Episode 10

Episode 9

Episode 8

VIEW DYNAMIC BY EPISODE

Episode 7

Episode 6

Episode 5

AVERAGE % DAILY GROWTH IN VIEWS

Episode 4

EPISODE 3  2 587 views 19000

Episode 3

HIGHEST NUMBER OF VIEWS

Episode 2

06.11.2013

05.11.2013

04.11.2013

03.11.2013

02.11.2013

01.11.2013

31.10.2013

30.10.2013

29.10.2013

28.10.2013

27.10.2013

26.10.2013

25.10.2013

24.10.2013

23.10.2013

22.10.2013

21.10.2013

20.10.2013

19.10.2013

18.10.2013

17.10.2013

16.10.2013

15.10.2013

21 525

14.10.2013

views

Episode 1

Data for «BREAKING BAD» SEASON 4 DAILY VIEW DYNAMIC from 14.10.2013 to 06.11.2013

22000

21500

21000

20500

20000

19500

from 14.10.2013 to 06.11.2013

3000

2500

2000

1500

1000

500


Data for «THE VAMPIRE DIARIES» SEASON 5

166 561 views 14 122 copies

BREAKDOWN BY EPISODE views from 05.11.2013 to 12.11.2013 Season 5, Episode 1

OVERALL views per episode Количество просмотров по сериям. График 1 120000 120 000

Example of detailed report5

Season 5, Episode 2

88008800

27500 27500

87008700 88008800 86008600 87008700 85008500 86008600 84008400 85008500 83008300 84008400 82008200 83008300 81008100 82008200 80008000 106 207 1 2 3 8100810005

27000 27000 26500 27500 27500 26500 26000 27000 27000 26000 25500 26500 26500 25500 25000 26000 26000 25000 24500 25500 25500 24500

Average % growth in views 2.5% 308 4

409 5

510 6

611 7

24000 25000 25000 24000

712 8

8

Highest % growth (9%) on 07.11.2013

80008000

1

166 561

12

23

34

45

Season 5, Episode 3

56

67

78

8

S05E01

6060000 000 4040000 000

21500 21500 22000 22000

S05E03

21000 21000 21500 21500

S05E04

2020000 000 00

S05E01 Episode1

S05E02 Episode2

S05E03 Episo de3

S05E04 Episode4

45 08

56 09

67 10

78 11

8 12

23000 23000

1

12

23

34

12

23

34

12 05

23 06

34 07

45

56

Season 5, Episode 4

67

78

8

98000 102000 102000 98000 96000 100000 100000 96000 94000 98000 98000 94000 92000 96000 96000 92000 12

23

Average % growth 34 45 56 67 78 in views 2.0% 409 5

510 6

611 7

712 8

Highest % growth (5%) on 07.11.2013

Business Analytics trial version

34 07

100000 104000 104000 100000

20000 20000 1 106 2 207 3 308 4 05

Webkontrol

23 06

102000 106000 106000 102000

20500 20500 21000 21000 20000 20000 20500 205001

12 05

Highest % growth (5.6%) on 07.11.2013

104000 108000 108000 104000

22000 22000 22500 22500

S05E02

1

23500 23500

106000 106000

22500 22500 23000 23000

8080000 000

23000 24000 24000 23000

108000 108000

23000 23000

100000 100 000

Average % growth in views 2.6%

23500 24500 24500 23500

8

8

90000 94000 94000 90000

1

92000 92000 90000 90000

1

Average % growth 4 5 67 78 in 5views6 2.2% 45 08

56 09

67 10

78 11

8

8 12

Highest % growth (3%) on 11.11.2013

Analysis of views and copy numbers began on 05.11.2013 Video links removed by copyright owners at the start of the analysis were not considered.


Data for «THE VAMPIRE DIARIES» SEASON 5

Example of detailed report5

DAILY VIEW DYNAMIC

NUMBER OF COPIES on VK by episode

for all episodes

166 561 views

16000

Average % growth in views 2.2 %

14000

170000

4

E piso de Ря д3

3

E piso de Ря д2

2

Ря E piso de д1

1

12000

165000

10000

160000

8000

155000

6000

150000

4000

145000

2000

140000

E piso de Ря д4

1

05.11

2

06.11

3

07.11

4

08.11

5

09.11

6

10.11

7

11.11

GENERAL DATA 

Total numbers of views from 05.11.2013 to 12.11.2013

Total number of copies of the series

Highest growth in views was on 06.11.2013 for Episode 1

Average % daily growth in copies

8

0

12.11

05.11.2013

06.11.2013

07.11.2013

08.11.2013

09.11.2013

10.11.2013

11.11.2013

12.11.2013

SUMMARY TABLE number of views by link Episode

Link

05.11.2013

06.11.2013

07.11.2013

08.11.2013

09.11.2013

10.11.2013

11.11.2013

12.11.2013

S05E01

http://vk.com/video

364

371

378

382

384

384

385

386

S05E02

http://vk.com/video

421

433

449

452

454

457

457

457

S05E03

http://vk.com/video

1897

1922

1925

1939

1943

1943

1944

1946

S05E04

http://vk.com/video

1787

1792

1809

1811

1815

1816

1818

1818

Webkontrol Business Analytics trial version

Analysis of views and copy numbers began on 05.11.2013 Video links removed by copyright owners at the start of the analysis were not considered.


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